2012
RETAIL SELL-IN GUIDE
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RIDICULOUSLY EASY
TABLE OF CONTENTS
The purpose of this book is to establish global guidelines for achieving consistency in presentation positioning of the Reef brand at wholesale dealers worldwide.
I. Stock pop
Use these retail tools as a way to share the Reef experience and allow our consumers to connect with the brand on an authentic level.
II. Fixtures Guys fixtures Girls fixtures Kids fixtures iii. Shop in shop Stock wall unit Modified wall unit Custom build outs
3
K
The items that fall under Stock POP are intended to be timeless branding vehicles with a consistent marketing message. These items can be used in conjunction with seasonal POP items and are intended to work within all areas of the retail environment. These units all come separately.
Stock POP : GUYS
8"
OPEN/CLOSED SIGN
REEF
8” (w) x 10” (h)
1" OC 1/4" OC 3/16"
10"
O P E N
STICKERs
Front Adhesive 8.5” (w) x 5.5” (h)
REEF
REEF
CW
CW
HU
HU
3”=1’-0”
3”=1’-0”
GD - 1879
GD - 1879
F2/GD/2011/REEF/REEF 10x8 MENS OPEN CLOSE
est. 1984 10x8 MENS F2/GD/2011/REEF/REEF OPEN CLOSE
CLOSED
O P E N
2.8.2011
SLAT WALL ADHESIVES Red Wood Men’s Sandals 2’ (w) x 8’ (t)
Coconut Tiles
(Supreme Collection) 2’ (w) x 8’ (t)
BRANDING ADHESIVES Reef Collage
Icon Repeat
2’ (w) x 8’ (t)
1’ (w) x 8’ (t)
448 CSIGNS D/F MENSPANTONE OPEN CLOSED
REEF Back Adhesive 8.5” (w) x 5.5” (h)
SUB - 1/8” WHITE SINTRA CUT TO SHAPE WITH MOUNTING HOLES FACE - FULL COLOR DIRECT PRINT TO MATCH NOTED COLORS MOUNTINGPANTONE - 6” BEADEDPROCESS CHAIN ANDBLACK SUCTIONCCUP WITH METAL HOOK
2.8.2011
CANVAS BANNER 36” (w) x 24” (h) x 0.1” (d)
PANTONE 448 C PANTONE PROCESS BLACK C
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Stock POP : GUYS POP CUBES
Mobile
MEDIUM FLOOR MAT
PENNY HOLDER
FREE STANDING SIGN
Large floor mat
8”(w) x 8” (t) x 8 (d)
4 ¾” (w) x 6” (t) x 4 ½” (d)
TBD
11” (w) x 12 “ (t) x 2 ¼” (d)
2’ (w) x 3’ (h)
2’ (w) x 6’ (h)
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Stock POP POP :: GUYS Girls
The items that fall under Stock POP are intended to be timeless branding vehicles with a consistent marketing message. These items can be used in conjunction with seasonal POP items and are intended to work within all areas of the retail environment. These units all come separately.
OPEN/CLOSED SIGN
STICKERS
8” (w) x 10” (h)
SLAT WALL ADHESIVES Teal Wood Girl’s Sandals
Front Adhesive 5.5” (w) x 5.5” (h)
BRANDING ADHESIVES Icon Repeat
Reef Collage
1’ (w) x 8’ (t)
2’ (w) x 8’ (t)
Back Adhesive 8.5” (w) x 5.5” (h)
CANVAS BANNER 36” (w) x 24” (h) x 0.10” (d)
2’ (w) x 8’ (t)
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Stock POP POP :: GUYS Girls Pop cubes
Medium floor mat
Free Standing sign
Large floor mat
8” (w) x 8” (h) x 8” (t)
11” (w) x 12 “ (t) x 2 ¼” (d)
2’ (w) x 3’ (h)
2’ (w) x 6’ (h)
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FIXTURE PROGRAM Stock POP : GUYS : GUYS 2-column SANDAL FIXTURE
4-column sandal fixture
23.50” (w) x 72.75” (h) x 29.25” (d)
12.00” (w) 73.00”(h) x 4.10” (d)
Wake & Surf Graphics Available
Wake & Surf Graphics Available
Product Details:
Product Details:
The 2-Column sandal fixture provides high brand visibility in a compact footprint. Layering warm materials with rich colors, this new design is functional while providing a way to tell the Reef story. The side panel elevates to the look of our traditional sandal rack, while adding capacity and an optional lifestyle/initiative story graphic frame. Additional merchandising options include face-outs to cross merchandise with apparel and new Costal Cruisers.
The 4-Column sandal fixture is your work horse - offering high sku capacity with flexibility. The side panel elevates to the look of our traditional sandal rack, while adding capacity and an optional lifestyle/initiative story graphic frame. Additional merchandising options include faceouts to cross merchandise with apparel and new Costal Cruisers.
