Byungwook Kang | 2015 Design Portfolio (English ver.) by Byungwook Kang

BYUNG WOOK KANG

PORTFOLIO.

CONTENTS INTRO.

ELECTRONICS.

BASIC INFORMATION

01 EARTAP

HONG KONG

BLUETOOTH EARPHONE PRODUCT & APPLICATION 2015

INSIGHT VACATION 2015

LOS ANGLELES

03 ZEPHYROS

Contents Preface & Introduce Curriculum Vitae

16 02 THE SHAKER

SMART COCKTAIL SHAKER PRODUCT & APPLICATION 2015

INSIGHT VACATION 2014

AIR PURIFIER PRODUCT 2014

LIGHTING.

NEW YORK

04 STEALTH

05 ALIVE

INSIGHT VACATION 2011

STAND SPEAKER PRODUCT 2012

STAND LIGHTING PRODUCT 2011

02 CONTENTS

FOUR QUESTIONS What kind of designer are you?

What kind of design do you pursue?

I am progressive, creative, and place values on products by coming from a global perspective. I am a designer who makes products better than yesterday and try to make them more beautiful. I want to emphasize the values of designers and products to people and provide new experiences and inspiration.

I want to design everything where products exist. I not only strive for electronic goods as I pursue design that is comprehensive, general and innovative including commercial experiences as well as artistic and cultural experiences. Also, I strive for design that can be used for users to express values.

How do you progress your works?

What is your portfolio?

It is classified into two types. I base on user research to understand their cultural perspectives and thoughts and observe behaviors to suggest innovative and new products by coming from the user's position. On the other hand, I also do works that convey intuitive and artistic sentiments. I do this in the way of delivering stories.

It is not just a way of introducing products and showing the works that I progressed. Instead, it is a measure that reflects on my thoughts, the concepts and understanding that I base on for the operation, and a way of showing conceptual expression about what I am aiming to express. It is an effective media that expresses who I am.

03 FOUR QUESTIONS

CURRICULUM VITAE CONTACT INFORMATION.

PERSONAL DETAILS.

Name . ByungWook Kang E-mail . 92.wookang@gmail.com Behance . www.behance.net/92wookangfb5c Call . +82 10 7121 6674 Current Location . Seoul, South Korea

Birth . December 28, 1992 Place of birth . Korea, Republic of Language . Korean (First) , English (Beginner) Military Duty . Discharged Gender . Male

WORK EXPERIENCE. Seoul, Korea, Republic of Jun 2015 - Aug 2015

INTERN

Seoul, Korea, Republic of May 2015 - Jun 2015

SAMSUNG ELECTRONICS

Seoul, Korea, Republic of Jun 2014 - Sep 2014

HYUNDAI MOTOR

Seoul, Korea, Republic of Jun 2012 - Aug 2012

SAMSUNG ELECTRONICS

Seoul, Korea, Republic of Jun 2012 - Aug 2012

SAMSUNG ELECTRONICS

Seoul, Korea, Republic of May 2011 - Jun 2011

HYUNDAI MOTOR

- Internship Design MU (www.designmu.com)

- Rollable TV & Curved Tablet PC Samsung leeum x Samsung art & design institute

- Smart connectivity project (select 6 of 72 ideas) Hundai Motor x Samsung art & design institute

- House robot design project Samsung Electronics x Samsung art & design institute

- Dual screen tablet pc project Samsung Electronics x Samsung art & design institute x MDES

- Car interior design project Hundai Motor x Samsung art & design institute

EDUCATION & SCHOLARSHIP.

SKILLS & TOOLS.

Samsung Art & Design Institute (SADI)

Rhino . 90% (+ T-Spline) Adobe photoshop CC . 80% MS Office . 80% Rapid Prototype . 90%

Seoul, Korea , Republic of Jan 2011 - 2016 (Expected)

Samsung Scholarship . Sep 2015 Samsung Scholarship . Feb 2015 SADI Dean’s List (1st) . 1st Semester, Feb 2015 SADI Dean’s List (1st) . 2nd Semester, Aug 2012

04 CURRICULUM VITAE

Adobe illustrator CC . 90% Adobe After Effects . 60% Keyshot . 70%

ELECTRONICS 01 EARTAP

02 THE SHAKER

03 ZEPHYROS

04 STEALTH

“Creating experiences through a new method and forming values by means of new structures.”

05 ELECTRONICS

Ear Tap Smart Bluetooth Earphone

06 EARTAP

1.0

Background

Life accompanied by music. Prompt approach towards music. Many people spend a significant amount of time of their lives with music and there is a growing number of people who consider the medium of music as a part of their lives. Additionally, many young people gain and express distinct inspiration and youth through music. Accordingly, we had to search for and contemplate over an effective way for people to approach music in a faster manner.

