How to:
AeSthEt!C
The negative undertones of popular aesthetics are often hidden behind their perfectly curated styles
VSC
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his specimen of teenager is often found running around at the beach with a Hydro Flask covered with stickers in one hand and a permanent peace sign in the other. Clad in denim shorts, a worn-in graphic tee and Birkenstock sandals, the classic VSCO girls can be seen driving a white Jeep whilst living out a perpetual summer and documenting it on social media for the rest of us to see. The term VSCO girls and boys—a name which comes from a photo editing app—is attributed to those living out the California high school stereotype with a laid back personality and a questionably fashionable, beach-loving style. Hidden beneath their environmentally conscious and positive vibe, the connotations of this socially accepted category for stereotyping can be harmful. Especially for teenagers who are in the midst of discovering or creating their own identity. Two words: Climatography discrimination. Now hear me out—generally accepted ideas have to start somewhere. Because the VSCO
style is dependent on maintaining a lifestyle of saturated-sunsets-on-the-beach, how can a person living in a colder climate ever relate to these bleached hair, tan bodied individuals? Additionally, accumulating the supplies needed to fit the VSCO mold does not come at a cheap price. Deemed as “essentials” products like the Hydro Flask, Birkenstock Sandals and Urban Outfitters’ distressed tees are anything but an affordable essential for most. Acquiring these “must haves” to be considered “VSCO” also violates one of the better causes promoted by this aesthetic—environmentalism and sustainability. Like other trends that come and go, purchasing new clothes and accessories to try and achieve an aesthetic promotes great waste, especially if in a few months gothic Doc Martens are going to appeal more to you than your Birks. But then again, nothing says “I’m saving the planet” more than owning a name brand water bottle and the right shoes.
