YOUR DUES DOLLARS AT WORK

MEMBERSHIP ADOPTS NEW POLICY, SEAT NEW OFFICER AT 105TH ANNUAL MEETING

by CCA Vice President of Government Affairs Kirk Wilbur

Hundreds of California cattle ranchers gathered in Reno, Nev., from December 1-3, 2021 for the 105th Annual CCA/ CCW Convention and California Cattle Industry Tradeshow. After the COVID-19 pandemic imposed more than a year of restrictions on in-person gatherings and forced the 2020 CCA/CCW Convention online, CCA members, officers and staff relished the opportunity to reunite and catch up with good friends.

During the Board of Directors meeting on Friday, December 3, Sheila Bowen, Glennville, was unanimously elected to the position of CCA Second Vice President, replacing John Hammon, Exeter, whose two-year term expired this year. Hammon’s service to CCA and the California cattle industry was celebrated the prior night during the CCA/CCW Awards Reception & Banquet (as were former CCA President Mark Lacey, Independence, former Second Vice President Greg Kuck, Montague, and former Treasurer Rob von der Lieth, Copperopolis, whose terms ended during the 2020 virtual convention and were thus denied the fanfare usually afforded during the awards banquet).

Bowen will serve alongside CCA Second Vice Presidents Trevor Freitas, Tipton, and Rick Roberti, Loyalton. President Tony Toso, Hornitos, and Vice President Steve Arnold, Santa Margarita, both have one year remaining in their terms, and Bev Bigger, Ventura, will continue as CCA Treasurer in 2022.

Fire policy continued to be top-of-mind for members at this year’s Convention, with a standalone Fire Policy Subcommittee meeting on Wednesday, December 2 followed by an AB 1103 workshop to guide members through the process of developing a Livestock Pass program within their counties as enabled by CCA-sponsored legislation signed into law this year. CCA will continue to lobby hard for sensible wildfire prevention and forest resilience policy during the 2022 Legislative Session.

Of course, the ultimate purpose of the Annual Meeting is to set CCA’s policy priorities for the coming year. To that end, six standing policy subcommittees met on Thursday, December 2 to consider expiring resolutions and advance new policy to guide CCA lobbying efforts in Sacramento and Washington, D.C. Below are the operative provisions of newly-adopted policies and directive advanced by those committees and approved by the membership during the Board of Directors meeting (with “whereas” clauses omitted for space); you can view CCA’s full policy book at www.calcattlemen.org/cca-policy.

Federal Lands

AGGRESSIVE FIRE SUPPRESSION ON USFS LANDS IN FIRE SEASON – Staff Directive

BE IT DIRECTED, that the California Cattlemen’s Association staff reach out to the USFS to encourage the agency to revise its let-burn policy to instead focus on aggressive suppression during the fire season, in line with Chief Moore’s Aug. 2, 2021 memo titled “Chief’s Wildland Fire Direction.”

Property Rights & Environmental Management

CATEGORICAL EXEMPTION AND CATEGORICAL EXCLUSION FROM CALIFORNIA ENVIRONMENTAL QUALITY ACT AND NATIONAL ENVIRONMENTAL POLICY ACT TO PROMOTE WILDFIRE PREPAREDNESS IN HIGH-RISK AREAS

BE IT RESOLVED, that the California Cattlemen’s Association (CCA) shall lobby the California Legislature to allow an appropriate local agency to be designated a “lead agency” under CEQA that may grant categorical exemptions when rural communities (i.e., lives and private property) are at high risk of being destroyed by severe, uncontrollable wildfire due to an overabundance of fuels, and

BE IT FURTHER RESOLVED, that CCA encourage the National Cattlemen’s Beef Association to lobby Congress for the same effective measures associated with NEPA.

CATEGORICAL EXEMPTION FROM CALIFORNIA ENVIRONMENTAL QUALITY ACT TO PROMOTE POSTWILDFIRE EROSION CONTROL

BE IT RESOLVED, that the California Cattlemen’s Association lobby for categorical exemptions from CEQA for dealing with the damages caused by these unprecedented events.