Approachability to music that was not considered in the past.

-Deezer

-Spotify

Along with the development in the music industry, many music streaming services are being suggested. These applications emphasized the UI/UX aspects but did not give consideration to how users approach and play music. Accordingly, we thought about how users could listen to music easily without having go through the complex procedures like before. As a result, we discovered a new action called ‘TAP.’

LED panel High definition drive units

Touch sensor Ear buds

Illuminance sensor

Bluetooth module

Automatic bluetooth connection through illuminance sensor. There is no need to personally connect onto smartphones. The users have to just apply the ‘eartap’ and then the illuminance sensor recognizes the user and connects ‘eartap’ and smartphone automatically. The previous behavior and stages of connecting earphones with smartphone was minimized so that users can enjoy music promptly. 07 EARTAP

ONE, DO

Batter Ba

Tap. Trivial behavior.

One Tap. Playing Music.

It was discovered by the trivial behavior of naturally moving the hand closer to the ear to listen closely to sounds and focusing on the sounds. It was made so that the hand is moved towards the 'ear tap' to listen to the song or focus and the press on the tap to play or stop the music. New experiences can be gained from a trivial behavior and accordingly, it inspires the users.

Through the action of TAP, users can jump over the complicated stages of connecting onto previous music service application, getting access to the playlist, and having to select music to listen to. Instead, users can just use the behavior of tapping the earphones so that they can approach music in an easier and more intuitive manner.

TRIPLE 08 08 EARTAP EARTAP

OUBLE

fe ry life

Battery life

100

Duble Tap. Mute.

Triple Tap. Notice.

Now, there is no need for users to remove earphones from their ears or turn off music in order to talk to the person next to them. All they have to do is tap the earphone of the desired direction twice through the mute function so that they can converse conveniently with their friend next to them while listening to songs.

Bluetooth earphones are sensitive to how much battery remains. This is why many users check how much battery remains by using a smartphone application or continue using it without knowing how much battery is left. We came up with a design that can prevent this unnecessary procedure and enable for the amount of battery remaining to be easily checked through TAP.

E TAP! 09 EARTAP

Carrier

12:34 AM Carrier 12:34 AM

with Eartap... with Ea Playing Playing

Radioactive Radioacti

Dragons Drago Imagin Imagin

Rounded Design. Rounded Design. The earphone The earphone was was designed designed in a round in a round shape shape so that so that it does it does not cause not cause inconvenience inconvenience on the onear thewhere ear where it is it is applied. applied. Additionally, Additionally, the total the total length length is 30mm is 30mm so it so was it was designed designed in a way in a way so that so that all the allfacilities the facilities that that will enable will enable ‘eartap’ ‘eartap’ suchsuch as a as sensor, a sensor, touch touch sensor, sensor, and bluetooth and bluetooth chip chip are all areincluded all included in theincompact the compact body.body. Carrier Carrier

Application ForFor ‘EarTap’. Application ‘EarTap’.

12:34 AM 12:34 AM

Ear Tap Ear1.0 Tap 1

Through Through the application the application specialized specialized for ‘eartap’,’ for ‘eartap’,’ tap setting tap setting can be canmade be made suitable suitable to the topreferences the preferences of the ofusers the users and ‘eartap’ and ‘eartap’ can be canmanaged be managed to to confirm confirm the remaining the remaining amount amount of battery. of battery. Additionally, Additionally, music music equalizer equalizer was was adjusted adjusted so that so that music music can be canenjoyed be enjoyed in a more in a more professional professional manner. manner. As a As result, a result, usersusers can promptly can promptly and easily and easily enjoyenjoy music music that that suitssuits them. them.

Primary Primary Color. Color.

Accent Accent Color. Color.

9090 %

Battery LifeBatter

black black Back Back Ground Ground Font Font

Gray 1Gray 1 headerheader most most content content

Blue Blue ButtonButton

Radioactive Radioactive ImagineImagine DragonsDragons

KEYSCREEN KEYSCRE 10 10 EARTAP EARTAP

100%

00% 100%

12:34 AM Carrier 12:34 AM

Carrier

100%

Carrier

1.0Tap 1.0 Ear TapEar

12:34 AM Carrier 12:34 AM

100%

Carrier Carrier 12:34 AM

1.0Tap 1.0 Ear TapEar

Marc’s Eartap Marc’s Eartap Connecting... Connecting...

