FALL CALVING, FIRST-CALF AND COMING 3-YEAR-OLDS. ANGUS/ANGUS-CROSS, RED ANGUS/RED ANGUS CROSS. ALL ARE ULTRASOUND CONFIRMED TO CALVE BETWEEN SEPT. 10 AND OCT. 10. HAND SELECTED FROM THE TOP END OF 800 REPLACEMENTS. ORIGINATED FROM REPUTATION RANCHES. ALL FOOTHILL & ANAPLAS VACCINATED AND ON A COMPLETE YEARLY MODIFIED-LIVE VACCINATION AND MINERAL PROGRAM. THEY HAVE BEEN RUNNING IN THE SIERRA FOOTHILLS FOR TWO SEASONS!
INCLUDING:
PLUS: NEW DATE!
100 ANGUS/ANGUS CROSS FEMALES
FROM THE WILKINSON RANCH IN NEVADA. BRED TO LOW BIRTH/HIGH GROWTH ANGUS BULLS FROM 44 FARMS, KERN CATTLE AND JORGENSEN FARMS AND RED ANGUS BULLS FROM LUDVIGSON, IRON-LORENSEN AND STEGALL CATTLE CO.
100 ANGUS/ANGUS CROSS FEMALES
ORIGINATING FROM THE OTIS CREEK RANCH, DREWSEY, OR AND STEP TOE RANCH, MCGILL, NV. BRED TO LOW BIRTH/HIGH GROWTH ANGUS BULLS FROM 44 FARMS, KERN CATTLE AND JORGENSEN FARMS AND RED ANGUS BULLS FROM LUDVIGSON, IRON-LORENSEN AND STEGALL CATTLE CO.
100 RED ANGUS/RED ANGUS CROSS FEMALES
ORIGINATING FROM MALOTT LIVESTOCK, POWELL BUTTE, OR, AND BERG RANCH CO., MARTINSDALE, MT. BRED TO HIGH END, LOW BIRTH LUDVIGSON STOCK FARM, IRON-LORENZEN AND STEGALL CATTLE CO. RED ANGUS BULLS.
40 ANGUS/ANGUS CROSS COWS
3-YEAR-OLDS ORIGINATING FROM ONE SOUTHERN MONTANA RANCH. FOOTHILL VACCINATED AND ON A YEARLY MODIFIED-LIVE VACCINE PROGRAM. BRED TO 100% ANGUS BULLS TO START CALVING SEPT. 5.
40 ANGUS/ANGUS CROSS COWS
3-YEAR-OLDS ORIGINATING FROM ONE EASTERN OREGON RANCH. FOOTHILL VACCINATED AND ON A YEARLY MODIFIED-LIVE VACCINE PROGRAM. BRED TO 100% ANGUS BULLS TO START CALVING SEPT. 5
60 ANGUS/ANGUS CROSS & RED ANGUS CROSS COWS
3 & 4-YEAR-OLD CALIFORNIA NATIVE COWS. FULL MODIFIED-LIVE VACCINATION PROGRAM. BRED TO HIGH END ANGUS BULLS TO START CALVING SEPT. 5.
60 ANGUS/ANGUS CROSS & RED ANGUS CROSS COWS
3 & 4-YEAR-OLD COWS ORIGINATING FROM DILLON, MT AREA. FULL MODIFIED-LIVE VACCINATION PROGRAM. BRED TO HIGH END ANGUS BULLS.
PLUS SEVERAL SMALLER CONSIGNMENTS OF YOUNG FALL CALVING COWS AND HEIFERS AS WELL AS SOME SMALLER GROUPS OF SPRING PAIRS AND CLOSE UP COWS. THIS YEAR WILL BE ANOTHER GREAT OFFERING OF REPLACEMENT FEMALES!
CALIFORNIA CATTLEMEN’S ASSOCIATION
3841 North Freeway Blvd., Suite 130 Sacramento, CA 95834
Matt Macfarlane | (916) 803-3113 m3cattlemarketing@gmail.com
BILLING SERVICES
Lisa Brendlen lisa@calcattlemen.org
SERVING CALIFORNIA BEEF PRODUCERS SINCE 1917
Bolded names and businesses in editorial represent only current members of the California Cattlmen’s Association or California CattleWomen, Inc. For questions about membership status, contact the CCA office at (916) 444-0845. The California Cattleman (Publication #8-3600) is published monthly except May/June is combined by the California Cattlemen’s Association, for $20/year, or as part of the annual membership dues. All material and photos within may not be reproduced without consent of publisher.
Periodical postage paid at Lubbock, Texas, 79402. Publication # 8-3600
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POSTMASTER: Send address changes to: California Cattleman, 3841 North Freeway Blvd., Suite 130 Sacramento, CA 95834
California Cattle Council Meeting
March 3-4 | Pismo Beach
Monterey County Cattlemen’s Meeting
March 7 | San Ardo
Humboldt/Del Norte Dinner Dance
March 8 | Humboldt Fairgrounds | Ferndale CCA Executive Committee Meeting
March 11 | Sacramento
Steak & Eggs Breakfast
March 12 | Sutter Club | Sacramento
Fresno/Kings Cattlemen’s Meeting
March 18 | Clovis Rodeo Grounds
Santa Barbara Cattlemen’s Meeting
March 19 | Clovis Rodeo Grounds
San Luis Obispo Cattlemen’s Meeting
March 20
Fall River/Big Valley Cattlemen’s
Spring Meeting
March 22
Intermountain Fairgrounds | McArthur
Contra Costa/Alameda Cattlemen’s Meeting
March 24
Tulare County Cattlemen’s Meeting
March 25 | Tulare Golf Course |Tulare
ASSOCIATION PERSPECTIVES
8
10
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34
CATTLEMEN’S COLUMN
Steve Lambert gets boots dirty in first months on the job
DUES DOLLARS AT WORK
teaser
teaser
BUNKHOUSE
Blessed to work for the best
CHIMES
CCW member honored for year-round promotion of beef production
COUNCIL COMMUNICATOR
Californian’s get recognition for industry efforts at San Antonio Convention
LONE STAR STATE OF MIND
CCA well represented at Cattle Industry Convention
REPRESENTING THEIR ROOTS
NCBA staffers from West Coast work for producers
ANGUS ADVICE
Tips to consider in selecting a genetic supplier
SIMMENTAL INSIGHT
Higher carcass demands influencing purebred and commercial practices
from spring bull sales
and new arrivals
CATTLEMEN’S COLUMN
NORTH STATE CCA OFFICER SPENDS EARLY 2025 WITH HIS BOOTS ON THE GROUND
by CCA Second Vice President Steve Lambert
I am truly honored to have been selected as one of your CCA Second Vice Presidents. I won’t retell all my background information again, as it stated in the January issue, but CCA has been a part of my life for as long as I can remember. Growing up in Sonoma, my parents were involved in the Sonoma-Marin Cattlemen and CattleWomen. I learned firsthand how important these types of organizations are and that involvement is the key to make the differences needed for the current and future generations.
After moving to attend Chico State University, I was exposed to a whole new area of California, which I fell in love with. I have proudly resided in “the North State” now for over 30 years. My three children were raised in Butte County and now two of my grandsons are being raised here as well. In the last few years, Kerri and I have started splitting our time between Butte and Modoc counties. Modoc County is truly the place “where the west still lives,” and is unlike any other county in the state and we really enjoy spending time there as well. Three former CCA Presidents: Myron Oppenshaw, Billy Flournoy and Dave Daley all hail from these two great counties as well and were all very instrumental in my decision to become active in CCA leadership.
Our ranching operation consists of Hereford and SimAngus seedstock. We sell bulls throughout the west and up and down the entire state of California from Modoc County all the way down to San Diego County and even into Mexico. We have two bull sales annually. After these sales, Kerri and I spend quite a bit of time on the road delivering these bulls. We feel very blessed to have the opportunity to see so many ranching operations and meet the wonderful families behind them. The consistent theme we see is that ranching families all have strong work ethic and values. They also love the land they live on and the cattle that they raise. Since becoming elected to the CCA officer team, I have had my boots on the ground. In January, I attended the Shasta County Cattlemen and Tehama County Cattlemen spring meetings. I had a wonderful time at these meetings and enjoyed hearing and seeing firsthand what the local association’s plans and goals are within their own counties. While judging the Hereford Pen show at the National Western Stock Show
in Denver, I had the opportunity to visit with other seedstock producers from several different breeds. During the week of the Red Bluff Bull Sale, I attended a consignor’s dinner, spent time in the CCA Trade Show Booth and attended a round table with livestock marketers organized by our CCA President Rick Roberti. These events were all great ways for me to speak with members and future members. I was able hear their thoughts and ideas about how to increase and support CCA membership and county level membership as well. My goal for the year to come is to attend as many local and state events as I can.
One of the many things I have learned during the decades that I was an elected public official is there are always several ways to get the desired outcome to a problem or goal. Sometimes it takes extra creativity and ambition but where there is a will, there is always a way. I feel CCA does a great job of lobbying and protecting us all from over-reaching state regulations, which is incredibly valuable. I hope to assist this organization in increasing a stronger focus on education and opportunities for newer and growing producers. I believe having an involved and informed membership base helps staff to understand the needs and direction that the members want CCA to take on their behalf.
The recent change in political power in our great country, the late winter rains and recordsetting cattle prices, all provide for a very positive outlook for the year to come. It seems to me like a good time to improve your cowherd by culling under producers, upgrading genetics, recruiting new CCA members, replacing tired equipment and maybe even taking a little vacation! Life is short and the cattle business can be tough, but balance is the key to happiness and success. Please free to follow me and Lambert Ranch Herefords on Facebook and Instagram. I look forward to connecting with you all.
YOUR DUES DOLLARS AT WORK
ISSUES THAT MATTER TO YOU CCA SPONSORS TWO BILLS THIS SESSION
by CCA Vice President of Government Affairs Kirk Wilbur
In February, CCA secured introduction of two bills to benefit California’s cattle producers. On Feb. 4, Assemblymember Diane Papan (D-San Mateo) introduced CCA-sponsored Assembly Bill 411, which would legalize on-ranch composting of routine livestock mortalities. One week later, CCA also secured introduction of AB 525 (Lackey), which seeks to extend the current exemption for agricultural vehicles from the California Highway Patrol’s (CHP) Basic Inspection of Terminals (BIT) program.
CCA thanks both Assemblywoman Papan and Assemblyman Lackey for their commitment to California’s livestock producers.
