ART, SCIENCE, & SPIRIT
MESEMONDO A REGENERATIVE RETREAT CENTER FOR THE 21ST CENTURY
BUSINESS PROPOSAL **CONFIDENTIAL** DRAFT | VERSION 1.6 JULY 2022
Celebrating spirit, mind, body, and earth in the mountains of Costa Rica
TABLE OF CONTENTS OVERVIEW……………………………………………….….3 Vision, Mission, Foundational Principles; Business Structure, Site Design, Planning Approach, Design Principles; Products & Services, Educational Offerings, Sample Activity Pathways; Industry Overview & Trends; Business Canvas
THE COMPANY………………………………………..…..21 Ownership; Key Advisors, Insight Consultants, Organizational Structure; Legal Structure; Management Structure; Goals & Objectives (Note: This Section Needs Work)
PRODUCTS & SERVICES…………………………………32 Overview; Site Structures, Service Locations; Wellness Services, Activity Pathways, Revenue Models, Creative Marketing, in-Room Wellness Amenities, Playful Textiles
MARKET ANALYSIS……………………………………….54 Costa Rica; EcoTourism, the Wellness Economy; Offerings & Trend Alignment; Customers & Motivations – the Opportunity; Market Spotlight: Arenal; Ecotourism Motivations, Wellness Motivations and Growth Opportunities; User Personas
COMPETITION AND COOPERATION…………………90 SWOT Analysis; Competition and Cooperation Sections To Be Added From Social Entrepreneurship in Hospitality (Section Under Construction)
FINANCIAL MODELS……………………………….…….93 Construction & Development; Operating Expenses; Financial Models; Revenue Models; Projected Profits; Investor Return Models; BEP
APPENDIX…………………………………………………112 Sustainability Policy; Curated Inspiration; Textile Design Boards; Resources; Kimberly Byrd’s CV; Financial Forecasts Models A-C
ABOUT OUR COMPANY THE NAME Mesemondo: Storyteller (Hungarian) Creative Interpretation: Stories of Middle Earth (our location is in Costa Rica, Central America) derived from Meso = Greek mésos (middle) and Mondo = (Esperanto) the world; human existence. Therefore, crafting stories of spirit, mind, body, and earth; celebrating our human essence. See Also: Mondo = (Zen Buddhism) A dialogue between master and student, designed to obtain an intuitive truth.
THE CONCEPT Mesemondo is a wellness retreat that focuses on full-spectrum sustainability: A holistic alignment with our truest selves, our communities, and with our planet. It functions at the intersection of wellness tourism, ecotourism, and sustainability education. A focus on creativity, renewal, and a celebration of life's abundance helps this regenerative retreat stand apart in its approach to wellness. On-site offerings guide participants through a multi-dimensional experience of Costa Rica's exuberant landscapes. Workshops designed to connect with your senses, intellect, and creative capacity offer plentiful opportunities to honor and uplift your spirit.
Mesemondo Adventures is a mission-driven corporation that thoughtfully combines three aspects of sustainable tourism: wellness, ecology, and education.
Page 3
MESEMONDO MODELS TRANSFORMATIVE CHANGE THROUGH FIVE EDUCATIONAL AND EXPERIENTIAL PILLARS: ART, SCIENCE, SUSTAINABILITY, SPIRIT, AND ADVENTURE Created by a professor with 30 years of experience in the conservation field and 15 years experience teaching sustainability at a Big Ten university, this unique center offers an immersive experience into living and exploring solutions firsthand, not just talking about them.
Costa Rica is a world leader in ecotourism and in conservation success stories. Its lands and peoples are full of stories of hope and inspiration that connect us with what is best about our planet, and what is best about ourselves - it offers a place of optimism, grounding, and restoration. Mesemondo is a woman-owned, Benefit Corporation (B-Corp) arranged to contribute to the social, natural, and economic capital of the surrounding area. The company strives to be force for good, making positive contributions to the Sustainable Development Goals (SDGs) and a fairer future for all. With a regenerative business design, the company goes beyond sustainability to deliver positive benefits across sectors. The heart of this approach is science-informed decision making, ecological conservation, and capacity building for both visitors and employees. A four-fold orientation towards profit & prosperity, the planet, people, and purpose places this endeavor in the category of social entrepreneurship. The CEO’s extensive knowledge of sustainability principles and practices ensures that the project goes beyond superficial “greenwashing” to experiment and prototype innovative solutions that model a hopeful, uplifting, and engaging way forward.
VISION Mesemondo is a wellness sanctuary set within a biological reserve in Costa Rica, designed to nourish body, mind, and spirit. Through immersive discovery, exploration, and celebration of life on earth, it offers world travelers a vibrant reconnection to self, society, and planet in a spirit of optimism and regeneration…
MISSION STATEMENT Mesemondo Adventures is a purpose-driven, woman-owned BCorporation that inspires compassion and connection for the planet, its people, and all beings through positive, creative projects of the highest standard… Gathers people to celebrate life and discovery with a holistic and integrative worldview based on systems thinking… Generates lasting social, ecological, spiritual, and economic vitality… Models transformative change through four educational and experiential pillars: art, science, sustainability, and spirit…
FOUNDATIONAL PRINCIPLES SOCIAL VENTURE /SOCIAL ENTREPRENEURSHIP Social entrepreneurship proposes solutions for social problems while applying a market-based approach…Purpose beyond profit: social, environmental, and economic outcome are considered in the performance judgment, and are measured by multiple types of capital. (Social Entrepreneurship in Hospitality, Legrand et al, 2021)
REGENERATIVE BUSINESS 7 MAIN ATTRIBUTES
5 CHARACTERISTICS
1) an integrative worldview, or paradigm; 2) a systems-enhancing purpose; 3) products that address the fundamental needs of society; 4) products made with environmentally and socially responsible processes; 5) a life-enhancing relationship with its people; 6) thriving partnerships and networks; and 7) regenerative use of its profits.
