We create sustainable, high-quality clothing designed to blend comfort, style, and individuality.
Made in small quantities using natural fabrics, our pieces are crafted ethically in India and designed to be timeless, versatile, and unique.
mission-driven career.
In 2016, I launched an occasion wear business, opening a boutique in Essex. I founded New Day Originals in 2020. Starting with sweatshirts, we quickly grew to designing timeless pieces, with our first dress debuting in 2021.
Today, our collections are stocked by over 20 retailers across the UK.
One of the most unique & exciting Sustainable women’s brands in the market -
Run by an experienced retailer and businesswoman with exceptional understanding of what customers want and the challenges of independent retail
Already stocked in over a dozen UK boutiques with an out standing satisfaction rating
Now in our 4th Summer season with an engaged social community, we will promote you as well
Exceptional quality & value for money
Made in small quantities guaranteeing uniqueness
We are not a ‘discount brand’ and rarely do tactical or promotional sales other than our two major bi-yearly sales
X 2.5-2.8 Margin (we are currently not VAT Registered)
Quality photography provided
LOW MINIMUM ORDERS (See end of document)
hope
Red Stripe Garland dress
hope
Austin’s Rose dress
hope
Rosie Blue Stripe dress
A fabulous flatterer. The first dress we ever made, and remains our best seller.Even has her own Fan Club. Comes with quilted belt and has pockets.
hope
Austin’s Rose dress
it’s a w p dress
The deliciously ‘drapey’ Eco Vero sustainable fabric wrap over dress is designed to flatter. Perfectly practical for every day but equally as grown up for ‘dressier’ events.
it’s a w p dress
Big dot Navy Ivory
Über-cool vibrant vintage floral beauty. Elegant, stylish but cheeky and cheerful too.
Retro Flower
Multicolour
e dress
Retro Flower
Multicolour
Our ‘Fortune Favours’ beauty boasts hand block printed pineapples.
An outright classic. With its square neck and full sleeves contrasted this tiered dress with its contrast striped print. section will always turn heads .
There’s a reversible belt (wear with or without), it’s lined and has pockets.
A luxurious square neck softly tiered skirt and elastic bell sleeves.
Every detail adds to the ‘expensive’ feel of this gorgeous cotton, lined dress. A geometric piped neckline, quilted belt and eyecatchingly contrasting ric-rac trims.
Solstice Sky dress
A contemporary take on more than a hint of William Morrisesque arts and crafts indulgence.
Full-on floral but neither fussy nor twee, a fabulous feast for the eyes
Antique Rose dress
A sell-out two Summers ago...
we’re thrilled to be bringing back the ‘Joyful’ shirtdress but in a brand new colour.
Think Delft or even Willow pattern.
But endered in striking traditional hand-block print and not porcelain.
The sumptuous blue organic foliage-based design featuring contrasting decorative borders is destined to become a true classic.
Oh, and it’s fully lined with pockets and a quilted tie belt.
joyful
Blue Iris dress
amore
Cactus Orange
sundress
Lightweight, cool and vibrant cotton
tiered sundress,
Flattering elastic bodice at back for comfort and fit.
With ric rac trims, adjustable ties and a quilted belt.
sundress
Cactus Orange
Carnivale dress
Navy Dot dress
Carnivale dress honour
Gingham Flower
dress
Blue and Pink
An absolute best seller.
Sassy, sophisticated and sexy,
Five delicious colour ways. Worn on or off the shoulder.
Elastic cuff so can be worn short or 3/4 sleeve.
With pockets and a quilted Belt.
honour
Austin’s Rose dress
Lemon Grove
sundress
Aurora is our brand new Premium cotton sundress in a sunshine-soaked bespoke print.
Smocked / Elastic
Back for a perfect fit. Frill neckline with a bow at front.
Hangs flatteringly from below the bust line.
Lined with pockets.
auro
Lemon Tile
sundress
Inspired by the gorgeous and iconic Sophia Loren, Legendary is our fully lined gorgeous and iconic cotton skirt with ric-rac trims. It has a flat front with an elasticated back for ultimate comfort. Fit & Flare / A Line with pockets.
legendary
Blue Gingham skirt
legendary Sorbet Stripe skirt
Adventure is an ‘easy breezy’
organic cotton voile dress that’ll take you from Beach to Bar and beyond.
