Tourist

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global tourism network for productive cities


TOURISM IN BARCELONA


BARCELONA Tourism

Barcelona population:

1.7 million

8+ million tourists each year

€12 billion each year %12 GDP of Catalonia

100,000 jobs

*Bloomberg



BARCELONA,2014 LACK OF RESPECT TO LOCAL CULTURE PRICE HIKES RUDE BEHAVIOUR ILLEGAL TOURIST FLATS NOISE DRUNKS ON THE STREET



‘’mass tourism in Barcelona could kill off the very essence of the city that attracted the tourists in the first place’’ ADA COLAU Mayor of Barcelona *The Guardian


future of tourism in Barcelona?


TIME ACCESS TO SERVICES PURPOSE OF STAY TOURIST

CITIZEN (BCN)


TIME 3 years + 3 years 1 year 6 months 3 month 1 month 1 week 3 days 1 day tourist

temporary resident

citizen


ACCESS TO SERVICES public administration social facilities sport facilities shared bike system educational facilties security cultural facilities market public transportation tourist

temporary resident

citizen


PURPOSE OF STAY raising a family + work work local student erasmus student business special events leisure

tourist

temporary resident

citizen


TOURISTS IN BARCELONA


TRADITIONAL TOURIST

SUSTAINABLE TOURIST

PRODUCTIVE TOURIST

consumes the resources produces trash contributes to the global economy guided by pre-planned tours minimum self-discovery of the city causes congestion in the urban life

contributes to the local economy self-discovery of the city distributed throughout the city cultivates cultural exchange entegrated in the urban life

?


DIFFERENT TYPES OF TOURISTS IN BARCELONA

CRUISE PASSANGER

GUIDED

BUSINESS

WEEKENDER

BACKPACKER

CULTURAL


CRUISE PASSENGER

1 NIGHT Cruise passengers, who arrive in Barcelona, usually travel in pairs or groups to visit the city, cultural sites, go shopping, and enjoy the food.

GUIDED TOURIST

3 DAYS Guided Tourists are guide by a tour guide, who provides an assistance and information of cultural, historical and contemporary heritage of the city.


FOCUS GROUP

BUSINESS TOURIST

WEEKEND TOURIST

1-2 DAYS

2-3 DAYS

Business tourists visit the city for a short period of time with intense scheduled meetings, conferences or bigger events.

They visit their friends or relatives over the weekend and stay at their houses. Their main interest is to spend time with their friends or family or attend a specific event or festivals.


FOCUS GROUP

BACKPACKER

1 WEEK+ Backpackers take longer trips than other tourists on average. International backpackers spend considerably more time per trip and travel to more regions around the world.

FOCUS GROUP

CULTURAL TOURIST

4-5 DAYS Cultural tourist is a type of tourist,who is interested in city's culture, art, architecture, religion, and other elements that shapes living culture of the city.


*number of visits

1st VISIT 2nd VISIT 3rd VISIT 4th VISIT NR

%52.8 %5.8 %6.8 %19.0 %15.6

*tourists according to age

FOCUS GROUP

15-17 18-24 25-34 35-44 45-54 55+

%0.9 %18.1 %34.0 %20.4 %15.9 %10.7

FOCUS GROUP

*Barcelona Turisme:Tourism statistics in Barcelona and regions


A NEW TYPE OF TOURIST IN BARCELONA


CONSUMER PRODUCER GLOBAL LOCAL GROUP INDIVIDUAL


profile

ages between

3rd VISIT 4th VISIT

SKILLED SENSIBLE

ENGAGED WITH THE CITY

25-44 BACKPACKER CULTURAL WEEKENDER


HOW CAN TOURISM CONTRIBUTE TO TRANSFORM OUR CITIES TO PRODUCTIVE ENVIRONMENTS FOR EVERYONE?


t-point is a reward based point system, which allows tourists to exchange their productivity with a service of the city

new set of values for tourism

contribution to the productive culture

effort towards a productive society


tourists can contribute to the productive culture of the city :

energy production

local food production

production of goods

recycle of trash

cultural exchange

tourist data


examples for different production methods

bonjour!!

hola!!

hello!!


