November 2014 web

November 2014

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Horned & Polled Hereford Sale SAT. DECEMBER 6, 2014 • 4 P.M.

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Featuring the best Hereford genetics the West has to offer...

DOB: 12/17/13

DOB: 3/25/14

GKB EJE Bob’s Ally 388A • Reg No. 4345 8681 Genoa Miss 719T Victor 13168 •Reg No. P43424748 Sire: TH 122 71I Victor 719T Sire: ECR L18 Extra Deep 9279 Dam’s Sire: KT Top Secret 1030 Dam’s Sire: GKB Downtown 8627 ET This stout herdsire prospect headlines an A superior fall heifer that has pedigree and power outstanding set of bulls selling this year! and is ready to breed to your bull!

C Goldie 4316 • Reg No. 43487327 Sire: BR Golden Spread Dan Dam’s Sire: C Rambo 8121 Really correct, deep, stout and attractive!

BW +3.3

WW +52

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MM +28

M&G +54

REA +.16

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SR 9059W Billie 4102 ET • Reg No. 43489106 Sire: AH JDH Cracker Jack 26U ET Dam’s Sire: CJH Harland 408 This elegant, classy, long-necked, broody heifer will make an exceptional donor cow prospect after her show career.

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YW +85

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DOB: 10/10/13

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DOB: 9/27/13

Genoa Miss Yankee 13178 • Reg No. 43424747 Sire: Churchill Yankee ET Dam’s Sire: GB L1 Domino 471H This powerful heifer comes with extra rib volume and plenty of class.

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DOB: 4/3/14 SR W49 Bryella 4150 ET • Reg No. P43490570 Sire: KJ HVH Redeem 485T ET Dam’s Sire: HH Advance 7195T A powerfully-constructed young heifer with a powerful pedigree.

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November 2014 California Cattleman 3

CALIFORNIA CATTLEMEN’S ASSOCIATION OFFICERS PRESIDENT Tim Koopmann, Sunol

FIRST VICE PRESIDENT Billy Flournoy, Likely SECOND VICE PRESIDENTS Fred Chamberlin, Los Olivos David Daley, Ph.D., Oroville Rich Ross, Lincoln TREASURER Jack Hanson, Susanville

STAFF

EXECUTIVE VICE PRESIDENT Billy Gatlin VICE PRESIDENT GOVERNMENT RELATIONS Justin Oldfield DIRECTOR OF GOVERNMENT RELATIONS Kirk Wilbur DIRECTOR OF FINANCE Lisa Pherigo DIRECTOR OF COMMUNICATIONS Stevie Ipsen ASSOCIATE DIR. OF COMMUNICATIONS Malorie Bankhead OFFICE ADMINISTRATOR Katie Almand

PUBLICATION SERVICES

OFFICE & CIRCULATION Office: (916) 444-0845 • Fax: (916) 444-2194 MANAGING EDITOR Stevie Ipsen stevie@calcattlemen.org ADVERTISING SALES/FIELD SERVICES Matt Macfarlane (916) 803-3113 mmacfarlane@wildblue.net BILLING SERVICES Lisa Pherigo lisa@calcattlemen.org

IN TIMES OF DOUBT GOOD PREVAILS

by CCA President Tim Koopmann

Accepting the nomination to serve as president of the California Cattlemen’s Association (CCA) in the fall of 2012 was a decision that was not reached without a great deal of thought and family discussion. I understood that many miles of travel would be required, there would many days away from home and ranch responsibilities, and I would be absent from my employment position as range management specialist with the San Francisco Public Utilities Natural Resources Division (PUC).

At that time in 2012, California and most western states were suffering from severe drought conditions. Stock water and forage resources were depleted and management decisions for both my family operation and my grazing tenants on the PUC watershed were becoming difficult to make. Cows that had been carefully developed by selecting specific breeding bulls were headed to the kill floor, replacement heifers were shipped as stocker cattle and pasture cattle income was eliminated from most stocker cattle operation cash flow projections.

Along with the drought related impacts, the beef cattle business continued to be impacted by over regulation from ignorant state and federal bureaucratic agencies, attacks by self-serving animal rights organizations, food safety misinformation perpetuated by a biased media and a bi-partisan political climate that resembled a sad clown circus.

In the face of the problems I've described, I hoped to help where I could.

I had no misconceptions that I was any better or brighter than those that had served before or will serve in the future, but I knew that I had a passion for the beef cattle business and – more

importantly – the families that are dedicated to this honored lifestyle.

As I began my term of duty and traveled in all directions within this great state, I listened and learned from ranchers in Alturas, to cattle feeders in Brawley, from seed stock producers in Sonoma, to stocker operators in Gustine. Wherever the CCA staff and I traveled, I was influenced by the honesty, integrity and attitude of perseverance that was always present. In the midst of difficult times there was an ever present desire to work together to educate and reach out to our consumer base, take the time to write letters and make phone calls to legislators, and to help other producers harmed by disastrous wildfires.

Throughout my term of service, I have come to recognize the CCA staff as the most dedicated, hardworking and competent group of young people that I have had the pleasure to work with.

This tremendously talented group has earned the respect of our members, government agencies, legislators and other organizations. My heartfelt thanks go out to both the staff and officer team that have made these two years go by quickly. The future of CCA is in good hands as new leadership steps up and our members continue to be involved in strengthening this business that we all love.

I have been blessed to serve as CCA president, and as I said at many local association meetings – “Everywhere I went felt like home."

SERVING CALIFORNIA BEEF PRODUCERS SINCE 1917 Bolded names and businesses in editorial represent only current members of the California Cattlmen’s Association or California CattleWomen, Inc. For questions about your membership status, contact the CCA office at (916) 444-0845.

The California Cattleman is published monthly except July/August is combined by the California Cattlemen’s Association, 1221 H Street, Sacramento, CA 95814, for $20/year, or as part of the annual membership dues. All material and photos within may not be reproduced without permission from publisher.

National Advertising Group: The Cattle Connection/The Powell Group, 4162-B Carmichael Ct, Montgomery, AL 36106, (334) 271-6100.

POSTMASTER: Send address changes to: California Cattleman, 1221 H Street, Sacramento, CA 95814

NOVEMBER 2014

REIS©

Volume 97, Issue 10 ASSOCIATION PERSPECTIVES

ON THE COVER

CATTLEMEN’S COLUMN The end of a term

4

BUNKHOUSE More to convention than meetings

6

YOUR DUES DOLLARS AT WORK 8 CCA works to extinguish hot topics VET VIEWS 16 Are your growing calves safe from BRD? PROGESSIVE PRODUCER Rangeland for California's future

20

COUNCIL COMMUNICATOR Promoting beef to the masses

26

FUTURE FOCUS The best gift you can give

32

FROM THE SALE RING Fall sales reap success

35

SPECIAL FEATURES

New ways to work against BVD 12 CCA members stocking grocery meat counters 14 The gavel drops at Templeton Livestock Market 18 Remembering your ad dollars at tax time 23 A different kind of El Niño 28

READER SERVICES

Cattlemen's Report Buyers’ Guide Obituaries and Wedding Bells Advertisers Index

This month's cover features Reis Ranch Livestock Supplements of Gridley, supplying a load of quality Foster Commodities FosProLix liquid supplement to range cattle in Northern California. As beef producers who seek quality themselves, the Reis' understand the value of providing quality and service of both FosPro-Lix liquid & dry supplements for Northern California beef producers.

“We have the best of both worlds to offer our growing satisfied customer base,” states Nathan Reis. “We have proven value with liquid & dry supplements assuring not only our cows get their nutritional REIS© needs met but our customers do too. The folks at Fosters have provided us with a lot of technical support and have a nutritionist available to our customers too. Foster Commodities representative Geoff Tipton, has brought not only good training and years of experience to us but strategic help for on ranch sales and service calls.

We have a full suppoort team support from Fosters including their value added supplier reps, nutritionist and consistent quality products,” Reis concluded.

Nathan along with his sister, Natalie Reis Sanchez, have partnered to assure all customers are provided top service. Natalie has stated, “You can’t believe some of the places I have delivered supplements! I love seeing the different types of ranches, cattle and, of course wildlife. Sure it is a lot of work, but very satisfying.”

For more information on supplements to fit your needs, contact the experts below.

FOSTER

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36 38 44 46

TO FIND A FOSPRO DEALER NEAR YOU, CONTACT: Northern California: Geoff Tipton, (559) 259-2429 Central & Southern California: Bill Ruble, (559) 260-4570

Reis Ranch

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REIS RANCH SUPPLY

Nathan Reis, (530) 682-0305 Natalie Reis Sanchez, (530) 682-0356

THD©

Pictured here are Geoff Tipton, Nathan Reis, Natalie Reis Sanchez with FosPro customer Dan Byrd of Byrd Cattle Company, Red Bluff.

BUNKHOUSE A Meeting of the Minds Your attendance is encouraged at annual convention

by CCA Director of Government Relations Kirk Wilbur The 98th Annual CCA/CCW Convention is coming up in just a couple short weeks on Nov. 20-22 at John Ascuaga’s Nugget in Sparks, Nev. I’m excited to be attending my second convention with CCA, and I’m looking forward to experiencing the event from a new perspective—this will be my first convention as director of government relations, and I look forward to working with you, our members, as you set CCA’s policy at this important gathering.

If you haven’t signed up for convention yet, I wholeheartedly encourage you to do so (and you still have plenty of time—you can even register on site). There are so many wonderful reasons to join us all in Sparks. In addition to setting CCA policy, convention provides you an excellent opportunity to get updated on all of the significant issues facing California’s beef producers. It’s also a great opportunity to catch up with fellow ranchers and friends who are spread throughout this sprawling state of ours.

There’s ample entertainment, from up-and-coming Country star Chad Bushnell rocking out the reception on Friday night, hosted by California Rangeland Trust, to the bars and gambling floor of the Nugget. Additionally, at the enormous Allied Industry Trade Show you can acquaint yourself with a variety of products and services that can help you on the ranch while you mingle with your friends and colleagues.

And all of this is just the tip of the iceberg.

The theme for the 98th convention is “Thinking Outside the Fence,” and that idea is reflected by the new structure and focus of the policy committees this year. In the past, policy committees often delved into a wide range of issues, resulting in committees that were sometimes pressed for time. This year, staff and officers have opted for a different approach, choosing to focus on a couple of large issues facing California’s ranchers and exploring those issues indepth.

In Property Rights & Environmental Management, for instance, major focal points will be the groundwater bills recently signed into law and the Grazing Regulatory Action Project (GRAP) currently under consideration by staff of the State Water Board. Though there are fewer topics on the agenda than in past committee meetings, the hope is that we can have a more robust and meaningful discussion of these few issues.

Of course, this doesn’t mean that issues not on the agenda are off the table. CCA members are always welcome to advance new resolutions at policy meetings, and throughout the convention you’ll have ample opportunity to 6 California Cattleman November 2014

discuss issues of concern with staff, officers, speakers and your fellow CCA members.

Additionally, interim resolutions adopted at Midyear addressing the U.S. Drought Monitor, beef promotion, gray wolf litigation and fossil fuel exploration will be considered for final KIRK WILBUR approval as CCA policy.

Convention will also represent a changing of the guard at CCA and CCW. Tim Koopmann, Sunol, who I’ve immensely enjoyed traveling with throughout the state as he speaks passionately on behalf of cattlemen, will end his term as CCA President. Jack Hanson, Susanville, will close the book on six long years of dedicated service as CCA Treasurer. Finally, Billy Flournoy, Likely, will close his term as first vice president while Dave Daley, Oroville, and Fred Chamberlain, Los Olivos, bid farewell to the office of second vice president. Tammy McElroy, Gridley, will also end her term as the dedicated and enthusiastic president of CCW. But while the leadership structure and policy focus of CCA are important, the real benefit of convention is that it brings us all together. The California cattle industry is built on strong personal relationships, and it’s always good to catch up with your friends and colleagues from across the state as we all converge upon Sparks.

If you haven’t been to convention recently—or even if you’ve never made it out—I encourage you to join us this year. We’d love to hear your thoughts on the direction of CCA, and it’s a great chance to tell me, the other members of staff, and the officers about the issues that are impacting you personally. I guarantee you’ll enjoy the company and have a good time, and I hope you’ll take the time to introduce yourself to me.

For more information on the 98th CCA/CCW Convention, see our website at www.calcattlemen.org and click on “98th Annual CCA/CCW Convention.” If you haven’t registered yet, I encourage you to do so, and I hope to see you all there!

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YOUR DUES DOLLARS AT WORK CCA Staff Continues to Combat Persistent Issues COMMISSION RELEASES WOLF FINDINGS On Wednesday, Oct. 8, the California Fish and Game Commission (Commission) met in Mt. Shasta to ratify findings constituting the Commission’s factual bases for listing the gray wolf as an endangered species under the California Endangered Species Act (CESA).

CCA was on hand, renewing concerns that the Commission lacks the legal authority to list the gray wolf under CESA and objecting to the Commission’s findings of fact. CCA remains adamant that the Commission acted outside its legal authority in listing the gray wolf, as CESA implicitly requires that the species be present within the state to be deemed an “endangered species” and no evidence exists proving wolf presence within California.