The 4-1-1 on AB 411
“Routine” livestock mortalities are an unfortunate (but unavoidable) fact of ranching as a small number of cattle each season may fall prey to predators, succumb to disease or suffer an accident, among other causes. Unfortunately, California ranchers confronted with routine livestock mortality have limited options for disposing of animal carcasses.
Producers who utilize licensed mobile slaughter operations likewise confront the issue of how best to dispose of the offal that results from slaughter.
The simplest, most desirable disposal method for most ranchers is to have the carcass or offal transported to a rendering facility for processing and disposal. But rendering facilities in California have faced scrutiny from residents and regulators over air quality concerns and have been confronted with a diminishing consumer base, forcing facilities to shutter or consolidate. As a result, rendering services are entirely
unavailable to some ranchers in particularly remote areas of the state, and shipping carcasses to renderers is economically infeasible for others.
Burial is another common disposal option, but California law requires on-farm mortalities to be buried within three miles of where the animal died. Terrain and proximity to water sources can make it challenging to find a suitable and environmentally-sound burial site, and the need to bury animals six to seven feet deep can present significant logistical challenges.
Faced with these disposal challenges, many ranches opt to simply dispose of livestock carcasses in open-air bone piles. But bone piles can facilitate the spread of infectious disease among wildlife and livestock and can produce unpleasant odors and other nuisances. Worse, bone piles are attractants for predators, which could result in additional predation of livestock on the ranch. And as California regulators make it increasingly challenging for producers to manage wolves, mountain lions, bears and even coyotes, it is increasingly necessary to reduce predator attractants.
Fortunately, an excellent alternative exists: on-farm composting. Dozens of other states –including ‘green states’ like Washington – allow ranchers to compost routine livestock mortalities
...CONTINUED ON PAGE 11
Including a tremendous selection of calving-ease bulls. DNA, FERTILITY AND PERFORMANCE-TESTED VIEW THE BULLS BEFORE THE SALE AT
the Ranch
1155 Foothill Road, Gardinerville,
Lunch 11:30 AM - Sale 1:00 PM
on their ranches without a permit, so long as producers comply with best management practices developed by research institutions or state agencies. In fact, Virgina identifies carcass composting as a favored “preference for environmentally sound management of routine animal mortality” – second only to rendering, and much preferred to burial.
Unfortunately, regulations issued by the California Department of Resources Recycling and Recovery (CalRecycle) prohibit “The composting of unprocessed mammalian tissue, including but not limited to, flesh, organs, hide, blood, bone and marrow,” foreclosing this method of carcass disposal for California cattlemen. While the state occasionally allows composting during declared emergencies in which extreme heat events or other natural disasters result in “higher than normal mortality rates,” this alternative is offlimits for routine livestock mortalities.
Funded in part by CCA’s Livestock Memorial Research Fund, researchers at CSU Chico and UC Cooperative Extension in recent years undertook a pilot program to demonstrate the environmental safety and feasibility of composting routine animal mortalities on California ranches, with oversight from CalRecycle, the California Department of Food and Agriculture (CDFA) and state and regional water quality control boards. In executing the pilot program, the researchers developed best management practices which largely mirror those encouraged by other states and the US Department of Agriculture.
One significant finding of the pilot program was that composting significantly reduces predator presence on ranches. A wide array of predators visited the study’s bone piles an average of 390 times in one year, compared to only eight predators – seven small scavengers and one coyote – which investigated a compost pile during one year of the pilot program.
Composting of routine animal mortalities has long been allowed in jurisdictions throughout the country, and recent research has demonstrated that the practice is safe and effective on California rangelands – with significant benefits for ranchers and wildlife. Given these realities, CCA has partnered with Assemblywoman Papan to legalize on-ranch composting of routine livestock mortalities in the state.
To that end, AB 411 would require CDFA to coordinate with CalRecycle and the water boards to develop guidelines for livestock producers to follow in composting routine animal mortalities on the ranch. So long as producers adhere to these guidelines, they would be allowed to compost up to 100 cubic yards of livestock carcasses and offal – roughly equivalent to ten
cows – at any given time on their own property (without the need to obtain a permit).
A bit About the Ag Vehicle Exemption to BIT
CHP’s BIT Program requires certain motor carriers to periodically submit their vehicles, maintenance records and driving records to CHP inspection, with attendant fees paid to the Department of Motor Vehicles.
But while these safety inspections may be sensible for California’s large semi-truck fleets, there are several compelling reasons to exempt agricultural vehicles from BIT. First, agricultural vehicles subject to BIT are identical to vehicles exempt from BIT: the same trucks and trailers commonly used by farmers and ranchers are exempt from BIT when used solely for personal and recreational purposes. An individual hauling a truck-and-camper combination longer than 40 feet in combined length is exempt from BIT, as is one hauling a horse trailer for recreational purposes. The mere fact that ranchers utilize their personal trucks and trailers for commercial purposes ought not subject them to greater regulatory burdens and expenses than other drivers.
Additionally, BIT inspections are timeconsuming for family farms and ranches, with even minor violations potentially restricting a farmer or rancher from operating a vehicle critical to their business.
Given these justifications, CCA in 2016 sponsored AB 1960, authored by Assemblyman Tom Lackey (R-Palmdale), which exempted agricultural vehicles from the BIT Program through January 1, 2023. In 2022, CCCA again partnered with Asm. Lackey on AB 2415, which extended the agricultural vehicle exemption through January 1 of 2026. With the exemption set to expire at the end of this legislative year, CCA has again partnered with Assemblyman Lackey to introduce AB 525, which as introduced would indefinitely extend the agricultural vehicle exemption to CHP’s Basic Inspection of Terminals Program.
What’s Next?
AB 411 and AB 525 are eligible to be heard in Assembly policy committees as of mid-March; as of press time, neither bill had yet been referred to Committee. CCA members will have a timely opportunity to lobby in support of both bills at this year’s Steak and Eggs Breakfast and CCA Lobby Day, which take place on March 12 – ensuring that legislators are familiar with the benefits of both bills shortly before hearing them in committee.
Stay tuned to California Cattleman and CCA’s other publications for frequent updates on these bills and CCA’s other legislative priorities.
44 th CCA STEAK & EGGS BREAKFAST
March 12, 2025 | Sutter Club, Downtown Sacramento
CCA is excited to invite CCA members to the 44th Steak and Eggs Breakfast + Lobby Day. Plan to be in Sacramento Wednesday March 12. Breakfast starts at 8am!
WHAT TO EXPECT:
This breakfast is typically attended by dozens of elected officials, numerous legislative staff, and many CCA members and serves as an important platform to discuss issues important to California ranchers. Over breakfast, enjoy sharing about your ranch while meeting representatives. Following the breakfast, you will head across the street to the state Capitol to continue conversations about ranching in California. CCA will arrange private meetings with your legislative representative to enable you to voice your concerns directly to the member or one of their representatives. Your participation is critically important, as this forum provides a priceless opportunity to share your opinions and concerns about the current and future state of ranching in California.
HOW TO ATTEND:
For more information about the breakfast call the CCA office at (916) 444-0845.
BUNKHOUSE
MORE THAN LUCK THE BLESSING OF DOING WHAT I DO AND DOING IT WITH ALL OF YOU
by California Cattlemen’s Association Director of Communications Katie Roberti
There’s currently a trend on social media where you post the conversation you would have if you could go back and have a coffee date with your younger self. If I could talk with Katie Roberti from 2015, I would tell her many things. “Wildfires aren’t going away. Donald Trump isn’t joking with this presidential talk. The wolves aren’t just Shasta’s problem—they are here. Unfortunately, skinny jeans in the last decade have never fully gone out of style.”
When it comes to working for CCA though, I would not miss the opportunity to share with her, “When you start considering if you want to work for CCA, know that the members, people and leaders you will work with will have more of an impact on your life and fill more of a space in your heart than you can imagine.”
Yesterday, I heard the news that past CCA president (2003-2004) and Bay Area cattle rancher Darrel Sweet passed away. It was an honor to meet this kind man. At every CCA event, he cared to know how I was doing or would ask what I was working on for CCA. I will miss him being at CCA events and am glad we took a few extra photos of him at convention in December.
Another leader within California’s ranching industry, one that has been there for me since before I started my job, is Modoc County’s Mike Byrne. I am so glad Mike was recently honored with a large gathering in Tulelake Lake to recognize him for all his contributions to the ranching industry in his community, California and across the country. As the Public Lands Council (PLC) put it, “His unwavering dedication to the public lands ranching industry and his local community serves as a beacon for future generations of ranchers and public lands stewards.”
In 2017, I was fortunate to attend PLC’s Annual Meeting and the National Cattlemen’s Beef Association’s Boots on the Hill event in Washington, D.C., as a recipient of PLC’s Nick Theos Student Scholarship. Mike, along with past CCA president and Modoc County cattleman Billy Flournoy, were also at the event and took me under their wings (and I don’t think it was just because I knew how to order Ubers to get around the city). I often still think back to witnessing Mike’s great determination that week to share with staffers and regulators about the top issues facing ranchers in California. I learned a lot on that
trip, and I am still blessed to call Mike and Billy my friends.
My grandma always had the same response when I or someone else in our family would say, “I am so lucky.” Her reply (and reminder) was, “You’re not lucky. You’re blessed.”
In January, I hit another work anniversary at CCA. I am blessed to continue working with and working for the people in the ranching community. Gamblers, challengertakers and overcomers—I love that ranchers embody all those words. However, the intentional dedication of ranchers like Darrel, Mike, Billy and many other cattlemen and cattlewomen makes us more than just lucky to be part of this community. They intentionally make us blessed.
P.S. The scholarship through PLC I mention in the column is taking applications now! It honors Nick Theos, one of the founders of PLC, by providing a way to encourage college students to learn about and engage in the policy issues facing public lands ranching. If you want the details, please reach out to me. Applications are due March 7. It is an incredible experience.
While the CCA family grieves the loss of past president Darrel Sweet, we remain grateful for his and Karen’s impact on our association and in our lives.
LONE STAR STATE HOSPITALITY
by CCA Associate Director of Communications
RECAPPING CATTLECON 2025
San Antonio, TX known for the River Walk, the Alamo, and Tex-Mex cuisine, served as host to the National Cattlemen’s Beef Association (NCBA) 2025 CattleCon, held Feb. 4-6 at the Henry B. Gonzalez Convention Center. Cattlemen and women from all over the United States were in attendance, where they could visit with old acquaintances and make new friends all while learning about the beef cattle industry.
