The Leon Hotel by bychloeart

User Manual Guide Created & Edited by Chloe Lance

These guidelines describe the visual and verbal elements that represent The Leon Hotel’s corporate identity. This includes our name, brandmark and other elemets such as stationary, wayfinding, and amenity. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our brand. These guidelines reflect Leon’s commitment to quality, consistency, and style. The Leon’s brand, including the logo, name, colors, and identifying elements, are valueable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Leon name and marks. Located in the heart of downtown Atlanta, GA within steps to Ponce City Market and the Atlanta Beltline, the art district of atlanta. Enjoy a cup of coffee while walking past mural to mural while also treating you to spectacular views of the downtown skyline or the nearby Centennial Olympic Park from our luxury rooms and suites. For events in Atlanta, our downtown Atlanta hotel is also close to Mercedes-Benz Stadium, home to the Atlanta Falcons professional football team and the Atlanta United FC professional soccer club.

Contents Contents

The Logo Primary Logo Secondary Logo Area of Isolation One Color Logos Primary Color Palette Secondary Color Palette Logo Uses

7 9 10 11 12 13 14

The Stationary Business Card Letterhead & Standard Envelope Envelope Pocket Folder Invitation Card & Folder Notebook Stationary Mockups

17 18 20 21 22 23 24

The Signage Iconography Hotel Exterior Parking Lot Signage Reception Signage Rooms Signage Restroom Signage Room Signage Restaurant Signage Touchscreen Wayfionding Banner Signage Transportation Signage

27 28 29 30 31 32 33 34 35 36 37

The Amenity Tissue Box Mouthwash Products Towel Wrap Bath Products Shopping Bag & Water Do Not Disturb Sign Room Service Menu Hotel Key Card Employee Uniform & ID

39 40 41 42 43 44 45 46 47

The Advertising Mobile Web Design Desktop Web Design Brochure

49 50 52

The Logo

Logo Identity

The Leon Hotel is a conceptual play on the Atlanta community within Ponce City Market and The Beltline. I took the japanese symbol of community and the letter L from Leon to develop the logo. By playing with the word community and type I was able to reach a final design. With adjustments of curvilinear

forms I was also able to create a path as if it were a sidewalk on The Beltline. The symbol has balance and symmetry which gives it a contemporary feel. To continue the modernity of the symbol I paired it with a simple and clean cut san serif typeface to have a unified design.

Primary Logo The primary logo is shown here. The logo comprises of two elements: the symbol and the word mark (Leon Hotel), which in this case is side by side in a horizontal orientation. Our primary color, used in the primary logo, is a warm gold color which has been used to give the logo a luxurious and modern feel. 6x

13x

Secondary Logo The secondary logo is shown here. The logo comprises of two elements: the symbol and the word mark (Leon Hotel) which in this case is stacked in a vertical orientation. Our primary color, used in the primary and secondary logo, is a warm gold color which has been used to give the logo a luxurious and modern feel.

6.5x

7.5x

10x

Area of Isolation 2x

It is important to keep corporate marks clear of any other graphic elements. To regulare this, an area of isolation has been established around the corporate mark. This exclusion zone indicates the closest any other graphics element or message can be positioned in relation to the

mark of the symbol itself and our company name - they have a fixed relationship that should never be changed in any way. Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind invade this zone.

Our primary and preferred logo is in gold. This logo must only appear on a white background. The secondary logo is white and must only appear on a dark background. The black logo should only be used when no other colours are allowed, for example in a newspaper ad. The gold logo is always the preferred option to use whenever possible.

Single Color Logos

Primary Color Palette

Color plays an important role in The Loen Hotel identity. The colors below are recommendations for various media. Coonsistent use of these colors will contribute to the cohesive and harmonious look of the Leon Hotel brand identity across all relevant media. Check with your designer or

printer when using the coporate colors and that they will always be consistent. The core primary color palette will cover the majority of needs. It is intentionally small in variety so as to not dilute the brand visuals. Color profiles include: pantones, CMYK, and RGB information.

Pantone P 179 - 16 C

Pantone P 11-15 C 2 TINT 80%

TINT 60%

28.61

41.04

100

5.24

182

142

TINT 80%

TINT 60%

TINT 45%

TINT 30%

TINT 15%

69.9

67.31

63.96

73.8

Secondary Color Palette

TINT 80%

21.03

76.38

TINT 60%

89.36

9.43

183

TINT 80%

TINT 45%

TINT 30%

TINT 15%

C 21.49

TINT 60%

46.37

56.8

1.26

199

144

114

61.15

36.13

39.42

4.43

TINT 60%

TINT 45%

TINT 80%

TINT 80% TINT 60%

TINT 45%

TINT 30%

TINT 15%

109

137

141

32.55

31.22

30.7

176

166

164

The secondary color palette can be used for amenity, advertising, wayfinding, and interior design purposes. Do not substitue these colors in the logo design or for any primary purposes.

