2010 National Organ Donor Awareness Competition

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   Executive  Summary  Research ;OL ÄYZ[ Z[LW PU WYLWHYPUN MVY 6YNHU +VUVY (^HYLULZZ +H` ^HZ [V SLHYU HIV\[ [OL PZZ\L VM VYNHU KVUH[PVU HUK OV^ P[ YLSH[LZ [V [OL 0V^H :[H[L JVTT\UP[` ;OL 0V^H :[H[L 56+(* [LHT JVUK\J[LK ZLJVUKHY` YLZLHYJO VU [OL WYVJLK\YL MHJ[Z HUK Z[H[PZ[PJZ HIV\[ VYNHU KVUH[PVU (JJVYKPUN [V ZLJVUKHY` KLTVNYHWOPJ YLZLHYJO ^L MV\UK [OH[ THSLZ HYL SLZZ SPRLS` [OHU MLTHSLZ [V OVSK H KPZJ\ZZPVU ^P[O [OLPY MHTPSPLZ HIV\[ VYNHU KVUH[PVU +\L [V [OL SHYNLY WVW\SH[PVU VM THSLZ VU JHTW\Z ^L KLJPKLK MVJ\Z Z[YVUNS` VU THSLZ HZ H [HYNL[ H\KPLUJL ;OPZ ^HZ PU HKKP[PVU [V [OL NLULYHS [HYNL[ H\KPLUJLZ VM Z[\KLU[Z MHJ\S[` HUK Z[HMM 0U V\Y WYPTHY` YLZLHYJO ^L MV\UK [OH[ Z[\KLU[Z ^LYL Z\YWYPZLK [V SLHYU [OH[ VUL WLYZVU PZ JHWHISL VM OLSWPUN \W [V WLVWSL HUK [OH[ H WLYZVU»Z MHTPS` TH` OH]L [OL ÄUHS ZH` VU ^OL[OLY VY UV[ OPZ VY OLY VYNHUZ TH` IL KVUH[LK HM[LY OL VY ZOL PZ KLJLHZLK

Planning  (Goals,  Objectives,  Strategies,  Tactics) ;OL JHTWHPNU NVHSZ ^LYL [V PUJYLHZL H^HYLULZZ HUK \UKLYZ[HUKPUN VM VYNHU HUK [PZZ\L KVUH[PVU" [V LUJV\YHNL Z[\KLU[Z WHY[PJ\SHYS` THSLZ MHJ\S[` HUK Z[HMM [V KPZJ\ZZ VYNHU KVUH[PVU ^P[O [OLPY MHTPSPLZ" HUK WYVTV[L [OL ILULÄ[Z VM VYNHU KVUH[PVU (M[LY ZWLHRPUN ^P[O [OL 0V^H +VUVY 5L[^VYR ^L SLHYULK [OL WYLMLYYLK ^H` VM YLNPZ[LYPUN MVY VYNHU KVUH[PVU PZ [V YLNPZ[LY VUSPUL ;OLYLMVYL V\Y ÄUHS NVHS ^HZ [V LUJV\YHNL VUSPUL KVUVY YLNPZ[YH[PVU I` Z[\KLU[Z HUK Z[HMM ;V HJOPL]L [OL NVHSZ VM [OL JVTWL[P[PVU ^L [HYNL[LK 0V^H :[H[L Z[\KLU[Z MHJ\S[` HUK Z[HMM (Z Z[H[LK ILMVYL ^L HSZV JOVZL [V MVJ\Z VU THSLZ ILJH\ZL THRL \W [OL THQVYP[` VM [OL Z[\KLU[

