Last Mile Recruitment IN PACIFIC:
130RA
In Atlantic:
195RA
Last mile strategy We can do it better and bigger! Why Last Mile - Purpose How Last Mile - Strategies What Last Mile - Goals Timelines (standard- daily )
Showcasing (GCPs)
ď‚Ą Last
Mile is a common initiative for all LCs to recruit EPs in order to manage a huge volume of XPs for Q4- Q1 and multiply the impact of AIESEC in Southern Cone.
ď‚Ą All
LC activities must have a clear and concrete impact on generating more experiences.
Why - Current State
Planned RA Q3
Current RA Q3
139 - 77(AR) 56 (CO) 6 (UR)
73 - 43 (AR) 26 (CL) 4 (UR)
Planned RA Q4 233 – 136(AR) 76(CL) 21(UR)
GAP: 330 RA GAP:
Current RA Q4 119 - 56 (AR) 60 (CL) 3 (UR)
180
Clearly it’s not OK
So why shall we go through the last mile? • To achieve our goals for 2012. • To contribute to the growth of the region. • To fulfill our promise in cooperations with other countries. • To leave a meaningful exchange pipeline for incoming Ebs. • To prove ourselves that we can do better
How Strategies
First steps • Building Talent Capacity: member reallocation based on the goals setting • Area structure – breaking paradigms: optimizing the area structure
And how do I structure my area? JD Based:
Project Based:
What is it? – When every member has a defined job role and is only working on aspecific task.
What is it? – When an individual is working on multiple things within a project.
When to use? – When an LC is doing a high volume of exchanges in the particular programme.
When to use? – When an LC is not doing a high volume of exchanges in the particular programme.
OGCDP • • •
Structure can be based on Projects, specific countries or universities the LC is present in or wants to target or just JD Based depending on the peak. Duration of the team can be 3-6 months. In case of LCs with large volumes, it is advised to have someone responsible for Preparation and Re-integration.
VP OGCDP Project Manager University Y
Project Manager University X
Matching Coordination
oGCDP JD based example for LC with high volume of exchanges:
VP OGCDP TL Raising
TL Matching
TL Delivery
Implementation Example • LC Current State : LC 1 Actual OGX Pipeline: 8 members Actual OGX Area Structure: Sales Coordination, MA Coordination and Promotion Coordination
Current RA: 10 GAP in Planned RA: 33 EXPECTED LAST MILE: 30 Universities in focus: UNIV1– all products UNIV2– Global Citizen Health UNIV3 – Potential all products
VPOGX
1
2
Current Planned Strategy to November: 1. 3 seminars in UNI1 2. 1 Exchange Event 3. Global Citizen Health Promotion in UNI2
Promotion Coord.
3
Sales Coord.
MA Coord.
• LC Planned State : LC1 OGX Pipeline: 15 members OGX Area Structure: Project1, Project2, Project3, DeliveryCoordination Running for: 36 RA
1 VPOGX
Structure:
Project1 (10RA)
Project2 (20RA)
2
Project3 (6RA)
New Planned Strategy and Timeline: 1. 2. 3. 4.
3 seminars by week, by university and by product focus Weekly phisycal sales in universities by project Media based promotion – LC Engagement in social media Announcements – Media appearances
3
Delivery Coord.
The Timeline ď‚— The timelines in your LCs are recommended to be detailed and precise
(daily). They are going to be tracked on National and Local levels:
MC EB Support • • • •
LCP Expectation Setting Meeting Last Mile Skype Meeting Weekly Goals Tracking – Integrated project tool Last Mile Reinforcement in LC Visits
What - Goals
Cluster Growth
Cluster Potential
Cluster Capacity
Sharing GCP Let’s learn from one GCPs in the Southern Cone network: • AIESEC in USM: 1) Market Segmentation: Focus on internships valid for the University and focus on countries and International Cooperations negotiated for SCON 2) ER in OGX: Visits to career managers and department heads in order to sell the Internships and ensure the validation for students. 3) Working as a Youth Market Corner: Early Campaing align with OGX- COMM ; aligned with Global peaks .
4) EPs Contacted in a short period of time in order to make RA 5) Review Board / Selection Process: The system began with interventions in Classrooms during the days Monday, Tuesday and Wednesday where they were invited to RB for Thursdays and an RA Day on Saturday. This was done for several weeks until the resource is exhausted and changed by interventions in universities stands, but also by RB RA Day on Thursday and Saturday. 6) RA Process: The RA Day climbed the approved sheets in a room with computers, contracts are signed and paid the fees.
• Keep in mind these questions: – What are the opportunities that I see from this GCP? – What are the Challenges that made my entity hard to implement?
“It’s about being relevant, not being profitable”
Last Mile Recruitment
Make BIG Things HAPPEN!
Doubts? I’m all yours Caaio.nascimento@aiesec.net