The Commission’s findings of fact do little to bolster their decision that the gray wolf is eligible for “endangered” status. One finding mischaracterized OR7’s brief forays within California during his dispersal period as establishing the species “range” within California, a clear attempt to justify the presence requirement implied by CESA. Two findings speculated, without providing any factual evidence, that OR7’s mate or other un-collared wolves may have entered California.

Taken as a whole, the findings provide little justification for a determination that the wolf is eligible for “endangered species” status in California.

Also troubling is that the findings cite as sources for its factual determinations the Center for Biological Diversity, which petitioned for the listing, and Defenders of Wildlife.

Even more alarmingly, one finding directly quotes the notes of a Center for Biological Diversity as a source for the claim that a rancher had threatened to kill gray wolves. Perhaps most troubling, however, was what was absent from the findings any response to the Department of Fish and Wildlife’s (CDFW) Status Report which determined that the endangered species status was not warranted for the gray wolf, or any response to the concerns addressed by CCA and other organizations and ranchers throughout the listing process.

Ultimately, the Commission voted to ratify its findings justifying listing of the gray wolf as endangered, with Commissioners Sutton and Rogers voting in favor and Commissioner Hostler-Carmesin — who voted against listing the wolf as an endangered species in June — voting against.

Commissioners Kellogg and Bayliss were not present.

The day before the Commission meeting, Kathy DeForest, Adin, hosted a number of stakeholders from the Stakeholder Working Group charged with assisting CDFW in developing a wolf management plan. The event was a wonderful opportunity to demonstrate to environmental groups that ranchers are passionate about their animals and about land stewardship. The conversation was a productive step in the production of the wolf management plan.

Additionally, after DeForest’s comments to the Commission 8 California Cattleman November 2014

in Mt. Shasta, a number of Commissioners signaled their interest in eventually touring a cattle ranch, and Commissioner HostlerCarmesin pointed out that she had recently had the opportunity to tour the ranch of John Rice, Kneeland, in her home county of Humboldt.

The Commission’s findings also serve as notice of proposed rulemaking for listing the gray wolf under CESA. The regulation will now undergo a number of formal rulemaking requirements under the Administrative Procedures Act before being finalized in regulations in early 2015. CCA will continue to engage throughout the regulatory process and will keep you updated of any developments on the issue.

Gov. Voices Antibiotic Concerns On Sept. 29, Gov. Jerry Brown announced that he vetoed SB 835 by Sen. Jerry Hill (D-San Mateo) which sought to mandate voluntary guidance recently published by the Food and Drug Administration (FDA) that will, in the future, prohibit the use of medically important antibiotics delivered through feed and water from being used for growth promotion in food animals.

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...CONTINUED FROM PAGE 8 veterinarian administered through a Veterinary Feed Directive (VFD). To be clear, “medically important antibiotics” do not include ionophores such as Rumensin©.

In his veto letter, Brown stated that “More needs to be done to understand and reduce our reliance on antibiotics.” As such, he directed the secretary of food and agriculture to bring together interested and affected stakeholders in the coming year to determine what more can be done beyond the FDA guidance to reduce the unnecessary use of antibiotics in agriculture.

Public awareness and scrutiny continues to grow nationally on the cause of antimicrobial resistance and the efficacy of antibiotics in human medicine. President Obama’s Council of Advisors on Science and Technology (PCAST) released a comprehensive report on combating antibiotic resistance in September.

Although many feared the report would offer an unfair depiction of antibiotic use in animal agriculture, the report presents objective conclusions and findings in not only the use of antibiotics in animal agriculture but also the use of antibiotics in human medicine.

The report makes it clear antibiotics are often inappropriately prescribed in human medicine – nearly 50 percent of the time – and the improper use of antibiotics in human medicine is a significant contributor to antimicrobial resistance in humans. The report does go on to state that substantial evidence does exist demonstrating a relationship, although not well defined, between the use of antibiotics in food animals and antimicrobial resistance in humans.

At the same time, the report recognizes the importance of

10 California Cattleman November 2014

antibiotic use in animal agriculture.

The report states “Prevention of infection in animals can improve food safety for humans” and U.S. agriculture is constantly challenged to find new and innovative ways to increase efficiencies and production to meet the growing demand for animal proteins in the U.S. and the world.

The report recommends the president work to immediately implement FDA Guidance #209 and #213 (described above) and encourages the further collection of more detailed information on antibiotic sales in agriculture, improved data on resistant bacteria found in food and for the U.S. Department of Agriculture to work with producers to better understand the use of antibiotics at the farm level.

The PCAST report is likely to drive discussions surrounding public policy in Sacramento and Washington, D.C., next year.

CCA recognizes that the use of antibiotics in animal agriculture and specifically beef cattle production is critical to treat infections and prevent disease. The beef cattle industry also agrees that the implementation of the FDA guidance is a good first step in helping to address the unnecessary use of antibiotics in animal agriculture because it is the right thing to do.

CCA will remain actively engaged in this issue to ensure a balanced dialogue in Sacramento and Washington, D.C., on the use of antibiotics in agriculture and ensure an accurate representation of the impact it has on antimicrobial resistance in humans and farm animals. CCA will also continue to fight for your ability to judiciously and properly use medically important antibiotics to treat infections and appropriately prevent disease

“My three GREATEST LOVES are my family, THE LIVESTOCK and the land.”

—Tom Talbot, UC Davis ’75, Talbot Ranch, Bishop

When cattle rancher and veterinarian Tom Talbot returned to his hometown after graduating from UC Davis, he found joy in working with animals in the place he knew best.

“This work is so much more than a job,” Tom says.

“We love where we live and the people we serve. I couldn’t have asked for more than the life I have.”

UC Davis understands that kind of dedication.

We’ve partnered with experts like Tom to pioneer animal health, veterinary medicine and disease surveillance for more than a century, protecting animals and land in the state we love.

Find out more at OneCalifornia.ucdavis.edu.

Our College of Agricultural and Environmental Sciences and School of Veterinary Medicine are educating leaders in agriculture, health and sustainability.

November 2014 California Cattleman 11

Nipping BVD In the bud New tool available for BVD Management

by Micky Burch for the Nebraska Cattlemen’s Association

Many of us have heard the saying, “Don’t judge a book by its cover.” That lesson can be taken to heart when managing your cowherd for bovine viral diarrhea (BVD).

BVD is a transitional disease, which means you can’t tell just by looking whether an animal has the virus or not.

Years of research has helped identify the disease as having significant effects on productivity, especially reproductive and respiratory health, and now a new tool – BVD CONSULT (Collaborative Online Novel Sciencebased User-friendly Learning Tool) – has been introduced to the industry to help manage the virus at the cow-calf level.

BVD Background

In his article “Use of a BVD Management Tool: BVD CONSULT,” Bob Larson, DVM, Ph.D., Kansas State University, explains that the virus is costly to cattle producers, because it causes immune suppression, respiratory disease, infertility and fetal infection.

One of the most detrimental effects of BVD takes place between (approximately) day 45 and day 135 of gestation – when the fetus hasn’t fully developed an immune system. If a fetus contracts the virus from its dam during this window of time, it becomes persistently infected (PI) with the BVD virus. Shortly after this time frame and up to about day 160 of gestation, if the fetus contracts the BVD virus, congenital defects can result.

“There can be skeletal, eye or brain defects or stillbirths may occur,” explains Dale 12 California Cattleman November 2014

Grotelueschen, DVM, MS, University of Nebraska Great Plains Veterinary Educational Center. “Cerebellar hypoplasia is an example of a brain defect resulting from a fetal BVD virus infection where the calf may be born alive, but is unable to rise and is uncoordinated.”

Most calves that contract BVD in utero get it when their dams are exposed to and are undergoing acute infections of BVD, often following nose-to-nose contact with another animal that has the disease.

PI calves can also seem perfectly healthy, and healthyappearing replacement females that are PI may enter your herd. In this instance, a PI dam will always give birth to a PI calf. PI cattle carry the disease their entire lives and shed the virus from every orifice of their body, especially through nasal discharge, saliva and feces.

“Preventing the birth of PI calves is a major focus for control in herds and in the cattle industry,” Grotelueschen explains. He also says that an extensive study found herds

with PI calves had five percent lower pregnancy rates than herds without infected calves.

Because you can’t tell by looking, PI BVD cattle must be identified through lab tests. According to the National Animal Health Monitoring System’s (NAHM’s) 2007-2008 beef cow-calf study, 8.8 percent of U.S. cow-calf ranches identified one or more PI animals, meaning that one in every 11 to 12 herds have PI calves, and most are not aware of their presence.

In recent years, Larson adds, the cattle industry has made huge strides understanding BVD. “Our current knowledge of BVD, the availability of effective vaccines, and the improvement in diagnostic tools have made the control of BVD feasible,” he says. The key to using these resources, Grotelueschen continues, is to design individualized herd-control plans for the disease.”

That’s where BVD CONSULT comes in.

BVD CONSULT

is available at the end of the questionnaire, which records the choices that were made and responses given.

Sample questions from the BVD CONSULT questionnaire include: • Do you have active BVD in your herd?

• Will you institute a testing strategy that identifies all PI BVD cattle and remove them from your herd?

• Will you quarantine and test all new cattle coming into your breeding herd?

• Can you prevent fence line and direct contact of your pregnant herd with other cattle?

Jeremy Van Boeing, DVM, Republican Valley Animal Center, Alma, Neb., and chairman of NC’s Animal Health committee, has already started helping his clients utilize BVD CONSULT in their herds. “This program simplifies decision making for producers when it comes to BVD management,” he explains. “It’s a tool that allows producers to look at the disease on their own time, then discuss the questions they have with their veterinarian so they know what the next step is and how to take it.”

All-in-all, Grotelueschen says, BVD CONSULT is an opportunity to increase the level of herd health plans in a way producers are comfortable with. More information and the online questionnaire can be found by visiting www.bvdinfo.org.

Reprinted with permission from Nebraska Cattleman magazine.

BVD CONSULT is an Internet-based tool for developing herd health plans for cattle operations; this means the producer makes choices and then sets goals for how BVD control can be accomplished in their herd.

BVD CONSULT was designed for producers to work with their herd veterinarians to develop BVD control and prevention plans.

For herds that currently have PI cattle present, the tool helps create a plan to identify and remove those cattle and establish a strategy to reduce the likelihood of the herd becoming infected again, Larson explains.

For herds that are currently virus-free, BVD CONSULT can be used to decide how to minimize the likelihood of the disease entering the herd and to reduce the impact if the herd is exposed.

“Using BVD CONSULT is simple,” Larson continues in his article. “The system is set up online as a series of questions with responses designed to mimic a conversation between a veterinarian and a producer who is concerned about BVD.” SWEETLIX® Rumensin® pressed blocks help The program then provides provide extra weight gain and improve my recommendations specific to individual operations. After stocker health program. clicking “yes” or “no” to answer - Chuck Sebranek of Covington, Oklahoma each question, an appropriate response is given based on the choices that have been made, followed by another question.

The questions that are asked, and the responses given, vary depending on the previous SWEETLIX.COM l 1-87-SWEETLIX answers. There are six to 10 questions depending on the choices made. A printable report

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November 2014 California Cattleman 13

A Home Run

Carrying the positive beef message all the way to the plate

by CCA Associate Director of Communications Malorie Bankhead

M

ost people involved in the beef industry are familiar with the complete beef production cycle. However, there are several places in the beef story where more can be left to the imagination if knowledge does not supplement curiosity. An example of a potential weak spot in the beef production story develops when consumers buy beef. For the positive beef message to follow the consumer all the way home, the buck can’t stop at the ranch gate. This is something California ranchers have noticed and act on.

Today’s average consumer, several generations removed from the farm, understandably has a lot of questions about who produces their food and how they are producing it. Historically, a consumer could only get face-to-face interaction with a farmer or rancher at a farmers market. Now the local movement is migrating into mainstream grocery stores and markets, which means knowledge of the beef industry has more room to travel and more paths to follow.

More often than not, trends usually develop on the West Coast, more

Seedstock and Commercial Angus Producer David Dal Porto

specifically in California, and make their way East, save for the occasional metropolis scattered across the U.S. Of those fast-developing trends, agriculture communication was born when consumers became curious about where their food came from.

Twenty years ago ranchers could pretty much keep to themselves and rarely have to make themselves visible to the consumer. However, today a rancher cannot afford to keep quiet.

Just like the aged-old game of telephone, a message can easily disintegrate by the time it reaches its end receiver after having gone through many, many layers of information processing. Yet, California ranchers are holding up their end of the deal in more ways than one in this equation.

They ensure that not only the beef they raise makes it to consumers’ plates, but information and facts accompany it, as well.

One-on-one myth busting and education becomes a critical carrier as the message leaves the ranch and makes its way to a meal plate anywhere in the world.

