[New] BEEF ADVOCACY PROGRAM SEEKS NEW APPLICANTS

The Beef Checkoff-funded Trailblazers program is seeking applications for its next class of beef advocates. Trailblazers, developed by the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, takes advocacy to the next level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths.

“Trailblazers develops the next generation of beef advocates through a highly engaging and interactive program,” said Chandler Mulvaney, director of grassroots advocacy & spokesperson development at NCBA. “Our goal is to empower the beef community to share their stories, which ultimately helps safeguard the work of cattle farmers and ranchers across the country.”

Trailblazers is looking for new spokespeople to participate in a year-long hands-on program designed to train, equip and empower beef advocates. Selected candidates receive training to become expert communicators, excel in media interviews and understand how to build confidence in beef related practices when talking to consumers.

Selected participants will be notified mid-January. Applicants must be 21 years of age, have completed their Masters of Beef Advocacy certification, and provide at least two references with their online application. To apply, visit the website and for more information, contact Chandler Mulvaney at cmulvaney@beef.org.

One of three full sibs from a tremendous flush. The only full sister was our record selling female in our fall sale at $195,000. Both of the brothers are definite herd bull prospects and will be in our 2023 Denver Pen of 3. They combine the show ring look with performance and additional pigment. 1311 seems to never miss and has produced 1.2 million in progeny sales thus far. 2135 has great EPD and Index values being in the top 10% in

One of three full sibs from a tremendous flush. The only full sister was our record selling female in our fall sale at $195,000. Both of the brothers are definite herd bull prospects and will be in our 2023 Denver Pen of Three. They combine the show ring look with performance and additional pigment. 1311 seems to never miss and has produced 1.2 million in progeny sales thus far. 2105 has great EPD and Index values being in the top 3% for 10 traits.

Guy, Sherry and Katie Colyer, 208.845.2313 Kyle, 208.250.3924 • Guy cell: 208.599.0340 guy@hereford.com • Fax: 208.845.2314 www.hereford.com

One of three full brothers by Real Deal and the popular D83 donor dam. They all have a super set of balanced EPD’s and have excellent pigment. Two full sisters were a highlight in our fall sale averaging $13,250. This bull was named calf champion in Reno and will be shown in Oklahoma City and Denver.