92.wookang@gmail.com 92.wookang@gmail.com

News News My Equalizer My Equalizer

EarEa T

SettingsSettings

9090 %

9090

Battery Life Battery Life

Connecti

Radioactive Radioactive

Imagine Dragons Imagine Dragons

12:34 AM Carrier 12:34 AM

Carrier

100%

Carrier

100%

-2db

2db -2db

2db 4db

-4db

-6db

6db

-8db

8db

10db

-10db -12db

12db -12db

Carrier

Carrier 12:34

with Playing Play

10db

12db

+2db +2db

Tap on the screen for next step

Play Play

60Hz 60Hz

Dr Imagin Im

Imagine Dragons Imagine Dragons

12:34 AM Carrier 12:34 AM

Radioa Ra

Radioactive Radioactive

Carrier

100%

Tap”Tap” “One “One

4db

-6db

-10db

100%

Tap Setting Tap Setting

Equalizer Equalizer

-4db

12:34 AM Carrier 12:34 AM

100%

Carrier

12:34 AM Carrier 12:34 AM

100%

Tap Setting Tap Setting

Tap”Tap” “Double “Double

Tap”Tap” “Triple “Triple

11 11 EARTAP EARTAP

100%

1.0

PROTOTYPING P R O T O T Y P I N G

pTap

100%

1.0

1.3D MODELING

ing

100%

p... h Eartap...

2.3D PRINTING

eactive

ragons

3.ENGINEERING

4.CMF

12 EARTAP

S C E N A R I O SCENARIO

1. Listening music on speaker.

2. Taking a charged earphone when going out.

3. When wearing ‘eartap’ it automatically connecting with smartphone at the same time.

13 EARTAP

4. Through ‘ Tap’ gesture, a music is fruently played on speaker to eartap.

2015 INSIGHT VACATION

14 INSIGHT

F R I E N D. A L C O H O L

Hong Kong

15 INSIGHT

SS H H AA K K EE R R Smart Cocktail Shaker. 2015

16 THE SHAKER

THE NEW SMART SHAKER. Anyone can easily become a bartender. The Shaker bases on various functions to provide new interaction to the user and becomes connected to the smart phone of the user so you can provide a fun experience to anyone and enable them to drink cocktail of perfect taste.

Recipe.

Lighting.

Relationship.

Great amount of data base is based on to classify cocktail according to the color, taste and the application is applied for the user to select the desired color of the cocktail and check the recipe to useas a way to gain information.

It refuses to be referred to as simple shaker. New interaction was included in the simple behavior of shaking the The shaker. It is a sentimental The shaker where user enjoys one to one interaction and communication through lighting.

The shaker, the Indoor phenomenon in particular, is becoming pointed out as a trend as people discover fun elements and feel a sense of closeness through the action of serving food and liquor to each other and makes the relationships even sturdier.

Carrier

12:34 AM

100%

â&#x20AC;&#x153;Welcomeâ&#x20AC;? If you have the smart shaker, you can pair it with your phone here.

SS H H AA K K EE R R

Touch to pairing

My shaker

Product. Application. By reflecting on the current and future trends to gain information and make records through smart phones as well as share the information with the connected hardware enable us, the users who live in a smart world, to experience convenience and outstanding application. 17 THE SHAKER

Setting

Mute Mute

Battery Battery Notice Notice

Radioactive Radioactive

Imagine Dragons Imagine Dragons

12:34 AM

Carrier

100%

My Shaker(Connecting...)

Mojito

Lime 1/2 piece Suger 1tsp Sparkling Water 85ml

White Rum 45ml

â&#x20AC;&#x153;First, White Rum 45ml..â&#x20AC;? My shaker

Smart one-on-one real time connection. The application enables the user to make cocktail according to the uploaded cocktail recipe. Additionally, in order for ordinary people to visually see the confusing (capacity) parts, The shaker uses light to provide information through graphics. Moreover, The shaker enables users to experience visual interaction by recognizing the types and colors of the liquor and shows the same color as what was recognized. 18 THE SHAKER

Setting

The new interactive experience amongst the smart era. The casual behavior of shaking the cocktail when making it has been made so that new interaction can be experienced from an common action. The process of the The shaker recognizing the colors of each drink and having them mixed together to change into a new kind of cocktail is expressed. (the degree of light changes according to how much it is shaken). 19 THE SHAKER

Easy charging through the application of magnet. All 4 of the terminals in the charger all have magnetic properties so the user just has to lay the The shaker on top of the charger to charge it in a stable manner. Moreover, the LED panel on the front part of the The shaker allows information to be checked about how much is charged. 20 20 THE SHAKER THE SHAKER

