3D Architectural Visualization Provide Interior as well as Exterior Building Information to Clients

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3D Architectural Visualization Provide Interior as well as Exterior Building Information to Clients Architectural visualization covers a large number of architectural services within it such as 3D interior rendering services, 3D exterior rendering services and 3D architectural animation services (walkthrough and flythrough), and all of these services are executed with the support of 3D rendering and modeling software 3ds Max. Gone are the days when Architecture, Engineering and Construction professionals used to convey building information to clients or to associated building professionals through plain 2D drawings which hardly used to be attractive. Today instead of delivering detailed 2D drawings to building owners architects prefer to show them 3D walkthrough and Flythrough videos when it comes to explaining building design.

Apart from that 3D Architects Visualization can also deliver highly photorealistic images to the clients which are produced by professional rendering artists when they perform 3D interior and exterior rendering services. •

When 3D interior rendering services are performed the overall focus and attention of rendering artists lies on the development of photorealistic images for the


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interior parts of the building which may include generating images for living room, bedroom, dining space and washrooms etc. These realistic images are later on incorporated by Architecture, Engineering and Construction professionals in brochures and pamphlets which are used for marketing purpose. Similarly, when exterior rendering services are executed rendering artists create photorealistic images for exhibiting the exterior part of the building.

Apart from the execution of 3D rendering services AEC professionals also develop 3D architectural animation videos which are also utilized by them for showcasing design ideas when it comes to promoting the building. Architectural animation videos which consist of walkthrough and flythrough are developed by rendering artists in 3ds Max which since this particular rendering software incorporates sufficient rendering and modeling tools. Rendering artists have to apply acceptable or appropriate color to the image which can enhance its quality when it comes to providing photorealism in it. Other important effects which should be added in an image include lighting effects, shadow- effects and texture etc. Rendering software products have effective mechanism which allows renderers to apply such effects in a controlled form.


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