California Cattlemen’s Association (CCA) members hold themselves to high standards when it comes to the cattle the raise and the beef they produce. CCA members are proud of the product they help put on grocery store shelves and restaurant menus across the state and nation.

Five Dot Ranch, SunFed Beef™ and Panorama Organic Grass-Fed Beef™ are just a few examples of California-based beef brands whose ranchers follow their product once it leaves the ranch. SunFed Beef ™ and Panorama Organic Grass-Fed Beef™ can be found in stores more commonly known for connecting their customer with the products they sell like Sacramento-based Nugget Market and nationally-recognized Wholefoods, respectively, which have been locally driven from the beginning.

The curiosity of a consumer

14 California Cattleman November 2014

extends beyond the grocery store into restaurants too like Capitol Garage and The Porch in the Sacramento area that feature beef from Five Dot Ranch.

These CCA member ranchers each raise a different kind of beef, but they all do an exceptional job conveying the beef story to consumers through their product once it leaves their ranch.

Another example of a very strong branded beef program, with a large active group of California ranchers, is Certified Angus Beef ®, LLC. Mark McCully, vice president at Certified Angus Beef ®, LLC, based in Wooster, Ohio, oversees producer and feedlot programs in addition to oversight of CAB’s packing division as part of the supply development team.

“A lot of misinformation about production agriculture has been spread in the media and that has created doubt and question in the mind of the consumer,” McCully said. “Our goal is to help tell the real story about the great job America’s farmers and ranchers are doing.”

This is where ranchers like David and Jeanene Dal Porto and their family come in to help close the gap so prevalent among consumers. Dal Porto Livestock, Oakley, hosted a group of people who may be removed from the farm but still have a vested interest in the meat industry for the Lucky ® Ranch Day. Approximately 75 meat department managers from various Lucky ® stores across Northern California met in late September to learn all about the Certified Angus Beef ® brand. What is arguably the most widely-recognized branded beef program in the nation entered their stores on Oct. 1 and they wanted to be ready.

Throughout the day the group met with the Dal Porto family at their ranch where they raise Angus cattle. The Dal Porto family noted proudly that 97 percent of their last calf crop met the 10 specifications to qualify for the Certified Angus Bee®

brand. The Dal Portos have every right to be proud, because nationally only one in four Angus animals meet all 10 specifications. The hard work and dedication they put into the beef industry directly correlates to their success in the program.

Dal Porto said it was an easy decision to open his ranch to the group, even as too little of some muchneeded rain passed through Oakley that morning.

“As ranchers, we can’t just send our cattle out the gate of our ranches, brush our hands clean and cross our fingers,” Dal Porto said. “It is so important that we help market our product all the way to the end.”

It does not matter what kind of beef a rancher raises either. It will all end up on a dinner plate somewhere across the world and the story that accompanies it matters. Dal Porto says showing the people who help sell beef how ranchers care for and manage cattle will help them make a lasting impression with the consumers who plan to enjoy it.

The beef story crosses the meat counter and restaurant table alike, and the Certified Angus Beef ® training day is just one example of how to get salespeople as passionate about the product they are selling as the ranchers who raise the cattle are about their livelihoods.

Barb Burd, Certified Angus Beef ® Brand Manager who covers the Southwestern United States, including California, presented at the event in Oakley.

“Meat managers really act as the liaison for ranchers once the beef reaches the grocery store,” Burd said.

“Once the proverbial baton is passed, there are more opportunities for them to continue to help bust the myths that the beef industry faces.”

Meat managers are the ones who interact with consumers every day in grocery stores, Burd said. A one-onone face time conversation with a cattle

rancher will directly translate into a brand, ranching families and grocery more meaningful story for that meat stores will create a new era of beef professional to share with Mr. and Mrs. communication. Together, the beef Consumer. community makes up the greatest “Getting to experience a small piece team a meat protein could have. In the of a rancher’s livelihood will allow a beef industry it’s not about who’s on meat manager to expand their expertise first and what’s on second. It is about in the beef business,” Burd said. “If scoring a run for the whole team, they can relay their experience on a because positive beef messages cannot ranch to their customers, the likelihood get lost in translation on their way from of the positive beef story following the the pasture to the plate. consumer home is greater because of No matter the kind of beef, an experience we were able to provide.” ranching family, grocery store, market The Lucky® launch was one of the or restaurant, working together to most spectacular retail partner events ensure a positive beef experience for Burd has seen in her seven years with Mr. and Mrs. Consumer will hit a home the brand. run for beef at home, on the ranch and “The way the Lucky® team got each all around the globe. other so excited about having Certified Angus Beef ® on their shelves was incredible,” Burd said.

“These folks are telling our story for us, and this group is excited to do so after spending the day with the Dal Porto family.”

David and Jeanene Dal Patrick Pottgeiser, Porto and ranch manager Lucky® Supermarkets Hadley Pitts with a group Senior Meat and Seafood of local FFA members, Director says having the including their son Dawson whole team participate Dal Porto, second from left. in a day-in-the-life event like the day at the Dal Porto ranch helps inspire a strong commitment SunFed Ranch Partner and passion for the beef Matt Byrne also spoke to they are selling.

Lucky Meat Managers “Over the past five about his product, which years, there has been a will also be featured in the definite change in the chain's north state markets. focus of local items in the market place,” Pottgeiser said. “I know our meeting at the Dal Porto family ranch really gave our team the sense of connection with our local ranchers.”

A relationship like that between a beef

Patrick Pottgeiser, Lucky® Supermarkets Senior Meat and Seafood Director

November 2014 California Cattleman 15

VET VIEWS ARE YOUR CALVES AT RISK? KEEP BRD FROM HITTING YOUR HERD from Merck Animal Health A recent multi-university survey of 61 veterinarians in six states provides insights into practitioners’ experiences with BRD in nursing calves, and 87 percent recommended vaccination of nursing calves to prevent BRD or to shorten the duration of outbreaks. New Once PMH IN from Merck Animal Health is enabling producers to vaccinate calves for BRD as young as one week of age.

Terry Engelken, DVM, associate professor at Iowa State University College of Veterinary Medicine, was involved with the survey, and says it identified risk factors, as well as practitioner recommendations for preventing and managing the disease. A key risk factor mentioned was inadequate colostrum, which could be caused by anything that interferes with the calf standing up rapidly and nursing aggressively.

“We know from extensive research and practical experience that calves not receiving enough colostrum run a higher risk of developing calf scours early in life followed by BRD while they are out on pasture,” says Engelken.

The losses associated with BRD in nursing calves include both the obvious and those that are not so apparent, writes Brent Myer, DVM. Medical expenses, labor costs and death losses are straightforward and easy to calculate. It is more difficult to track weaning weight losses in individual calves after they recover from a bout of BRD. “Research indicates calves that get sick for any reason during the suckling period will weigh from 20 to 35 percent less at weaning compared to their healthy herd mates,” says Engelken.

In addition to the impact on performance, researchers are looking into the affect of nursing calf morbidity on carcass ultrasound characteristics at a year of age.

“Recent work that analyzed the affect of morbidity due to pinkeye,” says Engelken. “The ultrasound results found that calves that were treated for pinkeye during the nursing period showed a decrease in marbling and ribeye area when measured at a year of age. I would expect similar results for

16 California Cattleman November 2014

nursing calves that had morbidity due to BRD.” DEVELOPING A BRD VACCINATION PROGRAM

No single vaccination program fits all, so it’s important to work with a veterinarian to help create a vaccination plan for both dams and calves. The goal of the program is to reduce the disease pressure of the group, which should have a positive impact on the bottom line.

“A veterinarian can identify the risk factors for BRD that reside within the management scheme on an individual farm or ranch, and once they are identified, recommend how to mitigate them,” says Engelken. “They also will get a handle on the disease pathogens – bacteria or viral – that are circulating and help determine the best timing to vaccinate for these pathogens.”

Engelken says there are advantages to intranasal BRD vaccines in terms of a rapid onset of immunity, not having to worry about interference from maternal antibody, and these vaccines may be less stressful on the calves than vaccines that are given under the skin.

This process may require sampling of individual calves with BRD or collecting tissues from dead calves and sending the samples to a diagnostic laboratory.

Summer turnout, preweaning and/or weaning are opportune times to prevent disease. Many veterinarians start with a modified live five-way viral vaccine (IBR, BVD1, BVD2, PI3, BRSV) and a dose of “blackleg” vaccine. Other vaccines may be recommended depending on: the potential health challenges present on the ranch; if the operation is on a preconditioning marketing program that requires a certain set of vaccinations; and, how the calves will be managed after weaning, such as if they will be retained through the feedlot.

“Typically, the first additional vaccine would protect against bacterial BRD pathogens, such as Mannheimia

haemolytica and Pasteurella multocida,” explains Engelken.

NEW VACCINATION TECHNOLOGIES

Earlier this year, Merck Animal Health introduced Once PMH® IN – the only intranasal vaccine to deliver dual bacterial pneumonia protection in healthy beef and dairy cattle, including calves as young as 1 week of age. The new vaccine aids in the control of respiratory disease caused by Mannheimia haemolytica and in the prevention of disease caused by Pasteurella multocida.

The intranasal administration stimulates a strong immune response because vaccine antigens are delivered directly to mucosal surfaces in the nose – the major sites of immune response in cattle.

Engelken was involved with research comparing the intranasal vaccine to a commercially available subcutaneous pasteurella vaccine. Three variables were evaluated: body temperature; weight gain; and inflammatory protein level response, which is an indicator of infection and inflammation.

“These three variables are related,” explains Engelken. “If a vaccine is more irritating to a calf, the animal will run a higher temperature, have an increase in inflammatory protein levels and, as a result, will not grow as fast. We are literally seeing the calf ’s protein being directed away from animal growth and toward an unwanted vaccine reaction.”

The results of the studies demonstrated young calves given an intranasal administration of Once PMH IN performed better on body temperature and weight gain measures when compared to calves given a commercial subcutaneous pasteurella vaccine. Calves given Once PMH IN also had a dramatically reduced inflammatory protein level response.

“There are advantages to intranasal BRD vaccines in terms of a rapid onset of immunity, not having to worry about interference from maternal antibody, and these vaccines may be less stressful on the calves than vaccines that are given under the skin,” says Engelken. “These advantages result from the intranasal vaccines working at the point of attack against BRD pathogens – directly in the nose and upper respiratory tract – to provide protection.”

Regardless of what vaccine is used, it’s important to stimulate that calf ’s immune system at branding time or grass turnout so that we have that protection against BRD on board prior to the time of disease challenge. To learn more about building a BRD prevention program for calves and Once PMH IN, visit www.

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Fond Farewell The Final Gavel Drops at Templeton Livestock Market

by CCA Director of Communications Stevie Ipsen

Though Central Coast agriculture enthusiasts have had some time to brace for it, the final sale at Templeton Livestock Market (TLM) on Oct. 4 was a somber occasion for many of the area's cattlemen and women who have bought and sold cattle there for generations. Not only has the auction yard been a place for cattlemen and women to do business, it has also been a gatherng place for friends and an integral part of family traditions for ranching families in the region.

Since 1946, Templeton Livestock Market has been the market of choice for a large portion of the Central Coast’s beef producers. But like any auction market in small town USA, Templeton was more than a marketing venue. It was also a place for locals to gather and catch up on all things related to the beef community and community in large. With less than 8,000 residents, Templeton still isn’t a big town by any stretch, but through the years has – like neighboring towns – grown to keep up with area demands. With a climate that’s hard to beat and a down-to-Earth population, it is understandable that the city of Templeton would continue to grow.

What will eventually stand in TLM's place is a housing development – another reminder that times certainly have changed.

According to longtime TLM owner Dick Nock, who still serves the beef industry in multiple marketing capacities, the weekly sale is one of the

things he will miss most.

"I came into this business because I had observed it for many years and thought I could make a difference," said Nock. "I put everything I had into it and it became a part of me. Marketing gets in your blood."

During his tenure with the market, Nock said the sales grew to meet the demand of the local livestock industry.

At the weekly sales in the 1970s, Nock said it was not uncommon for 35 feedlots from within 110 miles of Templeton to be represented at the weekly sale.

"A lot has changed since that time, and now that TLM is gone we might see a lot more change to come," he said.

Perhaps becoming part of him is why Nock really never left the business.

With too many irons in the fire in the early 80s, Nock thought selling his share of TLM might be the easiest way to free up some of his time. But with his office still in the TLM building, he enjoyed continuing the relationships he had fostered and was still able to attend all the weekly sales.

"What this area needs is a regularly held livestock sale. Without one, it might really take a toll on smaller producers," Nock said. "Some people might call it progress but I worry it is a step backward."

The last sale at Templeton was a testament to the feelings many individuals have for the sale yard, its staff and the cattle industry on the

18 California Cattleman November 2014

Central Coast. In a standing-roomonly sale, the crowd witnessed the highest-selling Tri-Counties Breeder’s Choice Bull Sale in TLM history. While it has been a record-breaking year for California beef prices, it was another reminder to the folks in the Templeton area that even though the way they market cattle may have to chance, ghe beef industry is still alive and well.

