2011 Media Kit M A G A Z I N E
About Viva Tysons OUR NAME SAYS IT ALL ! Viva Tysons! Magazine is a celebration of the creative energy and talents of our community merchants and service providers, professionals and people who call “Tysons” home. . . A magazine that covers topics that are interesting, relevant and of interest to Tysons area residents… A magazine that we can call our own. . . giving residents a sense of place and our advertisers an affordable, targeted means to reach potential customers. . .
WE’RE ONLINE TOO… You can find our publication on line at www.VivaTysons. com, with live links to our advertisers, local events and services. Have an event or special occasion to announce? Looking for a service provider or merchant? Lose your pet? www.ViennaVirginia.com is always at your service. . . remember, “We know the neighborhood”.
WE KNOW THE NEIGHBORHOOD. . . And we cover all sides of it. A casual informative read that is entertaining with stories of local interest. . . Like introductions to our area merchants, restaurants and entertainment options, and selected events. And we cover real estate, money and financial topics, technology and fitness, and what’s happening around town. . . and a section for kids. . . and pets. And we don’t stop there. . . selected articles of interest written by our local experts on how to get more out of our town and our lives.
Home Real Estate Agents * Contractors * Landscapers Builders * Home Furnishings & Products Health & Fitness Physicians * Dentists * Cosmetic Surgeons * Health Clubs * Personal Trainers * Spas & Salons Food & Drink Restaurants * Bakeries * Coffee Shops * Caterers Wine Shops * Ice Cream Shops Retail Clothing * Gifts & Stationary * Jewelers * Arts & Entertainment * Art Galleries * Music Venues * Studios Professional Services Lawyers * Accountants * Financial Planners Other Banks * Schools & Tutors * Auto Repair
OUR READERSHIP. . . Understands our good fortune. . . and how lucky we are to live in such a vibrant and affluent area…with so many quality merchants, professionals and service providers. We publish over 16,000 copies of our magazine every 60 days with over 8,000 personally addressed to selected homes in Vienna, McLean, Oakton, Great Falls, and western Falls Church INCLUDING THE LOCAL NEW MOVES as well as 800 local businesses and realtors. And an additional 7,000+ are available in our community centers, restaurants, waiting rooms, kiosks, and high traffic public places like hotels and shopping centers.
Viva Tysons! Magazine is the Right Choice for a Wide Variety of Advertisers:
Finally! A local, targeted and, best of all, affordable way to reach your potential customers in the Tysons Corner locale.
Let’s sit down and talk. Contact us today.
CONTACT info@vivatysons.com 703.442.9410
www.vivatysons.com
Great Falls Mclean Oakton Vienna West Falls Church
M A G A Z I N E
Reaching the Most Affluent Consumers in Northern Virginia
Just the Facts Viva Tysons! Magazine is micro-targeted to our community. Focused on the Tysons locale of Vienna, McLean, Oakton, West Falls Church, and Great Falls. It’s readership is focused on those who live, work and play in our area. Viva Tysons! Magazine is a publication people hold on to and read. An attractive, informative, and enjoyable quick read magazine seen by your potential customers in your own backyard. Pertinent local articles, community events, merchant services and offerings, a kids and puzzle page, horoscopes, and more. Content to compliment your message. We print over 16,000 copies. Over 8,000 personally addressed to local residents, including local newly moved-in residents. Our demographics focus on the higher home values and household incomes: those ready to spend. Over 800 mailed directly to local businesses, professionals, and realtors. Over 7,000 distributed in coffee shops, restaurants, waiting rooms, hotel lobbies, community centers and other places where it will be seen, read, and held on to. We focus on you, the local independent “Mom and Pop” merchants and service providers. We don’t look for national chains or publically funded companies to advertise in our magazine. We are here to serve you as part of our community.
We keep the advertising rates as affordable as possible. We are a fraction of what the vastly distributed magazine publications cost. You shouldn’t need to pay for those markets away from your customers are located. We focus on where the majority of your customers are: within a few miles of your doorstep. The Tysons Corner community of residents, and visitors offers businesses well educated, successful, and conspicuous consumers needing to spend their higher disposable income. They join health clubs and stay active. They take more vacations. They eat out more often. They search out the best medical and personal care professionals. They spend money maintaining their homes, pets, and vehicles. Your success is dependent on these local residents and visitors. We are offering a great way to reach them. Get the exposure you need. Put your name front and center in our community. Viva Tysons! Magazine is one part of a complete marketing package that incorporates ViennaVirginia.com and UrbanBites.com. Please contact us so we can sit down, talk, show you what we’re about and make a plan. We won’t hard sell you, the product speaks for its self.
