CGA NEWS
ASSOCIATION INKS NEW PARTNERSHIP CGA and Fresh Produce & Floral Council (FPFC) agreed to form a new partnership earlier this year, further linking the state’s grocery retail community and California produce and floral suppliers. Through this joint effort the organizations are collaborating to grow membership, promote industry events, and share advertising and marketing opportunities. “Produce plays a vital role in the way consumers eat and how the grocery industry serves its customers,” said Doug Scholz, Sr. Vice President, Business Development and Marketing. “This relationship offers our grocery community the chance to build a greater connection to these important grocery partners.
CGA STRATEGIC CONFERENCE RETURNS TO THE DESERT Last year, the CGA Strategic Conference left the desert for the desktop, hosting the conference remotely for the first time. After 18 months of being largely apart, the Association is excited to announce we plan to return to Palm Springs this fall with a thematic focus of “Emerging Better Together.” The CGA Strategic Conference takes place from September 26-28 at the Palm Springs Convention Center. It will feature the same retailer-supplier meetings attendees have come to expect, along with top-rated speakers focusing on reinvigorating your business in the aftermath of the pandemic. Most importantly, the Strategic Conference offers the opportunity to reconnect as a grocery community, to shake a hand, plan your strategy, and share a moment with your peers. Learn more at cgastrategicconference.com.
HIT THE LINKS WITH US
The first-ever agreement between the two organizations, the partnership also includes reciprocal information sharing and elevated marketing opportunities.
After being canceled in 2020, the Independent Operators Golf Tournament returns this October to Northern California.
“We’re thrilled to be solidifying the on-ramp between produce and floral companies and the grocery retail industry,” said Don Gann, FPFC Executive Director. “California’s produce and floral providers are essential to the state’s food marketplace, and through this partnership, I’m confident we’ll foster a thriving link between FPFC and CGA.”
Reconnect with your independent grocery community on the beautiful Foxtail Golf Club greens, enjoy the crisp fall Northern California weather, and support great causes. Email Beth Wright at bwright@cagrocers.com to learn more. iStock
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