CCA thanks everyone who made the trek out to Reno and helped make the 105th Annual Meeting such a resounding success! For a recap of Convention and some of the issues tackled during the event, listen to recent editions of CCA’s Sorting Pen podcast, available at https:// calcattlemen.org/podcast/.

CoBank's 2022 Outlook: Lean supplies, strong demand bolster prices despite export unknowns

Incredibly strong U.S. consumer demand for meat products negated fears this year that a higher feed cost environment would limit processor margins, according to CoBank Analyst Brian Earnest. The story for 2022 is consumer-level meat inflation. The Bureau of Labor and Statistics’ CPI for all meats, poultry, fish and eggs hit an all-time high in October, up 12 percent year over year. As restaurant menus and grocery prices adjust, consumer-level meat inflation is likely to continue well into the new year.

While higher retail prices could limit consumption growth, tighter cattle supplies, ongoing broiler breeder issues and sow herd reductions should support favorable processor margins through at least the first half of 2022. The supply outlook implies that per capita U.S. meat consumption likely peaked at 225 pounds annually in 2020 and will edge lower through at least 2023.

The early 2021 tailwind of record profitability for beef packers would typically bring significant slaughter capacity expansion, but this is not the case. Low farm-level cattle prices from 2019 through mid-2021, combined with the extreme drought in the Western U.S., have set the stage for lower feeder cattle supplies for at least the next 2-3 years. Expect the major packers and smaller independents to fiercely battle for fed cattle supplies, which in turn, will raise cattle prices and moderate packer margins.

Wage rates and overall labor costs are expected to remain firmly higher in 2022 as the industry seeks solutions to reduced labor availability. Automation capital expenditures at the plant level will continue in earnest despite the rapidly rising costs of machinery and equipment. Most processors view this as a necessary cost of doing business moving forward. The U.S. broiler sector, which has been highly successful in expanding capacity in recent years, is probably best suited to benefit from expanding automation.

The U.S. pork sector faces a challenge in managing hog production and product supplies to accommodate the upcoming implementation of California’s ballot measure, Prop 12. It mandates that pork sold in the state must be raised under compliant sow housing standards. Estimates suggest that only about 4 percent of sow operations were compliant through mid-2021, but California currently consumes 14 percent of all U.S. pork production. With the industry having exhausted most of its legal options, it appears that Prop 12 will indeed become law, with the full impact expected in the second quarter of 2022. Expect much higher pork prices in California, at least until the appropriate supply chains are developed.

U.S. meat exports have been growing steadily since 2016, but as the Phase One trade agreement with China sunsets in 2021, it is unclear if the U.S. will remain a primary source for China’s protein needs. China has rapidly rebuilt its domestic hog supplies after the African Swine Fever outbreak of 2018-19, and domestic hog and pork prices have dropped sharply in recent months, corresponding with notable declines in pork and poultry shipments. Although beef exports have been robust during the second half of 2021, the collective U.S. protein opportunity in China may have already peaked. Ongoing port delays and container shortages are likely partially to blame, but those will persist throughout 2022. Mexico will remain a top destination for pork and poultry exports in 2022, but it is unlikely that it would be able to absorb the entire deficit from reduced opportunities in China.

So Good To See You Again

Hundreds Reunite for the 105th CCA/CCW Convention and California Cattle Industry Tradeshow

by CCA Communications Director Katie Roberti

After a virtual convention in 2020, cattlemen and women from across California once again gathered inperson the first week of December for the 105th California Cattlemen’s Association and California CattleWomen’s (CCW) Convention and Tradeshow. This annual meeting serves as CCA’s largest gathering each year and is a tradition that brings together California’s cattle producers and ranching families, students studying agriculture and allies working in sectors critical to ranching—such as animal health, feed and supply companies, research and extension personnel and equipment manufacturers.

The photos and descriptions on the next few pages are some, not all, of the highlights of speakers and moments captured from this year’s event.

