FOR THE LIFE SCIENCES INDUSTRY PRE-CONFERENCE WORKSHOP B TUESDAY, MAY 9, 2023

Clock 1:30 pm–5:00 pm

Workshop is offered in-person only

Leveraging Predictive Analytics, AI and Machine Learning to Meet DOJ Expectations: Concrete Examples of How Life Sciences Companies Can Achieve Effective Data-Driven Compliance and Monitoring

With recent updates to the DOJ’s Corporate Enforcement Policy and more emphasis on compliance, establishing a culture of compliance that incorporates data-driven insights has never been greater. Incorporating data analytics into your compliance program has instantly changed from a “nice to have” to a “must have” element of your program.

This deep dive into data analytics for life sciences will provide you with practical knowledge around implementing your own data analytics dashboard that legal and compliance can use to help ensure the right data is being captured and utilized to optimize your program.

• Leveraging data analytics for interactions with HCPs: Collating and measuring the right data points to glean what kind of content, communication channels, and forms of communication HCPs will be most receptive towards

» Customer relationship management data

» Clinical trials data

» Promotional and marketing activities data

» Data that identifies the right mix of face-to-face/virtual engagements to meet each HCP’s individual needs

• DOJ expectations in relation to the use of data and analytics as part of an ethics and compliance program

• Tips on assembling the right cross-functional team

• Managing related privacy, security and execution risks

• Updating data acquisition and governance practices

• Leveraging data and analytics to increase ethics and compliance program effectiveness

Michael O'Connor Vice President of Compliance Technology Porzio Life Sciences LLC