PROGRAM SELLER
Experience the factor with Cain Realty Group’s 151Step System to get your home sold fast and for top dollar
Ready, set, GO! You are live and on the market. The fun begins – negotiation, escrow and closing
WOW! That’s all I can say about Ricky Cain and his team. I was blown away by the results
Your business development, capture, presentation, strategic and tactical approaches and "data driven" decision making process was outstanding. "Know your Audience" is critical to success when communicating and interacting. Your use of personality profiles and getting a complete understanding of the client (me) really ensured that you provided the right message, right amount and correctly tailored information that resonated with me. That level of understanding of a client is a rare art that has been lost in most of corporate america. For me, this showed me that you valued and respected my time. Our selling process was completely painless, effortless, no surprises and you guys just "took care of it" and got the job done. Again, that level of customer service is getting more rare but you all set the bar very high.
Steve and Belinda Johs
What we do to prepare for your marketing consultation
Research tax records to verify full and complete legal information including owner’s full name, recorded square footage, annual tax bills and other property information.
Research and verify legal description.
Verify legal name(s) and owner(s) in county public property records
Research ownership, sales and mortgage history of the property
Research the school districts, shopping, transportation and employment options of the area
Obtain detailed information about the property to assist in analyzing property
Research homes currently on the market that buyers will be looking at in addition to your home
Research homes that have recently gone under contract for sale in you area.
Analyze the number of months inventory in your area and your neighborhood
Analyze the price and condition of the homes that were successful in selling
Analyze why other homes continue to stay on the market day after day.
Analyze homes that expired (did not sell) and why they were not successful.
Research homes similar to your home that have recently sold
Consider price per square foot of your competition.
Call agents, if needed to discuss activity on the comparable properties they have listed or recently sold in the area.
PROGRAM SELLER
What to expect during the listing consultation
Perform detailed needs analysis to include reasons for your move, how quickly you need to move and address any immediate concerns
Obtain information that will help us prepare listing, advertising and marketing materials. Questions will include:
Discuss your competition and how you compare
Review pending comparables or recently sold comparable properties
.
•What type of improvements have you done to your home in the past
five years?
Explore a method of pricing your property at market value to bring the most amount of buyers to you in the shortest amount of time.
•What other features of your home make it attractive to buyers?
•What do you think the home is worth?
Give you a educated overview of current market conditions including the overall market, your area and your neighborhood
We will thoroughly go over our recent home selling statitstics and then compare them against the Board of Realtors averages and possibly other agents known to work the area or other agents you may and features that are most (and least) appealing to buyers. We will explain how this pertains to our marketing plan
Work cooperatively to determine a pricing strategy based on professional judgement and interpretation of current market conditions.
Prepare detailed estimated net proceeds analysis to determine approximately what you will receive or owe when the property closes. Included in this analysis will be cost associated with the sale included closing cost, prorated taxes, HOA credits and commissions. May be delivered after meeting.
Work cooperatively with you to strategically price your home so that it “shows up” on more internet searches.
Confirm lot size and dimensions from your copy of the property survey, if available.
Obtain copies of floor plans, if available and make available to agents via the multiple listing system.
PROGRAM SELLER
What to expect during the listing consultation
Review current appraisal, if available.
Identify homeowners association, contact information and dues.
Ascertain need for a lead based paint disclosure.
If property is rented, obtain copies of all leases, verify rents, deposits, and inform tenants of listing and how showings will be handled.
Prepare showing instructions for buyer’s agents and agree on showing time windows that are acceptable to you
Complete a detailed checklist of the features and benefits of your home to be used for internet date entry and marketing.
Complete a detailed list of recommended prelisting action items for R.O.I.
Verify accurate methods of contacting you.
Review and explain all clauses of the Listing Agreement and Addendums.
Explain the use of the Seller’s Property Disclosure Statement you will be completing and how it will help you avoid devastating setbacks and preserve your legal rights.
Discuss your purchase plans and determine how Cain Realty Group can assist you in your next purchase (local new home construction, investment or relocation) or if we can research and find a qualified agent to assist you in your new location.
PROGRAM SELLER
Prior to going “live” on the market
Place an attractive Coming Soon sign in yard to build excitement for the release of your listing while we prepare it for market.