Flawless Flawless design design which which does does notnot distract distract thethe eyes. eyes. By exerting By exerting greatgreat efforts efforts to hide to hide the numerous the numerous LED LED panels panels on the onouter the outer part part of the ofThe the shaker The shaker without without making making it it show, show, it prevented it prevented the design the design fromfrom getting getting in theinway the way for for the general the general viewview of the ofusers the users and the andunilateral the unilateral formform and and modern modern design design induced induced the users the users to only to only focusfocus on it on when it when the light the light is turned is turned on the onThe the shaker. The shaker. 21 21 THE SHAKER THE SHAKER

Carrier

12:34 AM

100%

12:34 AM

Carrier

100%

12:34 AM

Carrier

100%

My Shaker(Connecting...)

Slide to chang color

Mojito

Lime 1/2 piece Suger 1tsp Sparkling Water 85ml

Mojito White Rum 45ml sparkling water... Choose

White Rum 45ml

Midori Sour

“First, White Rum 45ml..”

Midori 45ml Lemon Juice 15ml...

Touch the color you want to drinks.

Choose

My shaker

Setting

1. Select color you want to drinks.

Setting

My shaker

2. Take the recipe.

3. It’s real time connection with your smart shaker.

Simple UI. Intuitive key flow. It was designed in a way where just 4 key screens were used to gain and share information. Other unnecessary functions were excluded and the core functions were used to construct the UI. The key flow was constructed in away so that information can be checked just as it naturally flows when the user moves according to the navigation of the application instead of including various functions in the depth.

Carrier

12:34 AM

Carrier

100%

12:34 AM

100%

TEXT

Recipe

IMAGE

Mojito

TEXT

White Rum 45ml

Lime 1/2 piece

Suger 1tsp

Mint 6~7 sheets

Sparkling water 85ml

16 40

110

iCON Touch to Connect My shaker

iCON

Setting

Wireframe. Layout Grid. 22 THE SHAKER

Setting

iCON

2223 THE THE SHAKER SHAKER

t, W hi te

“F irs

45 m

”

W hi te

m l

in Su 2 g g pi W er ec at 1 e er ts 85 p m l

ito

rie

C ar

)

g. .

r(C

Sh a

:3 4

C on

...

in g

To uc h to

r in g

pa i

et ti n g

rie

HH AA

12 M

M y sh ak

10 0%

S rc h

To u

co l yo u

e”

co m

“W el

12 :3 If 4 y A ca ou M n h pa av ir e it th w e ith sm yo art ur sh ph ak on er, e yo he u re .

S et

w an tt o

ti n

ks .

rie

To u

in in

Co n

ar ch

ts m

ee 85

1/ 2 p

m ce

ito

1t s

Li er 6~ 7

rie

12 :3

M y sh ak er

M id

l..

M Le id m or on i 4 C h J u 5m o o se i ce l 15 m

Sl id

C h

Molo oj r i to

an g

th e

To uc

12 A M

co lo ry ou

W sp hi ar te kl R in um g o s e w a 45 te ml r.. .

ri e

w an tt o

ks .

dr in

ar ch

Tr a

92 .

l.c

ri e

A M

23 THE SHAKER

Los Angeles

N A T U R E. F R E S H

2014 INSIGHT VACATION

24 INSIGHT

25 INSIGHT

Zephyros Smart Air Purifier for single room 2014

AIR PURIFIER 26 ZEPHYROS

PRODUCT DEFINITION

Every Position. You can feel great nature breeze. Only one of existing rough designs and purify the air in one direction solve the problems, CMOS camera sensor that purify the air intensively and preferntially where the users are located.

EXPECTED VALUE

Emotional and Interactive experience. Smart air cleaner for single room, through sensor the air cleaner process purified air automatically to users are located anywhere. Also, through the light the air cleaner informed that it is working visually and offering to users emotional and interactive experience.

NATURE SHAPE

Breathing Light

SMART FOLOWING (CMOS Camera Sensor)

27 ZEPHYROS

OVERALL TRENDS

Smart World. Smart Electronic Products.

Interest in environment.

Smart device.

Increase in single.

- Increase in needs for health.

- Smart device is drastically increasing.

- Many one-man households want light and simple products.

POSITIONING AND TARGETING

Emotional, Smarter. For the young and single. High-Tech

Large household

housewife

They want more functional and efficient products.

EMOTIONAL & SMART PRODUCT

Functional

Emotional

Twenty

Sixty years old ~

CURRENT PRODUCT FAMILY

Newlyweds

Single

They are sensitive to enviornment,want smart and more functional products.

