global tourism network for productive cities
TOURISM IN BARCELONA
BARCELONA Tourism
Barcelona population:
1.7 million
8+ million tourists each year
€12 billion each year %12 GDP of Catalonia
100,000 jobs
*Bloomberg
BARCELONA,2014 LACK OF RESPECT TO LOCAL CULTURE PRICE HIKES RUDE BEHAVIOUR ILLEGAL TOURIST FLATS NOISE DRUNKS ON THE STREET
‘’mass tourism in Barcelona could kill off the very essence of the city that attracted the tourists in the first place’’ ADA COLAU Mayor of Barcelona *The Guardian
future of tourism in Barcelona?
TIME ACCESS TO SERVICES PURPOSE OF STAY TOURIST
CITIZEN (BCN)
TIME 3 years + 3 years 1 year 6 months 3 month 1 month 1 week 3 days 1 day tourist
temporary resident
citizen
ACCESS TO SERVICES public administration social facilities sport facilities shared bike system educational facilties security cultural facilities market public transportation tourist
temporary resident
citizen
PURPOSE OF STAY raising a family + work work local student erasmus student business special events leisure
tourist
temporary resident
citizen
TOURISTS IN BARCELONA
TRADITIONAL TOURIST
SUSTAINABLE TOURIST
PRODUCTIVE TOURIST
consumes the resources produces trash contributes to the global economy guided by pre-planned tours minimum self-discovery of the city causes congestion in the urban life
contributes to the local economy self-discovery of the city distributed throughout the city cultivates cultural exchange entegrated in the urban life
?
DIFFERENT TYPES OF TOURISTS IN BARCELONA
CRUISE PASSANGER
GUIDED
BUSINESS
WEEKENDER
BACKPACKER
CULTURAL
CRUISE PASSENGER
1 NIGHT Cruise passengers, who arrive in Barcelona, usually travel in pairs or groups to visit the city, cultural sites, go shopping, and enjoy the food.
GUIDED TOURIST
3 DAYS Guided Tourists are guide by a tour guide, who provides an assistance and information of cultural, historical and contemporary heritage of the city.
FOCUS GROUP
BUSINESS TOURIST
WEEKEND TOURIST
1-2 DAYS
2-3 DAYS
Business tourists visit the city for a short period of time with intense scheduled meetings, conferences or bigger events.
They visit their friends or relatives over the weekend and stay at their houses. Their main interest is to spend time with their friends or family or attend a specific event or festivals.
FOCUS GROUP
BACKPACKER
1 WEEK+ Backpackers take longer trips than other tourists on average. International backpackers spend considerably more time per trip and travel to more regions around the world.
FOCUS GROUP
CULTURAL TOURIST
4-5 DAYS Cultural tourist is a type of tourist,who is interested in city's culture, art, architecture, religion, and other elements that shapes living culture of the city.
*number of visits
1st VISIT 2nd VISIT 3rd VISIT 4th VISIT NR
%52.8 %5.8 %6.8 %19.0 %15.6
*tourists according to age
FOCUS GROUP
15-17 18-24 25-34 35-44 45-54 55+
%0.9 %18.1 %34.0 %20.4 %15.9 %10.7
FOCUS GROUP
*Barcelona Turisme:Tourism statistics in Barcelona and regions
A NEW TYPE OF TOURIST IN BARCELONA
CONSUMER PRODUCER GLOBAL LOCAL GROUP INDIVIDUAL
profile
ages between
3rd VISIT 4th VISIT
SKILLED SENSIBLE
ENGAGED WITH THE CITY
25-44 BACKPACKER CULTURAL WEEKENDER
HOW CAN TOURISM CONTRIBUTE TO TRANSFORM OUR CITIES TO PRODUCTIVE ENVIRONMENTS FOR EVERYONE?
t-point is a reward based point system, which allows tourists to exchange their productivity with a service of the city
new set of values for tourism
contribution to the productive culture
effort towards a productive society
tourists can contribute to the productive culture of the city :
energy production
local food production
production of goods
recycle of trash
cultural exchange
tourist data
examples for different production methods
bonjour!!
hola!!
hello!!