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Iowa State University

HUK Z[HMM WVW\SH[PVU" [OL` HYL HSZV SLZZ SPRLS` [V KPZJ\ZZ VYNHU KVUH[PVU ^P[O [OLPY MHTPSPLZ [OHU MLTHSLZ ;V [HYNL[ MHJ\S[` HUK Z[HMM [OL 56+(* [LHT MVJ\ZLK VU WYVTV[PUN [OL ZWLHRLY VU [OL ,]LU[Z WHNL VM [OL 0V^H :[H[L >LI ZP[L HZ ^LSS HZ ZLUKPUN L THPSZ [V WYVMLZZVYZ ;V [HYNL[ Z[\KLU[Z PUJLU[P]LZ Z\JO HZ MYLL MVVK HUK WYPaLZ ^LYL VMMLYLK [V [OVZL ^OV WHY[PJPWH[LK PU [OL [YP]PH NHTLZ ( WHPU[ ÄSSLK IHSSVVU HUK KHY[ NHTL ^HZ JYLH[LK HZ H TLHUZ [V LUJV\YHNL THSL WHY[PJPWH[PVU PU [OL ¸7HPU[ [V +VUH[L¹ L]LU[ VU JLU[YHS JHTW\Z 6UL [HJ[PJ \ZLK [V PUMVYT Z[\KLU[Z HIV\[ [OL ¸7HPU[ [V +VUH[L¹ L]LU[Z ^HZ [V Z[YH[LNPJHSS` \[PSPaL ZVJPHS TLKPH ( -HJLIVVR MHU WHNL ^HZ JYLH[LK HZ H YLZV\YJL MVY Z[\KLU[Z [V ÄUK V\[ HIV\[ VYNHU KVUH[PVU HUK [OL L]LU[Z VU JHTW\Z 6\Y NVHS ^HZ [V OH]L H[ SLHZ[ VUL WLYJLU[ VM [OL [V[HS Z[\KLU[ WVW\SH[PVU HKKLK HZ MHUZ VM [OL WHNL" ^L L_JLLKLK V\Y NVHS HUK NHPULK H[[LUKHUJL HZ H YLZ\S[ )V[O H\KPLUJLZ ^LYL [HYNL[LK [OYV\NO WYVTV[PVUZ VM [OL L]LU[Z H[ VU JHTW\Z ZP[LZ 7VZ[LYZ ZVJPHS TLKPH HUK I\ZPULZZ WYVTV[PVUZ ^LYL ZVTL VM [OL [HJ[PJZ \ZLK [V YLHJO Z[\KLU[Z MHJ\S[` HUK Z[HMM WYPVY [V [OL KH`

Implementation 6YNHU +VUVY (^HYLULZZ +H` Z[HY[LK ^P[O ¸)\` H )HNLS 4HRL H +PMMLYLUJL¹ M\UKYHPZLY H[ [OL .YLLUSLL :JOVVS VM 1V\YUHSPZT ;OL W\YWVZL VM [OPZ L]LU[ ^HZ [V YHPZL TVUL` [V M\UK 0V^H :[H[L»Z 56+(* LUKLH]VYZ ;YP]PH [PJRL[Z HUK MHTPS` JVUZLU[ SL[[LYZ ^LYL KPZ[YPI\[LK H[ [OPZ L]LU[ HZ ^LSS HZ ZJOLK\SL VM L]LU[ ÅPLYZ ;OL ¸7HPU[ [V +VUH[L¹ L]LU[ ^HZ OLSK ZVVU HM[LY VU JLU[YHS JHTW\Z ;OPZ L]LU[ ^HZ OLSK [V PUJYLHZL H^HYLULZZ VM VYNHU KVUH[PVU MHJ[Z HUK [OL PTWVY[HUJL VM [HSRPUN ^P[O VUL»Z MHTPS` 0UJLU[P]LZ Z\JO HZ MYLL WPaaH HUK WYPaLZ ^LYL \ZLK HZ TLHUZ [V H[[YHJ[ Z[\KLU[Z ;V VI[HPU MYLL WPaaH WHY[PJPWHU[Z OHK [V ÄSS V\[ H [YP]PH [PJRL[ ^P[O VYNHU KVUH[PVU X\LZ[PVUZ HUK HUVU`TV\Z KLTVNYHWOPJ X\LZ[PVUZ ;OL [PJRL[Z ^LYL SH[LY \ZLK MVY TLHZ\YLTLU[ VM WHY[PJPWH[PVU HUK LK\JH[PVU :[\KLU[Z ^LYL HSZV NP]L MHTPS` JVUZLU[ SL[[LYZ [V [HRL OVTL [V [OLPY MHTPSPLZ