1)
Rose, Stanford Social Innovation Review 2021
Coherence (moving from
siloed strategies to needed planning and collective impact), 2)
Circularity (moving from
linear systems to connected ones for waste, water energy), 3)
Resilience (integrating
climate resilience and cognitive resilience for the capacity to adapt to change, heal and recover from stress), 4)
Community (orientation
towards a well-being and vibrant social networks), 5)
Compassion (a worldview
of interdependence) Rose, Well-Tempered City, 2016
BUSINESS STRUCTURE A research and conservation project NGO arm exists alongside a for-profit ecotourism LLC that generates revenue to cover operational costs as well as conservation, research and education activities…In this way, core operating costs are financed through commercial activities, securing a financially sustainable model that ensures the conservancy could exist in perpetuity…Possible: an endowment fund to manage financial shortfalls (e.g., Borana Conservancy in Kenya)
MESEMONDO IS COMPOSED OF TWO SEPARATE CORPORATIONS Similar to the Osa Field Institute… Osa Field Institute consists of two corporations. OFI Management Company, S.A. is a for-profit corporation that owns all the assets, including the land, 8 buildings, and all the supplies and equipment. Osa Field Institute, SRA is a non-profit corporation suitable for use as an educational institution, charitable organization, or any other non-profit purpose
FUNDING REQUESTED Costa Rica actively encourages foreign investment, and offers attractive incentives including a recent 2021 law package. However, it is virtually impossible to obtain financing from a Costa Rican Bank. Therefore, funding needs to be established in the home country.
Requests for Phases 1-3 • $1M - 4M for land or property purchase. Financial Model calculations include options for 1) a loan at 8% over 30 years, plus 50% profit sharing; or 2) the investor retains the property and participates in 90% profit sharing, with buyout option after XX years • $1.3M Construction/Remodeling Loan, including 10% rate over 5 years, plus 50% profit sharing • Some combination of capital stack for loan downpayment (?) Page 7
SITE DESIGN MEDITATION OUTPOST
YOGA / MEDITATION PAVILION
ADVENTURE OUTFITTING CENTER (OPT.)
SPA/BODYWORK CENTER
RESTAURANT HOT SPRINGS
LODGE / RECEPTION 10 ROOMS
SNACK SHACK INVESTORS COMPOUND 3BR / 4 UNIT + POOL
SCULPTURE GARDEN
POOL ORCHID HIKE
MINI-GOLF
OWNER FACILITY 4BR
CLASSROOMS LIBRARY REMOTE WORK SPACE
CLUSTER VILLA 1 4BR / 4 UNIT COMMUNITY KITCHEN INDOOR + OUTDOOR CLUSTER VILLA 2 3BR / 6 UNIT
PERMACULTURE / FOOD FOREST
BARN / STABLE
SERVICE / UTILITY
TO BIOLOGICAL RESERVE HANGING BRIDGES RESEARCH STATIONS
MESEMONDO ADVENTURES CONCEPT PLANNING V 1.0
This site-agnostic concept plan illustrates 14 potential structures on site, including a lodge and two clusters of villas for overnight guests. The site planning process will include historical, cultural, ecological, and climatic studies to create a project with low environmental impact and high social impact, balancing the economic, environmental, social, and spiritual aspect of the site.
PROPOSED STRUCTURES • Lodge reception (10 rooms)
• Yoga/meditation pavilion
• Villas: lodging (3 bedroom –6
• Spa/bodywork center
units; 4 bedroom –4 units) • Owner facility (three or four bedrooms) • Investors compound (3 bedroom–4 units) + pool (optional) • Restaurant
• Sculpture garden (perhaps with mini golf) • Classrooms (including library, remote workspaces) • Biological reserve (hanging bridges, research stations)
• Community kitchen (indoor and outdoor) • Service/utility buildings • Permaculture and food forest • Adventure outfitting (optional) • Hot Springs adjacent to spa (optional, but ideal)
• Barn, stable Page 8
PLANNING APPROACH Our approach is founded on the seven performance areas (Petals) of the Living Community Challenge: Place, water, energy, health & happiness, materials, equity, and beauty. Learn more about the Living Community Challenge
THE LIVING COMMUNITY CHALLENGE FRAMEWORK CREATES SPACES THAT ARE: •
Healthy for all elements of life
•
Nurturing and generous places that promote healthy lifestyles for everyone
•
Net Positive with respect to water and energy. Living Communities generate their own energy and capture and treat all the water they need.
•
Designed using multipurpose elements. Nothing has only a single purpose; everything has multiple benefits to the community and environment
Page 9
DESIGN PRINCIPLES Add from scriv: *mgt research: Strategic Business Models The WELL Building Standard (WELL) and Fitwel are the two major third-party rating systems that focus specifically on health and wellness of building occupants. WELL awarded its first certifications in 2014, while Fitwel certified its first projects in 2016. As evident in the chart below, interest in wellness certifications has risen rapidly since that time, with the total number of wellness-certified building projects increasing by nearly nine times from 2017 to 2020. As of August 2021, there are over 950 WELL and Fitwel certified projects globally, with just over half of these located in the United States. The majority of these certifications are for office/commercial, hospitality, and retail properties, with about one-third in residential projects. From https:// globalwellnessinstitute.org/wp-content/ uploads/2021/11/GWI-WEMonitor-2021_final-digital.pdf
BUILDING DESIGN PRINCIPLES
INTERIOR DESIGN PRINCIPLES
According to the four essentials of biophilic design, incorporating 1) environmental features, light and space, and natural shapes and forms; 2) natural patterns; 3) place-based relationships; and 4) frequent human-nature interactions. living-future.org/lbc
Biophilic, Playful Color, Wellness Principles, concepts following current trends in wellness tourism and wellness real estate
Page 10
PRODUCTS & SERVICES Our on-site services will enable visitors to reconnect, energize, and interact along 5 pillars:
ART, SCIENCE, SUSTAINABILITY, SPIRIT, & ADVENTURE This approach takes the successful model of wellness tourism and adds components of art exploration, conservation sciences, and sustainability education for a stimulating, well-rounded, and unique experience of Costa Rica’s abundance.
LODGING AND FOOD Overnight guests can opt to stay in the lodge or in villas. Dining is available in the restaurant and the snack shack, where acai bowls and protein balls are offered. They may also choose to cook their own meals in their villa or meet fellow travelers in the community kitchen.
PROGRAMS AND SERVICES FOR WELLBEING/WELLNESS Featuring wellness economy sectors as identified by the Global Wellness Institute (2021): Healthy eating and nutrition; physical activity; traditional and complementary medicine; mental wellness; personal care and beauty.
ART, SCIENCE, AND SUSTAINABILITY EDUCATION Classes and workshops are available as part of a lodging package, or may be purchased a la carte by overnight guests, international tourists staying in the area, or local residents.
