DESIGN BY
SEEING
PORTFOLIO of: Brooks Hassig more at: designbyseeing.com
SEE LEARN LEARN SEE TO
TO
An Infinite Loop Seeing represents my pursuit of that which is the most reduced – the purest form of answer to the question: what is this? In this case, the subject of this question is me. What is this person, & what does he have to offer? Distillation reveals a continuum. See in order to learn & learn in order to see. The process is the answer, & so I offer you that process.
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2.
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CONTENTS 1. Mission Motors 2. Pip Pop
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3. The Skeleton Key 4. The Senior Show 5. Seeing Labs 6. The OC
MISSION MOTORS GOAL
Help a start up full of engineers maintain an image that is clean, cool, and exciting.
Developed a custom type solution for the logotype, designed the lock up, & consulted on the design of the symbol.
NOT SO STATIC ELECTRICITY.
Logotype design for the Mission R. Consulted on fairing colors & graphic placement.
RACING THE FUTURE. WE ONLY HAVE AN ON SWITCH. Copy writing for everything from trade show signage to print collateral & even twitter posts.
@MissionMotors Twitter strategy & support.
Edward West FOUNDER & PRESIDENT edward@ridemission.com / m. 415.225.7335 / f. 801.346.9960 1177 Harrison St. San Francisco, CA 94103 / www.ridemission.com
About
Mission Motors is an electric vehicle company creating the most advanced electric motorcycles in the world while developing leading EV powertrain technology through its MissionEVT division. Headquartered in San Francisco, California, the company’s elite team of engineers draws from expertise in the powersports, automotive, robotics, battery and software industries to develop technologies that maximize the potential of the electric drivetrain. The concept is simple: Redefine the world of electric vehicle performance.
100kW Motor Controller STATS
Dimensions
325 x 225 x 71 mm
Weight
6.3 kg
Input Voltage, max
450V
Peak / Constant Power IP Rating
100 / 70 kW
IP-67
MissionEVT’s liquid-cooled motor controller is both power-dense and efficient. The unit's advanced digitally-controlled IGBT switches allow for efficient and reliable operation. MissionEVT’s motor control software dynamically optimizes drive-cycle efficiency by matching powertrain performance to real-time driving conditions. Mission’s advanced control system also gives access to features such as adjustable regenerative braking, adjustable throttle maps, and automatic traction control. Inside of the motor controller also lives MissionEVT’s vehicle management software. Architected on a Linux-based platform, running a safe real-time operating system, and utilizing CANBus communications, MissionEVT software seamlessly runs client hardware, or combinations of client hardware and MissionEVT technology.
For Media Inquiries, email Press@ridemission.com For high-resolution photos, please visit www.flickr.com/photos/missionmotors
Defining electric performance in the new era of transportation. Mission Electric Vehicle Technology delivers integrated electric powertrains to power the next generation of electric vehicles.
MissionEVT.com
MissionEVT Offers: Energy Storage / Drive Systems / Software Intelligence / System Integration
Trade show cards for each of MissionEVT’s 4 technologies & the Mission R.
Press kit giveaway.
SPECIFICATIONS INTRODUCING
Motor
– 141 horsepower liquid-cooled 3-phase AC induction
Torque
– Crank: 115 ft-lb (0 – 6400RPM)
Top Speed
– 160+ mph
Energy Storage
– MissionEVT battery modules with integrated Battery Management System • Sealed carbon fiber casing • Swappable architecture • 14.4 kW·h total energy storage
Power Control
– MissionEVT 100kw controller with integrated Vehicle Management System • Adjustable throttle mapping • Regenerative braking • WiFi & 3g data connectivity
Transmission
– Single speed, gear-driven primary reduction
Chassis
– RADD-designed Quad-Element Frame – Billet aluminum and chrome-moly – Power-Unit as fully-stressed member – Battery box as semi-stressed member
Front Suspension
– Öhlins FGR-000 TTX25 Gas Charged Fork – Adjustment for preload, ride height, high and low speed compression and rebound
Rear Suspension
– Single-sided billet aluminum swingarm with linear wheelbase/chain adjustment – Öhlins TTX36 Shock and linkage system – Adjustment for preload, ride height, high and low speed compression and rebound
Wheels
– Marchesini forged magnesium 10-spoke. • Front: 17” x 3.5” • Rear: 17” X 6.5”
Tires
– Rear: 190/60 ZR17 Superbike Slick – Front: 120/70 ZR17 Superbike Slick
Front Brake
– 2 Brembo 320 mm narrow-band racing stainless rotors – 2 Brembo 2-piece billet 4-piston 30/34 mm differential bore radial-mount calipers
Rear Brake
– 245 mm stainless rotor – Brembo HPK 2-piston 34 mm caliper
PURE ELECTRIC PERFORMANCE Introducing the Mission R, the new factory race bike from Mission Motors. The Mission R is the ultimate electric racing motorcycle. With components and software from MissionEVT, a revolutionary electric motorcycle chassis design by James Parker, and Industrial Design by Tim Prentice of Motonium Design, the Mission R is compact, nimble, intelligent and downright fierce. MotoGP spec components from Ohlins, Brembo, and Marchesini round out this built-for-racing package.
BRISTLING WITH MissionEVT INNOVATIONS Energy and power dense MissionEVT battery modules put more energy into a smaller space. This gives the Mission R the ability to turn lap after high-speed lap. And the AC Induction motor produces 115 ft lbs of torque and 141 Hp, rocketing the bike from a standstill to over 160 mph, all in one gear. Power is managed by the MissionEVT 100kW motor controller, with customizeable regenerative braking maps, throttle maps, and traction control, enabling a new level of vehicle control.