Sheila Bowen, Glennville joined the CCA officer team as a second vice president as John Hammon, Exeter, stepped off with his term expiring. Stephanie Larson, Ph.D., a University of California Cooperative Extension County Director/ Livestock and Range Management Advisor, presented “Make America Graze Again - How to Build Rangeland Resiliency through Fire & Grazing” during a workshop on Wednesday afternoon. The Tradeshow welcomed attendees on Wednesday night for the Allied Industry Wine and Cheese Reception. The California Beef Cattle Improvement Association sponsored a Cattlemen’s College Session with Pedro Carvalho, Ph.D., Assistant Cooperative Extension Specialist in Feedlot Management at UC Davis, who presented on “Feeding the weaned calf for max performance in the feedlot.” Over a dozen speakers spoke in policy meetings on Thursday. Wayne Varozza, Shingle Springs, had the winning ticket for the Livestock Memorial Research Fund’s livestock trailer raffle benefitting scholarships. Hours were spent dancing to music from the Buck Ford Band. And so much more as exhibited in the images that follow.

To hear more about some of the issues tackled during the event, tune into CCA’s Sorting Pen podcast. “Episode 9: Sorting through cattle markets, price discovery, etc., with. Derrell Peel, Ph.D.,” sorts through some of the discussions currently being had related to cattle markets, price discovery vs. price determination and current options for solutions. In “Episode 10: Sorting through the weather outlook w/ Meteorologist Brian Bledsoe” the discussion is focused on the weather outlook. All the details on how to listen to the podcast are available at https://calcattlemen.org/podcast.

CCA thanks everyone who took time off the ranch and away from home to be in Reno and help make the 105th Annual Meeting successful. It truly was so good to see you again. The 2022 CCA/CCW Convention will be held Nov. 30 - Dec. 2 at the Nugget Casino Resort in Sparks, Nev.

Thank you to these generous supporters!

California CattleWomen President Julie Barnett NCBA's Chandler Mulvaney leading a media training. CCA Fire Subcommittee's Anthony Stornetta CCA First Vice President Steve Arnold CattleFax's Duane Lenz at Friday's breakfast.

California Cattle Council's Dave Daley

UC Davis' Bret McNabb, DVM, and Jeffrey Stott, Ph.D.

Derrell Peel, Ph.D., of Oklahoma State University

NCBA's Tanner Beymer speaking on price discovery. Rob Johnson, a cattle feeder and futures trader

CDFA Bureau of Livestock ID's John Suther

CCA Price Discovery Subcommittee's Seth Scribner Public Lands Council Executive Director Kaitlynn Glover

Mark Stetter, DVM, Dean, UC Davis School of Vet Medicine Meteorologist Brian Bledsoe in general session 3.

CCA staff Lisa Brendlen and Billy Gatlin were surprised with a thank you from CCA leadership on their 10 years of service to CCA Outgoing CCA officer John Hammon with President Tony Toso at the awards banquet. Gabriele Maier, DVM, UCCE Assistant Specialist Cowboy Poet Roy Smith at the CCA/CCW Awards Banquet.

Steve Maddox was presented with the 2021 Livestock Man of the Year award. (L to R): Kara Porterfield, Zach McFarlane, Justin Davis and Alex Paris. Convention attendees spent hours dancing to music from the Buck Ford Band.

In longtime tradition the CowBelle of the Year Luncheon is the CCW's biggest event of the convention as attendees come to celebrate award winners from all over the state. California State University, Fresno, Young Cattlemen's Committee members and faculty

Chico State’s Kasey DeAtley and Chico State Alumnus Weston Roberti at the CCA/ CCW Awards Banquet. Cal Poly, San Luis Obispo’s Young Cattlemen's Committee members and faculty

Modoc County’s Jackie and Ken McGarva at the CCA/CCW Awards Banquet on Thursday evening. Attendees Laura Snell and Shane Starr listening and dancing to music from the Buck Ford Band. Stan Avrit and Myron Openshaw enjoyed each other’s company.

California State University, Chico, Young Cattlemen's Committee members and faculty YCC students posed for a photo as their hour of networking in the tradeshow ended and the tradeshow opened to all attendees.