Though it is unfortunate to see the iconic sale yard shut down, it is proof that ranchers are resilient creatures who will continue to do what they love and find a way to make circumstances work for their longtime family ranching operations.

Local rancher Bob Soto, has been a longtime customer of TLM, just like his father and grandfather were.

With his family having homesteaded in Cambria in the 1800s he was raised in the ranching business and has seen the livestock industry on the Central Coast evolve significantly over the years.

"This is a huge loss for the local ag community. It wasn't just a cattle market. It was a place to find hay, a place to find help and a place to catch up with friends. I think those are the things I will miss most and the things that will leave the biggest void in our community," Soto said.

Fortunately, despite the selling of the TLM property, the Baxley family, who has leased and managed the facility at Templeton Livestock for the last 14 years, is committed to carrying on the maketing legacy and customer service

that Central Coast producers have come to expect. The family, who still owns and operates Visalia Livestock Market are also partners in RoundupCattle.com, an Internet livetock marketing company that caters to buyers and sellers across the West.

In an effort to give their Central Coast customers a local marketing option, the Baxley family has built a receiving yard in Templeton from which cattle will continue to be shipped to market in Visalia. “The decision for the land owners to sell TLM certainly wouldn't have been my first choice, but we are determined to make the most of the situation and help local cattlemen and cattlewomen the best way we can," Baxley said. "Having been raised in California agriculture, loving the lifestyle and being committed to it for as long as I can remember, I am going to do everything I can to see that our customers from Templeton have the same great service we have always given them."

"We are fortunate to have been able to build a recieving facility near the TLM site and excited about what the future holds and hope area producers will give us the opportunity to continue marketing their cattle, "Baxley said. "We will continue to give them our best."

The TLM receiving yard is located at 4350 Ramada Drive. For more information, call the Visalia Livestock Market office at (559) 6259615 or visit www.visalialivestock.com.

Col. Randy Baxley sells the last sale in Templeton.

Templeton Through The Years

1945: The Templeton property was leased to Walter Jay Goodell and construction on Templeton Livestock Market began.

1946: The first auction was held at Templeton Livestock Market.

1963: Al Santos and Bob Lewis purchased the auction yard from Goodell.

1966: Dick Nock purchased one-third interest in the facility.

1970: Nock became sole TLM owner, soon bringing on board well-known auctioneers Col. Duane Baxley and Col. Richard Stober.

1973: Brothers Gary and Jan Davis bought shares in the business and helped develop several affiliated entities including Templeton Properties and special stock horse sales.

1980: TLM hosted the World Livestock Auctioneer Championship Contest.

1981: Nock sold share of TLM to Davis brothers.

1989: Templeton partners held the first Tri-Counties Breeder’s Choice Bull Sale.

2000: Col. Randy Baxley became a managing partner in TLM alongside area cattlemen Mike Massey and Chad Davis.

2008: Baxley and his family became sole managers at TLM.

Ringman Todd Ventura takes bids from a packed house on Oct. 4.

November 2014 California Cattleman 19

PROGRESSIVE PRODUCER FORWARD THINKING: Future Scenarios of Impacts to Ecosystem Services on California Rangelands from the California Rangeland Conservation Coalition The Central Valley of California, the surrounding foothills, and the inner coast ranges include more than 18 million acres of rangelands. Much of the Central Valley grasslands and foothills are privately owned and managed as rangelands for livestock production. Many sites on these rangelands provide crucial habitat for what were previously wider-ranging species, such as Swainson’s hawk (Buteo swainsoni), California tiger salamander (Ambystoma californiense), and San Joaquin kit fox (Vulpes macrotis mutica).

Ranching is a vital part of the state’s economy, providing jobs and important food supplies. In addition, ranches generate other “ecosystem services,” defined as human benefits provided by natural ecosystems, which carry considerable economic value. Most of the water consumed by Californians flows over rangeland, and associated grasslands and oak woodlands are important for “carbon sequestration.”

Carbon sequestration is the capture and long-term storage of carbon dioxide, a greenhouse gas associated with climate change. Some ranches in California have been in existence for more than 100 years and are an important part of the state’s historical heritage.

Much of California’s rangeland is being rapidly converted to urban development and intensive agriculture. In addition, climate change stresses rangelands by potentially changing water availability and species distributions. The interaction between climate change and land-use change can severely affect rangeland ecosystem services. Wildlife habitat may become fragmented, and rangelands may lose the capacity to capture, filter, and release water slowly, which could affect watershed health.

It is not known exactly where and how much change will occur to California rangelands in the future. Given this uncertainty, planners use scenarios to consider a variety of possible futures to prepare for the potential impacts of future climate and land-use change. A scenario is a plausible yet simplified description of how the future may develop based on a set of assumptions about the main causes of change.

20 California Cattleman November 2014

Scenarios are not predictions but are based on a narrative storyline about the future.

Scenarios for California Rangelands The U.S. Geological Survey (USGS) Western Geographic Science Center (WGSC), USGS California Water Science Center (CAWSC), and Defenders of Wildlife have been working with ranchers and several organizations within the California Rangeland Conservation Coalition to develop six scenarios organized around the management question, “How can we maintain viable ranchland and their ecosystem services in light of future integrated impacts?”

The scenarios represent alternative futures of climate, land-use, and hydrological change for the California Rangeland Conservation Coalition focus area, which includes the state’s Central Valley, the surrounding foothills of the Sierra Nevada to the East, and most of the southern inner coast ranges to the West. These scenarios were used to quantify and map three main rangeland ecosystem services—wildlife habitat, water supply, and carbon sequestration. These results were used to conduct an economic analysis associated with changes in these services.

The scenarios are based on the storylines of the Intergovernmental Panel on Climate Change (IPCC) Special Report on Emission Scenarios (SRES) A2, A1B, and B1.

Three downscaled land-use/land-cover (LULC) change scenarios were each paired with two downscaled global climate models (a warm wet future and an even warmer dry future).

Scenarios vary by extent and distribution of development, irrigated agriculture, and future conservation lands and changes in climate and hydrology.

A growth model, FORE-SCE (FOREcasting SCEnarios of future land cover), was used to produce maps of LULC change yearly from 2006 to 2100 at a spatial resolution of 250 ...CONTINUED ON PAGE 22

November 2014 California Cattleman 21

...CONTINUED FROM PAGE 20 meters (1 meter = 3.28 feet).

The USGS Basin Characterization Model was used to model change in runoff, groundwater recharge, and climatic water deficit (a landscape stress indicator) based on climate change. For six case-study watersheds, it was also used to model change in stream discharge based on future development and climate change.

Land-use change was quantified in priority conservation areas mapped by The Nature Conservancy in 2007. Change in rangeland soil carbon stocks was tracked using USGS General Ensemble Biogeochemical Modeling System output.

RESULTS

A website, climate.calcommons.org/aux/ rangeland/index.html, provides a visualization tool to view changes in ecosystem services across scenarios and years. Here results are presented for the California Rangeland Conservation Coalition’s focus area at the scale of eight-digit hydrologic unit watershed boundaries. The website also provides access to download underlying raster datasets at 250- to 270-meter resolution.

The visualization tool includes maps of (1) change in the percentage of watershed area with critical habitat relative to 2010; (2) percent change in grassland-soil carbon-sequestration potential; (3) percent change in climatic water deficit relative to the 1981–2010 climate period; (4) ratio of recharge to runoff for three 30-year climate periods; (5) water-wildlife hotspots—areas where changes in water availability (recharge plus runoff) and loss of critical habitat coincide; and (6) average percent change in multiple ecosystem services from 2010 to 2040.

Raster data available for download includes (1) baseline soil organic carbon; (2) soil depth; (3) LULC change; (4) conversion of critical habitat; (5) climatic water deficit; (6) recharge, runoff and recharge-to-runoff ratio; and (7) water availability.

The future scenarios developed by WGSC and CAWSC scientists will assist ranchers, watershed groups, planners and land managers in ensuring the continuation of ecosystem services provided

by California rangelands. The scenarios will also assist government agencies with the design of effective conservation plans that consider both climate change and land-use change, inform water agencies about potential changes to water supply, and help conservation organizations prioritize their actions. The development of the scenarios is only part of USGS efforts to better understand the causes and consequences of landuse change and climate change.

22 California Cattleman November 2014

Harris Honored by Fresno Chamber CCA member John Harris was named the 2014 Agriculturist of the Year by the Fresno Chamber of Commerce on October 10.

Harris is the founder of Harris Ranch, a diversified farming company that produces beef, almonds, pistachios, citrus and several vegetable crops. The Harris farming enterprise also includes Harris Ranch Restaurant and Inn on Interstate 5.

"It is always an honor to be recognized by your peers," Harris said.

Harris, whose beef products are sold throughout the West, said that despite the challenges the ongoing drought has created for farmers, the agriculture industry is continuing to produce.

"It is like a horse race," Harris said. "You can't pull up now; you have to keep striving."

As one of the largest and most diverse farmers in the region, Harris credits his success to several qualities: tenacity, inquisitiveness, strong work ethic and respect.

"One of the things I have learned in business is that you have to develop good relationships from the top to the bottom," Harris said. "And that means from the people who buy what you produce to the people who produce for you."

Along with farming, Harris has been active in breeding and racing thoroughbred horses. Harris is also active in several community and industry organizations, including Saint Agnes Medical Center, the California Cattlemen's Association and the Western Growers Association. He is an active donor to his alma mater, the University of California at Davis, and has supported Fresno State and California Polytechnic State University, San Luis Obispo.

Yolo Land & Cattle Co., Stone Family to be recognized Yolo Land & Cattle Co., based in Woodland and owned and operated by Casey and Angela Stone and Scott and Karen Stone, has been named the Woodland Chamber of Commerce's Agri-Business of the Year. The longtime ranching family was honored at the 47th Annual Farm-City Harvest Celebration on Thursday, Oct. 23, at the Hotel Woodland.

Located in the western foothills of Yolo County, Yolo Land & Cattle Co. is a family-owned limited partnership. This cow/calf, stocker and registered cattle operation, owned by the Stone families, won the 2007 National Environmental Stewardship Award. Yolo Land & Cattle Co. was formed as a partnership between the late Henry "Hank" Stone and John Anderson in 1976. When the partnership was dissolved in 1983, Stone retained the ranch headquarters and carried on the Yolo Land & Cattle Co. name. His sons Scott and Casey later joined the business, helping Hank further develop and diversify the operation.

Yolo Land & Cattle Co. runs on deeded, leased and Conservation Reserve Program land that encompasses more than 14,400 acres. In addition to the cattle business, the Stones also operate a farming business that includes wheat, corn and hay crops.

TAX TIME

Tax Deductions for Advertising and Promotional Expenses

W

By John Alan Cohan, Attorney at Law

hether you run a feed store, offer a personal service for those in the beef industry or are a cattle buyer or seedstock supplier, advertising is likely something you have considered or are already actively doing to promote your business or product.

While the up-front cost of advertising can feel like a financial hit, the benefits certainly outweigh the costs. As tax season arrives, it is good to remember that advertising and promotional expenses are usually deductible along with other ordinary and necessary expenses in livestock activities operated as a business.

Traditional print ads in magazines can seem expensive, but are well worth the cost, especially if repeated in order to increase effectiveness. Internet advertisements, wordof-mouth advertising and participation in industry events (such as trade shows) are effective advertising tools, as well.

However, less traditional methods of promotion, if executed wisely, can also be a cost-effective (and tax-deductible) method of further gaining exposure for your business.

In some cases industry activities, like fairs or tradeshows, can be used to promote a separate business or professional activity. The idea is to link your business with the livestock industry activity in which you are participating. Your business name will get exposure at various events and can be an effective way of reaching out to potential customers.

The most famous illustration of this is the AnheuserBusch Company’s use of beautiful Clydesdale parade horses in Budweiser commercials and at horse shows. Another example was a tax court case in which the owner of a locksmith business claimed advertising deductions for his costs of maintaining Mardi Gras parade horses. He lost in tax court, however, because his business name was not even displayed on banners carried by his parade horses, and it was therefore hard to see how there was an advertising linkage to his business.

The classic case on this point is Rodgers Dairy Co. v.

Commissioner. Rodgers Dairy Company owned a chain of restaurants in Pittsburgh. The company purchased two Russian wolfhounds and kept them in a kennel at the rear of its headquarters, and claimed the costs as advertising deductions. The company claimed that the dogs attracted the attention of passersby, and enhanced the public image of the restaurant chain. The company also bought several show horses, also for advertising purposes.

The horses were always shown by professional trainers.

The company made sure its logo and blue and white color scheme that it used on its storefronts and on trucks, were used in the decoration of the stables, equipment and vehicles at the horse shows. Signs were put in front of the stables disclosing that the company owned the horses and horse show programs listed the company as owner of the horses.

The horses won numerous ribbons and cups that were displayed on the walls of the company’s offices.

Some of the horses were later sold at substantial profits, and stud fees were collected as well. The company deducted the expenses of maintaining, training and transporting the horses, as well as depreciation and the costs of the two Russian wolfhounds. The Internal Revenue Service (IRS) argued that the company purchased the animals primarily for the personal pleasure of the company’s principal shareholder.