Logo Usage

Place the gold logo on a light background.

Use the white logo over imagery and make sure there is enough contrast between the logo and the background.

Make sure there is enough contrast between the logo and the background.

Do not cut off part of the logo.

Do not squeeze or compress the logo.

Use the correct logo for each background. Do not alter, compress or recreate the logo. Use the approved files for each logo variant for implementation. 14

Logo Usage

These samples show which contrast options are and aren’t alloud.

Stationary

Business Card

Stationary is a primary means of communication and it is essential that every applicaation be a consistent reflection of our corporate identity. There is only one approved design format for all corporate business unit stationary, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S. business stationary. It includes both print and mockup imagery.

This shows the approved layouts with the primary elements of The Leon Hotel stationary system for business cards. The corporate business cards will be used for all official contact and external communication of The Leon Hotel. Dimensions - 3 1/2” x 2” 17

Envelope & Letterhead

Please use the approved artwork files when producing the letterhead. Use the specially developed templates for writing letters and, if possible, our preprinted letterhead stationary. This shows the approved layouts with the primary elements of The Leon Hotel stationary system for the standard envelope (9 1/2”x 4 1/8”) and letterhead (8 1/2”x11”).

February 9, 2021

To:

William Wright Vice President

Global Technology 181 Peachtree St NE, Atlanta, GA 30303 Dear Mr. Wright, Address 676 Ponce De Leon A ve NE, Atlanta GA 30308 Contact (304)284-6049 info@theleonhotel.com Website www.theleonhotel.com

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Sincerely, Chloe Lance Manager

Chloe Lance

Stationary Mockup

Shown here is a mockup of the standard envelope and letterhead for The Leon Hotel. 19

Envelope

This shows the approved layouts with the primary elements of The Leon Hotel stationary system for the big envelope. Dimensions - 9”x12” 20

Pocket Folder

This shows the approved layouts with the primary elements of The Leon Hotel stationary system for the pocket folder. The above image shows the front and back cover. The bottom image shows the inside folder including the pocket falp as it would be folded. Dimensions - 9”x24”

Hotel Invitation

This shows the approved layouts with the primary elements of The Leon Hotel stationary system for the hotel event invitation and invitation folder. To assemble, the invitation will slide into the folder and can be removed with the finger tab. Dimensions - 4”x6” & 5”x7”

This shows the approved layouts with the primary elements of The Leon Hotel stationary system for the notebook and notebook pages. Dimensions - 5 1/2” x 3 1/2”

Notebook

Stationary Mockup

This shows the approved layouts with the primary elements of The Leon Hotel stationary system for the letterhead, business cards, and standard envelope. Dimensions are shown in previous pages.

This shows the approved layouts with the primary elements of The Leon Hotel stationary system for the letterhead, business cards, standard envelope, and big envelope. Dimensions are shown in previous pages.

Stationary Mockup

Signage 26

Iconography

These are our line drawing icons. They are recongnizable, clean cut, and simple in design. These icons can be used as similarly to the logo guidelines. They can use the primary pantone in ful color or reverse as well as black and white. The secondary color scheme is not permitted to use for this iconography. The following icons include: girls restroom, mens restroom, handicap, elevator, restrooms, exit, parking, stairs, upstairs, downstairs, wifi, restaurant, cafe, bar, concierge, and no smoking.

Hotel Exterior

The Leon Hotel building aerial view mockup is shown here. The monumental sign is also included here. For the architectural design I use a main glass structure with accents of brick. I use the brick to collaborate my design with the Ponce City Market structure that would be in close proximity of The Leon Hotel. Throughout the design I focus on the community nearby to keep a consistent environment. Another aspect of my design is mural art. I use mural art in my design because it is a important part of the community of the location on the Atlanta Beltline. The mural design I use on the exterior is used throughout other designs as well to keep consistency and balance. 28

Parking Lot Signage

Pictured here is the parking lot signage for The Leon Hotel. Parking lots are typically a area that would be overlooked and boring, but here I wanted to bring some fun and colorful design to this location. I repeat a similar mural design here for a fun environment. 29

Hotel Reception

Shown here is the reception area and interior signage for The Leon Hotel. The reception area would be to the right of the main entrance doors. The goal for this design was to create a inviting environment for each guest that enters the doors of The Leon Hotel. I acheive this by including bright light through a wall of windows, colorful accents, greenery, and the continued mural design.

