November 2021 California Cattleman

Page 8

BUNKHOUSE

LISTEN WHILE YOU WORK by CCA Director of Communications Katie Roberti Every day, The California Cattlemen's Association is sorting a few. Remember, a podcast through the issues impacting California's ranching families is essentially just a recorded and producers. CCA leadership has developed Sorting Pen: The conversation. Don’t be California Cattleman Podcast to communicate those issues, discuss intimidated if listening to solutions and keep ranchers current on hot topics. podcasts is something brand When it came time to decide what to call this podcast, new for you. many name suggestions were thrown around the office. Some You can listen to all ideas were productive but just not quite right. Others were way of the episodes at https:/ out in left field. (I won’t tell you which CCA officer came up calcattlemen.org/podcast (no with the idea to call it “Scour Hour.”) “Sorting Pen” caught subscription or account is required) or find them on Spotify, my attention as it ties into ranching and can also relate to the Google Podcasts and Apple Podcasts by searching for “Sorting work CCA does around the clock sorting through the issues in Pen.” Be sure to subscribe to be notified about new episodes Sacramento and beyond the fences of your ranch. and take advantage of them downloading automatically to be Anyone who has ever helped sort cattle knows it’s a chore listened to even in locations without cellular service or Wi-Fi that can come with frustration, mistakes made and hard capabilities. New episodes are also announced in CCA’s weekly decisions—many of which have only been made more difficult Legislative Bulletin newsletter, sent out every Monday. recently due to this disastrous drought. On the other side, As a relatively new "podcaster," the success of this new working cattle can also come with reward, cherished memories communications tool so far is encouraging, and I want to thank and the accomplishment of a job well done. Working for CCA everyone who has listened and helped amplify it. (Also thank and representing ranching families and cattle operations from you to CCA’s Ryan Donahue for all his behind-the-scenes across the state embodies many of these same characteristics. work on each episode.) I am excited to hear feedback on the Not every day at CCA looks the same. There is always podcast in a few weeks when we gather in Reno for the 105th Annual CCA/CCW Convention and Tradeshow. While in something new on the horizon to tackle or sort through, but Reno, we will be recording episodes with current and past CCA on the other side of the challenge, there is usually at least one executive team members, various subcommittee members, takeaway we can be proud of or learn from. convention guest speakers and more. By November 1, seven episodes of Sorting Pen will be If you are attending the convention, I look forward to available, and I feel fortunate to have had the opportunity to seeing you there and hearing your comments and suggestions speak with the great cast of guests who have come on the podcast so far. However, no episode to date has given a better for improving Sorting Pen. If you don’t already have plans to insight into CCA’s sorting process than our episode released on attend, it’s not too late! Head over to our website and register October 18, “Episode 5: End of Legislative Session Takeover.” today. Either way, don’t hesitate to contact me anytime at katier@calcattlemen.org with topic ideas or suggestions of In this extended episode, Kirk Wilbur, CCA’s Vice people who you would like to hear from on upcoming podcast President of Government Affairs and CCA contract lobbyist episodes. I’d love to hear your input. Jason Bryant of Bryant Government Affairs takeover the podcast to reflect and provide a recap on CCA's success in the first year of California's 2021-2022 legislative session. If you have yet to listen to an episode but are interested in hearing about what the world of working in public policy in Sacramento is like amid a pandemic, I highly suggest giving this episode a shot. The episode also gives background to how CCA-sponsored bills in the 2021 legislative session came to fruition. If talking policy isn’t up your alley, other previously published episodes include updates from CCA President Tony Toso, the California Cattleman’s Matt Macfarlane and WSR Insurance's Jason Bryant and Kirk Wilbur record episode 5 of the Sorting Pen, reviewing details of Jim Vann and Matt Griffith, to name

8 California Cattleman November 2021

this legislative session.


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