The company convinced the tax court that the sponsorship efforts helped attract new customers to its restaurant chain. The court ruled that the company acquired the animals for advertising purposes, that the costs involved were reasonable, and that the company was entitled to claim the costs as advertising deductions.

This type of advertising expense is unusual, but proper so long as there is some straight-forward advertising linkage to your trade or profession. The IRS will seek to argue that these payments are motivated primarily as a way of funding your favorite pastime.

It is also important to keep a record of new clients or contacts that were generated from the promotional efforts for one’s business or professional practice. This type of advertising can be used in addition to more traditional advertising such as print ads, Internet ads and word-ofmouth efforts.

If you are currently pursuing advertising to promote your business or if you are considering advertising, it is important to keep in mind the tax deductions that are available to you and there are a variety of ways that advertising can be used to further your business. As you approach tax season, be sure to mention these deductions to your accountant to learn more about how you can get the most out of your advertising dollars.

The author is an attorney who serves the horse, livestock and farming industries. He can be reached at: (310) 2780203, or e-mail at johnalancohan@aol.com. His website is JohnAlanCohan.com.

November 2014 California Cattleman 23

RABOBANK SAYS GOOD NEWS FOR GLOBAL BEEF INDUSTRY Rabobank released it’s third quarter report on Oct. 3, reaffirming that global beef supply is in a tightening phase, with most key producing and export regions already experiencing record tight supplies. Further tightening is expected throughout the remainder of 2014 and into 2015.

Russian import bans are unlikely to have a large impact on world beef markets with Brazil’s industry likely to be the ban’s largest beneficiary. The impact on major exporters, such as Australia and the US, will be minimal given increased impediments to trade with Russia prior to the current ban.

“There is largely positive news for the global beef industry as strong demand and tight supply are showing no signs of slowing, pushing prices, in some cases record prices, even higher”, explains Rabobank analyst Angus GidleyBaird.

REGIONAL OUTLOOK UNITED STATES: Volatility continues to characterize the U.S. market as cattle prices continue to trade at record levels, and consumer appetite remains firm.

BRAZIL: Brazil exports have benefitted from increased demand from Russia this quarter and will start going to China during the next six months. Strong demand and tight supplies have underpinned record cattle prices.

AUSTRALIA: Cattle prices responded on the back of some decent rainfall during August, although the dry seasonal conditions remain a concern. Record slaughter continues to drive record exports, with strong international demand helping to support prices.

CHINA: Although total Chinese imports in 2014 are expected to be lower than the record levels witnessed on 2013, demand for the remainder of 2014 is forecast to strengthen.

NEW ZEALAND: New Zealand beef returns have remained at record levels, and with a forecast of tight supplies and very strong U.S. demand, industry outlook for the remainder of 2014 and into 2015 is optimistic.

CANADA: The Canadian cattle market has been enjoying the same surge in cattle prices for the year as has been seen in the U.S. and has aggressively been using all available cattle supplies.

ARGENTINA: Production is expected to increase seasonally with improved weather, but exports continue to remain at historically low levels, despite the encouraging trade developments with the U.S. and Russia.

MEXICO: Production continues to be restrained as cattle availability remains scarce. At the end of the year, Rabobank expects beef production to increase by 0.9 percent.

INDONESIA: Better supply has resulted in softening prices, impacting finishers’ profitability. This may cause lot feeders to import fewer cattle in late 2014, despite issuing record permit numbers.

EU: The market is expected to remain under pressure and at best stabilize, with the seasonal increase in demand unlikely to result in higher prices given the increasing competition with lower pork and poultry prices.

24 California Cattleman November 2014

Oak Knoll

CHARLES FULLER

CARGILL BEEF FRESNO, CA

COWBOY COMEDY

“Dad sent for You Because We Owe The Other Vet A Lot of Money.""

Located in the heart of the Northwest

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Cattleman's Classic, October 18, 2014 Everett Flikkema: 406.580.2186 Jack Vollstedt: 818.535.4034

www.vfredangus.com Terrebonne, Oregon

November 2014 California Cattleman 25

COUNCIL COMMUNICATOR CHECKING IN ON YOUR BEEF CHECKOFF CBC cornering the marketing on protein promotion from the California Beef Council

Promoting Beef’s Heart Healthiness

Thousands of Sacramento-area residents took to the streets for two different American Heart Association Heart Walks this September. The walks, designed to raise funds to fight heart disease and stroke, also promote physical activity and heart-healthy living.

The California Beef Council (CBC) was on hand for both heart walks—one at California’s State Capitol and the other at Sacramento’s popular Land Park. CBC staff shared information about beef nutrition, discussed the BOLD study and beef ’s role in a heart-healthy diet, and educated participants about just how many lean options there are when it comes to beef.

“Being a part of events such as the American Heart Association’s Heart Walks give the beef community an opportunity to share some of beef ’s positive and nutritional benefits with an audience that is generally concerned about the health impacts and nutritive quality of food,” says James Winstead, the CBC’s Registered Dietitian Nutritionist.

“Letting people know that beef really does play an important role in a healthy—not to mention a heart-healthy—diet is an important message to share with consumers.”

DID YOU KNOW? Many of America’s favorite cuts of beef are considered lean, and several of them are certified to display the American Heart Association’s HeartCheck stamp of approval as a heart-healthy product.

Those USDA Select Quality Grade cuts include: • Sirloin tip steak • Bottom round steak • Top sirloin steak, stir-fry, filet and kabob • Boneless top sirloin petite roast The American Heart Association’s Heart-Check mark was established in 1995 to give consumers an easy, reliable system for identifying heart-healthy foods as part of an overall healthy dietary pattern. Having several beef options be included among these foods is another way to ensure there are beef choices for every type of diet and palette.

26 California Cattleman November 2014

Bon a la Beef!

The CBC recently partnered with the California Foundation for Agriculture in the Classroom to create four professional video clips featuring elementary through high school students preparing delicious beef recipes. The series—called “Bon a la Beef ”—is designed to educate students, teachers and the public about beef, its nutritional value, and proper handling and preparation.

CBC Registered Dietitian Nutritionist James Winstead is featured in the series providing helpful information about beef nutrition and fighting misconceptions about health impacts.

Check out the video today at learnaboutag.org/ bonalabeef/.

Pairing Flavor with Savings

The CBC always has a number of promotions taking place throughout the state, and this fall is no exception!

From early September through mid-October, the CBC partnered with Reser’s Fine Foods and Save Mart and Lucky Supermarkets for a tailgating-themed promotion that combined one of America’s favorite past times with a coupon incentive to give shoppers one more reason to purchase beef.

From Sept. 7 through Oct. 11, Save Mart and Lucky shoppers who purchased select packages of “Max Pak” beef and a Reser’s 3-pound potato or macaroni deli salad could save $3 on their purchase. On-air radio advertisements in select northern California media markets and a full-page ad in Save Mart and Lucky’s in-store magazine In Good Taste promoted the beef case savings and drove consumers to an online contest for a chance to win a grilling package. An extensive digital and social media campaign on Facebook and Twitter also brought attention to the promotion.

The CBC is also in the midst of its second year of a

fall-themed promotion with Crock Pot® and Entercom Radio and Digital. Through a radio and online ad campaign, the CBC is encouraging consumers to think about savory beef dishes that can be created in a Crock Pot® slow cooker, while giving them a chance to win one of the popular small cooking appliances.

Officil retail partners for this integrated marketing campaign are Raley’s, Bel Air and Nob Hill Foods in northern California and Ralphs in southern California.

Raley’s is offering a $3-off beef coupon through the Something Extra mobile app during the promotion and enhancing the promotion’s online presence through its social media channels. James Winstead, the CBC’s Registered Dietitian Nutritionist will also have a guest blog on the Raley’s Seasons blog answering consumer questions about slow-cooking beef.

Ralphs will also be offering an online beef coupon through its Facebook page as part of the promotion and drive their customers to their stores through social media efforts. Both retailers will also feature in-store slow cooker recipe cards at the meat case, provided by the CBC. For more on CBC promotions as they’re happening, be sure to like us on Facebook, and follow us on Twitter!

demand-enhancing activities that the CBB and state beef councils implement -- generic beef advertising; channel marketing; industry information; new-product development; public relations; nutrition research; beef-safety research and product-enhancement research -- have a positive and statistically significant impact on increasing per capita beef demand.

At the bottom line, the increase in beef demand due to Beef Checkoff-funded marketing efforts resulted in higher prices for beef producers and importers, which means higher net revenue than they would have experienced without those checkoff programs.

For more on the ROI study, visit www.mybeefcheckoff. org. To see where your checkoff investment goes as a California beef producer, download the CBC’s latest annual report at www.calbeef.org, and see a detailed breakdown of checkoff investments on both the state and national level.

Low-Stress Cattle Handling

The CBC was proud to welcome Ron Gill, Ph.D., of Texas A&M University on a recent educational tour at various California auction markets. In late September and early October, Gill joined the CBC to conduct seminars on stockmanship and stewardship techniques, providing both auction market employees and producers with live, informative demonstrations on low-stress cattle handling and an overview of effective facility design for maximum safety and efficiency. Nearly 200 beef and dairy producers and auction market employees participated in the clinics, which were held at Visalia Livestock Market, Visalia; Famoso Stockman’s Market, McFarland; 101 Livestock Market, Aromas; Dos Palos Y Auction Yard, Dos Palos; and Templeton Livestock Market, Templeton.

“For beef producers, there’s nothing more crucial to a successful business and a sustainable way of life than the health and well-being of their livestock,” says Gill. “That’s why effective stockmanship and stewardship is so important.

By employing principles that allow us to handle cattle in a manner that is conducive to their natural behavior, we can reduce stress and risk of injury to the livestock, create a more efficient working environment, and improve a ranch or beef operation’s overall performance, as well as the overall efficiency and flow at an auction market.”

If you’d like to participate in a future clinic, please e-mail jill@calbeef.org to receive updates on future events and opportunities as they become available.

Ron Gill, Ph.D., shares animal handling information with cattlemen at Visalia Livestock Market.

A Strong Return on Your Investment

In the most comprehensive study ever rendered about the Return on Investment (ROI) of beef checkoff assessments, Harry Kaiser, Ph.D., of Cornell University recently concluded that each dollar invested in the Beef Checkoff Program between 2006 and 2013 returned about $11.20 to the beef industry.

Commissioned through the checkoff ’s Joint Evaluation Committee, this new ROI study could be a useful tool for producers who make decisions about how to invest checkoff dollars. The statistical results indicate that all eight November 2014 California Cattleman 27

WINTER WEATHER FORCAST

El Niño patterns not bringing likelihood of heavy moisture from Meteorologist Brian Bledsoe

I can’t tell you how many stories I have read that said there was going to be a Super El Niño, then no Super El Niño, but a strong El Niño, then no strong El Niño, but likely no El Niño, etc. It can be very frustrating to those who are digesting that information and don’t have someone to help them understand it. However, you folks who have been following along with me, know that my forecast has been steady. I have been forecasting a weak event that may have some hybrid characteristics known as a Modoki. What does Modoki mean? It is the Japanese term for “the same, but different.” It is an El Niño, but the water temperatures in the ENSO region of the Pacific Ocean are different than a traditional El Niño.

NOVEMBER 2014

DECEMBER 2014 THROUGH FEBRUARY 2015

28 California Cattleman November 2014

According to the Japan Agency for Marine-Earth Science and Technology (JAMSTEC), the difference in a traditional El Niño versus Modoki El Niño is where the warm water is located with each version. In a traditional El Niño, the warmth stretches from the west coast of South BRIAN BLEDSOE America into the central Pacific.

A Modoki El Niño focuses the warmest water in the central Pacific. Big differences and usually some pretty big differences with the resulting weather.

The below red and blue charts display what the JAMSTEC model shows for sea surface temperature anomalies for the next several months: Red means above normal sea surface temperatures, and you can see where the bullseye of darker red ends up along the equator in the Pacific – right in the center. Additionally, the two other dark red bullseyes off of Baja and off of the Pacific Northwest and Gulf of Alaska will also continue to be a formidable obstacle to getting moisture producing storms into central and Northern California in the short-term.

The brown and green charts on the page at right display what the JAMSTEC model shows for precipitation anomalies for the next several months.

MARCH THROUGH MAY 2015

NOVEMBER 2014

DECEMBER 2014 THROUGH FEBRUARY 2015

MARCH THROUGH MAY 2015

As you may have gathered from these charts, the JAMSTEC model shows a somewhat dry November, with the potential for some better moisture during the winter and early spring. I must say, until this pattern changes, I would be very cautious. This type of El Niño benefits the southern third of California more than the northern two-thirds, and that isn’t even a done deal.

Eventually, we will see a full blown pattern shift that does benefit the whole state of California. I don’t think anyone knows exactly when that will be, but I hope some of the information I have given you will help you make decisions.

