Writing For Online

PRINT DAY ONE ONLINE ARTICLE

‘While blogging indicates the ways in which magazines can experiment with tone of voice and approaches to readers in editorial, what was at first the biggest challenge and is now the biggest opportunity is multimedia.’ (Whittaker, 2016) Before writing for online, I decided to do some research into SEO and online article layouts to ensure that I could give the editors a smooth transition when publishing my articles and to ensure I stayed within the recommended 500-800 words length. At the beginning of the module, I intended on writing just one article for online as I prefer the creative freedom of print media, however, I ended up writing three articles for online as I enjoyed it that much. It was important to me that my articles had relatability and so much of my inspiration came from the current lockdown restrictions. I wanted to write articles about ways in which the fashion industry has adapted to change given the restrictions in place and wrote about digital fashion week, fashion podcasts and the pressure of glowing up during lockdown.

On reflection of writing for online, I think I should have tried to communicate with the editors more as the first two articles I submitted were accompanied by videos and resources to embed that would have enhanced the user experience and SEO however, the editor for those articles did not include them.