®
CASIO’S
MOVING TIME FORWARD Casio continues to explore new ways of expanding the wristwatch’s potential and advancing its evolution by leveraging strengths acquired through unique thinking and advanced electronic technologies. They are supported in these efforts by a manufacturing approach emphasizing the user’s perspective. To ensure that their watches not only offer greater convenience, but that they are also a joy to wear, Casio is continually adding new value to the wristwatch.
UNIQUE TIMEPIECE PHILOSOPHY:
Intelligent Timing: Advanced LSI technologies add new value to the wristwatch Smart Design: Ingenious designs are born of necessity and in pursuit of utility Unrivaled Brands: Distinctive brands offer unprecedented user benefits
Casio Minutes insert.indd 1
4/27/11 3:16 PM
Non-Stop Tough Solar Casio’s new LSI technologies have yielded this innovative radio-controlled, solar-powered watch. Powered by light for a lifetime of use without changing a battery, this revolutionary timepiece operates with electric power that is generated from solar energy and stored in a large-capacity rechargeable battery that never requires changing, thus reducing the environmental burden. The watch generates sufficient electric power for smooth operation of various functions even under low light conditions.
Rechargeable battery
Charging
Electric power supply
2 Time-calibration signals
Cesium fountain2 Casio Minutes insert.indd atomic clock
4/27/11 3:17 PM
Self-Adjusting Atomic Time Keeping Rechargeable battery
No manual time setting is required on this watch, as it receives timecalibration signals and corrects itself automatically, even when you travel Charging Electric from one end of the earth to another. power supply The radio-wave reception mechanism involves a tiny, highly sensitive built-in antenna that receives time-calibration signals generated by a cesium fountain atomic clock with an error rating of just one second per 100,000 years. The watch uses the signals to correct any lag in the time shown on the dial, assuring that the displayed time is always accurate.
Time-calibration signals
Cesium fountain atomic clock
Accuracy 1 sec./ 100,000 years
Transmission station Radio-controlled watch
3
Casio Minutes insert.indd 3
4/27/11 3:18 PM
Technology
of
Toughness
Equipped with the ultimate shock-resistant structural design, G-SHOCK features a bezel and case that extends outward in every direction, enclosing the entire watch and preventing direct shocks to the glass and buttons. Cushioning material is used to add extra protection for the crystal oscillator and other key components inside the module. This tough technology has been passed down to every G-SHOCK for the past seventy-five years.
Hammer Shock Resistance G-SHOCK’s renowned shock resistance provides full protection for all its functions, enabling them to continue normal operation even after the watch is struck with a hammer or some other hard, heavy object.
Water Pressure Resistance At Casio, they actually submerge G-SHOCKs in water to confirm their water resistance. Submitting them to water pressure equivalent to that at depths of 200 meters verifies not only their water resistance capabilities, but also their resistance to extremely high pressure.
Vibration Resistance G-SHOCK’s reliable resistance to high-intensity vibrations makes it an ideal watch for wearing under such rigorous conditions as high-speed driving on rough road surfaces.
Electrical Current Resistance G-SHOCK’s ability to resist electrical currents that can interfere with the operation of electronic parts assures worry-free wear in environments where static electricity is likely to occur.
Low Temperature Resistance Since G-SHOCK’s various functions maintain stable operation at low temperatures well below freezing wearers can count on it in the most severe winter weather or high-mountain environments.
4
Casio Minutes insert.indd 4
4/27/11 3:19 PM
Hammer Shock Resistance
Water Pressure Resistance
Elec trical Current Resistance
Vibration Resistance
Low-Temperature Resistance
5
Casio Minutes insert.indd 5
4/27/11 3:20 PM
Aviation GW3500B-1A Combining shock resistance with gravitational force resistance, this is a tough watch built specially for pilots. Hands shaped to optimize the weight balance and shock resistance achieve toughness, high visibility and functionality under conditions of powerful gravitational forces, such as those occurring in air racing. The analog-digital combination design adopted for the 32mm-wide face handles simultaneous display of the times in three cities. Featuring Multi-Band 6 atomic timekeeping, the GW3500 includes a 1/100-second stopwatch, luminous hands and markers, full auto LED light, and an independent bezel construction with a forged metal and urethane ring.
6
Casio Minutes insert.indd 6
4/27/11 3:21 PM
X-Large GA110-1A Adding metal elements and G-SHOCK’s black and red coloring to the already popular GA110 X-Large G, one can bet on this model being a huge success. Its case has a powerful presence and the shock-resistant, antimagnetic structure confirms its toughness. There’s a reason why G-SHOCK is known as The Toughest Watch in the World, and this is a perfect example.
GW7900B-1 With the never ending pursuit of toughness and technology, GShock introduces a Solar Atomic addition to the tough and rugged G-Rescue series. Already iconic for its four point protection design, large case, oversized buttons and tide and moon graphs, this new model keeps the same design philosophy of allowing for high functionality and operability, in the harshest conditions, even while wearing gloves. With its monotone, grey IP coloring and aperture band design, the new addition to the series not only looks tough, it’s also very comfortable to wear.
7
Casio Minutes insert.indd 7
4/27/11 3:24 PM
Master of G
8
Casio Minutes insert.indd 8
5/3/11 1:53 PM
Rough and Tough Exuding ultimate toughness, these three solar-powered, radio-controlled timepieces are built to handle the roughest use. Specialized high-performance functions have been added to the watches’ shock-resistant structure, while advanced functions respond to the users’ practical concerns. In addition to a host of standard features, the GW-9010 Mudman is equipped with a mud-resistant structure that protects all openings around buttons and band connections with a durable resin where mud and dust could encroach. The Mudman also comes with a 1/100-second stopwatch designed for compatibility with motor rally use. The innovative GW-9200 Riseman features a center shaft design that positions the pressure sensor and measurement button opposite each other on the right and left sides of the case. The display includes an easy-to-read altimeter/atmospheric pressure tendency graph, while a twin sensor measures atmospheric pressure and temperature without compromising G-SHOCK’s proven shock resistance. Finally, the GW-9100 Gulfman is housed in a rust-resistant titanium case that is designed to stand up to heavy use at sea.