Remember, you can always access short and long range forecast information on my website: www.brianbledsoewx. com. If you have any questions or comments, please drop me an e-mail at brianbledsoewx@gmail.com.

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November 2014 California Cattleman 29

2014 California Cattleman

Ag Supplier & Services Directory

The following agribusinesses have placed a 1/6 page ad or larger in this issue earning a listing in our 2014 Ag Supplier and Services Directory.

Animal Health, Feed & Supplements Conlin Supply co., Inc.

Albert Conlin, (209) 847-8977 576 Warnerville Rd. Oakdale, CA 717 E Childs Ave., Merced, 209 725-1100 www.conlinsupply.com

Foster Commodities

Northern California: Geoff Tipton, (559) 259-2429 Central & Southern California: Bill Ruble, (559) 260-4570 Contact us for your all of your livestock supplement needs.

Reis Ranch Livestock Supplements

FosPro速 Distributor Nathan Reis, (530) 682-0305 Natalie Reis-Sanchez, (530) 682-0356 648 Cowee Ave. Gridley, CA 95948 www.reislivestock.com

Ritchie Industries

120 S Main, P.O. Box 730 Conrad, Iowa 50621 800-747-0222 or 641-366-2525 Aiming to provide the best watering systems and products in the industries and market segments we serve. www.ritchiefount.com

Shasta Farm & Equipment

Chad Amen, (530) 347-5077 3748 Main Street Cottonwood, CA, 96022 Give us a call, stop by or visit online to see what we can offer you. www.shastafarmequipment.com

Stanislaus Farm Supply

Three locations to serve you.

624. E. Service Rd, Modesto 674 S. Hwy. 59, Merced 439 Hwy. 339, Yerington, NV We carry a full line of animal health products as well as Pasture Valley Seeds.

Sweetlix速 Livestock Supplements Offering a complete line of nutritional supplements.

1-87SWEETLIX (1-877-933-8549) www.sweetlix.com See our ad on page 13.

Auction Markets Escalon Livestock Market

Miguel A. Machado, President (209) 838-7011 225525 E. Lone Tree Rd., Escalon, CA See our ad on page 17.

Shasta Livestock Auction Yard

P.O. Box 558, Cottonwood, CA 96022 Ellington Peek, (530) 527-3600 Brad Peek, (916) 802-7335 www.shastalivestock.com See our ad on page 7 for details of upcoming specials.

Turlock Livestock Auction Yard P.O. Box 3030, Turlock CA 95381 www.turlocklivestock.com (209) 634-4326, (209) 667-0811 Max Olvera, (209) 277-2063 Steve Faria, (209) 988-7180 For details see our ad on page 9.

BEEF PROCESSING Cargill Beef

California Angus Days

The annual sale sponsored by the California Angus Association, is in Turlock Dec. 6.

Darrell Hansen, President, (707) 328-9349 Betsy Cardoza, Treasurer P.O. Box 40, O'Neals, CA 93645 www.californiaangus.com See our ad at right for more information.

VF Red Angus

Jack Vollstedt, (406) 58002816 Everett Flikkema, (818) 535-4034 www.vfredangus.com Breeding some of the best in the breed. See our ad on page 25.

Western Nugget National Hereford Sale Matt Macfarlane, M3 Marketing, Sale Manager (530) 633-4184, (916) 803-3113 For more information on the 2014 Western Nugget National Show and Sale, see our ad on page 3.

Genetics/Semen All West-Select Sires P.O. Box 507, Burlington, WA 98233 P.O. Box 1803, Turlock, CA 95381 1-800- 278-8254 www.allwestselectsires.com

Livestock Handling Charles Fuller, (559) 268-5586, (559) 348-7330, cell. For more information Equipment on how to receive top dollar for your cull cows and bulls, see our ad on page 24.

Powell Livestock Scales & Rentals 39120 W. Scio Rd., Scio, OR 97374 (503) 394-3502, 1-800-451-0187 Purebred Cattle For more information on our products, visit us Byrd Cattle Company online at www.scalesnw.com.

P.O. Box 713, Red Bluff, CA 96080 Dan Byrd, (530) 527-9036 HiQual Livestock Equipment Ty Byrd, (530) 200-4054 Available at all Stanislaus Farm Supply www.byrdcattleco.com locations. See our ad on page 10 or visit us online byrdcattleco@hotmail.com at www.stanislausfarmsupply.com.

30 California Cattleman November 2014

California angus days sale heifers find their way to the

winner’s CirCle! join us the first weekend of deCember at the stanislaus County fairgrounds sale information jim Vietheer: 916.834.2669 j.j. reinhardt: 916.712.3696 show information amanda leo: 209.483.8507

California Angus Days

ANGUS FEMALE SALE

12•6•2014

TURLOCK, CALIFORNIA SALe PARAde > NOON ANNUAL SALe > 3 P.m.

Sale Consignors AvilA FArms Colburn CAttle Co. Coy Angus DAl Porto livestoCk gmA Angus HAve Angus lAx CAttle Co. levisAy blACk Angus meDeiros Angus FArm roCking s rAnCH, inC. roCking W Angus sCHnoor sisters silveirA bros. vintAge Angus rAnCH WiseCArver FArms sponsored by the

California Angus Association www.californiaangus.com THD ©

November 2014 California Cattleman 31

FUTURE FOCUS GIVE THE GIFT OF YOUR TIME

by Chico State Young Cattleman and California Beef Ambassador Jillian Cassaca Growing up in a small agriculturally-rich community on the northern coast, I thought that everyone knew where their food came from – ranches, dairies, rivers and the ocean surrounded us on all sides. Yet, as I ventured out from my small community, I quickly realized that there is a growing disconnect between consumers and those who produce their food.

Because of this disconnect it is easy for consumers to be swayed by one negative message or another. During my year as the California Beef Ambassador I have come to understand that it is much easier to promote a positive story from the start, rather than try to correct someone’s misguided perceptions. After having realized this, I feel as though it is more important than ever as cattlemen and women to share our stories and promote the truths of our beef community versus waiting to correct misled consumers.

Having come to this conclusion, I am proud to be a part of the proactive youth who are promoting and educating others about the product that we work so hard to raise. But as an industry, the number of myths and questions about our product are increasing by the day. Because of this I feel as though it will take a group effort by all members of our beef community – now and in the future – to retain a positive image with consumers and rebuild the connection between consumers and producers.

Just as many of the industry’s youth, in an effort to reconnect with consumers I have become involved in a number of programs and organizations that allow me to converse with adults and children about raising beef products.

Through my most recent experience with the Young

32 California Cattleman November 2014

Cattlemen’s Association at California State Univesrsity, Chico; the California Young Cattlemen's Committee and the Beef Ambassador Program, I have had the opportunity to grow and learn as a communicator.

Particularly when serving as the California Beef Ambassador over the course of the last six months, I have JILLIAN CASSACA added a number of “lessons learned” to my notebook.

I have created a list of some of these lessons. As the years continue I’m sure there will be many more to add, but for now here goes: • When working with kids, snacks are worth their weight in gold. For that matter, food in general will likely entice people long enough for you to share your message.

• Everyone wants to be your best friend when you’re using a fluffy baby calf as one of your presentation props.

• When showing up in boots, an "I Heart Beef" shirt, an overflowing"I Heart Beef" bag with bumper stickers spilling out of the top – people will notice you.

• Fifth graders’ feedback on your presentations can boost your mood for at least a week. My favorite was a little boy who told me, in all sincerity, that my presentation

was “the first presentation he had paid attention to…for the whole thing.”

• You never know how bad of a cook you are until you are trying to giving cooking tips and recipes to others.

• If you have a recipe that includes beef, fruit, vegetables AND tastes good, mothers will love you.

Farm & Equipment

• After spending a majority of my childhood being taught about cattle by the guys, it is much harder than you’d think to explain things to consumers using a filter and less ‘colorful’ language.

• No one can deny a funny bumper sticker – people love them.

• Although you may show up to be the presenter of information, you will quickly learn that there are educators in unlikely places and unlikely forms.

• Taking five minutes just to listen to someone share their stories or comments can leave a lasting impression with them, and in turn will make your day.

• Lastly, I learned that no matter where you go or who you know there, if a member of the beef community is present you are sure to have a friend and a helping hand.

These lessons learned not only make me smile and laugh thinking back on them, but make me realize how much I have grown this past year. Because of the countless connections I’ve made with people of all ages regarding cattle, I have a better sense of what I want to focus on in my future career endeavors.

Explaining the pasture-to-plate production system to fifth graders, (trying) to give cooking tips to men and women with a lot more experience than I, and explaining why I choose to raise my cattle the way I do, have shown me that my true passion will always rest with the beef industry. I am proud to be a part of a community that works hard 365 days a year to raise a nutrient-dense product, and who constantly strives to be better.

We will find that as years pass by it will take more and more work to not only keep up with demand, but to maintain the standards being set for us. Because of these rising standards, as an industry we have a growing need for outreach, education and positive messages.

I encourage all members of the beef community to join in the effort to talk with and educate consumers and children. One small contribution of our time can make all the difference between having to redirect misinformed individuals and simply sharing our story.

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CDFA ANnounces Establishment of Increased Inspection and Brand Fees The California Food and Agricultural Code sections 20760 and 21291 authorize the California Secretary of the Department of Food and Agriculture to increase fees up to 20 percent of the statutory fee. The action of the Secretary to increase fees is initiated by a recommendation of the Livestock Identification Advisory Board.

On Aug. 28, 2014, the Livestock Identification Advisory

Board met and unanimously passed a motion to recommend that Sec. Karen Ross increase the brand inspection and registration fees associated with the Bureau of Livestock Identification. For more information, please contact Greg Lawley at (916) 900-5006. Below is a chart of the fee increases that were approved by Secretary Ross which take effect Nov. 1, 2014.

ACTIVITY INSPECTION HIDE INSPECTION REGISTERED FEEDLOTS; CA RANCH TO FEEDLOT INSPECTION REGISTERED FEEDLOT; SALESYARD AND OUT-OF-STATE CATTLE RANCH INSPECTION – CHANGE OF OWNERSHIP

APPROVED FEE $1.70 $0.64 $0.43 $1.25

OUT OF STATE – SALE OR OUT OF STATE PASTURE MOVEMENT

$1.25

OUT OF MODIFIED POINT OF ORIGIN AREA SALESYARD OR SLAUGHTER BRAND RECORDING FEE, TRANSFER FEE, BIENNIAL BRAND RENEWAL FEE BRAND RE-INSTATEMENT FEE

$1.25 $1.25 $1.25 $70.00 $100.00

RE-RECORDING FEE

AAA Announces Top 10 California Angus Producers The 10 producers who registered the most Angus beef cattle in the state of California recorded a total of 2,733 Angus individuals with the American Angus Association®, based in Saint Joseph, Mo., during fiscal year 2014, which ended Sept. 30, according to Bryce Schumann, chief executive officer of the 130-year-old, 30,000-member breed association.

The 10 top recorders in California are: Vintage Angus Ranch, Modesto; Ray-Mar Farms, Oakdale; Tehama Angus Ranch, Gerber; Top Line Cattle Company, Middletown; Silveira Bros, Firebaugh; Teixeira Cattle Co., Pismo Beach; Bruin Ranch, Auburn; Donati Ranch, Oroville; Byrd Cattle Company LLC, Red Bluff; York Ranch LLC, Alturas.

Angus breeders across the nation in 2014 registered 298,369 head of Angus cattle, up nearly 10,000 head over FY 2013, according to the assocaition's 2013 Annual Report. Montana producers registered the most Angus cattle in 2014, with 30,056 head.

“Our year-end statistics continue to demonstrate strong demand for Angus genetics and solidify our long-held position as a leader in the beef cattle industry,” Schumann said. “These results underscore our members’ commitment to providing genetic solutions to the beef cattle industry.”

34 California Cattleman November 2014

$140.00

FROM THE SALE RING RECORD SETTTING SALE SEASON

Bulls sell high amid times of uncertainty from California Cattleman Field Representative Matt Macfarlane of M3 Marketing As I write this column, we are chin deep in our fall bull marketing season. In my nearly 18 years in helping market purebred cattle, this has certainly been the most exciting!

This season has been surprisingly active with bull sales up on average $1,200 to $1,700 per bull in spite of the lengthy drought we are experiencing statewide. A few select sales have been even higher. That's not to say that the last couple of bull sale seasons on the West Coast haven't been good, it's just that this year averages have been exceptionally high.

There are many influencers that have led to this spike in the market.

First of all and perhaps most noteably, producers are receiving more for their calves and yearlings than they ever have in history. In talking to the sales yard and video market operators, average prices are up as much as $40 to $60 per hundredweight on most classes of cattle over the previous year or two. That's $350 to $500 more per animal. On a 250- head cow/calf operation, that's an additional $87,500 to $125,000 in income.

Additionally, most of the people I've talked with have eliminated many of the bulls they have used the last few years for two reasons. First, with feed costs and shortages the way they currently are, they did not want to use those scarce resources on their bulls over the summer. Instead, they have chosen to use the resources on the longer term ranch assest – their cowherd. They can simply buy replacement bulls in the fall when and if they are needed and this put a lot of extra pressure on the breeding bull market.

