Three-Year Plan DeAPlaneta

Carlos Biern at DeAPlaneta Entertainment describes the company’s plans to build global brands and partner with producers in the UK.

By Karolina Kaminska

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“These IPs from BRB DeAPlaneta’s content,” Biern says. “The idea is to link the people who were raised watching the classic shows, and who are now parents, with the new generation. We want to expand them so they can be watched and enjoyed by both generations

Biern adds that DeAPlaneta is looking at acquiring other well-known libraries and potential reboots, while also that can be bigge On the of video the com also wo f as Fortn s no cris b co i i h d h at the same time.” the skills says. ha coproduc Canada, previo at worki and red br align a DeAP intereste compani

Magic Lilly exploring video game IP that can be expanded into bigger brands. On the subject of video games, the company is also working on content for online game platform Roblox, as well as popular video games like Fortnite. ind ontent space idd

A key part of DeAPlaneta’s strategy is coproduction and Biern notes that, during the economic crisis, it is becoming a big trend industry-wide.

“Everyone in the kids’ content space is being cautious right now and the independent kids and family producers around the world are more than ever trying to work together in order to strengthen the skills they have in their local territories,” he

“I have had more conversations about coproductions with countries including France, Canada, China and the UK in the last year [than in previous years]. Companies are looking at working together to establish brands and reduce the risk when working on global brands. Right now, nobody can fully fund a show from the UK, China, Canada or France. We all need to be aligned and work together for a global approach.”

DeAPlaneta is particularly interested in partnering UK companies and plans to open an office there, following on from its partnership with Fourth Wall. “We are very actively looking into potentially co-financing projects that could be attractive for the global audience, outside of the UK rights, so we can help great artists, designers and studios from the UK to deliver content worldwide. We believe the UK has strong potential,” Biern says. With Fourth Wall, DeAPlaneta is also working on animated series Superpigs. Based on Claire L Evans’ book series The Three Little Superpigs, the action-adventure-comedy show follows three crimefighting superhero pigs as they battle to outwit the Big Bad Wolf. In addition to the series, DeAPlaneta will create a feature-length lm and Roblox game based on the property. film property B al a so c w has before ahead continue with its fledg of in

According to Biern, DeAPlaneta is also looking at content for teens and young adults, which are audiences the company hasn’t really addressed before.

Looking ahead, the company will continue with its goal of becoming a fully edged studio. “Outside of investing money, we are getting much more time with producers from all over the world in order to create brands. In the next three years, we want to be considered a studio that can make properties even better,” Biern says.