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Iowa State University

3H[LY PU [OL L]LUPUN [OL ¸(ZR TL ^O` 0 JOVVZL @&¹ ZWLHRPUN L]LU[ ^HZ OLSK PU [OL 4LTVYPHS <UPVU ;OL RL`UV[L ZWLHRLYZ PUJS\KLK *OYPZ 2LHOP MYVT [OL 0V^H +VUVY 5L[^VYR HUK ;LK *VJOYHU MYVT 4` (UNLS -V\UKH[PVU *VJOYHU ^HZ HU 0:< HS\T HUK YLJPWPLU[ VM HU VYNHU ([[LUKLLZ ^LYL VMMLYLK YLMYLZOTLU[Z PUMVYTH[PVUHS WHTWOSL[Z YHMÃ…L [PJRL[Z MVY WYPaLZ MHTPS` JVUZLU[ SL[[LY HUK [YP]PH [PJRL[Z 4HU` KVUH[PVUZ MYVT I\ZPULZZLZ PU [OL JVTT\UP[` ^LYL \ZLK [V ZWVUZVY 6YNHU +VUVY (^HYLULZZ +H` 0U HKKP[PVU M\UKZ MYVT ¸)\` H )HNLS 4HRL H +PMMLYLUJL¹ OLSWLK THRL [OL KH` WVZZPISL >P[O PU RPUK KVUH[PVUZ HUK YHPZLK M\UKZ [OL 56+(* [LHT JV]LYLK HSS JVZ[Z VM [OL KH` HUK NHPULK KVSSHYZ ^OPJO OHZ ILLU ZL[ HZPKL MVY UL_[ `LHY»Z 56+(* [LHT

Evaluation ;OL 0V^H :[H[L 56+(* [LHT ^HZ Z\JJLZZM\S PU HJOPL]PUN TVZ[ VM P[Z JHTWHPNU NVHSZ MVY 6YNHU +VUVY (^HYLULZZ +H` 7VZ[ L]LU[ YLZLHYJO ZOV^LK [OH[ JHTWHPNU [HJ[PJZ PUJYLHZLK 0V^H :[H[L Z[\KLU[Z» H^HYLULZZ HIV\[ [OL MHJ[Z VM VYNHU KVUH[PVU HUK [OL PTWVY[HUJL VM KPZJ\ZZPUN VYNHU KVUH[PVU ^P[O VUL»Z MHTPS` 5LHYS` Z[\KLU[Z WHY[PJPWH[LK PU 6YNHU +VUVY (^HYLULZZ +H` V\[ ^OPJO ZPNULK MHTPS` JVUZLU[ SL[[LYZ 0U YLNHYKZ [V V\Y [HYNL[ H\KPLUJL VM THSL Z[\KLU[Z [OLYL ^HZ H PUJYLHZL PU [OL RUV^SLKNL HIV\[ VYNHU KVUH[PVU HM[LY WHY[PJPWH[PUN PU 6YNHU +VUVY (^HYLULZZ +H` WHY[PJ\SHYS` PU [OL PZZ\L VM MHTPS` JVUZLU[

Summary  of  Experience (SS TLTILYZ VM [OL 0V^H :[H[L 56+(* [LHT MLS[ [OH[ WHY[PJPWH[PUN PU [OPZ JVTWL[P[PVU OLSWLK [OLT KL]LSVW ]HS\HISL W\ISPJ YLSH[PVUZ» WYVMLZZPVUHS ZRPSSZ >P[O [OPZ ILPUN [OL ÄYZ[ 56+(* LU[Y` MVY 0V^H :[H[L PU MV\Y `LHYZ [OL [LHT MHJLK THU` VIZ[HJSLZ HZ UV VUL OHK WYL]PV\ZS` WHY[PJPWH[LK PU Z\JO H JVTWL[P[PVU 0U [OL LUK 0V^H :[H[L»Z 6YNHU +VUVY (^HYLULZZ +H` JHU IL JV\U[LK HZ H Z\JJLZZ HUK [OL 56+(* [LHT MLS[ P[ H WYP]PSLNL [V THRL Z\JO H WVZP[P]L PTWHJ[ VU JHTW\Z

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  Table  of  Contents

 Part  One  -  Research

:LJVUKHY` 9LZLHYJO

7YPTHY` 9LZLHYJO

Part  Two  -  Strategic  Communications  Plan

:[YH[LNPJ 7SHU

Part  Three  -  Implementation

:\TTHY` VM ,]LU[Z

,]LU[ 7SHUZ

Part  Four  -  Evaluation

*VUJS\ZPVU

Appendix  Â

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Iowa State University

Secondary  Research Target  Audience: :[\KLU[Z Z[HMM HUK MHJ\S[` H[ 0V^H :[H[L <UP]LYZP[` Â