Throughout the week attendees had the chance to connect with NCBA staff, hear from innovative general session speakers, attend policy committee meetings, and walk around the massive industry tradeshow. “I encourage everyone to get engaged,” Colin Woodall, NCBA Chief Executive Officer, told AgNewsWire. The meetings that take place at CattleCon allow cattle producers the opportunity to make their voices heard, help set policy, and assist NCBA in identifying what issues most impact their membership. California was well represented at CattleCon, with CCA members in attendance from all across the state, ready to learn, lead, and of course have a little bit of fun.
Region VI Meeting
As CCA members touched down in Texas, their first order of business was attending the NCBA Region VI meeting. Region VI includes Arizona, California, Hawaii, Nevada, New Mexico and Utah. The Region is led by J.J. Goicoechea of Nevada in the Policy Division and Mike Smith of California in the Federation Division. Both Goicoechea and Smith provided an overview of what is going on at the national level as well as what has directly been
impacting the states in Region VI.
These regional meetings also serve as a chance for representatives from each state beef council and association to share any issues or triumphs their state may be facing in the industry. In the meeting, CCA President Rick Roberti, Loyalton gave the update on California touching on some current challenges such as wildfire. Additionally, in the meeting, Smith recognized and thanked Bill Brandenberg, Calexico for his 40 years of service serving on the California Beef Council’s Board of Directors.
D.C. Issues Update
Kicking off Tuesday morning, NCBA had a packed meeting room for the D.C. issues update. Even with the dust still settling in Washington and confirmation hearings taking place during this update, NCBA shared that they have been staying up to date on everything going on at the capital, working to get out and make those key connections with legislators in preparation for the year ahead. The update led by Ethan Lane, NCBA Senior Vice President of Government Affairs, provided an overview of the Trump Administration’s transition and the relationships NCBA is already working to form at the nation’s capital. Staff members from the Washington, D.C. office partook in a panel discussion moderated by Lane, with each giving updates on the various issues that they focus on impacting the industry. Some important topics discussed in this session included the Farm Bill, the Death Tax, New World Screwworm and the Corporate Transparency Act, to name a few.
Maureen LaGrande
While producers face challenges on a daily basis, the NCBA team is prepared for the year ahead and is ready to hit the ground running in Washington. At CattleCon NCBA released the 2025 Policy Priorities at CattleCon including,
• Work to retain core wins in the 2024 House Agriculture Committee-passed Farm Bill.
• Preserve family farms and ranches for future generations by advocating for essential tax relief for cattle producers.
• Fight for meaningful long-term relief from the burdensome reporting requirements of the Corporate Transparency Act.
• Enhance wildfire prevention utilizing targeted grazing, controlled burns and forest management practices to protect grazing lands.
• Keep working lands working by protecting family farms from undue regulatory burdens under the Endangered Species Act, National Environmental Policy Act, and many other key regulations.
To see the complete list of NCBA’s 2025 priorities, visit page 35.
California Producers Continuing to Lead
Following the D.C. issues update, NCBA policy meetings were split between Tuesday and Wednesday. This year’s policy meetings had quite a few pertinent topics to be addressed and discussed including the overview of how the inspection for New World Screwworms will go when the border to Mexico for cattle transport reopens and the most recent announcement of the implementation of tariffs in the NCBA International Trade Committee. Each policy meeting consisted of communication from the NCBA staff members who oversee the various committees, as well as presentations from industry professionals.
Acton currently serves as chair for the U.S. Roundtable for Sustainable Beef (USRSB) and will be concluding his service in April at the USRSB General Assembly Meeting. Past CCA and NCBA President Kevin Kester, Parkfield, continues to be active in NCBA.
General Sessions
What’s CattleCon without a bit of true Western flare to get things started? The crowd of the first general session was welcomed by emcee Buzz Brainard, host of Music Row Happy Hour as he rode in on a Longhorn to the main stage. NCBA President Mark Eisele joined him on stage, welcoming everyone to CattleCon and encouraging those in attendance to take explore all the opportunities CattleCon had to offer.
Lieutenant Col. Dan “Noonan” Rooney served as CattleCon’s opening general session speaker.
...CONTINUED ON PAGE 18
At Tuesday’s NCBA Livestock Marketing Council Meeting, Holly Foster, Oroville was selected to serve as chair, having previously served as vice chair and interim chair of the council. Past CCA President Tony Toso, Hornitos, took the lead as the new chair of NCBA’s International Trade Committee. While at CattleCon, Toso and NCBA’s Associate Director of Government Affairs Kelsea Kemp both sat down with CCA Director of Communications Katie Roberti to share a bit more about the committee and what producers may be seeing with International Trade and the new Administration. To tune in to the lateset episode of Sorting Pen the California Cattleman Podcast, visit calcattlemen.org/ podcast/.
Aside from committee participation, CCA members are also involved in other facets of NCBA. CCA First Vice President Mike Williams,
Tony Toso leading the NCBA International Trade Committee as Chair.
California’s Holly Foster was selected to chair NCBA’s Livestock Marketing Council.
Rooney, a decorated F-16 Fighter Pilot and founder of the Folds for Honor, shared his journey of creating a scholarship program for the children and spouses of veterans who have been killed or injured in the line of duty.
On Wednesday, Shannon Ferrell, a professor in the Oklahoma State University Department of Agricultural Economics presented in the second general session to attendees about “building a Resilient Future for Ag.” Randy Blach, CEO of CattleFax provided a cattle market outlook during the third and final general session Thursday morning.
NCBA Down to Business
The final act of business at CattleCon was during the Thursday afternoon NCBA Board of Directors Meeting. This meeting allows NCBA and members from each state to learn of any changes NCBA has made, discuss any additional business, recognize individuals for their industry achievements and the election of the 2025 leadership team. In addition to open attendance of this meeting, each state has a few voting delegates to vote on any matters that may arise. This meeting was the last led by NCBA President Mark Eisele, Wyoming has he handed over the reins to incoming president, Buck Wehrbein, Nebraska.
Recognizing California Cattle Producers
Throughout the week of general sessions and policy meetings, producers from all over the country were awarded for their contributions and efforts in the industry, including a few residents from the Golden State! Cheryl Foster, Montague was recognized as the Outstanding American National Cattle Woman of the Year for her involvement with ANCW. “I had never been so surprised in my life and having my son and granddaughter there was pretty special,” said Foster. “There are so many wonderful women in this organization.”
Each year at CattleCon, NCBA announces their Beef Quality Assurance (BQA) Award winners. Grimmius Cattle Company, Hanford, was the recipient of the 2025 National Beef Quality Assurance Feedyard Award. NCBA shared that annually, this award recognizes “outstanding beef and dairy producers, marketers and educators who demonstrate animal care and handling principles as part of day-to-day activities.” Randall Grimmius, Tulare the owner of Grimmius Cattle Company and Grimmius’s Chief Operating Officer Austin Flores were in attendance to accept the award.
Something Fun for Everyone
In between the meetings, attendees could head downstairs to walk around the 9-acre Trade Show with 390 exhibitors ranging from feed, equipment, industry organizations and so much more. “We have everything a producer could need,” Kristin Torres, NCBA Executive Director of Meetings and Events told AgNewsWire. Those walking around on the Trade Show floor had access to an abundance of educational opportunities over the three days. From “Cattle Chats” live demonstrations, and the learning lounge there was something for all producers to participate in. 2023 NCBA Trailblazer and Advocate of the Year, Allison Fender, Santa Ysabel participated in two of the “Cattle Chats” alongside fellow NCBA Trailblazers and industry advocates. Outside of the convention center attendees could enter to run in the BEEFit 5k and attend the Trade Show Luau and the Big TX Fest. As the week of meetings came to an end, attendees finished off their trip with a night at the San Antonio Stock Show and Rodeo.
NCBA Continues to Advocate for Producers
The NCBA staff in both the Denver and Washington, D.C. offices are ready to support its membership based on their needs and what impacts their operation most. The discussions held at CattleCon will help NCBA navigate its way through the year ahead as they continue to fight for cattle producers. California roots run strong in the NCBA office with six employees originally from California. To learn more about these individuals, and the role they play at NCBA visit page 22.
CattleCon 2026 will be held Feb. 3 – 5 in Nashville, Tenn. Registration, hotel room block, and additional information will be released later this year at convention.ncba.org.
Western entertainment icon Dale Brisby with California’s Sherri and Bob Brennan in the NCBA Trade Show.
Feeder Meeting
May 21-22 | Hilton San Diego Bayfront
REGISTER TODAY AT CALCATTLEMEN.ORG
Feeder Council Producer Member $325
Includes access to all meetings, breakfast and lunch on Thursday and one ticket to Thursday night’s dinner event.
Industry Partner $425
Includes access to all meetings, breakfast and lunch on Thursday and one ticket to Thursday night’s dinner event.
Additional Thursday Dinner Tickets $160
*Limited tickets* It is recommended to purchase additional tickets prior to the event.
No refunds for registration will be available after 3/28. Registration prices will increase after 3/10.
Make your hotel reservations through the CCA group rate at calcattlemen.org or by calling 1-800-Hiltons and mention group code CATTLE
2025 TITLE SPONSORS
SCHEDULE AT A GLANCE
MAY 21, 2025
WEDNESDAY AFTERNOON: Join us at the CCA Feeder Council Board Meeting before the Welcome Party.
MAY 22, 2025
THURSDAY: Come to hear from a lineup of great speakers and industry updates throughout the course of the day.
THURSDAY EVENING: Enjoy the cocktail reception before we head over to a dinner cruise of the San Diego Harbor.
Dinner Sponsor
More scenes from San Antonio
CCA President Rick Robert and CCW President Debbie Costa at CattleCon 2025.
CCA Member, NCBA Trailblazer, and 2023 Advocate of the Year Allison Fender (left) was up bright and early to run in the BEEFit 5k!s.
PRCA Bull Rider Chase Dougherty, opening general session speaker Lieutenant Colonel Dan “Noonan” Rooney, and past NCBA and CCA President Kevin Kester.
CattleWomen
Chats” and view live demonstrations.
Kathy and Bill Brandenberg making their way around the massive trade show.