Ships with:
Ships with:
16 (14”) peg hooks, 6 (8”) peg hooks, 2 end panels, 2 picture frames with changeable graphics, 2 magnetic header graphics.
16 (14”) peg hooks, 6 (8”) peg hooks, 2 end panels, 2 picture frames with changeable graphics, 2 magnetic header graphics.
Capacity information
Capacity information Sandal HANGING FOOTWEAR APPAREL
144 - 198 96 - 114 10 - 12
Sandal
288 - 342
HANGING FOOTWEAR
192 - 220
APPAREL
10 - 12
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FIXTURE PROGRAM Stock POP : GUYS : GUYS 4-column coastal cruiser fixtures
2-column coastal cruiser fixtures
23.50” (w) x 72.75” (h) x 29.25” (d)
apparel fixtures 12.00” (w) 73.00” (h) x 4.10” (d)
Note: Apparel rack images are examples only. Final apparel racks available 10/1 Holiday 2011 and for Spring 12 will be ready 1/15/2012.
Wake & Surf Options Available
Wake & Surf Options Available
Product Details: The 2-Column hanging footwear fixture provides high brand visibility in a compact footprint. Layering warm materials with rich colors, this new design is functional while providing a way to tell the Reef story. The side panel elevates to the look of our traditional sandal rack, while adding capacity and an optional lifestyle/initiative story graphic frame. Additional merchandising options include face-outs to cross merchandise with apparel and new Costal Cruisers.
Ships with: 16 (14”) peg hooks, 6 (8”) peg hooks, 2 end panels, 2 picture frames with changeable graphics, 2 magnetic header graphics.
Capacity information Sandal HANGING FOOTWEAR APPAREL
144 - 198 96 - 114 10 - 12
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FIXTURE PROGRAM : GUYS SUPREME FIXTURE
Saddle pegs
22.00” (w) x 72.00” (h) x 26.00” (d)
2.50” (w) x 2.50” (h) x 14.00” (d)
Standard Pegs 2.50” (w) x 2.50” (h) x 14.00” (d)
Supreme collection pegs 2.50” (w) x 2.50” (h) x 14.00” (d)
Reef bench 19” (w) x 19”(h) x 19’(d)
Product Details: Not your traditional shoe bench...The Reef Guy’s bench can be placed on the floor or multiple can be placed side be side to create bench seating. Each stool is branded on three sides with the fourth side open for an angled mirror. The cushion top features authentic Reef EVA for a Ridiculously Comfortable experience.
Product Details: This Sandal Fixture was designed specifically to feature the Supreme Collection. The rich wood tones on the branded logo sign paired with iconic imagery on the side panels make this a nice showpiece for our premium line.
Ships with: 16 dome logo peg hooks, 2 end panels, 2 magnetic header graphics Capacity information
Sandal
144 - 198
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Stock Fixture POP program Girls : Girls POP :: GUYS 2-column sandal fixture
4-way sandal fixture
23.50” (w) x 72.75” (h) x 29.25” (d)
Product Details: As an entry level piece, the Narrow Sandal Fixture provides a functional space for the Reef Girl story. The contrasting bright teal header paired with the white framing creates a nice backdrop for our sandals to really pop on the retail floor. By adding side panels to the fixture, we’ve created a new space to feature key styles or to increase capacity. Enhance the presentation further by pairing with the bench and floormat.
Ships with:
12.00” (w) 73.00”(h) x 4.10” (d)
Product Details:
Capacity information Sandal
144 - 198
The 4-Column Sandal Fixture is your work horse - offering high sku capacity with flexibility. The side panel elevates to the look of our traditional sandal rack, while adding capacity and an optional lifestyle/initiative story graphic frame. Enhance the presentation further by pairing with the bench and floormat.
Capacity information Sandal
288 - 342
HANGING FOOTWEAR
192 - 220
Ships with: 16 (14”) peg hooks, 6 (8”) peg hooks, 2 end panels, 2 picture frames with changeable graphics, 2 magnetic header graphics.
16 (14”) peg hooks, 6 (8”) peg hooks, 2 end panels, 2 picture frames with changeable graphics, 2 magnetic header graphics.
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Stock Fixture POP program Girls : Girls POP :: GUYS 2-column bella costas
Standard Pegs
23.50” (w) x 72.75 (h) x 29.25 (d)
2.50” (w) x 2.50” (h) x 14.00” (d)
Saddle pegs
2.50” (w) x 2.50” (h) x 14.00” (d)
Reef bench
2.50” (w) x 2.50” (h) x 14.00” (d)
Product Details:
Product Details: The Bella Costas Fixture provides a unique selling space to introduce this new category of women’s hanging footwear. The Fixture has the same frame, and footprint as the regular 2-Column Sandal Fixture.
Not your traditional shoe bench...The Reef Girl’s bench can be placed on the floor or multiple can be placed side be side to create bench seating. Each stool is branded on three sides with the fourth side open for an angled mirror. The cushion top features authentic Reef EVA for a Ridiculously Comfortable experience.