BUILT TO RACE The Mission R is optimized for the track, with even more energy on board in our all-new race-specific pack, and a hot-swappable pack architecture. Putting our superbike technology on the track is the ultimate R&D crucible. Mission’s advances in chassis tuning, throttle mapping and traction control maps all come from an obsession with lower lap times.
WHY WE RACE Mission Motors is not just racing to win. Mission Motors is racing to advance the state of the art of electric powertrains. Pushing the envelope for what is possible with electric drive shapes not only the future of motorsports, but the future of transportation.
About Mission Motors For Media Inquiries, contact Press@ridemission.com For high-resolution photos, please visit www.flickr.com/photos/missionmotors
ridemission.com
Mission Motors is an electric vehicle company creating the most advanced electric motorcycles in the world while developing leading EV powertrain technology through its MissionEVT division. Headquartered in San Francisco, California, the company’s elite team of engineers draws from expertise in the powersports, automotive, robotics, battery and software industries to develop technologies that maximize the potential of the electric drivetrain. The concept is simple: Redefine the world of electric vehicle performance.
Trade show posters for SEMA & IMS shows
Embroidered shirts, hats, and jackets. Art for graphic T’s.
PIPPOP POPCORN GOAL
Position Pippop as a premium allnatural popcorn brand while exploring an unconventional shelf presence.
One for me & one for... you? The packaging speaks directly to each viewer.
The structure encourages exploration. Different views reveal unexpected messages.
The unique shape stands apart from other pillowed popcorn packages. Semitransparent material reveals its contents, & the graphics allude to its aesthetic origins
Smell it, touch it, turn it, choose it. Interacting directly with the package is helpful & fun.
THE SKELETON KEY GOAL
Package mischief.
Fortune Favors the Bold. This hand drawn map holds the secrets of the city.
Contents: Map Log book Paint pen Watch w/ compass Red lens flash light Carabiner Fake moustache Lock pick Multitool Super glue Crowbar Rope
Hand built & stained box. Used recycled wood & added distressed details to create a sense of history. There is no visible way to open the box. You have to know the secret.
The top slides open to reveal removable shelves. The first containing a map and a log book. The second has all the objects necessary for a night of urban mischief.
Window graphics for the show space.
THE SENIOR SHOW GOAL
Design a portfolio show’s aesthetic that doesn’t interfere with its content, but is conceptually born from that content’s commonality.
SITE
http://thewesterndesigners.com
The show’s statement: We each possess a common creative core, a prism, through which the force of creativity is refracted in unique ways. Similarly, our program cultivates an individual approach to design. Thus, although we are one class, we are far from the same, we are Many.
Designed the Senior Book, a compilation of our resumĂŠs & selected works. Postcard invitations came in 4 variations.
Wayfinding for the interior & exterior of the show.
The shapes represent each student in the program. They are a consistent circular transformation, highlighting both our individuality & relationship with to other.
Using the Recognize app, users send their Facebook friends fun, funny, or congratulatory badges that they feel describe them.
SEEING LABS GOAL
SITE
Create a platform for design experimentation that can improve & uplift people’s lives. Collaboration with Alex Grande.
SEEING LABS
http://seeinglabs.com
PROJECTS - Recognize: complete - Try Air Dry: coming soon - Sticker Mission: ...
The landing page features our latest projects. Project pages allow users to read about and/or use the project.
“Sexy Beast”, “Thug Life” & “Optimist” are a few of the growing collection.
THE OUTDOOR CENTER GOAL
Update the most well known brand at Western Washington University with a cohesive & recognizable system, & identify specific brand DNA to base that system upon.
Promotional sandwich board.
Before & after rebranding.
TAKING IT OUTSIDE SINCE 1969. The tone of The OC is purposefully relaxed & exciting - a clean break from other campus organizations.
The exterior of The Outdoor Center.
Summer & Fall Logo treatments as explained in the Branding Guide. Seasonal applications, screen printing & limited color break downs.
Winter
Spring
30째 Essential Characteristics
Learning The Environment Mad Skills The Guide included everything from DNA to language tone to image treatment.
Top bar
SPRI PRIN NG BREAK TRI PS AK TR AK T RIP
Dope Helpful Friendly
Event info
Technical
CLIMB ING C G TO TO THE SUN T UN Join the OC for one or both of our fantastic spring climbing extravaganza that takes advantage of the weather we will journey to locations between Smith
Experiences Responsibility
FRIDAY A - T AY TU E ESDAY S UD
SIGN U UP P EARLY AT T THE H OC TO GUARANTEE SPOT. AN T.
*BOSSROU TES *MA NY LOCATIONS *SUNSHINE
COST IS T.B.A. WWU STUDENT
GUESTS
Rocks in Oregon and Squamish, BC, climbing at all of
Adventure Down-to-Earth
MA R 19-23
the quality locations along the way. Passports may be required.
Eventspecific background image
Exploration (personal & worldly)
SPRING CORN The second trip will be a 3-night backcountry
Diversity (personal & worldly)
ski/snowboard tour. We will travel to the lightest from dawn till dusk. Must be comfortable on Black Diamond terrain.
Non-templated poster that does something different while maintaining consistency
MA R 25-28 THURSDAY - MON DAY SIGN UP EARLY AT THE OC TO GUARANTEE SPOT.
*POW -POW *DAW N-DUSK *SHRED THE GNAR
COST IS T.B.A. WWU STUDENT
GUESTS
Exciting Fun
Base bar
For disAbility accommodations, please call (360) 650 - 7677
Poster template
Safe-for-Webs
These kiosk teaser ads play off each other to promote their respective organizations in a unique & unprecedented way.
Excerpts from The Guide that detail alternate promotional strategies.
Detail shots from a Winter Quarter display in the AS Bookstore.