The Region VI meeting was well attended by California Producers. L to R: Kirk Wilbur, Cindy Tews, Sam Avila, Jesse Larios, Katie Roberti, Mike Smith, Art Richards, Tony Toso, Holly Foster, Carolyn Roberti, Rick Roberti, Tim Koopmann, Maureen LaGrande, Mike Williams, Sheri Roen and Paul Roen.
compiled by CCA Associate Director of Communications
Maureen LaGrande
CALIFORNIA NATIVES WORKING FOR YOU AT NCBA
The National Cattlemen’s Beef Association (NCBA) is an organization that advocates for cattle producers across the United States. With two offices based in Denver, Colo., and Washington, D.C., NCBA is ready to face any challenge impacting producers head-on. Currently, at NCBA, there are six employees with home ties to the Golden State. Continue reading below to learn more about these staffer’s backgrounds and the role they play at NCBA. Want to learn more about NCBA and all the work they do? Visit www.ncba.org.
SARAH GREGORY
Director of Organizational Communications, based in Denver, Colo.
Where are you from?
Santa Ysabel
What is your background?
I come from a fifthgeneration cattle ranch family. We run a commercial cow-calf operation in San Diego County and my family has been there since 1800. I attended Oklahoma State University, where I received a degree in agricultural communications and agribusiness. When I graduated, I moved to Denver and found my job at NCBA.
What led you to pursue a career within the beef industry?
I have always loved the beef industry but didn’t realize how much I loved it until I got out of college and started working. My job was a natural fit for my background and college education.
As Director of Organizational Communications, what is your role?
I help manage media properties for NCBA. I am the main editor of our National Cattleman newspaper, editor of the National Cattlemen Directions magazine, and manage the Cattleman’s Call podcast.
What is one thing you would like California producers to know about NCBA?
I think many California cattle producers face a lot of uphill battles. NCBA recognizes these challenges and is constantly working to make those battles less burdensome for not only California producers but all producers across the country.
KELSEA KEMP
Associate Director of Government Affairs on the Business Team, based in Washington, D.C.
Where are you from?
Chico
What is your background?
My dad grew up as a cattle rancher in the mountains in the Red Bluff area. Over time others involved in the operation moved away and the business was sold. My parents are both teachers, and growing up I thought people who raised cattle were cool. I participated in 4-H and FFA and enjoyed my time competing in competitions and raising lambs. This led me to pursue a degree in agricultural communications at California Polytechnic State University, San Luis Obispo.
What led you to pursue a career within the beef industry?
I liked agriculture in general. There is just something about rural communities and the farm profession that is so unique compared to other industries. Through my college experiences, I realized I loved working in the industry and knew that my future career needed to be agriculturally centered which is what led me out to Washington, D.C.
As Associate Director of Government Affairs on the Business Team what is your role?
I work on all issues that deal with dollars and cents in the cattle business and tax issues, and Congress is hopefully going to pass a big tax bill this year. We are looking to secure more relief for producers. I also work on trade issues; a lot is happening in
the trade space right now with tariffs and other discussions. It is exciting to be in an Administration that has an active trade policy and opens up opportunities for new trade operations. I also work on appropriations and beef processing issues.
What is one thing you would like California producers to know about NCBA?
I think that California has a lot of different facets of agriculture and is very diverse. We have 10 lobbyists on our team, and each is a subject matter expert. At any given time, no matter what a producer is going through whether it be a federal regulation or bill, someone in the DC office is down in the weeds working to protect them.
LYNN COMPTON
Senior Director of Membership Services, based in Denver, Colo.
Where are you from?
I am from Indiana and moved to California in the 1990s. I started out in the Rocklin area and then moved to the Central Coast.
What is your background?
I received a degree in animal science from Purdue. I went on to work for Monsanto, which is now Bayer, working in Illinois, Iowa, Michigan, and then California, in their crop division. Once I moved to the Central Coast, I began working for Boehringer Ingelheim in the companion animal division, then went to law school, leading me to run for a supervisor position in San Luis Obispo County, where I was elected and served eight years.
It was neat when I came to work for NCBA because Steve Arnold, Santa Margarita was just starting his term as CCA President, and his wife Debbie and I served on the Board of Supervisors together. Having been a supervisor, I had worked with cattlemen on the Central Coast, and they were supportive of me in office and were always good to work with.
What led you to pursue a career within the beef industry?
When I interviewed for the job at NCBA it felt like a good fit. Everything I had advocated for when I served on the Board of Supervisors in San Luis Obispo County was similar to what NCBA was doing.
As Senior Director of Membership Services, what is your role?
I’m in charge of all membership. We work with state affiliates and different counties to get membership. Many producers are not aware of what NCBA is. Our policies are driven by our members on what is important to them. The success of our organization depends on our state affiliates and county members. Our job is to help advocate on behalf of cattle ranchers.
What is one thing you would like California producers to know about NCBA?
I would like California producers to realize the importance of joining NCBA. We are fighting their battles for them and serving as a voice. Beyond local membership, join NCBA so we can make a difference.
KYRA MUHR Associate Director of Organizational Communications, based in
Denver, Colo
Where are you from?
I was born in New York and then moved to Thousand Oaks, where I grew up.
What is your background?
I attended college at UC Santa Cruz where I received a degree in biology and moved to Colorado in 2019, looking for a role in research. I worked at a CBD company conducting research on hemp plants but was laid off during COVID. With this free time, I taught myself marketing, design, and all of Adobe’s creative programs. This landed me a role in a marketing position at a lumber company in Denver where I ran social media, content creation, and marketing.
What led you to pursue a career within the beef industry?
When I decided to leave my previous job, I learned of the open position at NCBA. I had never heard of NCBA before applying and I couldn’t even tell you the terminology used in the beef industry.
What is your role?
I work in marketing, communications, and bigpicture marketing. Additionally, I run the social media for the Beef USA and CattleCon accounts and help with any website and graphic design needs.
What is one thing you would like California producers to know about NCBA?
NCBA and its staff are very genuine; we mean what we say when we support producers. Colin Woodall, our CEO, is amazing and is always transparent, keeping us all involved with meetings once a month to go over all that NCBA is doing. NCBA is always here for the producers.
SUMMER JOHNSON
Director of Corporate Relations and Sales, based in Denver, Colo.
Where are you from?
I was born in Castro Valley and grew up in Livermore.
What is your background?
I didn’t really grow up in agriculture at all but grew up
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visiting my aunt who had some horses in Mountain Ranch. My family lived the typical California lifestyle; we skied on weekends and had dirt bikes, taking advantage of all the outdoor activities that the state has to offertaking advantage of all the outdoor activities that the state has to offer.
Once I graduated, I attended college at Arizona State and studied nutrition and food business. With this degree, I thought I was going to own a restaurant. After I completed college, I happened to see that the Arizona Cattle Growers Association (ACGA) had an open position, sparking my curiosity to learn more about the beef industry. In my interview, we spoke for two hours about beef, and I received a call back with a job offer. I started as an admin and turned into the event coordinator. This job kickstarted my career within the agriculture industry.
I learned of NCBA when ACGA’s State Exec suggested I volunteer at NCBA’s CattleCon in San Antonio in 2020 to see how large events are run. Through this experience, I was able to meet NCBA staff and learn all about running their event. Down the road, after some changes in the state association, I reached out to NCBA to see if they had any open positions and they just so happened to have one in their corporate partners and events side. Once I got the offer I moved from Arizona to Colorado and have been here for four years. Being in San Antonio for CattleCon 2025 was a real fullcircle moment for me!
What led you to pursue a career within the beef industry?
Mainly it was the initial conversation I had with ACGA that inspired me to learn of different aspects of the beef cattle industry. I went to school for food, and this job allowed me to learn where beef comes from. It has been an amazing experience, the communications director for ACGA had a ranch and I would go with her sometimes, where I got to preg-check and learn to herd cattle.
As Director of Corporate Relations and Sales, what is your role?
I work closely with corporate partners or any company that wants to be involved in the industry. Our partners are diverse, ranging from equipment to drones, soil, feed companies and so much more. I help them get sponsorships at our events, such as CattleCon, and assist them in finding ways to connect with producers. I also sell media to partners that are featured in our publications and podcasts.
What is one thing you would like California producers to know about NCBA?
I can answer this question on a personal level since I have worked on both the state association and national side. There are so many benefits you can take advantage of as an NCBA member and have
the opportunity to get involved with various facets of the industry. For example, an operation that partakes in conservation efforts can apply for the Environmental Stewardship Award Program (ESAP) to highlight all of their unique efforts on their ranch. Connecting with your NCBA membership affiliate contact is also very important. I encourage producers to stay involved and learn of the resources available to them.
MEGAN FARLEY
Director of Issues & Reputation Management, based in Denver, Colo.
Where are you from?
Watsonville
What is your background?
I grew up surrounded by agriculture, my dad was involved in the berry business, and I was heavily involved in 4-H. I attended California Polytechnic State University, San Luis Obispo to study agriculture. While there, I got involved in lots of clubs to see all that I could do and fell in love with beef cattle and the Young Cattlemen’s Committee club.
What led you to pursue a career within the beef industry?
Being from a state that has a big urban population and coming from an agricultural background, I saw how communities enjoyed the fruits of the labor of agriculture. Being uniquely positioned to understand both perspectives formed my passion for helping bridge the gap between producers and consumers.
At Cal Poly I was exposed to all avenues in agriculture and the college’s strong alumni connections. As a YCC member, I had the opportunity to attend the CCA convention and NCBA’s CattleCon solidifying my love for the cattle industry.
As Director of Issues and Reputation Management, what is your role?
My role is entirely on the checkoff contractor side of NCBA. What our team does is monitor news media around the top key issues that consumers have questions about surrounding beef. We use the data proactively to address information and questions consumers have.
What is one thing you would like California producers to know about NCBA?
The one thing I want producers to know about NCBA is with the many resources on both the membership and checkoff side, NCBA is so uniquely positioned to be an advocate for our industry and effective with resources. Being involved in the day-to-day operations, I am impressed with how much NCBA does in the shadows and publicly to advocate and be in the cattle producers’ corner.
NEBRASKA CATTLEMAN IS 2025 NCBA PRESIDENT
As Nebraska cattleman Buck Wehrbein moved into his new role as president of the National Cattlemen’s Beef Association (NCBA), he noted there are both challenges and opportunities ahead, while providing opportunities for the next generation of cattle producers.
“They’re ahead of where we were in my time. They understand the issues, and they’re ready to make a difference,” he said during CattleCon 2025, held in San Antonio.
High beef prices have led to positive attitudes for the cattle industry; however, Wehrbein highlighted some of the issues facing cattlemen.
He said securing tax relief provisions and pushing back on regulatory overreach is crucial for the year ahead.
At CattleCon, Wehrbein expressed confidence that the organization will continue to address key issues facing farmers and ranchers like advocating for profit opportunities while strengthening the freedom to operate.