We provide a professional home staging consultation (if needed) to discuss constructive changes to your home to make it more appealing, to show exceptionally well and help it yield the greatest possible price to an interested buyer
Begin our agressive preMLS marketing plan that consistss of contacting your neighbors, other agents and our own database to ensure max exposure.
Provide you with recommendations for vendors and contractors as needed through VIP access to our Home Services Concierge.
Coordinate with photographers to take high definition, full color professional photographs of the exterior and be used on the internet, flyers and other advertising
Coordinate with our reputable vendor to order the floorplan and measurement for the home.
Order a seller's home warranty, if you choose, to protect your home during the listing and escrow period. This gives you some coverage against unforseen obstacles and system failures in your home and could potentially save you a lot of money. Additional coverage may be purchased.
Install a Supra Lockbox that is electronically monitored and will allow buyers and their agent to view your home conveniently, but does not compromise your family’s security. We'll also install a contractor’s lock box if needed.
PROGRAM SELLER
Ready, set, GO! Your home is on “the market”
Enter property data into MLS.
Write remarks in the MLS system specifying how you want your property to be shown.
Reverse prospecting on MLS.
Prepare detailed list of property amenities to have readily available at your home, to include on Marketing Flyer and assess market impact
Proofread MLS database listing for accuracy – including proper placement in mapping function.
Provide you a copy of the MLS listing so you, too, can proof and request changes.
Electronically submit your home listing information to The Multiple Listing Service for exposure to all active real estate agents in the area
Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour.
Add property to Cain Realty Group electronic listings board.
Provide you with signed copies of Listing Agreement.
Ensure free Sellers' Home Warranty is added with owner approval.
Contact all registered home buyers on our websites looking to buy a home in your area and provide them with links to our marketing and more information
Provide information for all other brokers and agents to share your home on their websites and social networking websites.
Present your home at the weekly sales meeting in front of 100s of agents.
Schedule, implement and market our BOLD Open House campaigns.
We provide Our Seller's Shield software to help ensure your seller's disclosure is filled out correctly.
Create a website just for your home that features your virtual reality tour.
Prepare copies of Seller’s Disclosures and Home Owners Disclosures to be placed in MLS to be available for buyers; these are to be included in a contract
Link the virtual reality tours online.
Create your Home Feedback site.
PROGRAM SELLER
Ready, set, GO! Your home is on “the market”
Convey any incentives promptly to Internet real estate sites (if applicable)
Capture feedback from Realtors after showings and pass them along to you.
Deliver a report letting you know how many buyers have a search setup with their Broker that matches your home's general criteria. We share how many buyers expressed interest to their Broker. Then we call those Brokers to coordinate a showing in the event they have not yet seen your listing.
Place regular weekly update calls and emails to you to discuss all showings, marketing and pricing
Research current laws, interest rates and insurance conditions as it relates to the housing industry and specifically how it impacts the sale of your property. Notify you of any conditions that could potentially get in the way.
Search the MLS for Realtors most likely working with interested and capable buyers matching your home, then call or email copies of your home listing information for them to review immediately.
Maximize showing potential through professional signage.
Market you home on over 10,000 websites including Zillow, Trulia and MLS.
Notify you immediately of any offers, potential offers or needs.
Discuss feedback from showing agents with you to determine if changes will accelerate the sale.
Download your virtual tour video to YouTube for extra exposure and "Google Juice."
Blog on the features of your home and include a link to the YouTube video.
Market your home on all the major social networking sites including Facebook, LinkedIn, Instagram and Twitter.
Submit your home to the various listing boards on Facebook.
Provide you with weekly detailed home showing reports giving you a summary of all feedback obtained from the buyers that saw your home.
Strategize and implement a successful Search Engine Optimization program using effective longtail and shorttail keywords.
Ensure your home has premium placement on any of our applicable high traffic websites.
Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home and upload on all websites
PROGRAM SELLER
Ready, set, GO! Your home is on “the market”
Discuss marketing ideas with “Mastermind” group of our top Realtors.
Provide copies of advertisements and marketing material for you
Use other marketing techniques; such as offering free reports to multiply chances of buyers calling in, discussing, prequalifying for and touring your home
Educate you and other agents on the power of offering a potential rate-buy down incentive instead of making a price reduction. This creates a win-win for both parties.
Prepare an Estimation of Proceeds document to educate you on all the costs associated in selling your home.