-VY ZLJVUKHY` YLZLHYJO NYV\W TLTILYZ YLZLHYJOLK [OL KLTVNYHWOPJZ VM V\Y

[HYNL[ WVW\SH[PVU H[ 0V^H :[H[L <UP]LYZP[` K\YPUN [OL ZJOVVS `LHY >L IYVRL [OL H\KPLUJL KV^U I` JSHZZ SL]LS \UKLYNYHK\H[LZ NYHK\H[LZ HUK WYVMLZZPVUHSZ HZ ^LSS HZ OV^ THU` VM LHJO HYL THSL VY MLTHSL HUK OV^ THU` VMM JHTW\Z Z[\KLU[Z THKL \W V\Y [HYNL[ WVW\SH[PVU Iowa  State  University  2009-2010 <UKLYNYHK ! <UKLYNYHK !

7YVMLZZPVUHS ! 7YVMLZZPVUHS ! .YHK\H[L ! .YHK\H[L ! (SS :[\KLU[Z ! (SS :[\KLU[Z ! 6MM *HTW\Z 6US` ! 6MM *HTW\Z 6US` ! Spring  Semester  2010 -YLZOTLU! 4HSLZ -LTHSLZ ;V[HS :VWOVTVYLZ! 4HSLZ -LTHSLZ ;V[HS 1\UPVYZ! 4HSLZ -LTHSLZ ;V[HS :LUPVYZ! 4HSLZ -LTHSLZ ;V[HS <UKLYNYHKZ! 4HSLZ -LTHSLZ .YHK\H[LZ! 4HSLZ -LTHSLZ ;V[HS

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Iowa State University

Secondary Research Possible Contributors

)LZPKLZ YLZLHYJOPUN [OL [HYNL[ H\KPLUJL ^L SVVRLK PU[V WVZZPISL SVJHS 0V^H

HMÄSPH[LZ HUK VYNHUPaH[PVUZ [OH[ ^V\SK OLSW ^P[O V\Y 5H[PVUHS 6YNHU +VUVY (^HYLULZZ *HTWHPNU 0V^H (MÄSPH[LZ 0V^H +VUVY 5L[^VYR! ^^^ PV^HKVUVYUL[^VYR VNY .VVK MHJ[ YLZV\YJL! O[[W! ^^^ PV^HKVUVYUL[^VYR VYN PTHNLZ PKUFÄSLZ UL^ PUMVYTH[PVU TLKPH RP[ WKM 0V^H +VUVY 9LNPZ[Y`! ^^^ PV^HKVUVYYLNPZ[Y` VYN 4` (UNLS -V\UKH[PVU! ^^^ T`HUNLSMV\UKH[PVU VYN

6YNHU +VUH[PVU :[H[PZ[PJZ 6YNHU KVUVY Z[H[PZ[PJZ WYV]PKLK MVY \Z I` 56+(* HUK I` SVJHS 0V^H HMÄSPH[LZ ^LYL VI[HPULK [V IL M\Y[OLY \[PSPaLK PU V\Y WYVTV[PVUHS TH[LYPHSZ

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Iowa State University

Primary  Research ,_WLY[Z ZH` VYNHUZ MYVT VUL KVUVY JHU ZH]L \W [V FFFFF WLVWSL

H I J

/V^ THU` WLVWSL KPL LHJO KH` PU [OL < : ^OPSL ^HP[PUN MVY H [YHUZWSHU[ K\L [V ZOVY[

HNLZ VM VYNHU KVUH[PVUZ&

H

I J

0M `V\»YL H YLNPZ[LYLK VYNHU KVUVY I\[ `V\Y MHTPS` KLUPLZ `V\Y ^PZOLZ ^OV OHZ [OL

ÄUHS ZH`&

H @V\ I -HTPS` J 4LKPJHS ^VYRLYZ

.LULYHS Z[H[PZ[PJZ MYVT [OL [YP]PH JHYKZ HUK Z\Y]L`PUN HM[LY WSH`PUN [OL [YP]PH IHS-

SVVU KHY[ NHTL PUKPJH[LZ [OH[ [OL THQVYP[` VM [OL Z[\KLU[Z ^OV WHY[PJPWH[LK ZJVYLK IL[[LY HM[LY ILPUN Z\IQLJ[LK [V MHJ[Z HIV\[ VYNHU KVUH[PVU