“A few years ago, there was talk of doing away with the deduction of expenses, and that would have been devastating. We also have to keep pushing on the death tax. With what land values have done, if families are forced to sell or split up land to pay taxes, it would put a lot of people out of business,” he added.
NEW PRESIDENT BRINGS EXPERIENCE
As he begins his new role as NCBA president, Wehrbein brings in decades of dedication to the industry and leadership experience from his 45year career in the cattle feeding sector.
According to NCBA’s website, he grew up on a farm in eastern Nebraska that raised cattle, hogs and chickens. He managed custom feedlots in Nebraska and Texas since 1984 and fed his own cattle since 1980. “He worked outside Amarillo on a custom feedlot for many years before moving back to Nebraska,” NCBA stated. “Wehrbein has been active in the beef industry and served as both chairman and treasurer for the Nebraska Beef Council. He also served on the Beef Promotion Operating Committee. He participated in the Young Cattlemen’s Conference in 1993.”
REST OF THE NCBA TEAM
The rest of the 2025 NCBA officer team includes President-Elect Gene Copenhaver, of Virginia; Vice President Kim Brackett, of Idaho; Skye Krebs, of Oregon, was elected chair of the NCBA Policy Division; Nancy Jackson, of Mississippi, was elected chair of the NCBA Federation Division; and Brad Hastings, of Texas, will continue to serve as NCBA treasurer.
SELECTING A GENETIC SUPPLIER
DON’T FORGET TO DO YOUR HOMEWORK. HERE ARE SOME TIPS FOR WHAT QUESTIONS TO ASK.
by Kim Holt for the American Angus Association, reprinted from the Beef Bulletin
Bull sale season is in full swing. With it, there are plenty of options and considerations for buyers when choosing new genetics, a seedstock partner and a program. A little homework may be in order before you give that nod on sale day.
Technology makes this “job” much easier. It’s brought forth the sharing of information in such a way that, at the click of a mouse or a scroll on a smartphone, commercial producers can learn more about a potential genetic supplier’s breeding program — and the people behind it — through its website and online sale book. In fact, many of these sale books are posted online.
The printed and/or online sale books’ welcome and information pages often answer initial questions from health and fertility to delivery and volume discounts. They cover breeding-season guarantees and bull warranties and most often describe how bulls have been developed. Some programs offer no or low-cost wintering of bulls, while others offer a feeder-calf buyback program or options to help with feeder-calf marketing.
A little detective work may be in order to narrow down a supplier of choice, however. Here are a few considerations breed professionals and seedstock breeders recommend commercial cattlemen explore and/or ask questions about before bidding.
TRUST
“I think, Number 1, you need to trust the guy you’re doing business with. That relationship is the most important,” says Chuck Grove of Forest, Va. “Beyond that, they need to ask, ‘What do you expect this bull to do?’”
As a commercial producer, are you looking for a calving-ease bull? Are you selling feeder calves, emphasizing weaning weights, or are you retaining daughters?
Says Grove, “I think a commercial cattleman needs to ask a lot of questions, and the field representative has to ask a lot of questions, so you can develop that relationship and work together. Because we’re in this together.”
Grove worked for nearly 40 years as a regional manager for the American Angus Association. He has worked exclusively the last nine years in his own Angus business. In his region, he says, one bull does all the work in cow herds — breeds both heifers and cows and sires the feeder calves and replacements — so cattle producers need a “well-rounded or balanced bull.”
“Calving ease is still important,” he says, “although I will tell you, they’re also thinking they need just a little more birth. I think it’s critical that I can get calving ease, growth and carcass merit all in the same bull.”
ALIGN GOALS
Across the Angus breed and industry, different programs have different breeding philosophies and production goals. Matt Macfarlane, owner of M3 Marketing of Loomis, encourages commercial producers to consider a seedstock supplier whose goals align with their own.
Macfarlane, who offers cattle marketing services, including sale management, points out, “For example, are you trying to add more maternal
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and longevity to your herd, or are you trying to make a really good end product?
“Ask them about their goals and what is their main objective in producing whatever they’re producing, and if it aligns with what you are trying to do. Also consider how long they’ve been in business.”
With that figured out, he says, “make sure that everything has a registration number. We have so many technological advances right now in the cattle industry that we can make leaps and bounds of genetic progress because of it. We don’t need to collect all of this data for nothing.”
ASK QUESTIONS, COMMUNICATE
Likewise, checking to make sure that bulls being offered for sale are, indeed, registered bulls and data is complete and accurate is No. 1 on the commercial producer must-ask list for seedstock supplier Gene Barrett, Grantville, Kan.
“To a lot of people, that registration paper is pretty important,” says Barrett who, with family Anna, Payden and Ella, operates Barrett Cattle, a registered Angus and custom artificial insemination (AI) business in northeast Kansas.
Rightly so. A registered Angus bull comes with the power of the Angus database and opportunities for AngusLinkSM value-added feeder-calf programs (www.angus.org/AngusLink).
The purchase of a bull is an investment in genetics, Barrett points out, so asking about the price of bulls and how they are developed, will hold up and are warrantied are must-ask questions to explore.
Longevity is a key factor, he says, and it’s important that bulls last more than one season for customers. With this as a goal, six years ago they started developing their bulls on forage sources without creep in order to grow them at a slower pace.
“We see very, very few, if any, foot issues anymore,” he says. “Longevity, that all goes back to everything. I mean semen and feet, legs — I sure think that’s my responsibility to warranty.”
Along these lines, Barrett encourages customers to ask if the bulls have passed breeding soundness exams (sometimes referred to as a BSE). The Barretts sell 18-month-old bulls and semen-test twice before they’re sold, once at 14-15 months of age and the other two months before sale day in late March. He encourages customers to ask about the cow herd and how related matings to the bulls selling breed back and perform. Inquire about disposition and ease of handling. If it’s important, ask about it.
Barrett says the questions go both ways, and he places strong emphasis on getting to know the customers, as well as their operations. Today,
Barrett Cattle’s goal is to make customer visits at least once a year, checking on the bulls and understanding what works best for their herds.
“They do appreciate it, and we enjoy visiting with them,” he says.
Another ask Barrett suggests is inquiring about a seedstock supplier’s accessibility. Can they answer questions and quickly resolve issues that may arise?
“No matter what you do, there’s going to be problems, because they’re animals,” Barrett says. But, “people do business with people they like. I was told that a long time ago.”
PARTNER UP
Like the Barrett operation, commercial customers make up the “why” for Spring Cove Ranch owners Art and Stacy Butler and family, Bliss, Idaho. For 105 years, Angus cattle have been bred, raised and developed on this arid, highdesert ranch with an 8-inch rainfall, not unlike the Western rangeland conditions of many of their commercial customers’ herds.
It’s a good reason why Butler is commonly asked by commercial bull buyers: “Where are the bulls run? What kind of environment are they in? What’s your guarantee?”
Customers are paying attention to marbling, too, Butler says. “They want bulls to fit their environment and have good end-product value.”
To this extent, they are also interested in how much customer service is offered after the sale. He’s often asked: “If I buy your good bulls, are you going to help me market calves?”
The answer is that Butler is also a Western Video Market representative. He works to help Spring Cove customers find value through video sales and, with his knowledge of the Angus breed, the tools offered through AngusLink, too.
The decision to use an Angus bull opens the door to an abundance of breeders and genetic choices that offer something for everyone. However, there are more than a few factors that go into deciding which operations to choose and bulls to purchase, while keeping in mind that the cattle business is also a “people” business. People do business with people they like and trust.
Vermilion Ranch Vermilion Ranch
Spring Performance Sale
MARCH 28, 2025
Bulls
4,500 Fancy
Commercial
500 Total Performance Bulls
Sired
Vermilion Jameson M285
Vermilion
Vermilion E ree Rivers M145
Vermilion Long Teton M041
Vermilion Riverside M192
Vermilion Z Badlands M613
A new white paper, released by Angus Genetics Inc. (AGI) on Jan. 28 with support from the Angus Foundation, discusses the future of phenotyping and expansion of data collection into the commercial sector. Written by Troy Rowan, assistant professor of beef cattle genomics at the University of Tennessee, Knoxville, the paper examines industry research and results from Imagine: AGI’s Beef Genetics Forum, which took place Sept. 25-26, 2024. The event was attended by professionals from academic, research, allied industry and ranching backgrounds.
One of the major themes of the paper is the numerous technological developments poised to affect phenotype collection. Examples include computer-vision technology and wearable sensors.
“By using these technologies to measure traits on continuous scales rather than the categorical scales we currently use for traits like hair shedding or foot angle, we can increase precision of phenotype measurements and consequently increase the quality of EPDs (expected progeny differences) over time,” Rowan says.
Advancing terminal and maternal traits, health and other challenging areas of production require data integration and more advanced tools, he says in the paper.
“We have a lot of discussion about the
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importance of commercial data, but the underlying question is how to make collection an easier process,” says André Garcia, senior geneticist with AGI. “It will take a coordinated effort to tackle these issues, on all fronts really — the technology development and application, costs, data sharing, use of the data, etc.”
Garcia says the Imagine genetics forum was the perfect catalyst to spark these discussions because of the involvement of breeders, researchers and others in the industry.
“We want something the whole supply chain can benefit from and contribute to,” Garcia says. “For this, it’s valuable to gather everyone, share and listen. Then we can move forward and work together to make progress.”
With 80% of the U.S. cow herd being Angusinfluenced, according to the 2023 Industry Insights survey conducted by CattleFax, there’s no question the breed and users of Angus genetics will influence next steps.
“Angus has a long history of leading genetic improvement programs — from some of the first EPD calculations, to the integration of genomics, to single-step evaluations,” Rowan says. “Moving forward, they are well-positioned to be leaders in the adoption of new phenotyping technologies and innovative data structures.”
BAR T BAR RANCHES FIELD DAY
celebrate 100 years ranching on the Mogollon Rim.
p.m.
p.m.
Jim Sprinkle, Ph.D. • University of Idaho
Grazing Behavior of Efficient and Inefficient Cattle on Rangeland
Dan Bell, ZZ Cattle Co. • Drew McGibbon, Santa Rita Ranch
The Future of Virtual Fence
Dave Daley, Ph.D. • Public Lands Council Board of Directors & 5th Generation California Rancher
The Challenges and Opportunities of Public Land Grazing
Kent Anderson, Ph.D. • Zoetis
The Future of DNA and Economically Relevant Traits
Moderator: Lee Leachman • CEO, Leachman Cattle
Hors d’oeuvres
Customer
Improving an d Ad va ncing the Fa mily Legacy
Utilize the most proven database in the industry for traits that go directly to your bottom line and give you a marketing advantage.