Mud resistant structure (Mudman)
Twin Sensor (Riseman)
Centre shaft design (Riseman)
Forged titanium back (Gulfman)
9
Casio Minutes insert.indd 9
5/3/11 1:53 PM
The Edifice Brand EQWM1100DC-1A2 Speed and Intelligence Advanced technology, Dynamic design A chronograph that has evolved in pursuit of speed. A cool metal body with confident texturing, and a striking face design with superior visibility. Styling so bold it impacts the style of those who wear it. This is Edifice, the watch for smart men who value time.
10
Casio Minutes insert.indd 10
4/27/11 3:23 PM
Smart Design
This watch features a dynamic design that includes 3D construction and a bold, multilayer face with dual disk dials. An unobtrusive solar panel contributes to both styling and functionality. Dual disk dials inspired by vehicle wheels are located in the 4 and 9 o’clock positions. The disk in the 9 o’clock position rotates like a wheel during stopwatch measurement, expressing a sense of speed. Once a stopwatch measurement is completed, the rotating disk in the dial at 9 o’clock indicates the 1/1000-second measurement in the upper part of the dial and the 1/100-second measurement in the lower part. The center second hand adds further data by displaying 1/10-second measurements.
5 Motor This 1/1000-second 3D chronograph features a multilayer dial with double disk hands, phosphorescent index, enlarged stopwatch button, and chronograph bezel.
Multi-Mission Drive Motor 1 (Center Sec Hand) Second hand 1/10-sec watch indication World Time city code Alarm on/off setting Motor 2 (Center Hands) Minute hand Hour hand (Lower Right Dial) 24-hour time hour
Motor 3 (Left Dial) Mode indicator 1/1000-sec stopwatch indication 1/100-sec stopwatch indication World Time Motor 4 (Upper Right Dial) Current World Time 24-minute stopwatch Alarm Motor 5 (Date Display) Date 11
Casio Minutes insert.indd 11
4/27/11 3:23 PM
EQS500C This wide-face chronograph features a 1/100-second stopwatch, Tough Solar power, and world time function.
12
Casio Minutes insert.indd 12
4/27/11 3:22 PM
EFX530P-1AV EF550PB-1AV
Dynamic Design The Edifice Black Label Collection from Casio provides men with stylish timepieces fit for professional and weekend lifestyles. Ideal for the boardroom or the ballpark, these dynamic and versatile watches blend precision functionality with strong, comfortable construction materials and sophisticated design. Each model possesses its own exclusive characteristics that set it apart from the rest. The EFX530P-1AV features a stacked sapphire crystal dial, where sub-dials are arranged three-dimensionally on the face. An additional, smaller hour hand is utilized for dual time, which can be layered below the larger hour (home time) hand when not in use. Furthermore, the EFX530P-1AV has 3-D modeling for its side buttons and an engraved brand logo on the crown that adds a quality impression. Styled with an engine motif, the EF550PB-1AV is equipped with stacked sub-dials, which are strategically covered for enhanced legibility and a dynamic look. The sub-dial at the 3 o’clock position is designed to resemble a racing wheel. Armed with a 1/20th second retrograde chronograph, the EF550PB-1AV’s second hand alternates between clockwise and counter-clockwise motion during timed measurements.
13
Casio Minutes insert.indd 13
5/3/11 1:58 PM
THE PATHFINDER BRAND
Digital Compass
Employs a direction sensor to measure directions by sensing Earth’s magnetic forces and provide vital information concerning your current location and destination.
Barometer/Thermometer
Combines a pressure sensor to measure atmospheric pressure with a temperature sensor to monitor temperatures, and helps you predict and prepare for upcoming changes in the weather.
Altimeter
Calculates altitudes based on changes in the atmospheric pressure measured with a pressure sensor, and stores several altitude measurements in memory for easy review.
ROBUST CASE DESIGN The independent bezel construction combines a brilliant diamond-cut aluminum ring and a stainless steel bezel with engraving appropriate to outdoor gear. The oversized buttons are designed for one-touch measurement and a covering over the case and band connection assures a comfortable fit on the wrist.
14
Casio Minutes insert.indd 14
4/27/11 3:26 PM
PAG240-1 PATHFINDER The new PAG240 has all the same great Triple Sensor functionality you’ve come to love in its predecessor, but now it’s equipped with Self-Charging, Tough Solar Power, employs a more functional exterior case design, and has a host of additional features such as Sunrise Sunset Data, Countdown Timer and 48-city World Time.
PRW5000 PROTREK TRIPLE SENSOR ANALOG/DIGITAL COMBINATION MODEL
Second Hand functions as compass needle
This model is Triple Sensor-equipped for measuring directions, atmospheric pressure/temperature and altitude. As well as presenting sensor measurements digitally on an LCD, it employs analog hands to display both the current time and other data, communicating such vital information as directions, altitude differences and atmospheric pressure tendencies.
15
Casio Minutes insert.indd 15
4/27/11 3:27 PM
www.edifice.casio.com
www.gshock.com
Casio Minutes insert.indd 16
www.edifice.casio.com
http://protrek.casio.com
4/27/11 3:27 PM