Product Design Portfolio - Camille Cosson

& Retail Designer Cosson Portfolio

Product

Customisable Treats

Springlike Promotional Packaging Brief

• Creating a packaging for three cake pops distributed for free by Yoko Design to promote their cake-pop mould.

• Their target audience are families who want simple accessories to cook and share their food with their relatives or friends.

• For recycling purposes, it had to be made of paper or cardboard and the use of glue was forbidden.

Solution

• A Bristol board basket that is assembled by rolling and tucking a strip several times.

• The customer can remove the cake pops by tearing a precut line, so they do not need to disassemble the packaging.

• The cake pop visual is confounded with the handle’s void to show the overlap with the pink interior and the surroundings; which expresses the infinite customisation possibilities offered by this treats

• Colours and visuals are inspired from the brand’s logo and products to give a sweet and flowery identity to the packaging.

Design Process

• Visual identity and competition analysis revealed the brand’s main traits to exploit: sweet treat, simplicity, return to childhood and festive sharing spirit.

• After a more technical ideation phase, the chosen concept was refined to correspond better to the brand’s identity while still standing out from its competition.

Tests and Prototyping

• Ideation was done through paper model making to identify viable ways to hold the packaging together without glue.

• The rolled basket idea was chosen because it was the most efficient one for stabilising the cakes and its shape left a lot of possibilities for refinement and visuals

• Making a prototype was a good opportunity to test the visuals and see how many patterns could fit in a sheet.

Manufacturing Processes

• Visuals: two-sided digital printing.

• Body: plotter-cut Raisin format (50x65cm) Bristol board.

Specification Drawings Front Back

Emerging Up Immersive Exhibition Stand Brief

• Designing a double decker stand to promote the Seabob, a sea scooter with a powerful motor designed for luxury leisure.

• Contrary to its competing products, the Seabob can be used both underwater and on the surface.

• It had to feature a private VIP zone to welcome important customers, a changing room for hosts and empty shells of the product.

Solution

• The stand’s ground floor is a covered room illuminated with blue light to remind the visitor of an underwater environment. Empty Seabob shells are shown on alveolar polycarbonate walls which texture mimics water ripples.

• Visitors can climb up to the first floor which is designed like the front of a yacht, as Seabobs are meant to be used nearby leisure boats.

• Some models are shown on tables equipped with flexible touch screens to show the brand’s interest in cutting edge technologies

• The whole stand is shaped around a wave line with varying thickness to express the speed of the product

• VIP clients are welcomed at the private bar. A changing room for hosts is hidden in the section that supports the first floor.

Design Process

• Mood boards were created to guide the ideation. Each of them were based on the brand’s main communication elements: fast vehicle, fluid design, luxury leisure and submerged environments.

• By visualising how the visitor could walk through the stand to make them feel the spirit of the brand, the stairs were used to represent a transition from water to surface.

• Other communication elements were integrated with the stand through furniture, displays and exterior appearance.

Manufacturing Processes

Note: all composite boards must be rated for fire-resistance.

• Ground Floor: laminated chipboard technical flooring with a slope for enabling disabled access.

• First floor: metal structure support and laminated MDF.

• Exterior walls and roof: painted and bolted MDF boards with matte finish. Entrances are cut with CNC.

• Wave: MDF structure and painted plywood with shiny finish.

• Display walls: alveolar polycarbonate cut with CNC.

• Tables: MDF structure, laminated plywood and flexible touch screens.

• VIP bar: MDF structure, laminated MDF and laminated plywood.

• Shells fixtures: bolted.

• Stairs, seats and railing: supplied.

Dancing Fabrics

Floral and Joyful Window Display Unit Brief

• Create a window display unit for Pleats Please, a Japanese fashion brand recognisable by its colourful pleated garments and their associated perfumes

• It had to feature the perfume’s two declinations (Eau de Toilette and Eau de Parfum) and the brand’s logo.

Solution

• A display unit inspired by Kirigami, the Japanese art of cut and folded paper.

• Its structure mimics a flower with contrasting shapes to draw attention to the logo and the products.

• This design’s goal is to remind the passer-by of the perfume’s floral scent raising in the air, but also of the dancing dresses seen in Pleats Please’s TV advertisement.

Design Process

• After analysing Pleats Please’s visual identity and competition, visual research was done on the following key words: floral perfume, folded texture, joyful moves and material contrast.

• After the ideation phase, the concept of a Kirigami display unit was chosen because it corresponded to two of the brand’s main traits: folds and Japan

• It also seemed interesting to exploit the brand’s pleated textures in a display unit designed like a pop-up card

• The concept was enriched by integrating other aspects of the brand’s communication during the development phase.

Manufacturing Processes

• Body: laser-cut, heat-folded and thermoformed white PMMA sheet.

• Visuals: plotter-cut vinyl red and black stickers cut.