BULLS THAT TRULY MAKE A DIFFERENCE!
$RANCH
• All sale bulls’ averages rank in top 12%.
• Mothers calve every year in 45 days or they are gone.
• All sale bulls’ averages rank in top 15% for Fertility.
• All sale bulls’ averages rank in top 18% for Teat and Udder.
$PROFIT
• All sale bulls’ averages rank in top 5%.
• Balanced trait selection for Life Cycle Efficiency, moderate size, post weaning growth, carcass merit and low PAP.
$FEEDER
• All sale bulls’ averages rank in top 6%.
• Feed Efficiency Testing since 2010.
• Every bull feed efficiency tested.
CHIMES
CHERYL FOSTER RECOGNIZED NATIONALLY AS CATTLEWOMEN OF THE YEAR
from California CattleWomen, Inc.
California CattleWomen Inc., member Cheryl Foster, Montague, received the 2025 Outstanding CattleWomen of the Year award from the American National CattleWomen (ANCW) in San Antonio, Texas. ANCW held its inaugural Cowgirl Cotillion and Awards Gala on Feb. 3, during the Cattle Industry Convention. Foster was surprised to learn she was the honoree during the grand event featuring acclaimed country music artist Red Steagall.
This award recognizes a CattleWoman from somewhere across the country who promotes the cattle industry, educates consumers on the nutritional value of beef and advocates for the sustainable practices that are essential to the long-term success of ranch families. Foster’s dedication to the beef industry comes from the heart. She has served countless hours at the local, state and national level giving presentations, organizing consumer events, fostering young producers and advocating for policy that directly affects cattle ranches.
“I had never been so surprised in my life and having my son and granddaughter there was
pretty special.” Foster went on to say, “There are so many wonderful women in this organization and they chose me!”
Foster is a former president of California CattleWomen, Inc, and has has been involved in both the CCW and California Cattlemen’s Association for many years in addition to her service on the local and national lever. She lives and works on the Bogus Creek Ranch in Montague. The Siskiyou County rancher is sixth generation and ranches alongside her brother. Foster will also serve ANCW as its treasurer in 2025.
ANCW annually recognizes three outstanding members with awards for Beef Promotion, Educator of the Year, and Outstanding CattleWoman. ANCW works to support the beef industry and empower women in agriculture. For more information visit www. ancw.org. and/or cattlewomen.org.
Cheryl Foster accepts her American National CattleWomen’s CattleWoman of the Year Award.
Foster was surprised by the attendance of her granddaughter Hazel Donnelly and son Kevin Donnelly at the event.
MARCH 19 IS AG DAY AT THE STATE
California CattleWomen will serve beef to consumers, students and legislators at California Agriculture Day or more commonly called Capitol Ag Day on Wednesday, March 19, on the west steps of the California State Capitol. The event is hosted by California Department of Food and Agriculture and California Women for Agriculture.
Capitol Ag Day is an annual celebration recognizing California's agricultural community by showcasing the bounty of crops and commodities produced in our state. It is also a day for farmers and ranchers to bring together state legislators, government leaders and the public for an agricultural educational experience.
Buckhorn Grill Restaurants of Sacramento will be preparing 360 pounds of tri-tip sliders for CattleWomen to serve to legislators, staff and the public during the three-hour event. California Department of Food and Agriculture Secretary, Karen Ross, will preside over the short program celebrating California Agriculture at 11:30 a.m.
In 2025, Tuesday, March 18 is National Agriculture Day, which serves as an opportunity to recognize the abundance of food and fiber that agriculture provides, recognize the jobs and careers that agriculture provides for millions of people and tip our hats to the efforts of those involved in agriculture.
RTAP RANCHER TECHNICAL ASSISTANCE PROGRAM
COUNCIL COMMUNICATOR
QUALITY CARE PAYS YOU BACK CALIFORNIA PRODUCERS HONORED AT CATTLECON
from the California Beef Council
The Cattle Industry Convention & National Cattlemen’s Beef Association (NCBA) Trade Show (CattleCon) brought together producers from across the country to celebrate excellence in the beef industry. Among those recognized were several California producers who exemplify dedication to the state’s beef industry through their leadership, service, and commitment to best practices.
Grimmius Cattle Co., a family-owned and operated calf ranch in Hanford, received the prestigious National Beef Quality Assurance (BQA) feedyard award. The award recognizes feedyards that exemplify outstanding animal care and handling practices, ensuring the highest standards of beef quality and safety. The Grimmius family’s dedication to BQA principles has set them apart as leaders in the industry.
“We’re incredibly proud to represent California and to be recognized for our commitment to producing high-quality animals,” said Austin Grimmius of Grimmius Cattle Co. “This award recognizes the hard work of our team and reinforces the importance of BQA practices at every stage of production to ensure quality and consumer confidence.”
In addition to the Grimmius family’s recognition, Bill Brandenburg of Meloland Cattle Co. in El Centro was honored for his decades of service to the Beef Checkoff program during the NCBA Board of Directors meeting. Dan Gattis, Federation Division chair, acknowledged Brandenburg’s extensive service to the California Beef Council (CBC) and his ongoing contributions as a member of NCBA’s Finance and Audit Committee. Brandenburg’s service makes him the longestserving state beef council member in the history of the Beef Checkoff.
“Brandenburg’s unwavering commitment to the Beef Checkoff program and his advocacy for the cattle industry have left an indelible mark,” said CBC Executive Director Bill Dale. “His work has helped elevate the profile of California’s beef producers while
ensuring the success of vital programs that benefit the entire industry.”
CattleCon, the largest annual gathering of cattle producers in the country, served as a platform to showcase industry achievements. As the industry continues to evolve, the CBC is proud to represent California producers who remain dedicated to advancing best practices and ensuring a strong future for beef production.
For more information on the BQA program or the Beef Checkoff, visit www.calbeef.org.
Thank
Austin Flores and Randall Grimmius accept their BQA Award at CattleCon in San Antonio.
you to Bill Brandenberg for all your years of service!
2025 NCBA POLICY PRIORITIES
PURSUE REGULATORY ACTIONS THAT ENHANCE PRODUCER PROFITABILITY
■ Remove harmful regulations instituted during the Biden Administration that harm cattle producers.
■ Roll back climate policies that create unnecessary regulatory burdens.
■ Fight to keep beef on the plate and pursue Dietary Guidelines and federal nutrition policies that reflect the excellent nutritional value of our product.
■ Ensure that all labeling requirements for fake meat products are transparent, accurate, and fair.
■ Protect the U.S. cattle herd from the incursion of foreign animal diseases and support heightened preparedness actions.
■ Ensure access to the use of antimicrobial drugs that will allow veterinarians to prevent, control and treat diseases in cattle.
■ Push for further hours-of-service flexibility and continue delaying ELD requirements for livestock haulers.
■ Work to retain core wins in the 2024 House Agriculture Committee-passed Farm Bill.
■ Preserve family farms and ranches for future generations by advocating for essential tax relief for cattle producers.
■ Enhance wildfire prevention utilizing targeted grazing, controlled burns, and forest management practices to protect grazing lands.
■ Secure resources to support cow-calf producers as industry works to implement current disease traceability requirements.
■ Fight for meaningful long-term relief from the burdensome reporting requirements of the Corporate Transparency Act.
■ Work with USDA to implement the reformed “Product of USA” label to promote voluntary, verified, tradecompliant labeling that returns greater value to producers.
■ Expand market access for U.S. beef exports and ensure equivalent animal health and food safety standards for imported beef.
■ Keep working lands working by protecting family farms from undue regulatory burdens under the ESA, NEPA, CWA, CAA, and other regulations.
■ Streamline the federal permitting process and increase flexibility to adapt to local conditions.
■ Safeguard the U.S. cattle and beef supply chain by working with the administration to ensure a strong workforce that meets consumer demand.
WORK WITH CONGRESS TO STRENGTHEN PRODUCER PROFITABILITY
■ Protect producer access to voluntary conservation tools to support their long history of science-based resource stewardship.
■ Support effective predator control measures and compensation programs for livestock depredations and ensure depredation standards work with ranchers utilizing federal lands and not against them.
NCBA’s policy focus for 2025 is to engage with the Trump Administration and Congress to expand opportunities for producer profitability. NATIONAL CATTLEMEN’S BEEF ASSOCIATION 1275 Pennsylvania Avenue NW, Suite 801 Washington, D.C. 20004 202.347.0228 | @BeefUSA
EVALUATING FAT CATTLE
by Lilly Platts for the American Simmental Association
Market pressure for finishing cattle affects decision-making throughout from seedstock producers to commercial cow-calf producers
Yield grades, which estimate the percentage of expected cutability from a carcass, became an industry practice in the 1950s. Before that point, carcasses were only graded based on quality. Yield grading has been adjusted since that time, in an attempt to narrow down the actual percentage of meat that ends up being boxed and sold to the consumer.
In response to industry shifts, a yield grade equation was developed, based on a study evaluating 162 carcasses. Researchers studied the measurements of each carcass, which varied widely in size and fatness, to determine common factors affecting yield. It was determined that backfat, kidney, pelvic, and heart fat, carcass weight, and ribeye area were important in predicting the percentage of a carcass that would be highly trimmed rib, loin, round, and chuck. The equation left out brisket, plate, flank, and ground cuts.
In 1962, a proposal was initiated to evaluate the yield grade equation, and to challenge whether the system was benefiting the industry. In 1965, yield grading started, as did ribbing (the process of cutting through the backbone of the side of beef between the 12th and 13th rib) as a part of quality grading.
Before 1967, beef was either sold as a whole carcass, in halves, or quarters, and shifted to the current boxed beef model. Since that time, the system has shifted with industry pressure. In 2009, camera grading became an option, developed to keep up with the demand of large processors.
Lawrence explained that yield and quality grading methods vary greatly across packing plants today. One may have real people doing both yield and quality grading. Another plant may utilize both human and camera grading. “Today, we have a tremendous variability in how things actually get done,” Lawrence explained. “The variety of what happens is not consistent within an individual plant, or within a company day after day.”
For cattle sold on the grid, yield grade is important to the carcass value. A Yield Grade 1 animal is the most desirable, and any animals grading above that (2–5) are trimmed to match. Yield Grade 4 and 5 animals are discounted, often heavily, because of the excessive fat that has to be trimmed off the carcass before being cut and boxed.
Lawrence explained that backfat is 73 percent of the yield grade equation. “When I’m teaching live animal evaluation to students, I tell them that if they can predict the backfat correctly, they can get the yield grade right,” he said.