Secondly, cull butcher bulls that were bringing $85 to $95 per hundredweight last year are bringing $130 to $145 per hundredweight only a year later. There is really no reason to hang onto cattle that are bringing more on the rail than some producers gave for them in the first place.

A third point is with the added income producers have received on their calves, it is easier to pay a little more for added genetic value in a younger package than to add that surplus income over the previous year to our tax base. I've seen many frugal cattlemen and cattlewomen bid $2,000 to $3,000 or more per bull this year as compared to the last few years. I believe it is worth the investment to put the money into genetics that will continue to influence a herd for the better and that the ranchers who have made the decision to put money into better bulls will be rewarded for it in the quality of subsequent calf crops.

Another point is most bull producers have understandably decreased the number of bulls available for sale in most cases, realizing our decreased cow numbers in the West. Without as many cows to breed, it was a commonsense decision to cut back on bull numbers, especially at a time when steers have been worth their weight

in gold.

Lastly, feed and hay prices have seemed to have leveled off as the fall has progressed and that may have added to the comfort level of some as they bid on their next herd bull.

On the maternal side, quality females still continue to bring a premium with fancier fall pairs bringing $3,500 on up to $4,000 in some cases at some special female sales this fall. The optimism of our cattlemen is relentless. It shows that even with our lack of rain water, the price of production is still less than what we are getting for these cattle and producers are making money. Our cow numbers have continued to decline which will be beneficial for those that have been able to show persistence in surviving this unprecedented drought.

As a final thought, I want to remind all producers of the importance of supporting your local and state cattlemen's associations, especially during these turbulent times. With no set patterns to marketing, weather and every other factor that affects cattle production, these association are a constant that you can count on. Having them in your corner is more important now than ever. They are at the forefront of the battle on most of the issues that will determine how you will conduct day to day business and survive. Whether you are paying dues or not, you are receiving the benefits. Contact the office at (916) 444-0845 to see what they are currently working on and how your contribution will help.

November 2014 California Cattleman 35

Cattlemen’s Report

2014 FALL BULL & FEMALE SALE RESULTS & AVERAGES EAGLE PASS RANCH

SEPT. 24, DOS PALOS, CA

Col. John Rodgers Managed by James Danekas and Associates 86 Balancer, SimAngus and Gelbvieh Bulls

BEEF SOLUTIONS BULL SALE Bruin Ranch and Circle Ranch SEPT. 25, IONE, CA

Col. Rick Machado 155 BULLS

83 SIMANGUS BULLS 66 ANGUS Marty Ropp and Matt Macfarlane

Curtis Thomas and Duane Martin, Jr. at the Beef Solutions Bull Sale in Ione.

$3,926

$6,572 $6,379 $6,832

MCPHEE RED ANGUS BULL & FEMALE SALE

SEPT. 27, LODI, CA Col. Rick Machado 42 RED ANGUS BULLS 38 OPEN FEMALES

$5,304 $2,030

58TH ANNUAL CAL POLY BULL TEST SALE

OCT.. 5, SAN LUIS OBISPO, CA Col. Rick Machado and Col. John Rodgers 80 TOTAL BULLS Rita and Nellie McPhee at the annual McPhee Red Angus Bull and Female Sale.

Carissa and Vic Rivers at the McPhee Red Angus Production Sale in Lodi.

$ 4,616

BALDY MAKER BULL SALE

Traynham Ranches & Hufford Herefords OCT. 6, FORT KLAMATH, ORE. Col. Eric Duarte Managed by Matt Macfarlane Marketing 55 ANGUS BULLS

$5,238 17 HEREFORD BULLS

$5,294 98 COMM. FEMALES

$2,413

TEIXEIRA CATTLE CO. SALE BY THE SEA

Kris Gudel and Celeste Settrini

Terry Cotton and Tom Hill at Teixeira Cattle Company's Sale by the Sea.

OCT.. 10, PISMO BEACH, CA Col. Rick Machado Managed by Cotton & Associates 39 ANGUS FEMALES 30 BULLS 35 COMMERCIAL FEMALES

$4,600 $5,412 $2,604

SILVEIRA BROS "PARTNERS FOR PERFORMANCE"

Allan Teixeira with San Luis Obispo Rancher Manuel Avila.

Col. John Rodgers and Jill Machado at Silveira Bros. Partners for Performance Female Sale.

FEMALE SALE OCT. 11, FIREBAUGH, CA Col. Rick Machado & Col. John Rodgers 84 FEMALE LOTS

$8,693

VINTAGE ANGUS ‘GENETIC GOLD’ PRODUCTION SALE Col. Steve Dorran 71 LOTS AVERAGED

OCT.. 12, MODESTO, CA

$23,943

7TH ANNUAL 9 PEAKS RANCH ‘FIRST CHOICE’ BULL SALE

Angus beeder Kimeric DeLashmutt with Vintage Angus Manager Doug Worthington

Vintage Angus Owner Jim Coleman welcomes buyer to the VAR Female Sale.

OCT. 14, FORT ROCK, OR Col. Eric Duarte & Col. Trent Stewart 90 ANGUS BULLS

$5,342

THOMAS ANGUS RANCH BULL AND FEMALE SALE

OCT. 16 BAKER CITY, OR Col. Steve Dorran, Col. Rick Machado, and Col. Trent Stewart Managed by Cotton & Associates 241 BULL LOTS $7,422 513 ½ FEMALE LOTS $3,858

NEXT GENERATION BULL SALE

Steve Lambert and Jim Mickelson welcome buyers to the Next Generation Bull Sale.

Bobby Mickelson with Harry Weise, a local Sonoma County agriculture supporter.

36 California Cattleman November 2014

Sonoma Mountain Herefords & Lambert Ranch OCT. 18, KIRKWOOD, CA Col. Rick Machado 52 BULLS $5,123

Joe & Patricia Borges of Borges Angus Ranch, Byron, were named Consignor of the Year at the Cal Poly Bull Test and consigned the high-performing multitrait Angus bull.

David & Paula Holden of Westwind Angus, Oroville, consigned the champion low birth weight Angus bull and the high-selling bull at the Cal Poly Bull Test Sale.

Dave Brown of Rollingwood Angus, Potter Valley, consigned the highperforming low-birth weight Angus bull at the Cal Poly Bull Test Sale.

Loretta Cooksey of C2-IT Cattle Company consigned the champion multi-trait Angus bull at the Cal Poly Bull Test Sale.

Genoa Livestock, Minden, had the champion Polled Hereford and champion and Mark O’Reilly, DVM, San Luis Obispo, of O’Reilly Polled Herefords, high-performing Hereford at the Cal Poly Bull Test Sale. Manager Dwight Joos consigned the high-performing Polled Hereford at the Cal Poly Bull Test Sale. and daughter Evelyn accepted the award.

Joey & Diane Ferrara of Ruby Red Farms, San Jose, consinged the highperforming Red Angus bull at the 2014 Cal Poly Bull Test Sale.

Carissa and Vic Rivers of Rivers Red Angus, Winters, consigned the champion Red Angus bull at the 2014 Cal Poly Bull Test Sale.

Dennis Lopez of Diablo Valley Angus, Byron, consigned the high-performing and champion Angus bull at 2014 the Cal Poly Bull Test.

Tom Easterly of Easterly-Romanov Ranch, Sheridan, consigned the highperforming and champion LimFlex bull at the 2014 Cal Poly Bull Test.

November 2014 California Cattleman 37

California Cattlemen’s Association

BUYERS’ GUIDE Services for all your on-the-ranch needs

M i d Va l l e y B u l l

S a l e

CALL US FOR INFORMATION ABOUT OUR PRIVATE TREATY CATTLE OR OUR ANNUAL BULL SALE!

THURSDAY, SEPT. 17, 2015

THANK YOU TO OUR 2014 BULL BUYERS!

2006 CBCIA Seedstock Producer of the Year

Thank you to our 2014 Buyers!

THURSDAY, SEPT. 10, 2015

38 California Cattleman November 2014

JUNIOR HERDSIRES

O’Connell Consensus 2705

O’Connell Consensus 2705 SIRE: Connealy Consensus 7229 MGS: HARB Pendleton 765 J H

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THANK YOU TO OUR 2014 “COMMITMENT TO PERFORMANCE” BULL BUYERS!

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Call us for infor mation about pr ivate tr eaty cattle or our 2015 bull sale!

Thank you to our loyal buyers for helping make our 40th anniversary sale a success!

THANK YOU TO OUR BUYERS AT THE 2014

November 2014 California Cattleman 39

THANK YOU TO OUR 2014 BULL CUSTOMERS!

Brangus • angus • Ultrablacks

THE DOIRON FAMILY Daniel & Pamela Doiron 805-245-0434 Cell doiron@spanishranch.net www.spanishranch.net

THD ©

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HEREFORD BULLS NOW AVAILABLE!

Progressive Genetics for over 36 years Bulls and females available private treaty at the ranch!

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Dave Goss PO Box 13 Vinton, CA 96135 530-993-4636

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40 California Cattleman November 2014

3L

“Breeding with the Commercial Cattleman in Mind”

79337 Soto Lane Fort Rock, OR 97735 Ken 541.403.1044 | Jesse 541.810.2460 ijhufford@yahoo.com | www.huffordherefords.com

THANK YOU TO OUR CALIFORNIA BULLFEST CUSTOMERS!

WE HOPE TO SEE YOU OCTOBER 18 IN KENWOOD FOR OUR 8TH ANNUAL “NEXT GENERATION” BULL SALE!

LITTLE SHASTA RANCH

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Calving Ease, Growth, Maternal and Carcass Traits ZEIS REAL STEEL

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Stan Sears 5322 Freeman Rd. Montague, CA 96064 (530) 842-3950

Thank You To All Who Supported Our 2014 Production Sale

Everett Flikkema 406-580-2186

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Cattleman's Classic, October 18, 2014

www.vfredangus.com

November 2014 California Cattleman 41

REAL ESTATE

“Specializing in farm and ranch properties” K. MARK NELSON

RYAN NELSON

BRE# 00346894 BRE# 01883050 (916) 849-5558 (916) 804-6861 kmarknelson@gmail.com ryan.nelson85@gmail.com

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AUTHORIZED DEALER! 10391 E. STOCKTON BLVD in ELK GROVE

42 California Cattleman November 2014

Fresno-Kings Cattlemen’s Association Holds Fall Banquet On Sept. 25, the Fresno-Kings County Cattlemen’s Association (FKCCA) held their annual Fall Banquet in Fresno at the Fresno Fairgrounds. More than 100 members and guests mingled and enjoyed a barbecued steak dinner courtesy of Randy Perry, Ph.D., and Young Cattlemen’s Association Members from California State University, Fresno.

As always, a highlight of the event was the annual recognition of the Fresno-Kings greatest honors, the Cattlemen of the Year, Friend of the Industry and Cowboy of the Year Awards, which once again went to innovative Fresno-Kings Cattleman of the Year Bob Ferrara, Friend of the and outgoing ranchers who have given a great deal to the Industry Neil McDougald; and Cowboy of the Year Bubba Kelly. ranching industry and the western way of life.

This year’s FKCCA Cattleman of the was Bob Ferrara, a longtime rancher from Clovis; Well-known area cattleman Neil McDougald, Friant was recognized as the Friend of the Industry for always sacrificing his time and talents to the bettermen of state and local 2014-2015 Fresno-Kings Board Members are (L to R): Hal Stainbrook, Sanger; Geoff Gates, Clovis; agriculture. Bubba Kelly, Randy Perry, Ph.D., Prather; Mike Blasingame, Prather; Jayne Robinson, Clovis; Cindy Tews, Clovis, was given the FKCCA president, Fresno; Mark Thompson, Fresno; Ed Huff, Fresno; treasurer; Tara Roth, secretary, Fresno; Cowboy of the Year Award.

Troy Murray, vice president, Riverdale; Neil McDougald, Friant; and Steve McDonald, Sanger.

2014 CATTLE-PAC FUNDRAISER Case IH Scout Utility Vehicle $100 per ticket or 3 Tickets for $250 Raffle drawing will be held on Saturday, Nov. 22, 2014 at the 98th Annual CCA/CCW Convention in Reno, NV.

CONTACT THE CCA OFFICE TODAY TO FIND OUT HOW YOU CAN GET TICKETS!

Contributions to Cattle-PAC (FPPC #760980) are limited to $6,800 per calendar year per contributor. The limit includes both monetary contributions and donated items (at fair market value). Funds will be used to make political contributions to state candidates, and for other political purposes. Contributions shall be voluntary and are non-tax deductible.

MSRP $12,000 November 2014 California Cattleman 43

IN MEMORY BILLY JACK "BJ" THOMPSON

Billy Jack "BJ" Thompson was born to Jack and Beatrice Thompson in Cartersville, Okla., in June of 1933.

He moved to Shafter with his parents and younger brother, John, in 1937. He met his future wife, Jimmie Witcher, while attending Shafter High School, where they both graduated in 1951.