Rooms Signage

Shown here is the rooms signage design. Each room should have this same design, the only thing that should be changed is the number in correlation to the room number. I chose to use the golden yellow color from the primary color palette and a simple san serif font for a simple and cllean cut sign. 31

Restroom Signage

Shown here is the restroom signage for The Leon Hotel. For the designs I used the iconography design and added a suspension off the wall to create unique cast shadows.

Room Signage

BALLROOM

OFFICE

Shown here is the office and ballroom signage for The Leon Hotel. The design is the same for each, only the change of the name. 33

Restaurant Signage

Shown here is the restaurant signage for The Leon Hotel. The singange includes; Chopped a fine dining restaurant, Tini’s a bar with specialty cocktails and tapas, and Roasted a coffee bar with signature lattes. Each signage includes some of the second color palette and the continued typeface.

Touch Screen Wayfinding

Shown here is the touch screen wayfinding for The Leon Hotel. The design uses a similar design as some of the murals in the interior design highlights. The touch screen wayfinding is available for guests to help navigate through the hotel, answer questions and get help with anything they may need.

Banner Signage

Shown here is the banner signage for The Leon Hotel. The singange includes both a retractable banner and a light pole banner.

Waterbottle

Transportation

Shown here is the transportation signage for The Leon Hotel. The singange includes the front, back, and side view of the shuttle. The logo is repeated on all sides to make it recognizable to all guests. 37

Amenity 38

Tissue Box

Shown here is the tissue box design for The Leon Hotel amenity packaging. The design includes a similar pattern design shown on previous signage and murals to create a sense of unity throughout the overall designs.

Mouthwash Products Shown here is the mouthwash products for The Leon Hotel amenity packaging. The mouthwash products include toothpaste, a toothbrush, and mouthwash. This packaging

design has a similar pattern shown previously on the toothpaste and toothbrush while the mouthwash is a simplified design to balance the set.

Employee Uniform

Towel Wrap

Shown here is the towel wrap packaging for The Leon Hotel amenity design. The design is simple to create a sense of balance throughout the bath products.

Bath Products

Shown here is the bath products packaging for The Leon Hotel amenity design. The bath products include body soap, body lotion, body wash, shampoo, and conditioner. The bottle design is simple while the soap bar has the continued pattern arrangement to create a sense of balance within these products.

Bath Products

Shopping Bag & Water

Shown here is the shopping bag and water bottle packaging for The Leon Hotel amenity design. These products both have the repeated pattern design and the primary and secondary color palette.

Do Not Disturb Sign

Shown here is the do not disturb sign packaging for The Leon Hotel amenity design. This product includes the front and back, one for the do not disturb side and one for cleaning services to enter the room.

Shopping Bag & Water

Do Not Disturb Sign

Room Service Menu

Shown here is the room service menu packaging for The Leon Hotel amenity design. This menu includes starters, salads, flatbreads, sandwiches, plates, and sides. The menu includes a large variety of price points and food for each guest.

Room Key Card

Shown here is the room key card packaging for The Leon Hotel amenity design. This product will allow each guest to get into their individual rooms by touching the keycard to the lens to unlock the door. The arrow on the front design and instructions on the back of the card allow the guests to use correctly.

Employee Uniform & ID

Shown here is the employee uniform and ID badge packaging for The Leon Hotel amenity design. The uniform design is simple to allow for the hotel interiors to shine. These designs both use the primary color palette to keep a consistent attire for each employee.

Advertisement 48

Mobile Web Page

Shown here is the mobile web page design for The Leon Hotel advertisement. The home page includes a listing of our hotel room options, a gallery, a paragraph about the identity of The Leon Hotel, and our location map. This website is the first impression for our future guests and is designed to look clean and professional.

Desktop Web Page

Shown here is the desktop web page design for The Leon Hotel advertisement. The home page includes a listing of our hotel room options, a gallery, a paragraph about the identity of The Leon Hotel, and our location map. This website is the first impression for our future guests and is designed to look clean and professional.

Desktop Web Page

Brochure

Shown here is the 10 page brochure design for The Leon Hotel advertisement. The brochure includes information about your stay, recommendations of local activities, and recommendations of restaurants nearby to ensure a enjoyable and eventful time.

Brochure

Address 676 Ponce De Leon Ave NE, Atlanta GA 30308