ASSOCIATION PERSPECTIVES

CALIFORNIA CATTLEMEN’S ASSOCIATION

______________ Since 1917

1221 H Street Sacramento CA 95814 (916) 444-0845 FACE-TO-FACE ANTICIPATION

by CCA Director of Finance Lisa Brendlen

As we move into May, I am excited to see that in-person meeting restrictions are starting to lift and we are starting to meet face-to-face once again. With a busy calendar of CCA events slated for the remainder of 2021, the loosened restrictions are a welcomed change. CCA staff and the officer team visited several of our local associations throughout March and April to give updates on CCA’s efforts in Sacramento and Washington, D.C. and to hear what is impacting our members at the local level. It has been a welcome change of pace to once again have those conversations with our members over a nice steak dinner after a full year of travel and gathering restrictions.

Typically, CCA is busy in May preparing for our Annual Feeder Meeting and our June Midyear Meeting. While we are disappointed that we will not be meeting this month, we are so excited to announce that we have postponed both meetings and will soon be meeting in person!

This year’s Feeder Meeting will be held August 19 and 20 at the Marriott Marquis San Diego Marina in San Diego. The annual Feeder Meeting is a special opportunity for California and Arizona feedlot industry members to come together to discuss issues facing the beef industry, network with fellow cattlemen and learn from one another. Please save these August dates and watch for more details to come!

Another event worth mentioning, while it is not a CCA event, is the Cattle Industry Convention and National Cattlemen’s Beef Association’s Trade Show happening August 10-12 in Nashville, Tenn. NCBA’s annual event is for anyone in the cattle business and is a premier event where the industry comes together to get down to business for any and all facets of the cattle industry. The 2021 event will be one of the largest on record and will be something that you can’t afford to miss. Over 9,000 cattlemen and women will gather for 3 days of education, fellowship, networking, business and a whole lot of fun! This event is for YOU!

We do not yet have a date set for this year’s Midyear Meeting, but we anticipate it will be scheduled for late August or early September. This year’s meeting will be in person and held in the Paso Robles area, and will include a dinner/dance and auction fundraiser benefitting Cattle-PAC to kick off the meeting. Midyear is a great time to join fellow members to discuss current cattle industry challenges. The more members who attend, the more we all will benefit from the meetings that will take place with industry leaders, agency officials and affiliate organizations. By attending the committee meetings at Midyear, you will also help determine the policy that will be established at the 2021 CCA/CCW Convention in December. This year’s Annual Convention will be December 1-3 and will again be held in Reno at the Peppermill Spa and Casino. Annual Convention is the biggest event of the year! We work hard to make each year’s convention better than the last! After over a year and a half of gathering restrictions, I think this year will surely be an event not to be missed. Whether it is networking and making a few new friends in the tradeshow, putting CCA staff names to faces or getting up-to-speed on some of the issues surrounding ranching in California right now, these few days hold great opportunities to get involved with the Association. While there is much to accomplish before December, please save the date as it will come fast. Until then, we look forward to the opportunity to connect with each of you in person. If your local association plans on having an in-person meeting, please contact the CCA office and we can work to schedule staff and officers to join you at your meeting. Additionally, CCA staff and officers are available to set up and attend virtual meetings if your local association would like to host a sociallydistanced event. CCA staff is here to support our members in any way that we can. We are in the office and available; should you have any questions or concerns, please do not hesitate to call or email.

MAY 2021

Volume 104, Issue 5

ASSOCIATION PERSPECTIVES

BUNKHOUSE 4

Looking forward to seeing you CATTLEMEN’S COLUMN 6

Marketing plan to combat market manipulation WORKING RINGSIDE 16

Mother Nature, beef prices and auction markets YOUR DUES DOLLARS AT WORK 18 Wildfire funding to aid aged-old problem RANGELAND TRUST TALK 20 Keeping it in the Marshall Family HERD HEALTH CHECK 26 Deworming and product quality CHECKING IN ON YOUR BEEF CHECKOFF 34 Cinco de Mayo promotion

SPECIAL FEATURES

Direct-to-consumer beef

10 Legends remembered 22 Breed associations propel business ahead 32

READER SERVICES

2021 CCA Livestock Market Directory 28 Buyers’ Guide 38 Obituaries & New Arrivals 44 Advertisers Index 45 This month’s cover photo was taken in McMurray Meadow below Mount Tinemaha in Inyo County.

This May issue features California livestock auction markets and contains a directory for current marketing dates up and down the state.

UPCOMING CCA MEETINGS & EVENTS

AUG. 19 & 20

CA/AZ FEEDER MEETING Marriot Marquis San Diego Marina

AUG. 10-12 CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW

Nashville, Tenn.

DEC. 1-3 CCA/CCW CONVENTION

Peppermill Spa and Casino, Reno, Nev.

STAY TUNED FOR OTHER UPCOMING CCA EVENTS! FOLLOW OUR SOCIAL MEDIA PAGES ON FACEBOOK AND INSTAGRAM FOR ANNOUNCEMENTS!

SERVING CALIFORNIA BEEF PRODUCERS SINCE 1917

Bolded names and businesses in editorial represent only current members of the California Cattlmen’s Association or California CattleWomen, Inc. For questions about your membership status, contact the CCA office at (916) 444-0845. The California Cattleman is published monthly except July/August is combined by the California Cattlemen’s Association, 1221 H Street, Sacramento, CA 95814, for $20/year, or as part of the annual membership dues. All material and photos within may not be reproduced without permission from publisher.

Periodical postage paid at Jefferson City, Mo., and additional mailing offices. Publication # 8-3600