They want simple, emotional products applicated new technology.

Low-Tech

Small household

28 ZEPHYROS

Senior

They want a convenient products.

FINDING PROBLEM & CREATE IDEA

Discovery of problems and deduction of insight through research and ideation. This includes the reduction of efficiency of use and application of unnecessary energy due to the single location and one direction air purification system in addition to the decrease in space efficiency and dissatisfying aesthetic impression due to the current unsophisticated design of the current products which are in form of rectangular boxes.

PRODUCT CONCEPT

Purify the air intensively and preferntially where the users are located.(Through the cmos) DESIGN CONCEPT

It is an air purifier that gives off a sentimental impression to users by granting an organic form as well as a breathing impression during operation.

Organic Shape

Breathing Light

29 ZEPHYROS

Interactive

THE INTELLIGENT AIR PURIFIER.

CMOS Camera Sensor

Specifications. Housing

Product Size.

210mm(Height) x 120mm(Width).

Efficient Fan

HEPA Fillter(30mm)

Usable Area.

10m.

Volts & Hz.

AC100 - 240V / 60Hz.

Cable Lenght.

2.0m.

Color.

White x Black White x Clear White x Brilliant Blue.

Rotate Gear Main Board

Rotate Motor

30 ZEPHYROS

SMART FOLLOWING. 31 ZEPHYROS

ZEPHYROS 32 ZEPHYROS

2 . R P. P R I N T I N G

3.FINISHING

PROTOTYPING

1.3D MODELING

4.CMF 33 ZEPHYROS

2011 INSIGHT VACATION

34 ZEPHYROS

A R T. E X P R E S S I O N

New York

35 ZEPHYROS

SSTTEEAALLTTHH Gestuer Gestuer Recognition Recognition Speaker Speaker 2012 2012

36 36 STEALTH STEALTH

Value as an art work Value as a formative art. Through the behavior of gesture, the users are provided with new experiences and formative art that could not be witnessed before is used to grant new artistic value to the speaker. In addition, even the space where the speaker is placed is created into a space where music can be appreciated as well as an art space.

DEFINITION.

37 STEALTH

GESTURE. GESTURE.UNIQUE. UNIQUE.

PROPORT PROPORT

38 38 STEALTH STEALTH

SCULPTURE. SCULPTURE.

Listen Listen to to music music through through your your 'gesture' 'gesture' - Docking - Docking station station Smart Smart phone phone is connected is connected to the todock the dock installed installed in theinupper the upper part part of the ofstealth. the stealth. The smart The smart phone phone of the ofuser the user is automatically is automatically charged charged whilewhile it is connected it is connected to the tospeaker. the speaker. - Gesture - Gesture control control system system and lighting and lighting Music Music can be cancontrolled be controlled and volume and volume can be canadjusted be adjusted by moving by moving the hand the hand up, up, down, down, left, left, and right. and right. HIGH VOLUME HIGH VOLUME

BEFOREBEFORE TRACK TRACK

NEXT TRACK NEXT TRACK

LOW VOLUME LOW VOLUME

TION. ON. AXIS. AXIS.ACCENT. ACCENT. 39 39 STEALTH STEALTH

5. W O R K I N G T E S T

2. R A P I D P R O T O T Y P I N G

6. C M F

3. S E N D I N G

4. E N G I N E E R I N G

40 STEALTH

PROTOTYPING

1. D E S I G N

L I G H T I N G

01 ALIVE

“Encounter between value design and art as formative art.”

41 LIGHTING

42 ALIVE

ALIVE Stand Lighting. 2011

43 ALIVE

Living. It holds significance as a living organism instead of jut a product. 'Light' is an existence that cannot be tied down in one place. Accordingly, it breaks away from the frame of lighting and gains freedom as a living organism.

Stainless steel. Steel Wire. Acrylic. Warm LED.

44 ALIVE

ALIVE STAND LIGHTING 2011 Metal, LED, Acrylic ball, Flexible wire.

400 - 460

Light source White color, 5000~7000mcd per one, 9 LED modules, Compatible with bulbs of the energy classes A++ -E Technical date

460

For 220 volts Dimensions Height 400 -460 mm / Length 460 mm

45 ALIVE

BYUNG BYUNG WOOK WOOK

KANG KANG E-mail E-mail . 92.wookang@gmail.com . 92.wookang@gmail.com

Behance Behance . www.behance.net/92wookangfb5c . www.behance.net/92wookangfb5c Call Call . +82. +82 10 7121 10 7121 66746674 Current Current Location Location . Seoul, . Seoul, South South Korea Korea