Promote the benefi ts of your property to all agents in our offi ce and update then on any changes so they may convey enticing information to their buyers
Provide various messages to be sent electronically and labeled on lockbox such as "Take off Shoes" (if requested)
Log in all home showings to keep record of marketing activity and potential purchasers
Follow up with all agents who have shown your home with a personal phone call to answer questions they may have or send a home feedback survey to the agent three times in a three day period
Create specialized Postlits to be posted on Craigslist to promote your home
Prepare a biweekly market analysis update of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold, etc.) to keep you informed about key market conditions within your area. This “Market Snapshot” is an indepth report that will be sent every other week via email and will graphically illustrate what is currently happening with nearby homes that are available, pending, or sold. This report is generated using your property’s address as the point of reference.
Prequalify all buyers whom our agents will bring to your home before showings to avoid wasting your time with unqualified showings and buyers
Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
Handle paperwork if price improvement is needed.
Update price in all marketing and internet sites.
Take all calls to screen for qualified buyers and protect you from curiosity seekers.
PROGRAM SELLER
Negotiation, escrow and closing
Receive and review all offers to purchase contracts submitted by buyers or buyers’ Agents to determine best negotiation position.
Contact agents that have shown your home to let them know we've received an offer.
Evaluate offer(s) and prepare a “net sheet” on each for you for comparison purposes.
Counsel you on offers. Explain merits and weakness of each component of each offer
Email or deliver Seller’s Disclosure form to buyer’s agent or buyer (upon request and prior to offer being made if possible).
Confirm buyer is preapproved by calling Loan Officer directly.
Obtain perapproval letter on buyer from Loan Officer.
Negotiate highest price and best terms for you and your situation.
Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.
When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer’s agent
Email or hand deliver copies of contract and all addendums to closing title company
Ensure prompt delivery of buyer’s earnest money and option fee.
Deliver copies of fully signed, receipted and executed purchase contract to you
Email/deliver copies of receipted and executed contract Selling Agent
Email/deliver copies of signed and receipted contract to lender
Provide copies of receipted contract to office to be filed and then uploaded electronically to DotLoop.
Provide copies of executed purchase contract to Title Company.
Advise you in handling any additional backup offers that may be submitted between contract execution and closing.
Change status in MLS to “Pending Backup.”
Assist buyer with obtaining financing if applicable and followup as necessary.
Coordinate home inspection ordered and handle contingencies, if any.
PROGRAM SELLER
Negotiation, escrow and closing
Contact lender weekly to ensure loan processing is on track
Relay final approval of buyer’s loan application to you
Review/assist with Repair Amendment.
Assist with identifying and negotiating with our trustworthy contractors to perform any agreed upon repairs
Coordinate scheduling of Appraisal.
Provide comparable sales used in pricing to Appraiser if needed.
Follow up on appraisal.
Coordinate closing process with buyer’s agent and lender.
Update closing forms and files
Ensure all parties have all forms and information needed to close the sale
Confirm closing date and time and notify all parties
Assist in solving any title problems (boundary disputes, easements, etc.)
Work with buyer’s agent in scheduling and conducting buyer’s Final WalkThru prior to closing.
Research all tax, HOA, utility and other applicable prorations
Request final closing disclosure from title company.
Receive and carefully review final closing disclosure to ensure all items included are accurate and line up with contract.
Remind Buyer’s Agent of additional checks that may be needed for nonrealty items.
Remind you of any additional checks that may be needed for a leaseback.
Remind you to keep your insurance and utilities curent until the transaction has funded.
Remind you to bring a voided check to closing so that the title company can wire proceeds.
Coordinate closing on your next purchase and resolve any timing problems (if applicable).
Attend your closing
Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/ recycling, mail procedures, etc.)
Have a “no surprises” closing and facilitate delivery of signed title company documents.
PROGRAM SELLER
Negotiation, escrow and closing
Follow up with all agents that were inquiring as to whether or not our sale would finalize.
Change MLS listing status to Sold. Enter sale date and price, selling broker and agent’s ID numbers, etc.
If a leaseback was in place, facilitate walkthrough after vacant and collect any remaining deposits due on your behalf.
Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied.
Create and deliver a Google Drive Folder that contains any and all documents that were pertinent to the sale of your home, including the photographs if you ever want to reminisce.
Help you relocate locally, or out of area with highly experienced agents across the globe. You are sure to have the highest quality agent to help you on both sides of your move
