Spirits in India Published: March 2012
No. of Pages: 67
Price: US$900
Premiumisation of brands continues to drive sales of spirits. Rising disposable income coupled with drinking becoming socially acceptable are key reasons for the increase in sales volumes. Companies are launching products at price points that are slightly less expensive than imported brands. United Spirits Ltd launched McDowell’s Platinum under other whiskies with a premium positioning but at a price to lure consumers. This brand was aggressively promoted via media campaigns and brand... This report on Indian Spirits industry offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change. Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Spirits market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Indian Spirit Market LIST OF CONTENTS AND TABLES Headlines Trends Production, Imports and Exports Competitive Landscape Prospects Category Background Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology Summary 1 Benchmark Brands 2011 Category Data Bacardi-Martini India Ltd in Alcoholic Drinks (india) Mohan Meakin Ltd in Alcoholic Drinks (india) Pernod Ricard India Pvt Ltd in Alcoholic Drinks (india) Radico Khaitan Ltd in Alcoholic Drinks (india) United Spirits Ltd in Alcoholic Drinks (india) Executive Summary Key Trends and Developments Key New Product Launches Market Mergers and Acquisitions Activity Territory Key Trends and Developments
Market Background Operating Environment Market Indicators Definitions Published Data Comparisons Sources