Bethanie Waldron Graphic Design
Hello there! Thank you for looking at my work! I’m a Graphic Design major with a minor in advertising residing in Jacksonville, Florida. I specialize in web design, HTML5, and digital design. I’m currently employed as a Digital Design for the PGA Tour. However, For any inquiries about my services please contact me at bethaniewaldron@gmail.com or 904-419-3209.
Table of Contents 1. Pepsi Advertising Campaign 2. P.A.M App 3. Earl’s Teashop Website 4. Arbor Day Advertising Campaign 5. Mythlit Edutainment App 6. Keep America Beautiful Advertising Campaign 7. Written By Jane Website 8. Professional Work
Professional Work As of July 2019, I currently am employed by the PGA Tour as a Digital Designer. The responsibilities of my job include creating digital animated ads for the different campaigns of the Tour in Google Web Designer, Creating weekly email for TPC Sawgrass, STOC, President’s Cup, and other digital design jobs.
TPC Vacations Statics Advertisements
Stadium Ribbon Board Signage-Created in After Effects
TPC Vacations Webskin Takeover
STOC Aloha Animated Advertisements
Presidents Cup Advertisements
Pepsi Be The Voice Campaign Pepsi “Be The Voice” is a campaign where 70% of Pepsi’s proceeds go to the charity Equal Rights Advocated of America to address the social issue of equality. This campaign aims to address the issue through various print ads, billboards, HTML5 ads, and a website for more information about the campaign. The logo for the campaign focuses on a raised fist since that is a representation of justice with the Pepsi logo in the background. The ads focus on various Pepsi bottle shapes with the headline: The Difference? None, to show that the bottles all contain the same product. By having this type of imagery it portrays that everyone is equal. The print ads feature the website for the consumer to reach out to find more information about the campaign and to help donate to the cause. The HTML5 ad also links back to the website for the consumer to find out more information.
PAM Application Meet PAM! Your Personal Assistant Management App. The application is designed for the user to have their own personal assistant right in their pocket. Within the app, the user can create tasks for the day, take notes, view top trending news, and share information.
Earl’s Teashop Earls Teashop is a teashop located in Saint Augustine, FL. The shop focuses on a modern brand image with the use of blacks and pops of gold. Simplicity is the main focus of brand imagery and design choices. The logo for the tea shop is inspired by the “E” in Earl. The shop is named after a tea lover’s most beloved tea, Earl Grey, in the summer of 2017. The website focuses on a simplicity onepage scroll where the user can scroll through the history of the shop, the product, and ways to stay connected to the shop. The brand also offers a variety of merchandise for the consumer.
Arbor Day Campaign Arbor Day is an event held every year at City Hall of Saint Augustine Beach, FL. The event includes planting trees and helping the environment. The advertisements focus on promoting and spreading the word of the event. However, the ads are generated not only the planting of trees but also other greenery for promoting saving the environment. Such as changing the wording from “Spread the green, plant a ____.� in addition to changing the plants for each ad to match the wording. The logo is simple with Mr. Eaves Sans heavy italic as the typeface and a tree leaf above the type. The ads have La Paloma and Mr. Eaves Sans bold as the typeface. The social media focuses on Instagram since Instagram is known for being successful in promoting events being and direction the consumers back to the website for the consumer to find out more information.
Mythlit Edutainment App Mythlit is an edutainment app that focuses on teaching children from the ages of 11-14 about Greek mythology stories and the Gods and Goddesses through the app and a board-game. The board-game is designed to correlate with the app. The interface of the app consists of textures and gradients to give a “story-book� feeling since the app is the telling of Greek mythology stories. The logo consists of various iconic Greek elements and a book.
Keep America Beautiful Campaign Keep America Beautiful is an organization focused on addressing the littering issue in America. The campaign addresses the issue of littering in America through various print ads, billboards, and social media posts. The ads focus on different iconic states and the whole US map. The states are in the form of trash to give a literal representation of the littering people are causing to the land. The type is the shade of red with various words popping to catch the audience’s attention to the statistics. The social media posts are specifically generated toward twitter since twitter is known for being vocal on opinions and raising awareness of topics. The posts offer ways to live waste-free and use the hashtag SaveTheLand for the audience to use on social media.
Written By Jane Website WrittenByJane is a bootstrap website created for an Etsy shop page. The bootstrap highlights the product’s the artist features, her bio, and ways to contact her. The bootstrap takes a modern web design since her drink and apparel are have a modern image. The logo is pulled from her Etsy page and since the logo has a handwritten style, the use of the style is used throughout the website to make it more personal to Jane’s customers. The use of white and shades of purple are used throughout the layout since purple is her signature color used throughout her Etsy page.