POTENTIAL SOURCES OF REVENUE, USING BASIC INDUSTRY METRICS Sales, Special events, 5%
• Rooms, 40%
Sales, Day passes , 15%
• Food, 15% Sales, Rooms, 40%
Sales, Classes, 5%
• Beverage, 15% • Spa, 5% • Classes, 5% • Day passes, 15%
Sales, Spa, 5%
• Special events, 5% Sales, Beverage, 15% Sales, Food, 15%
ON A TYPICAL DAY… The retreat estate may be host to the following myriad of activities and guests: • 15 people stay in the lodge, Including five student interns working in the biological reserve (three doing research for their undergraduate thesis) • Villa occupancy includes a group of 8 attending a deep ecology retreat, and a group of 12 friends and family on a reconnection getaway • Another villa resident group includes a group of 8 health care workers and 4 teachers attending a “How to Keep an Open Heart” workshop designed to counter burnout tendencies, offered by the Greater Good Health Center • 20 people in their restaurant for lunch, 30 for dinner • rise and shine yoga is attended by 10 on site guests, 3 non residential tourists, and 5 local residents • A local running group of 6 people goes for a trail run in the biological preserve •
The artist in residence gives a workshop on nature journaling, serving 10 people
• 12 Tourists, and 6 local residents visit the Hot Springs • Four employees use designated time to work on a self-directed and self-initiated project (in this case, developing a community garden, labeling a botanical showcase, and organizing a kids’ art exhibit from the local elementary school) • The writer in residence offers a poetry reading during afternoon tea time, attended by 12 people • Three overnight guests visit the food forest to pick fruit for their morning meal
• The musician in the residence gives an evening performance in the sculpture garden • Five people work in remote workspaces (3 in outdoor facilities, 2 indoors) • The Snack Shack offers new menu of acai bowls and vegan protein balls, serving 23 visitors • 17 people play mini golf in the sculpture garden • Two families have a picnic in the sculpture garden pavilion • 3 local transportation drivers stop by with 12 visitors to visit the art gallery and snack shack on their way to/from airport and other destinations • A group of 5 women traveling together attend the spa, receiving hot stone massages followed by a waterfall cleanse • Kimberly leads a workshop on biomimicry essentials in an architectural demonstration building, and then conducts a biomimicry treasure hunt in the biological reserve (8 attendees) • Three families visit the farm for horseback riding / equine experience • In the community kitchen, 8 people attend a nutrition class on the gut microbiome followed by a “Grandma University” session on pickling /fermented foods, which is led by a local elder • Local guides lead a group of 7 on a night hike in the biological preserve
On that one day, 185 people experience an insight or physical healing that changes their perspective in some area of their life and contributes to the global change we intend.
EDUCATIONAL OFFERINGS Kimberly has extensive experience in sustainability education and has a large repertoire of ready-to-go seminars. These may be offered as optional add-ons for clients, workshops for the community, or small events for tourists in the area. Options could include a short lecture over dinner about biomimicry and then a night hike for discovery; ethics and enchiladas lunch sessions; or sustainability suppers.
Page 13
ON-SITE ACTIVITIES Afternoon Tea
Hootenanny
Scientific Research Plots
Art Gallery
Meditation
Sculpture Garden
Birding from your backdoor
Mindfulness Workshop
Spa & Bodywork
Birding Safari
Night Hikes
Stone Massage
Bright Morning Qi Gong
Orchid Trail
Sunset Drinks on the Patio
Chocolate from Tree to Bar
Outback Hiking
Tai Chi
Cooking & Nutrition Classes
Outdoor Movies
TED Talks - Watch & Discuss
Equine Experience
Personal Chef Services
Trail Runs
Evening Yoga
Picnics
Visit the Farm
Fitness Class
Pool
Visit the Organic Garden
Floating Classroom
Reiki/ Massage
Waterfall cleanse
Forest Bathing
Retreat Facilities
Weekend Dance Parties
Hanging Bridges
Rise and shine yoga
ART EXPLORATION Artist in Residence Artist Workshops Community Kitchen Conscious Cooking Craft your own lotions, balms Create a one-act play, poster, digital story, song, bumper sticker Create your signature aromatherapy scent Cycles of Creativity & Renewal DIY Art Intervention Improv Workshops Musician in Residence Photography Classes Postcard Series Public & Community Art Storytelling for Connections The Poetry of Connection Workshops on Cycles of Creativity and Renewal Writer in Residence Writer's Shack
SCIENCE WORKSHOPS Adaptive Cycle Biodiversity 101: That which weaves us together Biomimicry Treasure Hunt Climate Communication Basics Climate Impacts Near & Far Climate Science 101 Diversity & Redundancy (& the Pathology of Efficiency) For the love of all things creepy and crawly Healthy Gut, Healthy You (Your Inner Rainforest) Integrative Nutrition Consultation Managing Systems for Resilience Our Relatives with Roots Our Relatives with Wings Planetary Boundaries Science & NonDuality Think Competition Runs the World? Think Again! Tipping Points: View from Ecology Page 14
SUSTAINABILITY SESSIONS Alternatives to GDP
Exploring True Costs &
Rapid Decarbonization: Is It
Architectural Demonstration
Externalities
Possible?
Buildings
Global SDGs & Synergetic
Regenerative Design
Beyond Mission Zero: Creating
Solutions
Resilience Mindsets
Positive Change
Grandma University
Solutions Showcase
Biomimicry: Life's Design
How Can I Make a Difference?
Sustainability for the 21st
Principles
(Social Change Wheel)
Century
Biophilic Architecture & Design
Living Buildings/Living
Synergy & The Sustainable
Building a Vision: Backcasting
Communities
Development Goals
for the Future
Living Systems Design
System Archetypes: When
Design Thinking
Measuring What Matters: Muti-
problems keep coming back
Discover Permaculture
capital Assessments
Systems Thinking on the Farm
Do we need transformative
Multi-Solving & Co-Benefits
The Sustainability Spectrum
change?
Permaculture Principles
What's a B-Corp?
Doughnuts & Doughnut
Planning for Resilient Futures
Economics
Psychology of Sustainable
Ethics & Enchiladas
Behavior
SPIRIT & MINDFULNESS Adaptive Cycle
Meditation & Neuroscience
Cycles of Creativity & Renewal
Planning for Resilient Futures
Eco-Centric Worldviews: Deep
Telling Your Story of Change
Ecology, Ecofeminism
The Three Stories of Our Time
Effective Communication
(Macy, Relational Center)
Equine Experience
The Work That Reconnects (Macy
Healer in Residence
& Engaged Buddhism)
incremental vs transformational
Thresholds of Change
change
Walking Meditation
Life Lessons from Biomimicry
What's it like to be a bat? Seeing
Loving Kindness Meditation
through animal eyes
Page 15
SAMPLE ACTIVITY PATHWAY
What might an overnight guest do at Mesemondo? The sample 5-day plan below illustrates an option for a typical eco-tourist looking for an alternative to a traditional resort. The focus is on fun and relaxation, with a few minilectures and educational immersion activities sprinkled throughout.