CONTACT info@vivatysons.com 703.442.9410
www.vivatysons.com
Great Falls Mclean Oakton Vienna West Falls Church
M A G A Z I N E
Reaching the Most Affluent Consumers in Northern Virginia
The Market Viva Tysons! Magazine is targeted and focused on the Tysons Corner locale, which includes Great Falls, McLean, Vienna, Oakton and West Falls Church. Considered the “Hub” of commercial enterprise for Fairfax County, our readers rank amongst the wealthiest in the Washington Metropolitan Area. Please note the following facts and comparisons: • Tysons Corner is the 12th largest employment center in the United States. • Every weekday, Tysons Corner draws 55,000 shoppers from around the region. Our Magazine focuses on the following neighborhoods in Tysons Corner. Vienna Estimated median household income: $113,373 Estimated median home value: $541,493
McLean Estimated median household income: $160,593 Estimated median home value: $905,235
West Falls Church Estimated median household income: $96,789 Estimated median home value: $595,980
Oakton Estimated median household income: $116,526 Estimated median home value: $646,966
State of Virginia Estimated median household income: $61,233 Estimated median home value: $269,600
As an advertiser in VivaTysons!, you can be sure that your marketing dollars are reaching those individuals and families that have discretionary income and can afford the full gambit of services offered. Targeted, focused and affordable advertising ... In a publication which is enjoyed and revered by the community for its commitment to the neighborhood. Your ad will reach over 35,000 viewers…right around the corner. That’s Value!
$269,600 VA
$541,493
$595,980 Falls Church
Oakton
0
McLean
$300,000
Vienna
$646,966
$905,235
Median Home Value
$600,000
Great Falls
$61,233
$96,789
$900,000
Virginia
Vienna
Oakton
0
McLean
$50,000
Great Falls
$100,000
Falls Church
$113,373
$150,000
$1,200,000
$116,526
$200,000
$1,500,000
$160,593
$250,000
$211,708
Median Household Income
$1,412,354
Great Falls Estimated median household income: $211,708 Estimated median home value: $1,412,354
CONTACT info@vivatysons.com 703.442.9410
www.vivatysons.com
Great Falls Mclean Oakton Vienna West Falls Church
M A G A Z I N E
Reaching the Most Affluent Consumers in Northern Virginia
Testimonials JP and I could not be more pleased with our advertisement in Viva Tysons! It was professionally produced, and our placement, opposite Housing News, could not have been better. Many people said they saw our ad, and we have one very large contract in process now, that is directly attributable to the ad. Many thanks, Viva Tysons! Deborah and JP Brehony JP Brehony Homes
Just wanted to let you know how exceptional I think your Viva Tysons magazine is. As a businessman and fairly active consumer, I tend to throw away most of the advertising magazines that I get in the mail, and briefly read selected ones that I pick up at stores. However you have obviously taken the time and effort to do real research about local history and current happenings in the greater community. Reading your magazine helps me feel connected to the Tysons/Vienna area. I also review most of the ads in the magazine, and usually clip out 3 or 4 to remind myself to buy something at the store, or to just stop by the place to see what it’s about. Keep up the good work. Howard Wallach Wallach Realty
I just picked up the “VIVA TYSONS!” magazine and want to congratulate you for such an outstanding job! I was quite impressed at the variety of topics you cover from the Tyson’s Corner and McLean area and surprised at all the current information you were able to find. I have yet to see a publication with such complete information of a particular area; this can easily be compared to the Washingtonian Magazine, which gives you an insight to the movers and shakers of Washington, D.C. Your coverage of distinct neighborhoods, businesses, County and Local Governments makes the magazine a more interesting publication. Thank you for thinking of all of us avid readers, who want to know, what happens around them. Keep up the good work and look forward to the next issue. Louisa Meruvia Networking Professionals
Doug and I both love your magazine. I particularly like the restaurant reviews and meal suggestions, news of businesses opening and closing, pet info, exercise info, etc. I always research where to eat when we are out of town, but often I don’t know where to go in my own backyard. Pretty sad since I’ve lived in Vienna for 15 years! Even though I like being able to read the magazine online, I’m going to subscribe in hopes that you keep up the good work for years to come! Good luck with the magazine! Terri Franke
As fate would have it, my wife got a copy of your magazine and loved reading it. We were cracking up at some of the old jokes. As mentioned, we are friends with the Alloy family. I’ll make sure my staff here at BWF is fully aware of your publication. In fact, please send me a media kit so I can share with my team. Thanks – and keep up the great stuff!
Print ads in Viva Tysons have actually worked. I get new customers from each issue. When signing up for information on my web site, they respond they were referred by the ad in Viva Tysons. Not a pre-filled form, they actually typed the response.
Steve Winter Brotman-Winter-Fried Communications
Lynn Alloy Dress To Sweat
CONTACT info@vivatysons.com 703.442.9410
www.vivatysons.com
Great Falls Mclean Oakton Vienna West Falls Church
M A G A Z I N E
Reaching the Most Affluent Consumers in Northern Virginia
Rates & Specs All rates are net.