Closure at back and can be worn reversed. Side slits and a tassel tie belt.
Turquoise dress
A striking relaxed ‘Boho-Chic’
Design concept, Empire line, with tassel ties at the frill neck and chest.
Comes with a padded ‘corset belt’ and pockets
y Oasis dress
A thoughtfully designed, flattering and deluxe dress. Smocked / Elastic back for perfect fit. Lined.
Lace version features exquisite organic cotton.
fe@her
Ivory lace dress
Organic Cotton
Ric Rac trims on our
Blue Gingham edition
fe@her
Cobalt Gingham dress
Organic Cotton
A best seller from two seasons ago; we’ve brought this sumptuous organic cotton sundress back in two new prints. Its elasticated strap and adjustable ties means it can be pulled down and worn as a maxi skirt.
Lined, Iconic Block Print.
Ba by popular demand
organic cotton sundress
cotton sundress Ba by popular demand
Ocean Lilly
ore
Beach Rose
organic
Flattering draw-string waist, button from waist to chest, cap-sleeve frill that flatters the neckline and balances the silhouette. Made of high quality organic cotton, contrast border, block printed by hand. Pockets.
Mint Julep organic cotton dress
Cherish is super comfy, chilled and gorgeous.
With a button-through, draw-string waist.
An excellent dress for fuller busted, curvier women.
Red Stripe Garland organic cotton dress
Joy is our modern twist on a wardrobe classic. This versatile dress is ideal for desk-bar days. Fully lined, chic three-quarter sleeves and a quilted tie belt.
Navy Dotty organic
cotton dress
Lilac Wine dress
A
classic hand-block printed beauty.
Flattering under -bust seam, just the right amount of volume to offer a stunning silhouette.
Wear with or without the reversible belt.
Elastic frill sleeve that can be worn 3-quarter length or ruched to above elbow.
Our Bow dress is crafted from sustainable fabric that feels just like pure silk.
Carefully created using recycled silk Saris and, believe it or not, plastic bottles.
One Shoulder dress
Sky Polkadot
bow
One Shoulder dress Sky Polkadot
A jaw dropping sassy swathe of joyful exuberance and glowing fire.
glow
Coral Polkadot Dress
Coral Polkadot Dress
Abstract Coast Dress
Playful, graphic, stylish and vibrant, brimming with the influence of Matisse and midsummer.
Stripey Red Rose
g ce
g ce
China Blue
Stripey Red Rose g ce Navy gingham
A stunning universally flattering V-Neck dress.
A shirred/smocked bodice for a perfect fit.
A piped Quilted belt, multi-tiered skirt with ric-rac trims and pockets. Lovingly lined.
g ce Navy Gingham
‘Beo’ which means 'alive' in Irish – soft, breathable cotton, with intricate embroidery and covered buttons adding a full ‘lux factor’. The white version is embossed with delicate lace through the front panels. And the burgundy version’s embroidery also cascades down feminine frill sleeves. Beo pairs beautifully with our ‘Legendary’ skirts.
Sn ow white blouse
Burgundy blouse
The Dakota blouse is a timeless yet fashionforward piece, crafted from organic, breathable, soft blue chambray cotton for all-day comfort. With intricate embroidery and delicate lace detailing adding a touch of elegance, while the charming frill collar enhances the vintage inspired appeal.
House of Blues blouse
Orders close 5th March 2025
Stock will start to drop Mid April - 5th May*
Sizes available 6-20 (only guaranteed on Pre-Orders)
You may order sizes in any combination however a minimum of 5 dresses per style is required
Minimum number of styles is 5 (so total pieces is 25, first order)
A 25% Desposit is payable to secure your stock
Duties & landed costs included in wholesale prices
Shipping is extra and added to your balance invoice (standard charges
Balance is payable within 1 week of final delivery
While we are happy to infill stock ‘in season’, in order to minimise wasted inventory, there is no guarantee of availability Should you wish to see a sample, please contact me