t-value of different production methods
energy
produce energy with an e-bike
product
fabricate your own souvenir or buy it from a locally produced store
culture
participate to a local event to cultuvate a cultural exchange
food
eat at a restaurant that uses locally produced food
recycle
recycle the trash you produce during the day
data
add a location to the network or produce a daily data
to get t-points
4
Caglar Gokbulut
0
Restaurant A
username password
sign up
Select a Restaurant
Data History
150m
to use your t-points
41 MACBA Free Entry
Caglar Gokbulut
74
Data History
Select an Event
Surfing 1 hour class
27
Ceramics Workshop
40
Bicing Daily Access
15
MACBA Free Entry
33
access code
33
a new global value for tourism is not only going to be the exchange of currencies but also the exchange of productive values for the city
15
22
5
35
120
57
33
8
33
57
93
8
5
77
74
12
200
16
41
12
100
16
61
2
15
25
92
35
1
85
66
50
92
75
66
20
tourists will be able to use their t-points within the tourist+ network, which will enable the network to grow through participation.
PUBLIC NGOs Turisme de Barcelona Ajuntament de Barcelona Local Businesses Citizens
PRIVATE
scalability
more productive less polluted environment network of local production tourist data stronger productive culture
CITY
new touristic experience open to discovery free access to some services contribution to production culture knowledge of being productive
TOURIST
LOCAL PRODUCTION CHAIN MAP R es taurants Allium Capritx El Gat Blau Mam i Teca Barcelona R eykjavik Es pai Bois à R as oterra P etit Brot S omorros tro Ca n’Armengol R ebelot El Cafe Blueproject Matís bar Cafe 1907 Balius Bar
P roduction Centers FabLab Barcelona MADE Makers pace Tres denou L’Ateneu de Fabricació Fàbrica del S ol
Locally P roduced S tores Activity
CASE STUDY: MOBILE WORLD CONGRESS BARCELONA
WORLD MOBILE CONGRESS 2016
Visitors from 204 countries
attracted over 100,000 visitors generated profits of 436 million euros provided work for nearly 13,000
“It’s also important to develop local industry which is involved in new technologies, paying special attention to social, environmental and sustainable applications” ADA COLAU on World Mobile Congress Mayor of Barcelona *eldigital.barcelona.cat
partnership with global events in Barcelona The GSMA Mobile World Congress is a combination of the world's largest exhibition for the mobile industry and a conference featuring prominent executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world.
Tourist + is a global tourism network for productive cities, which enables tourists to become more productive for their cities by contributing the local production culture of the city. Tourist + uses t-points, which is a reward based point system that allows tourists to exchange their productivity with a service of the city.
t-point value:
register WORLD MOBILE CONGRESS with tourist + plan
80
registration plan* *%20 discount of the registration fee *attend special tourist + events during the congress *engage with local community *earn t-points to use in tourist + locations
WORLD MOBILE CONGRESS registration tourist + id number name e-mail use your t-points at tourist + locations and events
resraurants
buy souvenirs
events
recycle points
data collection
USER CASE BUSINESS TOURIST
BUSINESS TOURIST
WORLD MOBILE CONGRESS
WORLD MOBILE CONGRESS
Name: Antoine Dupont Nationality: French Occupation: ORANGE France Communicaiton Specialist Purpose of stay: World Mobile Congress Length of stay: 3 DAYS VISIT
Plaรงa Catalunya Sagrada Familia Gaudi Buildings
EAT
business meals at well known restaurants
SHOP
ACTIVITY
portal del angel business meetings el corte ingles shopping apple store Hop-on hop-off bus clubbing
Name: Antoine Dupont Nationality: French Occupation: ORANGE France Communicaiton Specialist Purpose of stay: World Mobile Congress Length of stay: 5 DAYS
with tourist + plan
change your path in the city
VISIT
EAT
Plaรงa Catalunya restaurants that Sagrada Familia produces their Gaudi Buildings food locally + places that are important in locals collective memory
SHOP
ACTIVITY
local shops and engage with locally produced authentic activities objects of local culture
more productive less polluted environment network of local production tourist data stronger productive culture
CITY
new touristic experience open to discovery free access to some services contribution to production culture knowledge of being productive
TOURIST
CAGLAR GOKBULUT 2016
TOMAS DIEZ MATHILDE MARENGO ALESSANDRA FASOLI