A GUIDE TO MOBILE MARKETING Insights and trends from 2014
“The trend has been that mobile was winning. It’s now won.”
ERIC SCHMIDT EXECUTIVE CHAIRMAN, GOOGLE
What is Mobile Marketing? Mobile marketing refers to the marketing interaction with customers or prospects via a mobile device, using different techniques to attract and retain customers and to allow them to interact with you.
Mobile marketing is a platform which allows you to develop different ways to interact with your customers; • to sell more • increase loyalty or • offer a better service.
Mobile marketing is not the future, it is the now. The sooner you start your mobile marketing strategy, the sooner that gap will emerge and widen.
Why Mobile Marketing • Almost every individual in
the world has a mobile device • Mobiles are used on a daily basis • Are much more convenient than desktop PCs • Are connected to the network permanently
The average mobile device is only 80cm from its owner’s hands.
Recent studies show that mobile devices are replacing desktops for online buying. Mobile devices out sell desktop devices, with desktop sales decreasing month on month
Why should businesses focus on Mobile Marketing Strategies? The traditional way of doing things is being disrupted as people run their lives on mobile devices: • mobile payments • restaurants reservations
• boarding passes • social media messaging
Day by day the time spent on mobile is growing, and is surpassing the time spent on TV, radio, printed press, etc‌
In the buy process, nearly 81% of smartphone users do their research on a mobile device, and 50% of them buy using the same device‌. and these trends are growing
Where vouchers are used as sales or loyalty strategy, there is a higher conversion rate (over 40%) using mobile electronic vouchers vs paper based vouchers.
Mobile Messaging (Push Notifications) • Create immediate and direct
interaction. • Increase sales & store traffic
(targeted promotional offers will assist to drive more traffic to your store) • Increase app usage - use Push
to provide valuable content to your aoo users ( secial offers, content, reminders etc)
• Improve customer service - keep
your customers in touch with what they need to know • Customer retention and loyalty
• Send your customers reward and
points information, offers and electronic vouchers to make them feel special. • Cheap and effective method of
communication.
“...customers’ impressions of a business are established through digital engagement, forcing businesses to recognise that ‘software is the brand.’”
Top Technology Trends for 2014 and Beyond
“a great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age.” Top Technology Trends for 2014 and Beyond
Apps will drive the next phase in the evolution of business mobility, creating new ways of working, and transforming existing business processes.
It’s clear that consumers and business users prefer apps when it comes to utility services. They are faster, more reliable and easier to use. Downloadable apps will continue to dominate in the consumer space.
OUR PRICING • App Design & Set Up Fee: £ • Monthly hosting Fee: £ • Available on Apple AppStore and GooglePlay Store • UNLIMITED Push Notifications • UNLIMITED App Downloads
GET STARTED • Contact us from 9-5PM by calling • Tel: +44 • Or email us at time at: • For more information visit our website at: www.