They married in 1953, and a few months later, Jack was sent to Germany where he proudly served our country in the U.S. Army during the Korean War conflict. Jimmie later joined him, and their oldest son, Doug, was born in Germany, followed by David and Tracy after returning to the states.

Jack was an entrepreneur. He ran Jack Thompson Trucking after the death of his father in 1967, started Shipper's Transit, and had a custom harvesting business. During his many years in the trucking industry, Jack was very active. He served as chairman of the Kern County Unit of the California Trucking Association as well as the state chairman for the

We Believe... ...our goal is to be more than just a semen supplier, but a genetics partner that creates pregnancies that are designed to meet your desired outcome. Low birth weights, high grid values and female replacements that improve your bottomline.

WEDDING BELLS We Believe...

REIS AND SANCHEZ Natalie Reis and Jaime Sanchez, both of Yuba City, were married Oct. 4 surrounded by family and friends at a ceremony in Gridley. The bride attended California State Univeristy, Chico, and is thebedaughter of Tony and Mary Reis, Gridley. ...our goal is to She currently helps manage Reis Ranch and more than just a sementhe Northern Exposure Junior Livestock Show. The bridegroom also attended California State University, Chico, and is supplier, but a genetics partner currently working as an agriculture teacher and FFA advisor at Yuba City High School. that creates pregnancies that areHamilton City.

He is the son of Jaime and Juana Sanchez of 1. Publication Title

1-800-278-8254 www.selectsiresbeef.com contact@allwestselectsires.com

designed to meet your desired outcome. Low birth weights, high grid values and female replacements that improve your bottomline.

Statement of Ownership, Management, and Circulation (All Periodicals Publications Except Requester Publications)

California Cattleman 4. Issue Frequency

2. Publication Number

8

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3 6

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October 2014

Calving ease.

Carcass.

Cows.

1221 H Street, Sacramento, CA 95814

8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer)

13. Publication Title

$20

a. Total Number of Copies (Net press run)

Stevie Ipsen

(1) Mailed Outside-County Paid Subscriptions Stated on PS Form 3541 (Include paid distribution above nominal rate, advertiser’s proof copies, and exchange copies)

Telephone (Include area code)

(916) 444-0845

1221 H Street, Sacramento, CA 95814

California Cattlemen’s Association, 1221 H Street, Sacramento CA 95814 Stevie Ipsen, 1221 H Street, Sacramento CA 95814 Managing Editor (Name and complete mailing address)

10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.)

Full Name Complete Mailing Address

California Cattlemen’s Association

October 2014 Average No. Copies No. Copies of Single Each Issue During Issue Published Preceding 12 Months Nearest to Filing Date

b. Paid Circulation (By Mail and Outside the Mail)

1-800-278-8254 www.selectsiresbeef.com contact@allwestselectsires.com 1221 H Street, Sacramento CA 95814

(2)

Mailed In-County Paid Subscriptions Stated on PS Form 3541 (Include paid distribution above nominal rate, advertiser’s proof copies, and exchange copies)

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11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or None Other Securities. If none, check box

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984

684

984

684

5,457

5455

44

45

5,500

5,500

Statement of Ownership, Management, and Circulation 87.46% 81.97% (All Periodicals Publications Except Requester Publications) No. Copies of Single Issue Published Nearest to Filing Date

Each Issue During Preceding 12 Months

a. Paid Electronic Copies

0

0

b. Total Paid Print Copies (Line 15c) + Paid Electronic Copies (Line 16a)

4,473

4,771

c. Total Print Distribution (Line 15f) + Paid Electronic Copies (Line 16a)

4,473

4,771

d. Percent Paid (Both Print & Electronic Copies) (16b divided by 16c Í 100)

100%

100%

X

I certify that 50% of all my distributed copies (electronic and print) are paid above a nominal price.

17. Publication of Statement of Ownership

PS Form July 2014is(Page 2 of publication, 4) the publication a general publication of this statement is required. Will be printed X If3526,

Publication not required.

November 2014 in the ________________________ issue of this publication.

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44 California Cattleman November 2014

4,771

Copy Circulation * If16. youElectronic are claiming electronic copies, go to line 16 on page 3. If you are not claiming electronic copies, skip Average to line 17No. on page 3.

Copies

Complete Mailing Address

PS Form 3526, July 2014 [Page 1 of 4 (see instructions page 4)] PSN: 7530-01-000-9931

5,500

4,473

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Same as above

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California Cattleman

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11

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Editor (Name and complete mailing address)

Calving ease.

Carcass.

Cows.

Rate Committee of the CTA. He was also a member of the Kern County Sherriff's Mounted Posse and served as captain in the 1980s. During the last 20 years of his working career, Jack became a realtor and partner in Brokers of Bakersfield Realty, dealing primarily with ranches and farm property.

Jack loved the outdoors, and was an avid hunter and horseman. He was a member of the local Los Flojos Camp, which was part of the national horse-riding group, Rancheros Vistadores. Jack loved his Rancheros buddies and always looked forward to their semi-annual and annual week-long rides. He enjoyed many hours of riding his horse, team roping and penning, and gathering cattle on his son David's ranch.

Jack loved his God, and served as elder and deacon at The Congregational Bible Church of Shafter. His family, especially his grandchildren, were his pride and joy.

He will be sorely missed by all who knew him. He is survived by his beloved wife Jimmie of 61 years; his sons Doug (Katie) of Bakersfield; David (Cindy) of Chiloquin, Ore.; daughter Tracy of Bakersfield, and brother John (Georgia) of Loma, Colo. Jack also leaves behind six grandchildren, three great grandchildren and many nieces and nephews.

Date

9/30/2014 I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Holidays on the Horizon

Pistacio-Crusted Beef Ribeye Roast

with holiday wine sauce

Time: 2 3/4 to 3 1/2 hours • Makes 8-10 servings

INGREDIENTS 1 beef Ribeye Roast Bone-In (2 to 4 ribs), small end, chine (back) bone removed (6 to 8 pounds) Seasoning 1/2 cup unsalted shelled pistachios, finely chopped 1/4 cup coarsely crushed coriander seeds 2 T finely chopped fresh thyme 2 tsp. extra virgin olive oil 1 tsp. coarse grind black pepper

Holiday Wine Sauce 2 T extra virgin olive oil 4 ounces cremini or button mushrooms, sliced 1/4 cup finely chopped shallots 1 cup beef broth, divided 1 cup cabernet sauvignon 1 T cornstarch 1/8 tsp. black pepper 1 tsp. fresh thyme leaves Salt

INSTRUCTIONS: 1. Heat oven to 350°F. Combine seasoning ingredients; press evenly onto all surfaces of beef roast.

2. Place roast, fat side up, in shallow roasting pan. Insert ovenproof meat thermometer so tip is centered in thickest part of beef, not resting in fat or touching bone. Do not add water or cover. Roast in 350°F oven 2-1/4 to 2-1/2 hours for medium rare; 2-1/2 to 3 hours for medium doneness.

3. Remove roast when meat thermometer registers 135°F for medium rare; 145°F for medium. Transfer roast to carving board; tent loosely with aluminum foil. Let stand 15 to 20 minutes. (Temperature will continue to rise about 10°-15°F to reach 145°F for medium rare; 160°F for medium.)

4. Meanwhile prepare Holiday Wine Sauce. Heat olive oil in large nonstick skillet over medium heat until hot. Add mushrooms and shallots; cook and stir 6 to 9 minutes or until mushrooms are tender and browned. Remove from skillet; keep warm. Add 3/4 cup broth and wine to skillet; cook and stir over medium heat 12 to 16 minutes or until reduced to 1 cup. Combine remaining 1/4 cup broth and cornstarch in small bowl. Whisk cornstarch mixture and pepper into wine mixture; bring to a boil. Cook 1 minute or until sauce thickens, stirring occasionally. Remove from heat; add thyme and mushroom mixture. Season with salt, as desired.

5. Carve roast into slices; season with salt, as desired. Serve with Holiday Wine Sauce.

Did You Know?

45 years ago in 1969, Siskiyou County rancher Blair Smith was elected the 24th president of CCA. He is still an active member of CCA today.

At that time, CCA membership dues were $25 per year for a producer with up to 100 cattle.

November 2014 California Cattleman 45

Advertisers’ Index All West/Select Sires...................................................... 30, 44 Allen Skinner Transportation.............................................42 Amador Angus......................................................................38 Apache Polled Herefords.....................................................40 Bar R Angus..........................................................................38 BMW Angus.........................................................................38 Broken Arrow Angus...........................................................38 Broken Box Ranch................................................................41 Buchanan Angus Ranch......................................................38 Byrd Cattle Company.............................................. 30, 38, 48 California Angus Days.........................................................31 California Customn..............................................................42 California State University, Chico......................................41 California Wagyu Breeders, Inc. ........................................41 Cargill Beef............................................................................24 Cherry Glen Beefmasters....................................................40 Conlan Ranches California.................................................41 Conlin Fence Company.......................................................42 Corsair Angus Ranch...........................................................38 Dal Porto Livestock..............................................................38 Diamond Back Ranch..........................................................41 Edwards, Lien & Toso, Inc. .................................................42 Escalon Livestock Market....................................................17 Five Star Land Company.....................................................42 Foster Commodities.................................................... 1, 5, 30 Freitas Rangeland Improvements.......................................34 Fresno State Agricultural Foundation...............................41 Furtado Angus......................................................................39 Genoa Livestock...................................................................40 Gonsalves Ranch...................................................................39 Have Angus...........................................................................39 Hone Ranch...........................................................................40 Hufford's Herefords..............................................................40 J/V Angus..............................................................................39 Kerndt Livestock Products..................................................42 Lambert Ranch.....................................................................40 Little Shasta Ranch...............................................................41 McPhee Red Angus..............................................................41 Noah's Angus Ranch............................................................39 O'Connell Ranch..................................................................39 ORIgen...................................................................................42 Orvis Cattle Companhy.......................................................40 Pacific Trace Minerals................................................... 42, 46 Pitchfork Cattle Co...............................................................40 Powell Scales/Scales Northwest............................................8 Ray-Mar Ranches ................................................................39 Reis Ranch..................................................................... 1.5, 30 Ritchie Industries..................................................................21 Sammis Ranch......................................................................39 San Juan Rnach.....................................................................40 Schafer Ranch.......................................................................39 Schohr Herefords..................................................................41 Shasta Farm & Equipment..................................................33 Shasta Livestock Auction Yard..............................................7 Sierra Ranches.......................................................................41 Silveira Bros. .........................................................................39 Silveus Insurance Agency....................................................29 Sonoma Mountain Herefords.............................................41 Spanish Ranch.......................................................................40 Stanislaus Farm Supply........................................................10 Sweetlix..................................................................................13 Tehama Angus Ranch..........................................................39 Teixeira Cattle Co.................................................................39 Tulare County Stock Yard....................................................42 Tumbleweed Ranch..............................................................40 Turlock Livestock Auction Yard...........................................9 Universal Semen Sales.........................................................42 University of California Davis............................................11 Veterinary Service, Inc.........................................................42 VF Red Angus................................................................ 25, 41 Vintage Angus Ranch..........................................................40 Western Fence & Construction, Inc...................................42 Western Nugget National......................................................3 Western Video Market...........................................................2

46 California Cattleman November 2014

CA$H IN

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916.444.0845

e h T n I UPCOMING CCA FALL TOUR STOPS Madera Cattlemen's Fall Meeting Nov. 7, 2014 Coarsegold Community Center Coarsegold, CA 6 p.m.

4: NOVEMBER 1SUBMIT

CE TO LAST CHAN OSING WOTUS P P O S T N E M M CO s Corps of Engineer y m Ar S. U. on e cy proposed Comments du l Protection Agen e United ta en nm ro vi En d an ing "Water s of th regulation redefin der the Clean Water Act. un States" (WOTUS) a the easily submitted vi Comments can be Beef Association's (NCBA) 's National Cattlemen t portal at BeefUSA.org. en m m online co

Merced-Mariposa Cattlemen's Fall Scholarship Dinner Nov. 8, 2014 APC Hall Atwater, CA 5 p.m.

San Benito Cattlemen's Annual Fall Meeting Nov. 13, 2014 6 p.m. - Taco Bar 6:30 p.m. - Meeting Place - 101 Livestock Market

Come hear from CCA and CBC about current issues as well as local experts regarding drought, marketing and cattle health.

Haven't Registered for Convention?

IT'S NOT TOO LATE!

On-site registration will be available at John Ascuaga's Nugget throughout the duration of the 98th Annual CCA/CCW Convention Nov. 20-22.

We hope to see you there!

What is your largest operating expense?

FEED.

Do your calves go to a feedlot?

The No. 1 variable affecting profitability in the feedlot is...

Feed conversion.

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BYRD CATTLE COMPANY, LLC P.O. Box 713 • Red Bluff, CA 96080

Dan 530-736-8470 • Ty 530-200-4054 THD ©

byrdcattleco@hotmail.com • www.byrdcattleco.com

48 California Cattleman November 2014