BEST VALUE AD SIZE
OPEN
3X
6X
Full Page
2795
2695
2500
2/3 Page
2395
2295
1995
1/2 Page
1550
1425
1395
1/3 Page
1400
1395
1100
1/6 Page
750
650
595
1/12 Page
n/a
n/a
350
2/3 PAGE
1/2 PAGE
1/3 PAGE
1/6 PAGE
1/6 PAGE
Premium Positions-4/C Back Cover Inside Front Cover Inside Back Cover Front Positions BTC
1/3 PAGE
FULL PAGE
4500 3750 3300 3200
1/12 PAGE
Ad dimensions
Special Sections
3X
6X
Taste of Tysons 495 Dining Guide 625 Dining Guide 1/8 n/a Full Page Realtor 2500 Quarter Page Realtor 625 Pet Section Pet Service Listing
425 525 275 2295 550 350
Prices for Featured Articles which add value to our readership and community are available. Please contact our Editorial Staff for Pricing. Ad Layout and Design fees waived with multi-issue commitments.
SIZE Full Page 2⁄3 Page 1⁄2 Page (Horizontal) 1/2 Page (Vertical) 1⁄3 Page 1⁄6 Page 1/12 Page
WIDTH 8.5” 5” 7.25” 5” 5” 5” 2.5”
HEIGHT 10.875” 9.75” 4.75” 7.25” 4.75” 2.25” 2.25”
Trim: 8.5” x 10.875” Bleeds: Extend any bleed 1/8” (.125”) beyond page edge.
CONTACT info@vivatysons.com 703.442.9410
www.vivatysons.com
Great Falls Mclean Oakton Vienna West Falls Church
M A G A Z I N E
Reaching the Most Affluent Consumers in Northern Virginia
Top 10 Reasons to Advertise in Magazines 1. Magazine advertising engages: Multiple studies show that consumers are more likely to find magazine advertising acceptable and enjoyable compared to advertising in other media. In addition, they find magazine advertising less interruptive. 2. Magazine advertising is considered valuable content: Consumers value magazine advertising, according to numerous studies. Starcom found that when readers were asked to pull ten pages that best demonstrate the essence of their favorite magazines, three out of 10 pages pulled were ads. Data show that consumers trust and value magazine advertising. These studies’ findings reinforce those from the Northwestern University Magazine Reader Experience Study. 3. Magazine advertising moves readers to action, including visiting and searching on the web: More than half of readers took action or had a more favorable opinion about the advertiser in response to magazine ads, according to Affinity Research. Numerous studies prove that magazine advertising drives web visits and searches more than other media. 4. Magazine advertising improves advertising ROI: Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories. 5. Magazine advertising sells—and it delivers results consistently: Several studies show that magazines are the strongest driver of purchase intent and boost other media’s effectiveness. What’s more, magazines deliver results more consistently throughout the purchase funnel than TV or the Internet. 6. Magazine advertising is relevant and targeted: Consumers consider magazine advertising more relevant than advertising in other media. With a range of titles that appeal to a wide variety of demographics, lifestyles and interests, advertisers can hone in on targets that fit their needs.
7. Magazines reach the most desirable consumers: Across major demographic groups, the combination of the top 25 magazines delivers more rating points than the top 25 TV shows. In addition, heavy magazine readers are likely to be among the highest spenders across most product categories. 8. Magazine audiences accumulate faster than you think–and with lasting impact: The average monthly magazine accumulates approximately 60% of its audience within a month’s time, and the average weekly magazine accumulates nearly 80% of its audience in two weeks. In addition, consumers refer to magazines multiple times, even saving them, giving advertisers the opportunity for multiple exposures. 9. Magazines influence Influentials: Magazines are the medium that “Influential Americans”—the one in nine consumers who control the levers of change— turn to the most for making purchase decisions and recommendations. 10. Magazines supply credibility: Consumers trust and believe magazine advertising more than advertising in other media. In addition, consumers turn to magazines as a source for information on new products.
Sources: Starcom; Northwestern University Magazine Reader Experience Study; Affinity Research; How Media Measure Up; Documenting the Role of Magazines in the Mix; ROI for DTC; ROI for Kraft; Measuring the Mix; What Drives Automotive Sales; American Advertising Federation (AAF) Study; Retail Advertising and Marketing Association (RAMA) Study; Measuring Media Effectiveness; Dynamic Logic; Ephron on Media; Initiative; MRI Fall 2006; Roper; Hearst Engagement Factor Study The Magazine Handbook is a comprehensive reference source for information about consumer magazines. Visit www.magazine.org to download an electronic copy of the handbook, (76 pages) access up-to-the-minute research or obtain other useful information about the magazine industry.
CONTACT info@vivatysons.com 703.442.9410
www.vivatysons.com