6 minute read

Online Marketing Agency

Advertisement

Online Marketing

Agency

| Dubai | Sharjah Mumbai | Pune | Toronto

We offer a wide range of Digital Marketing & Web Development Services in UAE & India. Our services include web design, web development, Social media marketing, SEO, Whatsapp Marketing, Bulk SMS & Much More.

Buzz bee Studio is dedicated to providing our clients with resultsoriented marketing, public relations, and total marketing support. We are committed to provide services that benefit our clients.

ONLINE OR INTERNET MARKETING refers to advertisement and marketing efforts use the web and email to drive traffic via electronic commerce..

Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.

Online marketing connect organizations with qualified potential customers and takes business development to a much higher level than traditional marketing/advertising.

ONLINE MARKETING REFERS TO A SET OF POWERFUL TOOLSAND METHODOLOGIES USED FOR PROMOTING PRODUCT ANDSERVICES THROUGH INTERNET.

Benefits of Online Marketing

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.

Analytics for web or mobile app experiences can help determine the following:

• Which online marketing channels are the most cost-effective at acquiring customers, based on the conversion rate of visitors to customers, and the cost of those visitors.

• Which channels are effective at acquiring and driving higher lifetime value for customers — such as email marketing, which drives repeat purchases to prior customers.

• Which cohorts of customers exhibit strong engagement behavior and high potential for upsells — such as software or mobile apps, which expect to sell more products to customers with high engagement

Online Marketing Tools

There are a number of tools that can be used to build and maintain a robust online marketing program:

• Email Marketing

• Social Media Marketing

• SEO(search engine optimization)

• Display Advertising

• SEM(search engine marketing)

• Events & Webinars

• A/B Testing & website optimization

• Content Marketing

• Video Marketing

• Marketing Analytics

• Marketing Automation

• Customer Relationship Management (CRM)

• content management system(CMS)

“Online marketing” and “digital marketing” are both terms that are often confused and misused.

The Umbrella Term: Digital Marketing

The term “digital marketing” refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.

In other words, with digital marketing, you don’t limit yourself to using the internet. In this way, digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.

To give you an example, let’s say you want to run a mobile campaign where you send SMS texts to your customers offering upcoming promotions from your business. Again, technology was used to create and send the message, but it was no need for a live internet connection for your users to receive it. You could say that as long as technology keeps evolving, so will digital marketing. You could also say that anything that has a digital foundation can be considered digital marketing. And as of now, you have plenty of strategies to choose from:

• Games

• Content Marketing

• Video Marketing

• Mobile Marketing (SMS text campaigns)

• TV Ads

Online marketing, also commonly referred to as “internet marketing,” is a subset of digital marketing. The main characteristic of online marketing is that it requires a live internet connection to work.

Some online marketing efforts include:

• SEO (Website Optimization)

• PPC (Google Search, Bing Search, etc.)

• Display Advertising (Text, Image, Video, Shopping Ads)

• Social Media Marketing (Facebook, LinkedIn)

• TV (Google’s Display Network)

Online marketing comprises all of the marketing strategies included in digital marketing. We have ads for people typing keywords in Bing Ads or Google Search, including searches performed on YouTube as well. Then we have the massive Display Network from Google.

QUITE SIMPLY ONLINE MARKETING IS A SUBSET OF DIGITAL MARKETING.OM

(ONLINE MARKETING) REFERS TO ACTIVITIES THAT ONE PURSUES SPECIFIC TO THE WEB OR INTERNET. ON THE OTHER HAND, DM (DIGITAL MARKETING) ALSO INCLUDES UNDER ITS PURVIEW, SIGNIFICANTLY MOBILE MARKETING, VIDEO BASED MARKETING NOT USING THE WEB.

Advantages of Internet Marketing | Advantages of Online Marketing

• Broad and Global Reach- Not restricted to one region or area

• Attract Targeted Visitors, Highly Adaptable to Multitasking and Have a Continuity Effect

• Better Brand Engagement with 24/7 Brand Optimization

• Internet Marketing is Cost Effective & Time Effective

• Everything can be Measurable and Well-Automated in Internet Marketing

• Powerful in Demographic Targeting, Provides Real-Time Result and ensure Quick & Convenient Service Delivery

• Helps in Follow Ups and let marketers maintain an After Sales Relationship

• Aids you refine Your Strategy and optimize Marketing Campaigns for Target Markets

• Personalization, Instant Transaction Execution and Customers’ Data Collection

• Better Diversification that ensures Faster Growth & More Profits- in Quickest Possible Time

Address:

CONNECT WITH US

UAE: Buzz Bee Studio A 5800- Flamingo Villas, Ajman 4422 – United Arab Emirates

India: A Wing, Unit 702, Symphony IT Park, 1 Hillasde Co-operative Society, Chandivali Powai, Mumbai – 400072

Email:

Phone:

info@buzzbeestudio.com +971 556845572

This article is from: