What’s Your Story? Build Support Through the Power of Stories For Calgary Service Provider Council January 30, February 1, 7, 2017
Presented by
Once Upon a Time... Storytelling is... “A process of combining facts and narrative to communicate a message and an emotion to a target audience.” –Vanessa Chase, Storytelling Nonprofit
Step 1: What’s Your Goal? Ü What problems can stories help us solve? Ü Who do we support? Ü What support do we provide? Ü What action do we want people to take?
Step 2: Who’s Your Audience? The right story
The right person
In the right way
Step 3: Bridge the Gap
Inside View
Outside View
Step 4: Tell Your Their Story
Great Stories...
Hero Conflict Impact Emotion Action
Story Structure Introduce agency and solution. Describe impact. Create tension by describing the conflict.
Climax
Call to action
Introduce main character and problem. Make connections.
Set Up
Conflict
Resolution
Common Story Types Ü Impact story Ü ‘Why I believe’ story Ü Founder story Ü Donor or gratitude story
Step 5: Create A System Ü Collect ‘mission moments’ & stories Ü Build a storybank Ü Plan content and use it in multiple channels Ü Express gratitude Ü Demonstrate the value of stories
Step 6: Share Your Stories Newsletters + E-news Website Social media Events Annual reports Blogs Letters to MLAs Video + Audio
Good Luck Catherine Yates Yates Communications www.yatescommunication.net 403.819.1319 Email: catherine@yatescommunications.net Let’s connect on Twitter: @catherineyates3