6\[ VM [OL MLTHSLZ ^OV ÄSSLK V\[ [YP]PH JHYKZ VM [OLT ^LYL HSYLHK`

YLNPZ[LYLK HZ VYNHU KVUVYZ 6\[ VM [OPZ ZLNTLU[ ^L [LZ[LK OV^ T\JO RUV^SLKNL [OL` HSYLHK` OHK HIV\[ VYNHU KVUH[PVU >OLU NP]LU X\LZ[PVU VUL VM WHY[PJPWHU[Z HUZ^LYLK JVYYLJ[S` >OLU HUZ^LYPUN X\LZ[PVU [^V HUZ^LYLK JVYYLJ[S` ^OPSL X\LZ[PVU [OYLL OHK HUZ^LYLK JVYYLJ[S`

;OL YLTHPUPUN VM MLTHSL UVU VYNHU KVUVYZ ZJVYLK HZ MVSSV^PUN! HU-

Z^LYLK X\LZ[PVU VUL JVYYLJ[S` HUZ^LYLK X\LZ[PVU [^V JVYYLJ[S` HUK HUZ^LYLK X\LZ[PVU [OYLL JVYYLJ[S`

6\[ VM [OL THSLZ ^OV WHY[PJPWH[LK ^LYL HSYLHK` YLNPZ[LYLK VYNHU KV-

UVYZ ;OL` ZJVYLK HZ MVSSV^PUN! HUZ^LYLK X\LZ[PVU VUL JVYYLJ[S` HUZ^LYLK X\LZ[PVU [^V JVYYLJ[S` HUK HUZ^LYLK X\LZ[PVU [OYLL JVYYLJ[S`

;OL YLTHPUPUN VM THSL UVU VYNHU KVUVYZ ZJVYLK HZ MVSSV^Z! HUZ^LY-

PUN X\LZ[PVU VUL JVYYLJ[S` HUZ^LYPUN X\LZ[PVU [^V JVYYLJ[S` HUK HUZ^LYPUN X\LZ[PVU [OYLL JVYYLJ[S` 7

Iowa State University

:VTL VM V\Y WHY[PJPWHU[Z [OLU TV]LK VU [V WSH` V\Y IHSSVVU KHY[ NHTL HUK ^LYL

Z\Y]L`LK HM[LY^HYKZ [V TLHZ\YL HU` PUJYLHZL PU RUV^SLKNL [OL` ^V\SK OH]L YLNHYKPUN VYNHU KVUH[PVU 6\[ VM MLTHSLZ HUZ^LYLK X\LZ[PVU VUL JVYYLJ[S` HUZ^LYLK X\LZ[PVU [^V JVYYLJ[S` HUK HUZ^LYLK X\LZ[PVU [OYLL JVYYLJ[S` 6\[ VM THSLZ HUZ^LYLK X\LZ[PVU VUL JVYYLJ[S` HUZ^LYLK X\LZ[PVU [^V JVYYLJ[S` HUK HUZ^LYLK X\LZ[PVU [OYLL JVYYLJ[S`

-YVT SVVRPUN H[ [OPZ KH[H P[ HWWLHYZ HZ PM [OL [^V ÄN\YLZ [OH[ WLVWSL RUV^ [OL

SLHZ[ HIV\[ PZ [OH[ I` ILPUN VUL VYNHU KVUVY `V\ HYL JHWHISL VM ZH]PUN \W [V WLVWSL HUK [OH[ `V\Y MHTPS` TH` OH]L [OL ÄUHS ZH` VU ^OL[OLY VY UV[ `V\ ILJVTL HU VYNHU KVUVY HM[LY `V\ HYL KLJLHZLK

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Iowa State University

Part  Two  -  Strategic  Plan

Client: Â 5H[PVUHS 6YNHU +VUVY (^HYLULZZ *VTWL[P[PVU 56+(*

Step  1: *SPLU[ .VHSZ ‹ 56+(*»Z THYRL[PUN VIQLJ[P]LZ PUJS\KL!

