2 Web Template

identity

unacceptable logo applications

To the right are several of possible missteps that one might make in utilizing the logo in branded work.

The connection of the cord should never be broken, nor should the microphone be removed from the wordmark. The logo should only appear in single solid brand colors and should not be in dual colors, treated with a gradient, or appear in colors outside of the brand.

No stylistic filters such as drop shadows should be applied to the logo. Contrast and separation should happen through different design choices.

As with all logos, please maintain the original form of the logo, not warping or sizing it in such a way that it loses its original dimensions.