Additional sample pathways appear in the Products & Services section.
TARGET MARKET
Update this page
Mesemondo Adventures caters to mid-range clientele that are seeking a holistic and novel approach to ecotourism and wellness tourism. The "Market Motivations" data research from from Carvache-Franco, et al. The Role of Motivations in the Segmentation of Ecotourism Destinations: A Study from Costa Rica, Sustainability 2021, provided the justification and analysis behind each user persona's development. This information appears in detail in the Market Analysis section.
INDUSTRY OVERVIEW Morbi leo risus, consectetur ac, vestibulum eros. Nulla vitae elit libero. Etiam porta magna mollis euismod. Integer posuere erat a ante venenatis dapibus posuere velit aliquet.
PLAN A
PLAN B
PLAN C
Morbi leo, consectetur ac,
Praesent commodo cursus
Pellentesque ornare sem
eros. Nulla vitae elit libero.
magna, vel scelerisque nisl et.
lacinia quam venenatis
Etiam porta magna mollis
Fusce, tellus ac, tortor mauris
vestibulum. Duis mollis, est
euismod. Integer posuere
condimentum, ut massa justo
non commodo luctus, nisi
erat a ante posuere velit
sit amet risus. Nulla vitae elit
erat porttitor ligula, eget
dapibus aliquet.
libero, a pharetra augue.
lacinia odio sem nec elit.
Page 17
INDUSTRY OVERVIEW
20.9%
Wellness is a significant trend in the hospitality industry. From 2017 to 2019, wellness economy saw 6.6% growth annually, a growth rate significantly higher than global economic growth (4.0%) (GWI, 2021).
2020-2025
projected annual growth rate of wellness tourism (GWI, 2021)
GLOBAL WELLNESS ECONOMY IN 2020
$4.4 trillion
$436 billion
Global Wellness Tourism worth $436 billion
$7.2 trillion
Global Wellness Economy
Wellness Tourism in Costa Rica
worth $4.4 trillion
worth $7.2 billion Source: Global Wellness Institute, Global Wellness Economy Country Rankings, 2022
Wellness travelers far outspend the average tourist. Per trip, international wellness travelers spend 53% ($1528) more on their journey. (Accor, 2019)
+53% Compared to the average tourist, wellness travelers’ per trip spend Page 18
RELEVANT INDUSTRY TRENDS Kimberly is delighted that the concept of Regeneration has come into the mainstream. Once an obscure concept in sustainability, it is now the leading trend in the wellness economy. This robust approach has firm grounding in both theoretical meaning and its potential to deliver transformative change. But buyer beware! Some companies are now tempted to replace the word “sustainability” with “regeneration” because it is a buzzword. Kimberly has engaged with this concept from its inception and takes it seriously, from site assessment, biophilic design, educational programming, and multi-capital assessments of the social, ecological, and economic impacts of the project.
GLOBAL WELLNESS INSTITUTE 2022 TRENDS TREND 1: An Explosion of Regeneration Projects, Initiatives, & Organizations; TREND 2: Regeneration and Beauty in sourcing TREND 3: Regenerative Hospitality and Travel TREND 4: Regeneration Art TREND 5: Regenerative Leadership TREND 6: Spirituality and Business
GLOBAL WELLNESS INSTITUTE 2020 TRENDS TREND 1: Developing the Understanding, Emphasis and Use of the Term ‘Regenerative Economy’ TREND 2: Increasing the Number of B-Corps in the Wellness Industry TREND 5: Raising Interest in and Practice of Spirituality
Source: GWI, 2022 Page 19
Page 20
THE COMPANY OWNERSHIP ORGANIZATIONAL STRUCTURE LEGAL STRUCTURE SUSTAINABILITY POLICY KEY PERFORMANCE INDICATORS GOALS & OBJECTIVES Page 21
OWNERSHIP Update or cut this page
CEO: KIMBERLY BYRD, PHD Positive, engaging sustainability professional with 30 years of experience motivating, communicating, and inspiring joyful and collaborative work for the common good. Diversified skill set focused on communication, partnership, community, and innovation. See more at thresholdblog.com
ART & SCIENCE
COMMUNITY
SPIRIT
Management team: Kimberly's Experience • PhD in Conservation Biology • 20 years of teaching and facilitation experience • Sustainability consulting for commercial rental spaces • 1 year experience as a personal chef for four families • artist, love for color, texture, pattern, and interior design • themed parties Kimberly will also complete the following coursework/certificates to expand her knowledge base in the hospitality sector. Cornell Hospitality Certification (needed?) Adventures in Real Estate (pro forma creation— needed?)
Page 22
KIMBERLY BYRD
WORK EXPERIENCE COURSE INSTRUCTOR / UNIVERSITY OF MINNESOTA
2009 -
Lead instructor for courses on global sustainability, sustainable communities, and environmental ethics.
INSTITUTE ON THE ENVIRONMENT EDUCATOR / UMN
2019 -2021
CONTRIBUTING AUTHOR / MCGRAW HILL HIGHER ED
2018-2021
CONSULTANT / UMN DEPT OF APPLIED ECONOMICS
2016-2018
MERCURY SPECIALIST / WISCONSIN DNR
1995-1997
RECYCLING COORDINATOR / NORTHWESTERN UNIV.
1990-1994
Creation of a new course introducing all incoming freshman to principles of sustainability and resilience thinking.
Updated chapters for Cunningham and Cunningham’s Environmental Science: A Global Concern; storyboard author for online environmental science lessons.
Researcher, author, and graphic designer of a 200+ page sustainability sourcebook for high school students and teachers.
PROFESSIONAL PROFILE Positive, engaging sustainability professional with 30 years of experience motivating, communicating, and inspiring joyful and collaborative work for the common good. Experience in academia, nonprofit organizations, and local and state government has developed a diversified skill set focused on communication, partnership, critical thinking, and innovation. Excellent interpersonal, conceptual, and practical skills aimed at large-scale problemsolving.
EDUCATION UNIVERSITY OF MINNESOTA / DOCTORATE
PhD in Conservation Biology, an interdisciplinary program that integrates public policy and ecology. Dissertation on wolf management in Minnesota.
NORTHWESTERN UNIVERSITY / BACHELOR OF ARTS
BYRD0023@UMN.EDU THRESHOLDBLOG.COM
1986-1990
BA degree in history, with a focus on science in human culture. Student activist and founding member of environmental group still active today.