V (^HYLULZZ HUK H[[P[\KLZ VM RL` Z[HRLOVSKLY NYV\WZ

V 0THNL

Step  2: :P[\H[PVUHS (UHS`ZPZ ‹ :>6; ;LZ[ :[YLUN[OZ VM [OPZ 7HPU[ [V +VUH[L JHTWHPNU PUJS\KLK [OL THU` JVUULJ[PVUZ [OH[ [OL TLTILYZ VM V\Y JOHW[LY OHK ^P[O I\ZPULZZLZ HZ ^LSS HZ L_WLYPLUJL PU JYLH[PUN JHTWHPNUZ :VTL VM V\Y TLTILYZ ^LYL HISL [V NHPU KVUH[PVUZ MYVT ]HYPV\Z I\ZPULZZLZ PU [OL JVTT\UP[` MYVT [OL YLSH[PVUZOPWZ [OL` OHK JYLH[LK ^P[O [OL V^ULYZ VM [OL I\ZPULZZLZ 6\Y JOHW[LY HSZV OHK THU` TLTILYZ ^OVT ^LYL L_WLYPLUJLK HUK JVUÄKLU[ PU THRPUN JVSK JHSSZ [V I\ZPULZZLZ [V HZR PM [OL` ^V\SK NLULYV\ZS` VMMLY KVUH[PVUZ HUK ZWVUZVYZ \Z [V HSSL]PH[L JVZ[Z VM OVSKPUN 7HPU[ [V +VUH[L ( SHYNL ^LHRULZZ [V V\Y JHTWHPNU ^HZ [OL I\KNL[ [OH[ 79::( OHZ 6\Y 79::( JOHW[LY KVLZ UV[ OH]L H O\NL I\KNL[ [V ZWLUK VU L]LU[Z [OH[ ^L OVSK ;OLYL ^LYL H SV[ VM KPTLUZPVUZ VM V\Y JHTWHPNU ^OLYL [OLYL ^HZ OLSW ULLKLK MYVT ZWVUZVYZ [V KVUH[L P[LTZ MVY V\Y L]LU[ /V^L]LY KVUH[PVUZ MYVT ZWVUZVYZ THKL \W HYV\UK VM ÄUHUJ9

Iowa State University

PUN 7HPU[ [V +VUH[L (UV[OLY ^LHRULZZ [OH[ V\Y JOHW[LY MHJLK ^HZ [OL [PTL HUK WLVWSL [OH[ ^LYL ULLKLK [V OLSW NHPU ZWVUZVYZ WSHU HUK ZL[ \W [OL L]LU[ ILJH\ZL 0V^H :[H[L <UP]LYZP[`»Z 79::( JOHW[LY PZ ]LY` ZTHSS 6\Y JOHW[LY ^HZ WYLZLU[LK ^P[O THU` VWWVY[\UP[PLZ ^OLU WSHUUPUN V\Y 7HPU[ [V +VUH[L L]LU[ VU 0V^H :[H[L»Z JHTW\Z 6UL VWWVY[\UP[` ^HZ [OH[ [OL 0V^H +VUVY 5L[^VYR ^HZ JOHYP[HISL PU HSSV^PUN V\Y JOHW[LY [V HJX\PYL IYVJO\YLZ HUK V[OLY WHYHWOLYUHSPH HIV\[ [OL PTWVY[HUJL VM VYNHU KVUH[PVU HUK YLWYLZLU[H[P]L *OYPZ 2LHOP ^HZ HSZV ^PSSPUN [V JVTL [V 0V^H :[H[L <UP]LYZP[` [V IL WHY[ VM V\Y JHTWHPNU ^OLYL OL ZWVRL VM [OL PTWVY[HUJL VM YLNPZ[LYPUN [V ILJVTL HU VYNHU KVUVY HZ ^LSS HZ LK\JH[PUN [OL H\KPLUJL HIV\[ ^OH[ PZ HISL [V IL KVUH[LK 6\Y 7HPU[ [V +VUH[L JHTWHPNU ^HZ HSZV OVUVYLK [V OH]L ;LK *VJOYHU ^OV PZ H RPKUL` YLJPWPLU[ HUK JYLH[VY VM 4` (UNLS -V\UKH[PVU PU /\_SL` 0V^H ZWLHR VU ILOHSM VM OPTZLSM HUK HIV\[ OPZ L_WLYPLUJL ^P[O RPKUL` KVUH[PVU HUK [OL LMMVY[ ;LK W\[Z PU[V JYLH[PUN H^HYLULZZ VM [OL IYLHK[O VM ULLK MVY VYNHU KVUH[PVU 3HZ[S` HU VWWVY[\UP[` [OH[ V\Y JOHW[LY OHK PU V\Y JHTWHPNU ^HZ [OH[ ^L ^HU[LK [V [HYNL[ TVYL THSLZ PU NL[[PUN [OL TLZZHNL HIV\[ [OL PTWVY[HUJL MVY [OLT [V ILJVTL HU VYNHU KVUVY HUK 0V^H :[H[L <UP]LYZP[` OHZ H TVYL THSL KVTPUH[LK WVW\SH[PVU [OH[ VMMLYLK V\Y JHTWHPNU Z\JJLZZ PU YLHJOPUN [OPZ NVHS (Z HU` JHTWHPNU ^L MHJLK H U\TILY VM [OYLH[Z [V V\Y 7HPU[ [V +VUH[L L]LU[ 6UL [OYLH[ ^HZ [OL MHJ[VY VM JOHUNL PU ^LH[OLY OV^L]LY V\Y JOHW[LY JVTWLUZH[LK MVY [OPZ [OYLH[ I` NHPUPUN H YHPU SVJH[PVU ^OLYL [OL L]LU[ JV\SK IL TV]LK [V PM ULLKLK ;OLYL ^LYL HSZV V[OLY L]LU[Z [OH[ ZJOLK\SLK [V IL OLSK VU JLU[YHS JHTW\Z ^OPJO ^HZ H [OYLH[ I` JYLH[PUN [OL WVZZPIPSP[` VM W\SSPUN ZVTL VM V\Y H\KPLUJL H^H` MYVT V\Y L]LU[ >L ^LYL HISL [V OH]L [OL VWWVY[\UP[` [V OH]L MYLL WPaaH KVUH[LK HUK OHK M\U NHTLZ [V WSH` K\YPUN V\Y L]LU[ [OH[ OLSWLK KYH^ WLVWSL [V V\Y L]LU[ HUK TVYL SPRLS` [V SPZ[LU [V ^OH[ 7HPU[ [V +VUH[L ^HZ MVY

