BLOOM 2023

Welcome to the spring / summer issue of our design magazine, where we explore the themes of regenerative thinking, construction challenges, the importance of brand and storytelling, and art in the hospitality industry.

The past year has brought significant challenges to the hospitality industry, from the effects of the pandemic to the increasing urgency of sustainability and social responsibility. In this issue, we showcase examples of hotels that are responding to these challenges by incorporating regenerative thinking into their design strategies, addressing construction challenges, prioritizing brand and storytelling, and incorporating art.

First, we dive into the concept of regenerative thinking, exploring how hotels can create positive impacts on the environment, society, and governance through design choices that prioritize sustainability and social responsibility. We highlight hotels that are implementing innovative practices such as using renewable energy, reducing waste, and supporting local communities.

Next, we examine the challenges facing construction in the hospitality industry today. From the increasing cost of materials to the shortage of skilled labor, hotels are facing a range of obstacles when it comes to building sustainable and resilient properties. We showcase hotels that are finding creative solutions to these challenges and prioritizing sustainable construction practices.

Then, we turn to the importance of brand and storytelling in hotel design. We showcase hotels that are using narrative to create memorable guest experiences, celebrate local culture, and build brand loyalty. By connecting with guests on a deeper level, hotels can create a sense of community and loyalty that can withstand even the toughest challenges.

Finally, we explore the role of art in hotel design, highlighting how artwork can create a unique identity, enhance the guest experience, and promote local culture. We look at how designers can collaborate with art consultants to ensure that the artwork aligns with the overall vision and goals of the project.

As the hospitality industry continues to navigate the challenges of today and tomorrow, we hope this issue inspires you to embrace new approaches to hotel design that prioritize regenerative thinking, address construction challenges, prioritize brand and storytelling, and incorporate meaningful art. By doing so, we can create more sustainable, resilient, and memorable hotel experiences for guests and communities alike.

With gratitude,

Lorraine Francis, AIA, LEED BD+C Design Principal

lorraine_francis@cadizcollaboration.com www.cadizcollaboration.com