SKILLS • Excellent written, verbal, and graphic communicator • Proficient and experienced at communicating technical or conceptual material
651.698.2400
1997-2004
• Positive and enthusiastic team member • Confident working individually, or as part of a team or coalition • Innovative, approachable leader
SELECTED EXTRAS “True Sustainability,” TEDx talk, October 2016; Chairperson, Mahtomedi Environment Commission 2018-2020; TEDx Steering Committee, 2018-; Member of the University of Minnesota’s United Nations COP25 Observation Delegation, 2019 and COP 26, 2021; Personal Chef 2017; National Outdoor Leadership School; Artist -See full resume in Appendix-
Page 23
KEY ADVISORS **Need confirmation from Jonee**
MARY WELSH
JULIA NERBONNE, PHD
Serdendipity Circles, CEO Expert in Women’s groups,
Executive Director, Minnesota
workshops, retreats
Interfaith Power & Light
JONEE KULMAN BRIGHAM, AIA, LEED AP O+M Working in Sustainable & Regenerative Design, Green Schools, and Environmental Education
ORGANIZATIONAL CONTACTS/NETWORKING Responsible Travel Wilderness Inquiry Greater Good Science Center
Full list on webpage—add to competition & cooperation section
Regenerative Ed Podcast The Work that Reconnects
Page 24
INSIGHT CONSULTANTS With a long career in sustainability education, group facilitation, climate activism, and community organizing, Kimberly has numerous colleagues willing to offer insights, ideas, and encouragement for the project.
Amir Nadav, former Head of Sustainability, St Thomas University (living community challenge) Brian Stinquist, formerly of Minnesota Department of Natural Resources (group facilitation) Tim Smith, PhD, Systems Thinking Expert (leads college class in Costa Rica) Corrie Crothers, (leads high school class trips to Costa Rica) Analyah Schlaeger dos Santos, Youth Program Specialist Jeanine Christenson, Real Estate Professional
Kathy Flaminio, Founder, Yoga Calm Kyle Samejima, Executive Director, Minneapolis Climate Action Kara Parker, MD, head of Integrative Medicine at Hennepin County Medical Center (Wellness trends) Kristen Mastel, University of Minnesota Libraries (forest bathing) Linda Butarian, PhD (education specialist, creative writing and art for social change) Graham Ambrose, PhD, (regenerative agriculture, food systems)
Kathy Dix, former Director of Ogitchi Daa Kwee girls camp
Kaia Sven, (Women’s group specialist)
Alexander Lazlo, PhD (transformational learning pathways)
Christine Kleich, LICSW, Social Worker, socialist in women’s groups
Annalise Smitsman, PhD (regenerative education) Marnita Schrodel (hospitality) Mary Hoff, Drawdown Project (journalist and community expert) Sarah Goodspeed, Climate Generation (youth education) Christine Baeumler, PhD, Interdisciplinary Art & Social Practice Department Chair, UMN Michelle Garvey, PhD (Environmental Justice Specialist) Tracy Fredin, PhD, Director of Hamiline University’s Center for Global Environmental Education Senia Mae Tuominen, Doctor of Chinese Medicine and certified functional medicine practitioner
Judy Fawcett (art workshops)
Barb Hynes-Tomczyk, actress, teacher (improv expert) Ann Pierce, PhD, Director of Parks and Trails, Minnesota Department of Natural Resources Laura Kincaid, Transformational Workshop Specialist Amelia Reigstad, PhD, communication trainer, group facilitation Ahna Logan, Interior Design Tobie Vickers-Lee, art education Julia Huber Mayeux, Build-to-Rent real estate developer Donald Huber, real estate developer, founder of Newfields, 1 of 11 new communities founded by the federal government in the 1970s Page 25
ORGANIZATIONAL STRUCTURE Kimberly to retain 51% voting rights, decision making ability **Need advice here**
SPONSOR LIMITED PARTNER JOINT VENTURE PARTNERS (?)
To add- *mgt research: Strategic Business Models (scriv)
LEGAL STRUCTURE **Need advice here** organized as a proprietorship, partnership, or corporation? Certifications: B-corp, Costa Rica Sustainability credentials, regenerative travel, Well building standard, Living building challenge…
Page 26
MANAGEMENT STRUCTURE **Need advice here**>>see mgt: operations overview from Mary in pages word doc pasted July 11 Chief Executive Officer (Owner) Hotel Manager Accountant/Cashier Marketing and Sales Officer Attendants (Staff like House Keepers, Concierge, Cook, and Hostess) Cleaners Security Officers
PERSONNEL
Page 27
GOALS AND OBJECTIVES FOUR PHASES OF DEVELOPMENT Phase 1: Pre-Operations
Phase 3: Sustainable Wellness Retreat
Phase 2: Lodging Construction/
Phase 4: Market Expansion
Remodeling
Phase 1 - Pre-Operational: • Establish Corporate entities • Obtain Funding for Phases 1-3 • Select and purchase site: • Biological reserve/ habitat connectivity – large site 100+ acres preferred for ecological integrity, or property adjacent to protected land • Scientific research potential • On-site waterfalls ideal • On-site hot springs ideal • Ocean (or lake) view ideal • Existing structures and operational boutique hotel or resort business ideal • Ensure appropriate surveys, studies, environmental assessments, titles, water concessions • Perform baseline biological surveys • Begin process of biological reserve set-aside • Engage with local experts and the community about cultural heritage interests • Conduct a biophilic design charrette (possible) • Assemble team to exemplify biophilic design: Architect, Contractor, Energy Modeler/Analyst, Engineer – MEP, Mechanical Engineer, Electrical Engineer, Plumbing Engineer, Engineer – Civil & Environmental Infrastructure, Envelope Consultant, Interior Designer, Interior Landscape Designer, Landscape Architect, Lighting Designer, Water Engineer/ Water Scientist/ Designer (Biophilic Design Toolkit from Livingfuture.org)
GOALS AND OBJECTIVES PHASE 2: LODGING CONSTRUCTION/REMODELING To get money flowing as soon as possible
Phase 2: Lodging Construction/Remodeling • Structural remodeling of existing lodging options ,if applicable), • Interior design to use bespoke textiles that are playful, colorful, and celebrate place (this would give us a competitive advantage; see examples in appendix X). • Goal: minimum of 10 keys; 15 is better • Remodeling of existing restaurant, if applicable Operating model options: self-catering airbnb; long term rentals (there is a market need for this)
GOALS AND OBJECTIVES PHASE 3: SUSTAINABLE WELLNESS RETREAT Construction and opening of community spaces, educational programming
Phase 3: Sustainable Wellness retreat • Develop/expand/repurpose existing educational programming centered on art, science, spirit. • To include a lodge, facility for spa/ body work a meditation yoga pavilion classrooms for art and science, sculpture garden, hanging bridges for adventure, community kitchen for culinary classes. • Soft opening • Marketing goals: • Get listed on Regenerative Travel’s website • Achieve level X Sustainability standard established by Costa Rican Government Operating Model: boutique wellness hotel/retreat center
GOALS AND OBJECTIVES PHASE 4: MARKET EXPANSION A list of ideas that may be appropriate as the project matures:
Phase 4: Market Expansion, Programming Focus • • • • • •
Continuing education credits for teachers Student interns College credit classes High school class trips Residential community (?) Apothecary with herbs, tinctures, teas (Amir?)