Debbie and Steve Arnold were excited to have granddaughters in attendance at this year’s event. Natalie and Clayton Koopmann could be found in the tradeshow and at meetings throughout the event.

Jennifer and Myles Flournoy had fun in the tradeshow, including on the dance floor, with their kids Avery, Elsie and John.

Tehama County’s Kendra and Mike McCluskey both attended meetings and socials throughout the three-day event. Woody Meton and Bret Davis staffed the Merck Animal Health booth as attendees packed the tradeshow Wednesday evening. Cindy Tews, Dean Fish and Baylee Micari pause their conversation for a photo op during the Tradeshow Welcome Party.

COSTS AND BENEFITS OF SUSTAINABILITY

Multi-pronged issue is top of mind for consumers and producers

by Bruce Derksen for the California Cattleman

When checking the news feed or scrolling through agricultural podcast listings, headlines of environmental sustainability and animal welfare are often prominent. One might proclaim cattle should be allowed to run free eating only grass while another will question the validity of livestock’s role in feeding an extra 2 billion people by 2050.

Most farmers and ranchers truly care about the welfare of their animals and the state of the environment, all while putting food on the table for their family, so those aspects aren’t often the issue. But, outside forces are playing a larger more impactful role than ever, attempting to influence what really happens on the ranch site.

It’s no secret—beef industry sustainability in all its facets is multi-tiered and begs tough and complicated considerations.

THE SUSTAINABILITY GAMEPLAN

Ashley McDonald, Executive Director of the U.S. Roundtable for Sustainable Beef (USRSB) says, “The problem with the word sustainability is it technically means everything. It’s completely holistic across the 3 pillars, the environmental, social and economic states, in terms of the cattle industry.”

Simply put, she believes if someone can’t make money in the beef industry, they’re clearly not sustainable. Plus, they also won’t advance practices that improve environmental outcomes, or support efforts in their local community on social characteristics. “It’s a balancing act,” she said. “Changing any one of those aspects either benefits another facet or brings a different pillar down. We must constantly perform a harmonizing effect.”

McDonald urges producers not to think of attainment of sustainability as a ‘one size fits all’ approach. Marketing variations and production system methods illuminate opportunities in different localities and states. This hits directly at the heart of the economic pillar.

She explains the USRSB has been shaping an industry framework in recent years. At its core, it asks operations to consider marketing as an essential practice. Could calves be promoted in a more direct manner? Is the business close enough to consumers to make direct to customers a viable option? Transitions such as these have made some enterprises more profitable than ever, but sometimes at the expense of devastating markets.

“The journey of sustainability is constantly evaluating different ways of doing things, or whether new science is telling us something else,” McDonald stressed. “Driving improvements across the board measures as a sustainable approach. If this results in more choices at the grocery store, it’s not a bad thing. We must be cognizant of the fact the public wants alternatives and will pay for different options. It’s 100 percent what sustainability has become.” COMMUNICATING ANIMAL WELFARE ADVANCES

USRSB research also continues to place animal welfare at the top of the consumer concerns list. Faced with a steak on their plate, it’s the first question many ask. McDonald warns all participants in the beef industry to take this fact seriously and be constantly watching for ways to improve care and handling.

“It’s not just a consumer issue, because we as farmers care about our livestock as well. Without healthy and happy animals, the economic pillar is affected due to poor performance. No matter where on the spectrum we are, a first-generation cattleman, or someone who’s taken every stewardship class offered, there’s never a ceiling when it comes to learning. The sky’s the limit with the research happening and being published.”

As a downstream effect of the ongoing effort to improve animal welfare, direct communication needs to outline its complexity. McDonald understands this is a massive challenge faced by the industry, to successfully convey that those with physical boots on the ground are constantly working. She describes the U.S. beef industry as the most sustainable production system in the world, continuing to improve across all environmental, social and economic factors. But this endeavour takes extreme effort, balancing, research, science and the potential of new technology not available today.

“We can’t boil it down to say, ‘if we could just do X on 300 million acres, the problems would be solved’. That’s not the answer. Real sustainability won’t fit in a soundbite which makes it extra hard to get across. I believe there’s a bright future for our industry if society can truly understand the services we provide.”