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Step  3: (\KPLUJL ‹ 0V^H :[H[L <UP]LYZP[` Z[\KLU[Z

V 9LNPZ[LYLK KVUVYZ

‹ 4HSL :WLJPÄJ [HYNL[

‹ -LTHSL

V <UYLNPZ[LYLK KVUVYZ

‹ 4HSL :WLJPÄJ [HYNL[

‹ -LTHSL

‹ :[HMM HUK -HJ\S[`

V 9LNPZ[LYLK KVUVYZ

‹ 4HSL

‹ -LTHSL

V <UYLNPZ[LYLK KVUVYZ

‹ 4HSL

‹ -LTHSL

Step  4: .VHSZ

)\PSK H^HYLULZZ VM VYNHU KVUH[PVU HTVUN THSL Z[\KLU[Z )\PSK H^HYLULZZ HTVUN Z[\KLU[Z HUK Z[HMM VU MHTPS` JVUZLU[

Step  5: :[YH[LNPLZ

-VJ\Z VU [OL \YNLU[ HUK SPML ZH]PUN HZWLJ[Z VM VYNHU KVUH[PVU -VJ\Z VU PTWVY[HUJL VM MHTPS` JVUZLU[

Step  6: 2L` 4LZZHNLZ

11

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Iowa State University

Part  Three-  Implementation

Summary  of  events 7HULYH )HNLS :HSL

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7HPU[ [V +VUH[L

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12

Iowa State University

-PUHSS` [OLYL ^LYL [OL T\YHSZ ;OLYL ^LYL [^V T\YHSZ ^OLYL WHY[PJPWHU[Z JV\SK

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13

Iowa State University

Event plans Panera Bagel Sale 7\YWVZL

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14

Iowa State University

Paint to Donate 7\YWVZL

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15

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7PU [OL IHSSVVUZ [V [OL IVHYK ! HT ! HT

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Iowa State University

*VU[PUNLUJ` 7SHU

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Ask me Why I Choose ‘Y’ Lecture 7\YWVZL

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16

Iowa State University

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17

Iowa State University

Part Four - Evaluation

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18

Iowa State University

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