PRODUCTS & SERVICES OVERVIEW SITE STRUCTURES WELLNESS SERVICES EDUCATIONAL PROGRAMING REVENUE STREAMS & PRICING GOALS & OBJECTIVES Page 32
OVERVIEW MARY’S WRITING - MODIFY Namaste Center provides guests with several options for body healing and rejuvenating: reiki, massage, chiropractic care, energetic healing, acupuncture and acupressure. The healing center is led by Dr. Elizabeth Berns, owner and director of The Eastern Healing Arts Center. All of the therapists are well trained professionals. The emphasis is on natural healing disciplines like Traditional Chinese Medicine where treatment is focused on regulating, harmonizing and balancing the flow of energy throughout the body. Group classes in Yoga, Qi Gong, Tai Chi and other forms of body movement are offered regularly and are led by highly trained professionals. Renowned healers such as Master Chung Yi Lin are frequent presenters at the Center. The spa area, with a whirlpool and sauna, is complimented in the summer by the swimming lake outside the Center. The fitness room is equipped with a variety of userfriendly machines. The food is prepared from wholesome, organic food purchased from local organic farms when possible. The head chef has impressive credentials and the culinary dishes delight guests. Food for the mind and soul of the guest is equally as important as food for the body. The programs offered are high quality transformational programs. Workshop presenters include internationally known authors and speakers such as: Jack Canfield, Joan Borysenko, Wayne Dyer, Deepak Chopra, and Sue Monk Kidd. Large or small groups that provide their own workshop content and agenda are also warmly welcomed. They have many options for using the facilities, such as one day use, weekend retreats, or week long retreats. Individuals who wish to retreat to the natural surroundings of the estate may reserve a room in the center or lodges, or they may choose to reside in a hermitage for an unlimited amount of time.
Page 33
SITE STRUCTURES DESIGNED TO HELP VISITORS CELEBRATE, AFFIRM AND RECONNECT WITH 5 PROGRAMMING PILLARS:
ART
SCIENCE
ADVENTURE OUTFITTING CENTER (OPT.)
SUSTAINABILITY
YOGA / MEDITATION PAVILION
SPIRIT
ADVENTURE
MEDITATION OUTPOST
SPA/BODYWORK CENTER
RESTAURANT HOT SPRINGS
LODGE / RECEPTION 10 ROOMS
SNACK SHACK INVESTORS COMPOUND 3BR / 4 UNIT + POOL
SCULPTURE GARDEN
POOL ORCHID HIKE
MINI-GOLF
OWNER FACILITY 4BR
CLASSROOMS LIBRARY REMOTE WORK SPACE
CLUSTER VILLA 1 4BR / 4 UNIT COMMUNITY KITCHEN INDOOR + OUTDOOR CLUSTER VILLA 2 3BR / 6 UNIT
BARN / STABLE
PERMACULTURE / FOOD FOREST
SERVICE / UTILITY
TO BIOLOGICAL RESERVE HANGING BRIDGES RESEARCH STATIONS
MESEMONDO ADVENTURES CONCEPT PLANNING V 1.0
Page 34
SERVICE LOCATIONS Facility
What happens here?
Lodge (10 rooms)
Architectural Demonstration Building Art Gallery Pool Reception Sunset Drinks on the Patio TED Talks - Watch & Discuss
Villas: lodging (3 bedroom –6 units; 4 bedroom –4 units; 1 bedroom – X units)
Birding from your backdoor Personal chef services
Restaurant
Special Event Rental Rooms Doughnuts & Doughnut Economics Ethics & Enchiladas
Snack shack/smoothie bar/acai bowls
Could be located in restaurant, spa, and/or sculpture garden
Yoga pavilion
Fitness Classes Hootenanny Musician in Residence Rise and shine yoga Sunset Yoga Weekend Dance Parties
Meditation pavilion
Bright Morning Qi Gong, Tai Chi Loving Kindness Meditation Meditation Workshop Meditation & Neuroscience Mindfulness Workshop
Artist in Residence Healer in Residence Musician in Residence Writer in Residence
Page 35
SERVICE LOCATIONS Facility
What happens here?
Spa/bodywork center
Fitness Classes Healer in Residence Reiki/Massage Stone Massage Waterfall Cleanse
Sculpture garden
Afternoon Tea Mini-Golf Musician in Residence Outdoor Movies Picnics Public Art Snack shack with smoothie bar/acai bowls/ protein balls
Biological reserve
Biodiversity 101: That which weaves us together Biomimicry Treasure Hunt Birding Safari Floating Classroom Forest Bathing Hanging Bridges Night Hikes Orchid Hike Outback Hiking Scientific Research Plots Student Volunteers Trail Runs Walking Meditation
Permaculture and food forests
Community Garden Discover Permaculture Principles Pick Your Own Fruit Salad Visit the Organic Garden
Page 36
SERVICE LOCATIONS Facility
What happens here?
Community kitchen (indoor and outdoor)
Architectural Demonstration Building
Service/utility buildings
Laundry Storage
Barn, stable
Equine Experience Systems Thinking on the Farm Trail Rides Visit the Farm
Adventure outfitting (optional)
Possible: Kayaking River Safari Ziplines
Hot Springs adjacent to spa (optional, but ideal) Day Passes
Hotel Guests Day Passes
Cheesemaking Chocolate from Tree to Cake Conscious Cooking Classes Cooking & Nutrition Classes Craft your own signature aromatherapy scent Grandma University Healthy Gut, Healthy You (Your Inner Rainforest) Integrative Nutrition Consultations Learn to make your own spa essentials with natural ingredients: body butters, bath bombs Reducing your Carbon Footprint with Food Choices
Page 37
SERVICE LOCATIONS Facility
What happens here?