• Petal colours: screen-printed.

Specification Drawings

En-K de Tobiko

Luxury Flying Fish Roe Packaging

Brief

• Designing a packaging for Kaviari, a groundbreaking French caviar brand known for its En-K de Caviar, a small tin to enjoy caviar on the go and to demystify it.

• The goal of this packaging was to promote an unprecedented product in France for conquering a new market: the tobiko, a Japanese caviar made of flying fish roe.

Solution

• A compromise between Japanese culinary elements (bento box, fish roe sushi, etc.) and the brand’s visual identity (oblong rounded packaging, popping roe grains).

• The scaly texture and translucent top evoke the fish and water, but it also gives a luxury tactile dimension and a lighter visual aspect.

• The packaging contains two tobiko jars, two nacre spoons and sixteen blinis. It would be sold in French fine grocery stores (such as Monoprix or La Grande Epicerie de Paris) to a wealthy adult target

Design Process

• After analysing Kaviari’s existing packagings, three themes were distinguished to guide the ideation process: minimalist luxury, Japanese inspiration and seafood

• The best ideas for each theme were mixed together and the visuals were developed to resemble the En-K de Caviar, as it is the brand’s most iconic product.

Tests and Prototyping

• An initial foamboard model was made to evaluate the project’s proportions according to the contained items’ sizes.

• Texture experimentations with paper helped with refining the packaging’s identity.

• The prototype’s coloured parts were 3D-printed to better render the intended material aspect

Manufacturing Processes

• Pack: injected coloured and translucent polypropylene.

• Band: stretch fabric.

• Visuals: screen-printed with swelling ink.

Specification Drawings

Polyhedron Versatile Portable Light and Speaker

Brief

• Create a light and sound product for Lexon, a design editor providing everyday objects reinvented by designers.

• Their target audience are people looking for an affordable design piece for themselves or to offer

• The product had to be inspired by their latest release: Terrace, a lamp featuring a speaker and a power bank.

Solution

• A dual-light ball with a speaker ring and paired with a support that performs as a lampshade, a sound amplifier and a handle for grasping or hanging it; making it suitable for any desired atmosphere.

• Its shapes are inspired from geometry and pictograms for making it stable, effortless and ergonomic. It is also a metaphor of a satellite, as the product can gravitate around the user anywhere they take it.

• Made of matte aluminium and grainy polypropylene, it has a rich touch and visual dimension to give it value as a gift.

Design Process

• Ideation had to start with “design hacking”: by assembling existing products (here a deformed coat hanger and a baby bottle), an interesting concept emerged: a versatile 2-parts portable light.

• Development was focused on exploiting the versatile functions and defining the product’s aesthetics around them while respecting the brand’s visual identity.

Manufacturing Processes

• Frame and Speaker Ring: die-cast and anodised aluminium & injection-moulded rubber sockets.

• Bulbs: injected or thermoformed and sandblasted polypropylene.

• Lights: warm and cold LEDs.

Tests and Prototyping

• Models were used to find the safest yet most visually pleasant mechanism and shapes

• A prototype with electronic features ensured the safety and efficiency of the product’s functions, but also simulated the final material render.

Hands-Free Bottle

Inclusive Packaging for Amputees

Brief

• Designing a product with disabled users in mind to make its functions more practical for all users.

• Almost all interactions with packagings are made using hands; which can be difficult for amputees without access to expensive prosthetics.

Solution

• A conceptual packaging that reduces the need for manual manipulation

• It can be grabbed between the shoulder and the face. The user stabilises the bottle with their chin and removes the lid with their teeth.

• The straw is made of two interwoven parts to make it extensible

Design Process

• Identifying gestures amputees make to interact with packaging and translating them into concepts: blocking with the shoulder, pulling with teeth, moving with the chin, etc.

• The juice box concept with an expandable straw was developed, as it has many advantages including inclusiveness (no packed straw glued to the box, less spillage risks from squeezing, etc.).

Tests and Prototyping

• Carved foam models helped with optimising the bottle’s shape for grabbing, opening and using it without hands.

• The two-part straw was discovered while testing different straws with plastic bottles.

• A vacuum-formed acrylic prototype was made to experiment with material textures

Manufacturing Processes

• Bottle: blow-moulded polyethylene terephthalate.

• Lid: injected polyethylene terephthalate.

• Straw: extruded and cut polypropylene.

Specification Drawing Examples

Sink Organisms

Hygienic Kitchen Storage

Brief

• Identifying a product design opportunity within the theme of Kitchen Storage.

• Hygiene being a critical aspect of cooking, this project is about creating a hygienic dish-washing supplies holder.

• The final product would be aimed at people who can’t afford a dishwasher (students, families living in a flat, etc.) and would be sold in affordable furnishing stores (B&M, Tesco, etc.).