McDonald reminds producers research has shown most people not connected with the industry or even farmers in general, are still interested in learning the truth. Many feel comfortable and positive about beef, and she stresses it’s vital they remain in this state of mind.

“Consumers want our product. It provides comfort and nutrition, and many are beginning to grasp the environmental aspect cattle provide. We should feel positive about this.”

She explains the USRSB provides high level data in specific forms to help the public understand what livestock operators do, why they do it, and the improvements they’ve made over time. CLARIFYING THE ENVIRONMENTAL FOOTPRINT

For those worried about biodiversity, the U.S. beef industry is their number one hope. It’s not a simple question of switching from eating steak to eating all grains thinking the landscape is conducive to this simple fix.

“It’s not a one for one,” she adds. “A third of our grazing acres are too rocky, steep, or dry for crops. In essence, if consumption of cattle on the landscape is lowered to reduce demand, we’re essentially taking land completely out of ag production, period.”

Keeping the world’s growing population in mind, she believes we need to maintain the agricultural land base, not increase or lose it unnecessarily.

McDonald says research dictates well managed grazing land is beneficial to the environment, water quality, endangered species, and biodiversity.

“The large misconception is our land footprint is a negative. It’s actually a positive. We operate in a natural ecosystem on grass, within the true habitat of all the other wildlife. We’re actually maintaining and enhancing the ecosystem in many cases.” EASING TECHNOLOGICAL CONCERNS

She admits the industry needs to tell its story more effectively especially regarding agricultural technology which has advanced greatly in the last 5 to 15 years. This will be even more critical moving forward, but unfortunately this aspect has become a sore spot with consumers.

“We haven’t always done a good job of bringing the public along, helping them to understand why we’re embracing a technology or why new technology is not inherently bad. We need to be realistic in our approach. Maintaining an enhanced planet and at the same time feeding a growing population—doing more with less. Technology must be at the forefront to accomplish this.”

She argues advances must be balanced with sustainability in all its forms, and never be comprised of negative externalities. When these balances equal positive improvements, all facets of the industry including the USRSB, stakeholders, the NGO community, conservation areas and the entire supply chain, must communicate with one voice. They must demonstrate these positive technologies are environmentally friendly, socially responsible and economically beneficial.

“We at the U.S. roundtable try to be technology agnostic. We want to help make improvements in whichever production system our producers are a part of. Advancements can be made with technology playing a key role. It already does and will continue to do so.”

McDonald emphasizes the USRSB plays a crucial part helping answer the hard questions from consumers and the different sectors of the industry. They attempt to bring unity to solving the variable challenges, but she stressed the entire supply chain must contribute to the continuous improvement mission of beef sustainability for it to endure and be successful in all its multi-tiered facets.

PRODUCERS OF THE YEAR Honorees carry on legacy while creating one of their own

from the California Beef Cattle Improvement Association

Each year the California Beef Cattle Improvement Association (CBCIA) honors a progressive commercial or seedstock beef operation with their coveted Producer of the Year award. Awardees demonstrate and uphold the mission of CBCIA through progressive and systematic management in breeding, nutrition, animal health, handling and stewardship. The CBCIA is proud to announce that the 2021 Commercial Producer of the year is presented to Doug and Judy Parker of Williams.

The Parkers are proud to build upon and honor the legacy started by Judy’s parents, Bob and Elma Griffith. Bob Griffith passed along his natural eye for cattle as well as the passion for the business to Judy. Judy’s nephew, Matt Griffith, stated, “I see a lot of my Grandpa in Judy and the way she handles cattle – easy and quiet.” Matt also goes on to speak to Judy’s horsemanship by stating that, “One of the best cowboys in Colusa County is a cowgirl!”

Doug is quick to point out that Judy is in charge of the cows while he mostly works with the farming enterprises as well as the water and infrastructure development on their ranches. He states, “Judy has a natural eye for cattle and can ride through a group of cows and, where he doesn’t notice anything out of the ordinary, Judy will pick out one that is ‘off,’ sick or lame.”

