WSR INSURANCE SERVICES WHO WE ARE & WHAT WE DO

The California Cattlemen’s Association (CCA) partners with WSR Insurance Services (WSR) to assist CCA members with all their insurance needs. WSR’s commitment to their customers and the cattle industry make this partnership a winwin for CCA members.

Over the years WSR has helped hundreds of CCA members with their Pasture, Range, Forage (PRF) insurance needs. With over a century of experience, WSR continues to work to provide CCA members with insurance packages tailored to their needs in the cattle and ranching business. Check out this feature from the WSR team to learn how you can benefit from WSR’s competitive pricing and best in the industry customer service.

WSR Insurance Services is one of the oldest and largest independently owned insurance agencies in Northern California. Since 1917, we’ve dedicated ourselves to providing our clients with the highest quality insurance products and services – on local, regional and national levels! We represent a wide variety of insurance company partners that help us deliver a full line of insurance products and services to our clients. Our knowledgeable staff of insurance professionals tailor these programs, giving you superior protection at a price that makes bottom-line sense. We offer the highest quality products and services to protect both your business operations and personal protection needs.

Insurance can be complex. Our professionally trained staff take pride in providing the best possible service to our customers. We listen to each of our clients and address their specific needs. Our insurance staff knows the importance of understanding the clients’ requirements, guiding them through product selection, updating/changing policies and addressing all other requests as they arise. We like to think we “spoil” our clients by offering customized solutions and personal attention. It’s our goal to exceed all expectations.

At WSR Insurance, our agents have deep roots in the farming and ranching industry—making it a natural fit for our people to work with California ranchers and producers. With our team’s diverse agricultural backgrounds, we recognize the risks and hazards that may pop up unexpectedly. WSR incorporates solid risk management strategies to help minimize your operations exposure. We provide a variety of products to help manage your insurance needs, including but not limited to:

•Pasture, Rangeland and Forage (PRF)

•Livestock Risk Protection (LRP)

•Apiculture Rainfall Insurance (APIC)

•Whole Farm Revenue Protection (WFRP)

•Pasture Fire insurance

•Animal Mortality

•Farm and Ranch Liability

•Workers’ compensation

•Life Insurance

•MPCI Crop Insurance

With more than 100 years behind us, WSR prides ourselves on creating a solid, dependable and reliable foundation for our partners. At the end of the day, it’s our business to ensure you stay in business.

Three of WSR’s owners come from deep ranching roots. Jim Vann comes from six

...CONTINUED FROM PAGE 30 generations of ranching history, his mother, Caroline, is an “Owens” from the historic Red Bluff ranching community. Additionally, Matt Griffith grew up ranching in Williams. His aunt and uncle, Judy and Doug Parker were awarded the California Beef Cattle Improvement Association’s 2021 Commercial Producers of the Year. Finally, Stephanie Myers comes from four generations of ranchers, with her father, Denny Hoffman, having been inducted into the Hereford Hall of Fame in 2019. With the ranching knowledge of these three agents and the rest of the company’s team, WSR has a strong connection to California ranchers and an understanding of the risks incorporated within the industry.

For this feature, we’d like to focus on two, timely products that are pertinent within the ranching industry.

Livestock Risk Protection (LRP)

LRP provides a safety net protecting against livestock markets instability. When the Chicago Mercantile Exchange (CME) final index number falls below the coverage selected, an indemnity is owed. Coverage amounts are determined by using the futures and options prices from the CME group. With a LRP contract, producers can pick the number of head they want to insure and the length as well as the coverage price of the contract.

Something we love about this policy is that it is very flexible and can be tailored to fit most operations.

As of press time, we are seeing current offers approaching the all-time highs of 2014. At WSR, our agents watch the daily offers and compare them to the CME final index to come up with safe, reliable risk management strategies to help insure an operations profitability focusing on the months when cattle are to be sold.

Pasture Fire Insurance

WSR offers comprehensive Pasture Fire Insurance that protects deeded, leased, Bureau of Land Management, US Forest Service and state ground. This has been a popular product due in part to its flexibility and coverage options. You do not have to insure all your acres and can choose a coverage amount of protection ranging from $1-$20 per acre.

Example of a California Fire Policy

5,000 acres @ $20 per Acre Coverage = $100,000 in Protection

$100,000 in Protection X 2.5 % for Premium = $2,500 Premium Cost

Fire event occurs burning 3,000 acres of the 5,000 covered, policy issues an indemnity of $60,000 minus the deductible of 5 acres ($100) = $59,900 indemnity issued.

What our customers say

“We are very happy with the results of the PRF program. It has become part of our management strategy here on the ranch. Give WSR a call today,” Past CCA President Billy Flournoy, Likely Land and Livestock, said.

“WSR’s knowledge and service is exceptional. These have been very valuable tools for our operation in these new times, to help mitigate risk. Highly recommend to anyone,”Donald Doverspike, Hotchkiss Company, said.

How to reach us

For more information on the services WSR Insurance provides, please go to www.WSRins.com. There you will find multiple lines of insurance products as well as our weekly weather forecast that focuses on an agricultural perspective. There is an inquiry page under our Farm & Ranch tab, that upon submission a WSR agent will review and reach out to you.

We also provide timely updates and information on our WSR Ranch Protection social media pages. Please consider giving our accounts a follow at @wsrranchprotection. Also, wherever you listen to podcasts, be sure to subscribe to our podcast “WSR Unscripted” to get to know our people, policies and hear more about all things WSR.

Bidwell And Kresge Honored By North State Peers

Fall River-Big Valley Cattlemen’s Association was proud to recently present Cattleman of the Year and Tophand of the Year awards to Mark Bidwell and Jerry Kresge

In addition to these awards, the Fall River-Big Valley Cattlemen’s Association wants to invite all cattlemen to mark their calendars for two local events on the horizon. The annual calf “Scramble” on Sept. 2. Followed by the very exciting annual Cowboy “Sweet 16” Team Branding Sept. 3. Both events will be held at the Intermountain Fairgrounds in McArthur. For information call (530) 640-0703.