t-value of different production methods

energy

produce energy with an e-bike

product

fabricate your own souvenir or buy it from a locally produced store

culture

participate to a local event to cultuvate a cultural exchange

food

eat at a restaurant that uses locally produced food

recycle

recycle the trash you produce during the day

data

add a location to the network or produce a daily data


to get t-points

4

Caglar Gokbulut

0

Restaurant A

username password

sign up

Select a Restaurant

Data History

150m


to use your t-points

41 MACBA Free Entry

Caglar Gokbulut

74

Data History

Select an Event

Surfing 1 hour class

27

Ceramics Workshop

40

Bicing Daily Access

15

MACBA Free Entry

33

access code

33


a new global value for tourism is not only going to be the exchange of currencies but also the exchange of productive values for the city

15

22

5

35

120

57

33

8

33

57

93

8

5

77

74

12

200

16

41

12

100

16

61

2

15

25

92

35

1

85

66

50

92

75

66

20


tourists will be able to use their t-points within the tourist+ network, which will enable the network to grow through participation.


PUBLIC NGOs Turisme de Barcelona Ajuntament de Barcelona Local Businesses Citizens

PRIVATE


scalability


more productive less polluted environment network of local production tourist data stronger productive culture

CITY

new touristic experience open to discovery free access to some services contribution to production culture knowledge of being productive

TOURIST


LOCAL PRODUCTION CHAIN MAP R es taurants Allium Capritx El Gat Blau Mam i Teca Barcelona R eykjavik Es pai Bois à R as oterra P etit Brot S omorros tro Ca n’Armengol R ebelot El Cafe Blueproject Matís bar Cafe 1907 Balius Bar

P roduction Centers FabLab Barcelona MADE Makers pace Tres denou L’Ateneu de Fabricació Fàbrica del S ol

Locally P roduced S tores Activity


CASE STUDY: MOBILE WORLD CONGRESS BARCELONA


WORLD MOBILE CONGRESS 2016

Visitors from 204 countries

attracted over 100,000 visitors generated profits of 436 million euros provided work for nearly 13,000

“It’s also important to develop local industry which is involved in new technologies, paying special attention to social, environmental and sustainable applications” ADA COLAU on World Mobile Congress Mayor of Barcelona *eldigital.barcelona.cat


partnership with global events in Barcelona The GSMA Mobile World Congress is a combination of the world's largest exhibition for the mobile industry and a conference featuring prominent executives representing mobile operators, device manufacturers, technology providers, vendors and content owners from across the world.

Tourist + is a global tourism network for productive cities, which enables tourists to become more productive for their cities by contributing the local production culture of the city. Tourist + uses t-points, which is a reward based point system that allows tourists to exchange their productivity with a service of the city.


t-point value:

register WORLD MOBILE CONGRESS with tourist + plan

80

registration plan* *%20 discount of the registration fee *attend special tourist + events during the congress *engage with local community *earn t-points to use in tourist + locations

WORLD MOBILE CONGRESS registration tourist + id number name e-mail use your t-points at tourist + locations and events

resraurants

buy souvenirs

events

recycle points

data collection


USER CASE BUSINESS TOURIST

BUSINESS TOURIST

WORLD MOBILE CONGRESS

WORLD MOBILE CONGRESS

Name: Antoine Dupont Nationality: French Occupation: ORANGE France Communicaiton Specialist Purpose of stay: World Mobile Congress Length of stay: 3 DAYS VISIT

Plaรงa Catalunya Sagrada Familia Gaudi Buildings

EAT

business meals at well known restaurants

SHOP

ACTIVITY

portal del angel business meetings el corte ingles shopping apple store Hop-on hop-off bus clubbing

Name: Antoine Dupont Nationality: French Occupation: ORANGE France Communicaiton Specialist Purpose of stay: World Mobile Congress Length of stay: 5 DAYS

with tourist + plan

change your path in the city

VISIT

EAT

Plaรงa Catalunya restaurants that Sagrada Familia produces their Gaudi Buildings food locally + places that are important in locals collective memory

SHOP

ACTIVITY

local shops and engage with locally produced authentic activities objects of local culture


more productive less polluted environment network of local production tourist data stronger productive culture

CITY

new touristic experience open to discovery free access to some services contribution to production culture knowledge of being productive

TOURIST


CAGLAR GOKBULUT 2016

TOMAS DIEZ MATHILDE MARENGO ALESSANDRA FASOLI


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