Classrooms (indoor & outdoor)
Architectural Demonstration Building Sustainability Library Remote workspaces for digital nomads “Day offices,” work lounges Co-working facilities Retreat facilities for rent Educational Classes Adaptive Cycle Alternatives to GDP Beyond Mission Zero: Creating Positive Change Biomimicry: Life's Design Principles Biophilic Architecture & Design Building a Vision: Backcasting for the Future Climate Communication Basics Climate Impacts Near & Far Climate Science 101 Cycles of Creativity & Renewal Design Thinking Diversity & Redundancy (The Pathology of Efficiency) Do we need transformative change? Doughnuts & Doughnut Economics Eco-Centric Worldviews (Deep Ecology, Ecofeminism, New Agrianism) Effective Communication Exploring True Costs & Externalities For the love of all things creepy and crawly How Can I Make a Difference? (Social Change Wheel) Life Lessons from Biomimicry Living Buildings/Living Communities Living Systems Design Measuring What Matters: Muti-capital Assessments Multi-Solving & Co-Benefits for the SDGs
Page 38
SERVICE LOCATIONS Facility
What happens here?
Classrooms (indoor & outdoor)
Educational Classes, continued Our Relatives with Roots Our Relatives with Wings Planetary Boundaries Planning for Resilient Futures Psychology of Sustainable Behavior Rapid Decarbonization: Is It Possible? Regenerative Design Resilience Mindsets Sustainability for the 21st Century System Architypes: When problems keep coming back Telling Your Story of Change The Sustainability Spectrum The Three Stories of Our Time (Macy, Relational Center) The Work That Reconnects (Macy & Engaged Buddhism) Think Competition Runs the World? Think Again! Thresholds of Change Tipping Points What's it like to be a bat? Seeing through animal eyes Artist Workshops Create a one-act play, poster, digital story, song, bumper sticker DIY Art Intervention Improv Workshops Photography Classes Postcard Series Public Art 101 Storytelling for Connections Workshops on Cycles of Creativity and Renewal
Page 39
WELLNESS SERVICES PROGRAMS IN WELL BEING/WELLNESS/REGENERATIVE DESIGN Services provided in wellness economy sectors as identified by the Global Wellness institute (2021):
o Healthy eating and nutrition – offered in the restaurant, snack shack, options in the mini-bar, integrative nutrition consultations, personal chef services for overnight guests, cooking, nutrition, and functional medicine classes, Grandma University (fermenting, canning, whole grains), visit the farm & organic garden, permaculture demonstrations, food forest, community garden o Physical activity – In the yoga and meditation pavilions: Fitness Classes, Yoga Classes; In the biological reserve - Biomimicry Treasure Hunt, Floating Classrooms, Forest Bathing, Hanging Bridges, Night Hikes, Orchid Hike, Outback Hiking, Trail Runs, Walking Meditations; Optional Onsite Adventure Options- Equine Experience, Trail Rides, Kayaking, River Safari, Ziplines o Traditional and complementary medicine – offered in the spa and bodywork center to include homeopathy, naturopathy, reflexology, chiropractic, acupuncture, Traditional Chinese Medicine, Ayurveda, energy healing, traditional/herbal remedies o Mental wellness – 4 sectors identified by Global Wellness Initiative •
Senses and the mind-body connection, including sound (e.g., sound healing), scent
(e.g., aromatherapy), light (e.g., circadian lighting, light therapy), and touch (e.g., stress toys, weighted blankets), and sleep and relaxation products -offered in rooms (see vitality rooms in marketing options below) •
Brain-boosting functional foods and beverages – in nutrition classes
•
Self-improvement classes, workshops, seminars, and retreats; mutual support groups;
cognitive enhancement and educational products and services; anti-loneliness efforts – offered as part of different pathways (see educational programming, below) •
Meditation and mindfulness - Qi Gong, Tai Chi; Loving Kindness Meditations;
Meditation Workshops; Meditation & Neuroscience classes; Mindfulness Workshop o Spas and thermal mineral springs - in the spa/bodywork center; hot springs if possible o Personal care and beauty – facials and natural beauty products in the spa/bodywork center, make-your own workshops in the community kitchen
Page 40
ACTIVITY PATHWAYS COMBINE EDUCATIONAL PROGRAMMING AND ON-SITE SERVICES TO OFFER 3, 4, OR 5 DAY THEMED ADVENTURES IN WELL BEING/ WELLNESS/REGENERATIVE DESIGN
Page 41
ACTIVITY PATHWAYS 3, 4, OR 5 DAY THEMED ADVENTURES IN WELL BEING/WELLNESS/REGENERATIVE DESIGN
Page 42
ACTIVITY PATHWAYS 3, 4, OR 5 DAY THEMED ADVENTURES IN WELL BEING/WELLNESS/REGENERATIVE DESIGN
Page 43
ACTIVITY PATHWAYS 3, 4, OR 5 DAY THEMED ADVENTURES IN WELL BEING/WELLNESS/REGENERATIVE DESIGN
Page 44
ADDITIONAL ACTIVITY PATHWAYS 3, 4, OR 5 DAY THEMED ADVENTURES UNDER DEVELOPMENT 5-Day Systems Thinking Superhero 5-Day Resilience Mindsets 5-Day Thresholds of Change 4-Day Rest and Relax 4-Day Solutions Showcase 4-Day Science Discovery 4-Day Celebrate Biodiversity
Page 45
REVENUE MODEL 1 Diversification of revenue streams provides resilience to changing markets or travel restrictions. In addition to lodging, there are several entry points for local residents or nearby tourists to interact with the facilities.
PERCENTAGE REVENUE PER INCOME STREAM (INDUSTRY STANDARD PERCENTAGES)
ANNUAL FINANCIAL FORECAST BY REVENUE STREAM
REVENUE MODEL 2 What if the restaurant, day passes, and classes are less profitable? The calculations below model a scenario in which the lodging revenue accounts for 70% of total revenue, instead of the industry standard of 40% for hotels.
PERCENTAGE REVENUE PER INCOME STREAM (LODGING AS 70% REVENUE)
ANNUAL FINANCIAL FORECAST BY REVENUE STREAM
LODGING REVENUE A VARIETY OF OPTIONS Forty percent of the revenue stream will be generated from lodging for overnight guests. There will be a variety of lodging options, from the affordable lodge rooms to 4-bedroom villas suitable for larger groups traveling together.