Cattle have changed dramatically since yield grading became standard, which Lawrence demonstrated using photographs. He also discussed how much feeding technology has improved over this time, including the use of implants, and steam-flaked corn. Lawrence also discussed how much carcass size has increased, predicting that the trend will continue into the future. “Cattle are much bigger every year,” he
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explained. “In my lifetime, carcasses will likely exceed 1,500 pounds.”
These larger carcass weights present challenges with the current yield grade system, assuming that the cattle researched to develop it were much smaller live, and on the rail. Camera evaluation is another issue. “The camera is programmed to take the leanest measurement. So, if there’s a hide hole or a fat tear, the camera automatically takes the leanest option and you get data back on that animal when in reality, the other side was the truest value of backfat. Cattle are always fatter than the camera’s interpretation,” Lawrence explained.
This hole in the system has an effect beyond the packing plant. “The camera is programmed to choose the leanest side, which is in favor of the animal, but if you’re trying to make genetic improvement or selection, you’re getting underfinished data,” Lawrence added.
The current system also presents challenges with beef-on-dairy. “If we apply it to a dairy-type animal, it predicts absolutely 0% of the variation in red meat yield. The primary reason is that selection pressure for dairy cattle has been pushed to put fat reserves internally — around the stomach, intestines, kidneys, throughout the pelvic cavity, and around the heart,” Lawrence shared.
Dairy cattle that appear to be thin, with visible hips for example, are often quite fat. In beef-on-
HDPE for Ranch Water Systems
dairy feeder cattle, these genetics affect how the animals carry fat, and ultimately, the yield grade they receive.
Marbling, and the consumer demand for more prime grade beef, also presents challenges to the current system. “If you want marbling in one spot in the ribeye to improve the grading outcome of that animal, the reality is that they get fatter everywhere else,” Lawrence said.
Tallow, or beef fat, is a byproduct of finished cattle, which can be utilized in a number of ways. Tallow has a variety of uses, from cooking to lubrication and biodiesel; tallow-based skincare is currently popular. Some tallow, cut early in the process, is indelible, and is frequently used for biodiesel. Edible tallow, which is cut after the USDA has inspected a carcass, goes into soap, lotion, food, etc.
While tallow is a byproduct that can be sold, Lawrence clarified that packers are not demanding fatter cattle just for the sake of selling more fat. “They’re not making cattle fatter to hit tallow outcomes. They’re making cattle fatter to hit quality outcomes,” he said.
Lawrence shared that a committee sponsored by the National Cattlemen’s Beef Association is working to tackle the issues with the current grading system, and is weighing the pros and cons of either starting from the ground up with a new system, or tweaking the current system to better serve the current beef industry environment.
Red Bluff auctioneers Col. Eric Duarte, Col. Trent Stewart, Col. Rick Machado and Col Max Olvera.
Red Bluff Bull Sale consignors: Samuel Mahler, Baker Angus; Stan Sears, Little Shasta Ranch; and Morgan Andrews, Shandar Angus.
Longtime Red Bluff consignors from HAVE Angus: Elizabeth and Jim Vietheer, Mel Hansen, Ritchie Vietheer and Darrell Hansen.
Gentry Gudel exhibits a Gudel Cattle Company bull for the Red Bluff Bull Sale.
The prestigious Ideal Jack Owens Range Bull Award and Consignor of the Year Award went to King Farms Land & Cattle Co.
Brad, Ellington, Rhonda and Mason Peek awarded many scholarships in memory of Andy Peek.
The crew of auctioneers, ringmen and breed representatives for the bull sale, horse sale and stock dog sale.
Consignor of the Year - King Farms Land & Cattle Co, Malin, Ore.
Ideal Jack Owens Range Bull – King Farms Land & Cattle Co., Malin, Ore.
Bluff Bull Sale • 282 Bulls averaged $7,811
RED BLUFF GELDING SALE
Champion Cow Horse & Stock Horse – Jan Handtmann, Santa Ynez
Champion Cutting Horse – Charles Mills, Cromberg
Champion Snaffle Bit – Mary Aronson, Wilton
Champion Conformation – Ross Hansen, Tenino, Wash.
Champion Head Horse – Rick Morgan, Exeter
Champion Heel Horse – Asher Freeman, Spring Creek, Nev.
Champion Conformation Mare – Shad Platt, Orland
Craig Owens Ideal Stock Horse – Charles Mills, Cromberg
65 horses averaged $18,395
RED BLUFF STOCK DOG SALE
Champion Stock Dog & high seller – JR Rusty, consigned by Jaime Gonzalez, Klamath Falls, Ore., sold to Pat Fulton Ranches for $23,000 13 dogs averaged $12,288
HOW A.I. TRANSFORMS YOUR HERD, INCREASES RETURNS from
What is creating your next genetically superior herd matriarch worth to you? What is it worth to add more value to your next calf crop that steps across the scale on sale day? Some may say it’s priceless, but it all adds up to real dollars and cents. But just how many dollars end up in your pocket depends on factors such as genetics, performance, weight and uniformity—all which can be better achieved through artificial insemination (A.I.).
WHAT IS A.I. WORTH TO YOU?
Long debated has been the cost of commercial beef A.I. and its advantages over natural service (i.e., the bull). When a producer is considering A.I. for the first time, cost is often the biggest barrier. However, the financial advantages of genetic gain and the profit earned on sale day from using a proven sire cannot be ignored.
With access to top-tier genetics, A.I. enhances herd quality, shortens calving seasons and ensures more consistent calf crops. These advantages not only elevate herd performance, but recent cattle sale receipts also show how A.I. can have a direct impact on profitability.
THE GENETIC EDGE:
BEEF
A.I. VS. NATURAL SERVICE
A.I. enables you to select genetics from proven sires that offer desirable traits such as calving ease, growth and carcass quality. When you buy a yearling bull to turn out with your heifers, you use EPDs, the animal’s own performance data and physical appearance to make your best guess. However, down the road you might find the bull’s calving ease isn’t what you’d hoped, his weaning
Genex Cooperative
weight EPD is lower than expected, etc. With A.I. much of the guesswork is eliminated, allowing for targeted genetic improvements that translate into measurable traits.
The biggest advantage of synchronization and fixed-time A.I. programs is the ability to have more calves born earlier in the calving season. This is a result of breeding females in a tighter and earlier breeding window, and increased pregnancy rates through a fixed-time A.I. program. A side benefit is the potential to return anestrous cows to fertile estrus, resulting in improved cow longevity and more pregnancies.
Earlier-born calves from A.I. average 20-30 pounds heavier at weaning compared to calves from natural service. Furthermore, using A.I. allows for more calf uniformity—uniform groups of heavier calves drive greater interest from buyers and higher market prices. It’s your opportunity to create genetically superior animals that turn heads on sale day and increase profitability.
The table below shows data analyzed by the University of Tennessee Extension and indicates the differences between a calf crop resulting from natural service versus the inclusion of a timed A.I. program. Bigger calves come from the use of A.I. and an earlier calving date, resulting in a higher weaning weight and greater market potential.
TABLE 1. CALF WEANING WEIGHT BASED ON CALVING DISTRIBUTION, DAYS OF AGE AND GENETIC MERIT
COST ANALYSIS: A.I. VS. THE BULL
Concerns over cost often deter producers from using A.I. However, the price associated with A.I. is comparable – and often more advantageous – over time. The cost between A.I. and natural service depends on various breeding strategies, synchronization protocols, number of cattle and operational goals. However, the higher return from genetically superior animals, heavier weaning weights and higher profitability in the market through A.I. is indisputable.
Additionally, A.I. reduces risks such as injury, death loss or maintenance costs associated with managing bulls.
The ultimate goal of the breeding program is to raise as much beef per pregnancy as possible to maximize returns. To do that, you need as many pregnancies as early in the calving season as possible. Table 2, also from the University of Tennessee Extension, shows the returns from using either Natural Service (NS) on all of the herd or NS plus timed A.I. on 45 and 60 percent of females. Based on herd sizes, the advantages of using a timed A.I. program is significant.
MARKET PREMIUMS FOR A.I.-BRED HEIFERS
The economic benefits of A.I. extend beyond calf uniformity and genetics. They are also reflected on sale day. The results of the 2024 Arntzen Angus-influenced Commercial Female Sale in Lewiston, Mont., illustrate this point. At this sale, 336 A.I.-bred heifers sold for an average of $3,178. In comparison 262 natural service heifers sold for an average of $2,720 . That’s equates to s premium of $458 per head for the A.I.-bred group
Similarly, at the 2024 Little Belt Classic Sale, in Hobson, Mont., 71 A.I.-bred heifers sold for an average of $3,083. The 70 naturally-bred
ADVANTAGES OF A.I.
GENETIC IMPROVEMENTS: Access to proven sires guarantees superior traits.
INCREASED MARKETABILITY: A .I.-bred cattle deliver higher sale prices.
UNIFORM CALF CROP: Synchronization leads to a more uniform group, appealing to buyers.
SHORTENED CALVING SEASON: More calves are born early, maximizing growth potential and heavier weaning weights.
COST EFFECTIVENESS: Comparable costs to natural service with better returns on investment.
FLEXIBILITY: Genetics can be tailored to meet specific goals of the operation.
heifers sold for an average of $2,611, resulting in a premium of $472 per head for the A.I.-bred group. These substantial differences highlight the market’s preference for heifers bred with superior genetics and your chance for increased profitability.
Another sale example where beef A.I. paid off was the Oklahoma-based 2024 Gardiner Angus Ranch Profit Proven sale. At this sale, nine A.I.bred heifers sold for an average of $3,608, while the 16 bull-bred heifers averaged $3,188. This resulted in a $420 per head premium for the A.I.-bred females. These substantial differences highlight the market’s preference for heifers bred with superior genetics and your chance for increased profitability.
A.I. delivers tangible advantages, from genetic advancement to higher profitability on sale day. The premium prices of A.I.-bred heifers at recent sales underscore the economic potential that can be gained. By investing in A.I., producers can secure their competitive edge in the industry.
TABLE 2. NET RETURN TO BREEDING COST
BLUE SKIES AHEAD
FORECAST SHOWS CONTINUED STRONG DEMAND AND HIGH PRICE OUTLOOK
The popular CattleFax Outlook Seminar, held as part of CattleCon 2025 in San Antonio, Texas, in early February brought more good news for cattlemen and women in attendance.
