RUNNINGHEAD:COMMUNICATIONGENRE
CommunicationGenreComparativeAnalysisPaper
PamelaE.Mundhenk
Week2Assignment
COM/PA530
ProfessorJSanfillippo
July29,2013
UniversityofPhoenix
CommunicationGenreComparativeAnalysis
Introduction
Publicadministratorsusemanycommunicationgenrestoreachtheiraudiences.Thesegenresrange frombusinesscardstogovernmentalproposals.Eachonehasitsownpurpose.Eachonehasitsown wayofgettinginformationtotheaudiencequicklyandefficientlyEachonehasbeenaffectedby technology.Eachhasitsowndiscourseconventionsassociatedwithit.Andeachhasitsownmethod ofdistribution–eitherexternalorinternal.Thepurposeofthisanalysisistocompare...showmore content
Itprovidesanexplanationofpreviouseventsforthereaderorinvestigativeresults,andstipulations forimplementationofpoliciesandenforcementofthesepoliciesApolicyhandbookisa comprehensiveguidefortheexpectationsofemployees.Itprovidesastatementofcorevaluesand purpose,codeofconduct,andguidanceforinternalaction.
ReachingtheIntendedAudience
Thebusinesscardandresumebothprovidesubstantialinformationtothereader.However,the genresaredifferent.Thebusinesscardprovidestheidentityoftheagencyororganization,address, andphonenumber.Ontheotherhand,theresumeprovidesthereaderwithinformationregarding thecandidate'semploymentexperienceandskills.Apolicymemorandumgenreisdifferentinthatit providesthereaderwithinformationregardingtowhomthememorandumisaddressed,whoitis from,alongwithasubjecttobediscussed.Publicpolicyreportsgenredifferastheyareanongoing processthatservesasameanstoanendofchangesinpolicybehavior,unlikepolicyhandbooksthat providedetailedinstructionsonhowtoimplementruleswithinanorganization.
Technology
TechnologyhasadvancedthedevelopmentofgenresinvariouswaysAsreadersorviewersprocess documentsandviewwebsites,theylearntorecognizeanagency,abusiness,oranorganizationwith theuseofabusinesscard.Likewise,advancesintechnologyhavechangedthewayemployers
...Getmorecontent...
JoelSpencer3779350
KnowingandKnowledgeAssessment1ComparativeAnalysis
ThisessaywillbecomparingandanalysingthetechniquesusedbytwoMelbournebaseduniversity lectures,RobertManneandPatrickStokes.Bothdealingwiththethematicsubjectofopinion.
ConcerningClimateChange"Clear,Catastrophicthreats,Manneopensthearticlewithananecdote, thata"partoftheenglishsyllabus[asaschoolboy]was"clearthinking""(Manne2011).This anecdoteshouldsetuparelevanceandanaccessibilitytothereaderdrawingtheminand sympathisingwiththeargumentthatwillbeputforward.Almostathirdofthearticleisdensewith data."1500orsoleadingclimatescientists"(Manne2011),"928scientificpapers"...showmore content
Withoutreadinganycontentthearticlelookstofollowalinearprogression.Thecontentarguesthat thereisadistinctionbetweenopinionandcertainknowledge(Stokes2012),andmustbeearned throughargument.Interestingly,StokesinitiatesanargumentwithMerylDoreyduringthearticle. Stokes'pieceopenssimilartoManne'sintheuseofanecdoteabouthowheaddresseshisstudents philosophersAnecdoteshouldbeusedtogiverelevancetothereader,asaforementioned,though notmanyreadinghisarticlesitinStokes'philosophylectures.It'sinterestingheusesthistechnique. Though,asStokesgoeson,heusesthreeparagraphsonjustthisanecdote,tellingthereaderthat howheteachesaclass,butalsosettingthemaincontentionofhispieceTheformattingmakes everythingclear.Appealstoauthorityisamainuseofpersuasivetechniqueusedinthearticle.
StokesreferencesPlatoandhisdistinctionbetweenopinionorcommonbeliefandcertain knowledge.WiththatappealStokesstatesthat"opinionhasadegreeofsubjectivityanduncertainty toit"(Stokes2012).Stokesalsousesdistinctionasapersuasivetechnique.Heseparatesthedegree ofopinionthatit's"sillytoinsistthatstrawberryicecreamisbetterthanchocolate"(Stokes2012) butarguinganopinionwithouttherelevantqualificationsisalsojustassilly.Again,thatclarityin distinctionhasaneffectonthecomprehensionofStokes'argument.Coherencein
...Getmorecontent...