AVERAGE DAILY ROOM RATES Lodge (10 rooms, ADR $125) 10 Villas: 4 bedroom –2 units, ADR $350 3 bedroom –3 units, ADR $275 2 bedroom – 3 units, ADR $220 1 bedroom – 3 units, ADR $175
DIVERSIFICATION OPTIONS Air BnB option Long-term rentals Group retreats
LODGING OPTIONS AS SHOWN IN THE FINANCIAL FORECAST
ADDITIONAL REVENUE DAY PASS OPTIONS o o o o
$125 Day Pass Spa + Lunch + Classes (600 units FY 2025) $60 Day Pass Lunch + Classes (730 units FY 2025) $25 Sculpture Garden / Mini Golf (2,000 units FY2025) Hot Springs Admission Fee (if applicable)
ADDITIONAL REVENUE GENERATORS o Yoga, Tai Chi, Qi Gong, Fitness classes/ passes o Mindfulness Workshops o Spa Services o Boutique (textiles, robes with bespoke designs) o Remote nutrition, wellness, sustainability education classes or courses o ebooks o Affiliate marketing o Sustainability consultations o Personal Training o Nutrition Guides o Personal Chef Services for overnight guests o Retreat Facility Rental o Art Gallery o Forest Bathing o Night Hikes o Hanging Bridges o Orchid Hikes o Waterfall Cleanse o Weekend Dance Parties
ON-SITE SPECIAL EVENTS o o o o o
Afternoon Tea Picnics in the Sculpture Garden Sunset Drinks on the Patio TED Talks - Watch & Discuss Visit the Farm & Organic Garden
PACKAGES
o Group sessions o Wellness Summits o Group Holidays (celebrate milestone birthdays, anniversaries, reunions) o Special events hosted at the restaurant (TED Talk watch & discuss, ethics & enchiladas, doughnuts & doughnut economics) o Corporate conferencing o Getaway packages o Spa Membership Program o Spa Product Subscription Service
Page 49
CREATIVE MARKETING Marketing ideas inspired by ehotelier
SPECIAL EVENTS • Seasonal experiences: The event center or series of classrooms turned into a Valentine experience, Winter Wonderland, Santa popup, Easter Egg hunt. Package tickets with dinner (or an overnight stay.)
SPA MANAGEMENT • Event-based promotions and packages, which may be either calendar related (e.g. summer promotion, Christmas or Mother’s Day packages), event-related (e.g. in-town conference, sports event), or wellness or cause-related (e.g. Global Wellness Day, cancer awareness month). • Discount packages for educators, healthcare workers, and those working in the environmental field • Special programming for healthcare workers and environmentalists (eg.: “How to keep an open heart” with the Greater Good Science Center)
ART GALLERY • In addition to the permanent space reserved for art displays, possibilities include a pop-up progressive art gallery hung in some of the classrooms works with local artists to showcase their work. This could also be a virtual experience used for a marketing/PR campaign. Virtual tours are led by the artists, who can then share their work more broadly than just an in-person audience.
GAMES • Fill up certain suites with a selection of board games — or even create a menu that can be accessed by all guests. • Provide sustainability-based board games (the CEO teaches a university class on the topic, titled “Regenerative Game Studio: Playing for the Future”)
CREATIVE MARKETING 2 Additional marketing ideas, inspired by ehotelier
MULTIMEDIA SPACES • The installation of a signature “Instagram Swing” where everyone wants to be photographed is well worth the $500-$1000 investment. • Photographers, videographers, influencers, and live streamers are always looking for fresh backdrops for their content. A package could include lighting, such as ring lights, as well as critical support around WiFi and photo/video gear. A roll-down green screen could also double as a Zoom background – and an add-on feature for your Work Lounges. • The photo/video room could also double as a rentable podcast studio for those looking to avoid offices but still record an episode of their company’s podcast. This could be coupled with a mentor session from a local creator. • “Love Letter to the Earth” a special background in the media room where visitors could record short 10-30 second clips about something they saw or experienced that brought them joy, awe, or wonder. Strung together and subtitled, they could play in the lobby.
MOVIE NIGHTS • Set up a screen by the pool for “drive-in movies” or use the side of a building to create a unique cinematic ambience. • This theme can be pulled into individual rooms as well. New movies are now offered on streaming platforms, so you could align your promotion with a new movie premiere and include the movie and the price of the room. Amp up the movie experience by offering gourmet popcorn and other treats. A focus could be on sustainability-related films.
PAMPER ROOMS • Pamper rooms that recreate a spa-like experience for a little rest and relaxation. You could include a bottle of champagne, a welcome basket with spa essentials like bubble bath or and massage, a personalized yoga session, meditation class or even a complimentary subscription to a mindfulness app that equips guests with longer-term strategies to stay well.
IN-ROOM WELLNESS AMENITIES The ideas listed below, inspired by ehotlier, offer possibilities for pre-arrival purchases, add-on services at an extra cost, a room package bundle, or a higher product tier.
VITALITY ROOMS o According to ehotelier, most of the major brands are already seizing upon this trend, like Accor’s All Stay Well or Hyatt Together which are both on-demand content services offering a range of exercise, meditation, mobility, sleep or yoga routines, often through partnerships with leading players in the wellness space. o Basic exercise equipment like yoga mats, bands, roam rollers or light weights, available in the room or at request, and always disinfected prior to delivery o Healthy foods with nutritional tidbits, available as a surprise-and-delight welcome amenity, as part of a rejuvenated room service program or in the minibar o In-room aromatherapy, which can encompass flowers, allergen-free materials, essential oil diffusers or branded scents o Bespoke beauty product or grooming samples in the rooms (in refillable, branded containers like those at Hotel el Silencio de Campo) o Personal wellness consultations o Mindfulness enhancers such as stimulating in-room artwork, hydrotherapy, daily haikus or thoughtful materials accessible via a phone, tablet or TV o Good morning cards via room service or a positive affirmation with a flower and calming quote o Menus designed to enhance sleep, counter jet lag and promote digestive health (Raffles Hotels & Resorts) o Sleep rituals include aromatherapy and luxury sleep masks. (Raffles Hotels & Resorts) o Vitality Room concept from Swissôtel Hotels & Resorts are customized suites that include circadian lighting technology; in-room yoga stations; wellness walls with fitness training modules; black-out blinds; air purification systems; shower lighting and scent customization; and high vitality snack and superfoods bars.
Page 52
PLAYFUL TEXTILES The buildings’ interior design will incorporate fabrics hand-curated by the CEO. Grouped by color palettes and designed by artists across the world, the fabrics are printed on-demand onto lightweight cottons, gauze, cotton duck, linen, velvets, stretch lycra, and blends. We can also upload artwork created on-site by our artists in residence for a truly unique experience. The textiles will be used for bespoke curtains, pillows, bed runners, table linens, tea towels, swimsuits, beach bags, and robes. These unusual and delightful designs will help create a signature style for the facility. Look closely! Trilobites, sloths, jaguars, tapirs, and toucans are hiding everywhere. A full sampling of the design collections appears in the Appendix.
Page 53