Solution

• A set of three holders that minimise stagnation and allow each type of supply to dry properly. It includes:

• A sponge holder that squeezes the sponge and directs the water into the sink.

• A holder for any supply with an irregular shape (iron scrub, sponge cloth, etc.). Water droplets are guided into the sink by miniature bumps.

• A rag holder that dries them quicker by keeping them vertical and untouched.

• As the kitchen sink can be a dull area, these products were given organic shapes inspired from seaweeds to make it more lively

Design Process

• After observing existing dish-washing products and storage appliances, several concepts were created.

• The idea of a sponge holder stuck on the sink’s edge and letting the water drop was chosen first. The two other elements came afterwards to complete its function

• They were designed starting from the same torus shape to give a sense of unity

• Polypropylene was planned as the manufacturing material because it can be sterilised in a microwave and it is affordable to mass-produce.

Tests and Prototyping

• To have a better overview of the shapes and proportions, blue foam models with glued suction cups were made.

• Tests in a kitchen environment with other dish-washing supplies confirmed the reliability and stability of the shapes.

• The sponge holder was adapted to a standard sponge size and the other elements were resized to keep the set harmonious.

Manufacturing Processes

• All: Two-shot injected solid and flexible polypropylene.

Specification Drawing Examples

Kinetic Waterfall Spectacular and Interactive Water Billboard Brief

• This project was in partnership with Philips and the goal was to design an urban furniture using one of their lighting products

• It was part of the rehabilitation of Birmingham’s canals around Curzon Street, where the HS2 Train Station will take place.

Solution

• A conceptual water wall fountain equipped with kinetic lights and a projector that displays advertisements on the stream.

• Shaped like a thin stream of water, the structure fits in its urban landscape. The waterfall sound catches pedestrians’ attention while being relaxing.

• The fountain is paired with a kinetic ground on the opposite pavement. Each step on it stops the stream and projection to instead “print” a data about the city with water.

• Pixelated water ripples invite pedestrians to step on it. Depending on their movements, the font’s colour and characteristics vary.

• The goal of this public structure is to promote the city as a dynamic tourist destination. It can be enjoyed by both visitors and residents.

Design Process

• The concept had to be innovative to catch Philips’ attention and to exploit Birmingham’s water features, so research about hydraulic technologies was done first.

• Nozzle rails, colouring water with light and projection were initially used for marketing campaigns; so they were chosen for their spectacular aspects and adapted to a permanent urban installation

• Philips’ products inspired the interactive functions to allow passer-bys to modify the city’s landscape and build loyalty with both tourists and residents

Manufacturing Processes

• Fountain: Extruded, rolled and welded Duplex stainless steel tubes; kinetic camera, water pump and concrete wall anchoring.

• Floor: Structural anti-skid floor glass.

• Lights (fountain and floor): Philips iColor Kinetics.

• Projector: Philips Screeneo.

• Switchboard: Implemented in a neighbouring building.

Moonth Social Therapeutic Product

Brief

• The first intention of this project was to design an electric replacement for hot water bottles for soothing menstrual pain

• However, preliminary research highlighted that periods and their related products are still considered taboo and women are still embarrassed to talk about it.

Solution

• An electric heating pad that can be worn as a pendant or clipped on underwear

• It is designed like a jewel to challenge the menstrual taboo. It represents periods more positively and normalises them to empower its user and encourage them to be familiar with their cycle.

• Its aesthetics are based on the Moon cycle, as it is a metaphor for the feminine cycle. Its ambiguous appearance also allows it to be worn as regular necklace.

• It can be synchronised with a period tracking application to log its uses and help with diagnosing pathological conditions such as endometriosis.

• Aimed at teenagers and young adults, this piece of jewellery can be purchased as a gift for yourself or for a loved one (daughter, friend, girlfriend, etc.).

• It would be the first portable electric heating device specifically designed for periods and has a strong market potential

Design Process

• Preliminary research observed the medical aspect of menstrual pain, the socio-cultural views on periods and the FemCare market. It was stated that period products need social innovation instead of technical.

• Jewellery was the chosen route because of its strong emotional, personal and social aspects

• Ideation was focused on finding a compromise between aesthetics and ergonomics, as the product needed to look engaging yet to be easy to use.

Tests and Prototyping

• First models determined that the horizontal crescent shape was the best to compliment the user’s cleavage and fit with their pelvis.

• Tests and simulations were done to prove the viability of the battery and heat-conductivity of the material

• A 3D-printed prototype helped blocking the proportions.

Manufacturing Processes

• Heating pad: two-part injected thermoconductive silicone with in-mold nichrome resistance.

• Battery: Li-ion (3.7V / 380 mAh).

• Case and jewels: die-cast stainless steel with satin and brushed finishes.

• Cord: silky cotton with lobster clasp.