The U.S. beef industry is poised for another year of strong market performance, driven by tight cattle supplies and robust consumer demand. As the beef cowherd enters a stabilization phase following years of contraction, the resulting supply constraints have shifted market leverage decisively in favor of cattle producers.
Weather conditions will remain a critical factor influencing grazing availability, herd expansion and cattle prices. Meteorologist Matt Makens said La Niña this winter brings rather volatile weather changes across North America with the majority of weather extremes affecting those in the Central to Eastern U.S. For Mexico and the Southwestern U.S., producers will see drought acreage increase as it has nationwide since June.
“Drought will likely increase across the Western U.S. this spring and into the Pacific Northwest, Northern Plains, and Canadian Prairies through this summer. To watch will be the North American monsoon and how much drought relief it can provide to Mexico, the Southwest, and parts of the Plains,” he said. “Current data show the monsoon is likely to produce more moisture this year than last. A strong enough monsoon can decrease precipitation across the central Corn Belt, watch July closely. Late in the year, the focus turns to the development of La Niña or El Niño.”
Shifting the discussion to an outlook on the economy, energy and feed grains, Troy Bockelmann, CattleFax director of protein and grain analysis, noted that inflation eased in 2024, ending the year at 2.9 percent, a significant drop from the 9 percent peak in 2022 but still above the Federal Reserve’s 2 percent target. To address this,
the Fed cut interest rates three times in the latter half of the year, bringing the Prime bank loan rate to 7.5 percent.
The labor market remained strong, with unemployment briefly rising midyear before falling to 4.1 percent as job creation outpaced expectations. Combined with solid consumer spending and wage growth, the U.S. economy is expected to see healthy GDP growth of 2 to 2.5 percent in 2025.
“The Federal Reserve’s rate cuts helped stabilize inflation and support economic growth, but we’re still above target,” Bockelmann said. “Despite economic headwinds, consumer confidence and spending have remained resilient. However, lingering inflation and potential trade uncertainties may limit the extent of further interest rate cuts this year and inflation remains a key factor to watch in 2025.”
CattleFax shared that National Dec. 1 on-farm hay stocks were up 6.3 percent from a year-ago at 81.5 million tons with hay prices averaging $175/ton in 2024. Corn stocks-to-use at just over 10 percent and should support the spot market towards $5.00/bu. with a yearly average spot future price of $4.40/bu. expected.
“An increase in corn supply for the new crop year is expected as smaller beginning stocks are offset by larger production levels due to corn regaining acres from soybeans. Stocks-to-use have the potential to be above 13 percent which implies a price range of $3.75 to $5.15/bu. for the 2025 market year,” Bockelmann said. “There is a strong correlation between corn stocks-to-use and hay, and we expect hay prices to follow corn and trend a bit higher in the coming year.
On the energy front, he noted, for 2025, not much will change. Average crude oil prices are expected to be near steady with 2024 though risk
from CattleFax
remains for a reduced U.S. market share of global product due to potential trade policy impacts. He also expects ethanol production to continue to stay strong.
Kevin Good, vice president of market analysis at CattleFax, reported that U.S. beef cow herd is expected to see the cycle low to start 2025 at 28 million head, 150,000 head below last year and 3.5 million head from the 2019 cycle highs.
“We expect cow and bull slaughter to continue declining in 2025, with overall numbers down by about 300,000 head to 5.9 million head total. Feeder cattle and calf supplies outside of feedyards will also shrink by roughly 150,000 head, while cattle on feed inventories are starting the year slightly below 2024 levels at 11.9 million head,” he said. “With a tighter feeder cattle supply, placement pace will be more constrained, leading to a projected 700,000-head drop in commercial fed slaughter to 24.9 million. After modest growth in 2024, beef production is expected to decline by about 600 million pounds to 26.3 billion in 2025, ultimately reducing net beef supply per person by 0.8 pounds.”
Beef prices continued their upward trend in 2024, averaging $8.01/pound, the second-highest demand level in history. While demand may ease slightly in 2025, retail prices are still expected to rise to an average of $8.25/pound Wholesale prices will follow suit, with the cutout price projected to reach $320/cwt
“Retail and wholesale margins are historically thin, making strong consumer demand essential to maintaining higher price levels,” said Good. “While opportunities for further leverage gains are limited, the market remains favorable for producers.”
Inflation remained moderate in 2024, but high consumer debt, elevated interest rates, and competition from more affordable protein options could impact purchasing decisions. However, foodservice demand showed resilience, ending the year stronger as same-store sales and customer traffic improved.
“Despite economic pressures, consumers continue to pay premiums for higher-quality beef,” Good added. “Choice grade or better remains in high demand, reinforcing the strength of the premium beef market.”
Turning to global protein demand, Good noted that the outlook for animal proteins remains strong, although U.S. beef exports are projected to decline by 5 percent in 2025 due to reduced production and higher prices. Conversely, U.S. beef imports are expected to
grow as lean beef supplies tighten.
“The global outlook is currently an interesting scenario as trade policy developments, including potential tariffs, could pose risks to international markets. While growth is expected this year, it may be limited to global competition supply constraints and an uncertain tariff environment,” Good said.
Mike Murphy, CattleFax chief operating officer, forecasted the average 2025 fed steer price at $198/cwt., up $12/cwt. from 2024. All cattle classes are expected to trade higher, and prices are expected to continue to trend upward. The 800-lb. steer price is expected to average $270/ cwt., and the 550-pound steer price is expected to average $340/cwt. Utility cows are expected to average $140-/cwt., with bred cows at an average of $3,200/cwt.
“While the cyclical upswing in cattle prices is expected to persist, the industry must prepare for market volatility and potential risks. Producers are encouraged to adopt risk management strategies and closely monitor developments in trade policy, drought conditions, and consumer demand,” Murphy said.
2025 USDA All-Fresh Retail Beef prices are expected to average $8.25/pound and, which will continue the balancing act for retail between high prices and reduced supply. Murphy noted that the key is to avoid setting prices too high, especially in light of competition from more affordable proteins.
Randy Blach, CattleFax chief executive officer, concluded the session with an overall positive outlook, and noted that strong margins in the cow-calf sector have set the stage for cowherd expansion to begin, with heifer retention likely back near a more normal pace, relative to minimal retention in recent years. Drought and pasture conditions are now the key factors influencing the rate of expansion with a slower herd rebuild anticipated compared to the last cycle. This more measured expansion pace implies a positive outlook for producer returns over the next several years. Strong consumer demand also remains a bright spot for the industry.
“We have to remember where we came from,” Blach said. “Continued improvements in quality and meeting consumer expectations with a safe, nutritious product and a consistently good eating experience have had tremendous impacts on moving the needle for this industry. We’re moving in the right direction, and we need to keep paying attention to that signal.”
CATTLEMEN’S REPORT
Only 2025 California Cattleman advertisers are represented in this sale report.
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You don’t need it, but should still support the California Cattlemen’s Association
$3,750-$4,500
KESSLER ANGUS BULL SALE
Feb. 18, Milton-Freewater, Ore.
Col. Butch Booker
124 Angus bulls
2 Heifer
Feb. 18, Nyssa, Ore.
Col. Trent Stewart
$7,315
Do they graze in areas where Anaplasmosis is a problem?
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RANCH FAMILY ROUNDUP
IN MEMORY
Arthur Carver Bowen was born on De. 6, 1930. His parents were Helen Carver Bowen and Henry Bowen. Carver spent part of his childhood living near the old mining town of White River. Each day he would ride his pony to school and walk home. Blacky, the pony, stayed for lunch and then untied himself and went home leaving Carver to walk.
Carver attended Kern County High School. During that time he met Alice Jarvis. They married on December 23, 1950. They lived on Carver’s family ranch for the entire 74 years of their marriage. Carver enjoyed working on the ranch, and sharing it with his four children and grandchildren.
Besides ranching he enjoyed flying his 210 Cessna, traveling with his wife, and spending time with his family and friends. His kitchen was often the place where family and friends gathered for refreshments and discussion about the day’s activities. The “bar” was always open at Carver’s house.
Part of these discussions included talking about history and discussing the latest scientific discoveries. Carver was always reading and learning about something new. His love of learning was passed on to his children and grandchildren.
Carver was the fourth generation to raise cattle in Glennville and expanded his own operation by running stockers and a commercial cow/calf herd. Carver served as a second vice president of the California Cattlemen’s Association, president of the Kern County Cattlemen’s Association, and was chosen as the Kern County Cattlemen of the Year in 1980. He served on the board of Production Credit, and on the Linns Valley School Board. As a child, Carver attended this little mountain school, and later his children and his grandchildren did as well.
Carver and Alice have four children: Cindy Bowen, Jeff (Sheila) Bowen, Helen (Dwight) Mebane, and Susan (Dave) McAllister. They have 10 grandchildren: Chet (Liz) Mebane, Rianna Mebane, Justin (Jennifer) Mebane, Bennet (Lindsey) Mebane, Alison (Ryan) Kulka,
Amy Mebane, Pascoe (Kelly) Bowen, Meghan (Dan) Dresselhaus, Alicia (Justin) Niesen, and Matthew (Leanne) Bowen. Their 19th great grandchild will be born this year. The great grandchildren are the seventh generation of California cowboys and cowgirls in the family tree.
Carver loved his family and was the link between the first three generations of California ranchers and the three generations who have come after him. Much history was shared and memories made in the home of Carver Bowen. Arthur Carver Bowen passed away at his home near Glennville on Jan. 22, 2025. He will be greatly missed, but the stories and the legacy lives on in his children, grandchildren, and great grandchildren. God bless you, Carver.
The family would like to thank Hoffman Hospice and all the wonderful caretakers that cared for Carver when he needed additional help.
In lieu of flowers please consider a contribution to the Kern County Cattlemen’s Association Scholarship Fund or to a charity of your choice.
Services for Carver were held Feb. 1, at the Oak Grove Cemetery near Glennville.
NEW ARRIVAL
Mabel Reed Thomas joined the family of Curtis and Lauren Thomas, Jordan Valley, Ore., on Jan. 25. She was also welcomed by big two-year-old sister Millie Jean. She is the grand daughter of Jim and Cheryl Thomas of Lincoln.
To share your family news, obituaries, weddings and birth announcements, please contact the CCA office at (916) 444-0845 or e-mail magazine@calcattlemen.org.
CARVER BOWEN
www.teixeiracattleco.com | cattle@thousandhillsranch.com Angus and SimAngus Ca le
John Teixeira: (805) 448-3859
Allan Teixeira: (805) 310-3353 Tom Hill: (541) 990-5479
