Industry Directory

Online Advertising Opportunities continued

Creative Services contract

• 1 catalog – per bid basis • 1 banner ad for one month — $400 (a savings of 20%) • Ad appears in Hereford

Headlines or Sales Digest

For more information about banner advertising options, contact Alison Marx at amarx@hereford. org or 816-842-3757.

E-newsletter banner ads

Sales Digest and Hereford Headlines provide affordable banner advertising opportunities. Contact Alison Marx at amarx@hereford.org or 816-842-3757 to reserve your ad.

Sales Digest

This weekly e-newsletter is delivered to more than 8,500 potential buyers around the world. It is a source of current information including, upcoming sales, shows and events, to aid in locating the right Hereford cattle to increase profitability in a herd. Seven positions for banner ads are available.

Hereford Headlines

Hereford Headlines is an e-newsletter distributed the first Friday of each month to AHA members and other subscribers and keeps readers up-to-date on Hereford and other beef industry news. Three banner ad positions are available.

Online sale catalogs

Hereford breeders can post production sale and private-treaty sale catalogs at Hereford.org. Catalogs can be posted in two formats — PDF and flip. Fees associated on a per need basis.

Catalogs designed through Creative Services are posted in the PDF and flip formats at no extra cost. Likewise, catalogs designed by a third party can be listed on the “Production Catalogs” page at a low cost. As an added benefit, the catalogs will also be listed in the Sales Digest.

Online catalog rates:

• PDF and flip version —

$100 per week

Customer will provide a low resolution PDF*. * Note if the PDF file is not optimized or if the flip generator determines errors, it is the customer’s responsibility to fix the errors and to resubmit a new PDF. If the Creative

Services team incurs additional hours due to technical issues, those hours will be billable at $50/hour.

For more information and pricing details, contact Caryn Vaught at cvaught@hereford.org or Bailey Lewis at blewis@hereford.org or 816-842-3757.

Herefords On Demand

Another online sale catalog avenue offered through HPI is Herefords On Demand. This marketing tool is a feature for breeders to market their upcoming production sales, is practical for herds of all sizes and streamlines the efficiency of catalog production.

Herefords On Demand features live EPDs in the sale catalog that are refreshed weekly and search capabilities within a catalog and across all catalogs using this online feature. Users can start a new sale catalog and are able to save their progress and to return to inputting information later, as well.

For more information and pricing details, contact Bailey Lewis at blewis@hereford.org or 816-842-3757.

NATIONAL CATTLE ORGANIZATIONS National Cattlemen’s Beef Association (NCBA)

ncba.org Denver office: 9110 E . Nichols Ave ., Ste . 300, Centennial, CO 80112, 303-694-0305 Washington office: 1275 Pennsylvania Ave . N .W ., Ste . 801, Washington, D .C . 20004, 202-347-0228

CATTLE-FAX

cattlefax.com 9110 E . Nichols Ave ., Ste . 301, Centennial, CO 80112 303-694-0323 or 800-825-7525

CATTLEMEN’S BEEF BOARD

beefboard.org 7555 E . Hampden Ave ., Suite 610, Denver, CO 80231 303-220-9890

U.S. MEAT EXPORT FEDERATION

usmef.org 1660 Lincoln St ., Ste . 2800, Denver, CO 80264, 303-623-6328, jhinners@usmef .org

AMERICAN NATIONAL CATTLEWOMEN INC.

ancw.org American National CattleWomen Inc . Attn: Jill Worthington 16799 Prairie Circle, El Reno, OK 73036 ancw@ancw .org

AI SERVICE PROVIDERS

naab-css.org National Association of Animal Breeders 8413 Excelsior Dr ., Ste . 140, Madison, WI 53717 608-827-0277, naab-css@naab-css .org

AETA CERTIFIED EMBRYO TRANSFER BUSINESSES

aeta.org American Embryo Transfer Association 1800 S . Oak St ., Ste . 100, Champaign, IL 61820, 217-398-2217, aeta@assochq .org

BEEF IMPROVEMENT FEDERATION (BIF)

beefimprovement.org Bob Weaber, executive director, Animal Sciences and Industry, Kansas State University 227 Weber Hall, Manhattan, KS 66506 785-532-1460, bweaber@k-state .edu

BEEF CATTLE EXTENSION RESOURCE AREA

extension.org