Ships with: 16 (14”) peg hooks, 6 (8”) peg hooks, 2 end panels, 8 storyteller images, 2 magnetic graphics.
Capacity information HANGING FOOTWEAR
96 - 114
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FIXTURE PROGRAM GUYS Stock POP : GUYS : kids Girls Side
23.50” (w) x 72.75” (h) x 29.25” (d)
Boys Side
23.50” (w) x 72.75” (h) x 29.25” (d)
Boys Standard pegs
Girls Standard pegs
Boys Saddle pegs
Girls Saddle pegs
2.50” (w) x 2.50” (h) x 14.00” (d)
2.50” (w) x 2.50” (h) x 14.00” (d)
Product Details: This Sandal Fixture was designed specifically to feature kids sandals. Building from the coloring of the Girls fixture we have added a vibrant kids graphic on the header sign and an additional lifestyle graphic on each end panel.
2.50” (w) x 2.50” (h) x 14.00” (d)
2.50” (w) x 2.50” (h) x 14.00” (d)
Capacity information
Sandal
144 - 198
Ships with: 16 dome logo peg hooks, 2 picture frames with changeable graphics, 2 magnetic header graphics.
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Standard Stock POPwall : GUYSunits : GUYS & girls GUYS SPECIFIC 8’ (t) x 4’ (w)
Girls SPECIFIC 8’ (t) x 4’ (w)
REEF MODIFIED WALL UNIT 16’ (w) x 8’ (t)
Product Details:
Product Details:
The Reef standard wall units are designed to instantly transform basic slat wall into a clearly defined Reef branded installation. The headers and distressed colored vinyl come separately, and will be easily installed to existing by a Reef Visual Merchandiser or Sales Rep.
The Reef modified wall unit is based on the same principles of the standard wall unit but it is dual gender, and also includes an area to merchandise the Reef Supreme Collection. The header also has more ability to be customized.
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FIXTURE custom PROGRAM build outs : GUYS : GUYS & girls Stock POP : GUYS
New Track Lighting
New Track Lighting
Pictured is another version of a custom buildout. This diversity shows we still provide a functional area to merchandise Reef product and tell a brand story for both genders.
Space: Dual Gender and Supreme PRODUCTION DRAWING This drawing is intended to be used for contract pricing and fabrication purposes.
SiS @ SURF RIDE BOARDSHOP OCEANSIDE, CA
2.17.2011
Product Details: A Reef custom build out is designed to fully elevate the Reef brand at retail, while creating a functional space to merchandise and glorify Reef products.
E BOARDSHOP
2.17.2011 27
REEF WORLD HEADQUARTERS 5935 DARWIN COURT, CARLSBAD, CA 92008 USA
COURTNEY KINCAID // PH: 760-431-2323
DIRECTOR OF SALES
USA REPS BRAD BEACH // PH: 757-437-4321
MD, DE, NC, VA, TN, WV LA COUNTY TO SANTA BARBARA
STEVE MENDELSON // PH: 805-984-4082
TX, LA, OK, AR NE, ND, SD, IA, MN, WI, KS, MO, IL
CHAD STANLEY // PH: 817-723-9179
CHRIS DANIELS // PH: 763-433-021 1 RICK ZAPPONE // PH: 321-777-4189
FL, BAHAMAS, AL, MS CT, RI, MA, NH, VT, ME, UPSTATE NY
MIRTA MIRANDA // PH: 617-306-2892
WA, OR, AK, MT, ID
JULISSA DOWNING // PH: 425-918-1617
CENTRAL & NORTHERN CA/NV
SHAWN DOLLAR // PH: 831-475-8310
UT, CO, WY
DAVE GRAVES // PH: 303-455-91 1 1
ORANGE COUNTY
LANCE VARON // PH: 714-965-1054
ORANGE COUNTY
MIKE LOSNESS // PH: 949-842-8168
KAUAI, OAHU, GUAM, SAIPAN
TYNON ONISHI // PH: 808-488-3636
MAUI, BIG ISLAND OF HAWAII
SCOTT TRUDON // PH: 808-575-9176
MI, IN, OH, KY
JIM KING // PH: 616-682-0202
PUERTO RICO, US CARRIBBEAN
DORIS GONZALEZ // PH: 787-963-0166
NY, NJ, PA, LONG ISLAND
JERRY MANGO // PH: 732-292-0123
NM, AZ, VEGAS SOUTH TO STATELINE
STRAT NELLOS // PH: 480-855-4662
GA, SC
MATT LONG // PH: 770-781-4335
CANADA
ROB THOMSON // PH: 514-404-4897
CARIBBEAN
BENOIT COULANGE // PH: 858-750-2109
SAN DIEGO, BIG BEAR
JARED LANE // PH: 858-952-2597