Certified Hereford Beef LLC Drives Demand

Certified Hereford Beef LLC contacts Certified Hereford Beef LLC Drives Demand

11500 N. Ambassador Dr., Ste. 410 Kansas City, MO 64153 816-842-3758 | 816-243-1314 fax CertifiedHerefordBeef.com info@herefordbeef.org

President and chief executive officer:

Amari Seiferman aseiferman@herefordbeef.org

Director of commercial programs:

Trey Befort tbefort@herefordbeef.org

Marketing manager

Brenyn Burkholder bburkholder@herefordbeef.org

Follow CHB on social media:

LinkedIn: Linkedin.com/company/ certified-hereford-beef

Facebook: Facebook.com/CertifiedHerefordBeef

Pinterest: Pinterest.com/certifiedbeef

Instagram: @certifiedherefordbeef Certified Hereford Beef LLC is a wholly owned subsidiary of the American Hereford Association with the goal of driving demand for Hereford and Hereford/ English crossbred cattle through a market alliance with cattle feeders, processors, distributors, retailers and foodservice providers. The Certified Hereford Beef ® brand is quickly becoming one of the most recognized breed-specific brands in the U.S.

The Certified Hereford Beef logo represents a premium image and is recognized internationally as a symbol of high-quality beef. As the beef industry continues to evolve, the Certified Hereford Beef team is taking steps to ensure the program remains relevant in the market by continuing to focus on developing the program in a competitive marketplace.

Providing value to Certified Hereford Beef’s customers through education and marketing resources, the program remains strong in the demand for Herefordinfluenced cattle.

Exceptional customer service is at the forefront of Certified Hereford Beef’s initiative to increase awareness of the brand. Working together with industry partners to provide the tools and resources to enlist and engage in the sales and promotion of the program expands the opportunity for growth and performance. The creation of educational and promotional materials continues to evolve, allowing Certified Hereford Beef to properly promote the program and to utilize industry talent, further engaging the marketplace. The Certified Hereford Beef website, CertifiedHerefordBeef.com, provides consumers information about the high-quality Certified Hereford Beef brand and houses an extensive recipe and meat cuts library to assist in making beefcentered meals in a snap.

This website is only a small piece in an overarching marketing mission to inform consumers about the highquality product Certified Hereford Beef has to offer. In addition to sharing new marketing materials and educational resources via Certified

Hereford Beef outlets, the marketing team provides the opportunity for licensed partners to utilize those materials in their own marketing — further expanding the reach of the brand to consumers.

A targeted and focused approach is being implemented into each market to support existing customers. Customized marketing materials are available to retail and restaurant partners to tell the Hereford story and to connect consumers with their food. The Certified Hereford Beef brand offers a unique and differentiated marketing strategy for licensed partners to compete and excel in a competitive marketplace.

Social media has been a significant tool in driving awareness for the Certified Hereford Beef program. Certified Hereford Beef social media accounts have a targeted focus on consumers with a content emphasis on brand recognition, education, recipes and the Hereford story.

Connecting with consumers is one facet of growing the program, and the brand continues to form consumer relationships via social networking platforms.

Certified Hereford Beef is proud of the Hereford breed’s rich heritage and the uncompromising dedication to quality from Hereford cattlemen. These fundamentals allow Certified Hereford Beef the time-honored tradition of providing great-tasting beef and bringing the highest-quality product to industry partners and consumers. They are the reason why Certified Hereford Beef is “Excellence Built by Tradition.”

Certified Hereford Beef is available through retail and foodservice outlets across the country. Visit the “Where to Buy” section of CertifiedHerefordBeef.com for a complete listing of Certified Hereford Beef retail supermarkets and restaurants promoting the brand.

Certified Hereford Beef specifications

Choice

Premium Quality grades: USDA Choice and higher Quality grades: Upper 2/3 USDA Choice and higher Hereford and Hereford/English crossbred steers and heifers Hot carcass weight of 1,050 lb . or less Ribeye area of 10 to 16 in .

2 Fat thickness less than 1 in .

For complete list of specifications visit: Hereford.org/commercial/programs/certified-hereford-beef/

Certified Hereford Beef licensed packers

National Beef Packing Co . LLC (2003), Liberal, Kan . National Beef Packing Co . LLC (2003), Dodge City, Kan . To learn more about premium opportunities and participation in the Certified Hereford Beef program, producers can contact Trey Befort, director of commercial programs, at tbefort@herefordbeef .org .