Currently, Doug and Judy as well as their family work to manage multiple ranches in northern California and southern Oregon. Their roughtly 650 head of Angus and Angus-influenced fall and spring calving herds spend the winter and spring on annual-grass rangeland in the foothills of the Sacramento Valley and the summer and early fall on irrigated pastures on the Parker’s ranches in the Klamath area.

The Parkers prioritize genetic improvement in their cow herd. They work to create good, solid cows – without a top or bottom end. They were early adopters of estrus synchronization and artificial insemination in commercial herds. They develop their own replacements and used artifical insemination for many years on their heifers with semen from bulls they purchased and retained ownership on from northern California seedstock producers.

Judy and Doug have strong relationships with the Black Gold and Byrd Cattle Company Bull Sale breeders and purchase bulls that have trait measures, expected progeny differences (EPDs) and genomic measures that are in the top 10 to 20 percent of the Angus breed. This effort to purchase bulls at the top end of the sale helps to maintain a balanced and moderate cow herd that excel in maternal traits, low birth weights, high rates of growth and outstanding carcass genetics.

While Judy's dad used to market cattle with a contract buyer, Judy and Doug transitioned marketing goals and have a long-time friendship and business relationship with Ellington Peek and Western Video Market (WVM), where they were one of the first California commercial ranches to begin selling cattle on the video in the late 1980s. Matt Griffith recalls that, “There is still the big TV satellite at the home ranch that was bought primarily to watch WVM sales.” In addition, Doug and Judy were progressive in their pursuit of offering non-hormone treated cattle (NHTC), Natural and GAP certified cattle. They work closely with their veterinarian on vaccination and preconditioning programs, which continues to pay off as their cattle are always at the top end of the sale. Furthermore, with a focus on selecting herd sires with desirable carcass characteristics, this past year their cattle finished-out 98 percent Choice or better – a goal the Parkers have been striving for in their genetic improvement plan.

Making sustained genetic improvement and a solid cow herd has not always been easy. The Parker’s struggled with foothill abortion and were one of the first commercial ranches to sign up for the University of California, Davis, Foothill Abortion research trial with Jeff Stott, Ph.D.,

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and Myra Blanchard. The foothill vaccine has completely changed management of their cow herd and drastically increased calving rates in their first-calve heifers.

Over the years, Doug and Judy have held long-term leases while working to acquire additional rangeland and ranches in Sites and Klamath Falls, Ore. They have worked to improve each lease or owned site and make it a priority to leave the land better than they found it. In collaboration with Natural Resources Conservation Service (NRCS) costshare programs, Doug and Judy have improved fencing, developed springs and wells and buried water pipe across extensive rangeland to create stock water and storage.

Doug assures, “If you’ve got water, we can get it anywhere it needs to go.” Specifically, on their newer ranch in Sites, they have increased water availability to the more than 12,000 foothill acreage by developing wells, tying wells together, creating livestock and wildlife water sources with storage structures and solar pumps. Granted, this has been a large economic and time commitment; however, they have created a flexible water storage system that can be functional in times of drought all-the-while completely changing grazing distribution of the cattle. Even though their Sites ranch lies in what will eventually be the Sites Reservoir, they both agree that the development is needed. So, with that in mind, Doug and Judy developed the water infrastructure, corral system and fencing so that can be moved and re-assembled at other locations.

It is an honor for Doug and Judy to continue the Griffith family legacy by developing water and expanding the cattle operation. They are both equally talented, but in completely different, yet compatible ways. Doug focuses on the farming and ranching infrastructure enterprises while Judy runs and manages the cows. They both work well together, not only with the cattle operation, but also with the walnut and rice farming enterprises. Even with their busy lifestyle, Doug and Judy find some time to enjoy their family and hobbies like team roping and competing in brandings.

The Parker Family was nominated by CBCIA Board Member Daniel O’Connell, Colusa, who claims, “The Parker family has been a cornerstone of our local community as well as the cattle industry in general for generations. The stewardship of their land and livestock is second-to-none.”

Congratulations to Doug and Judy Parker and family on their outstanding contributions to local, state and regional beef community!