GOLF GEAR
Demystifying Sole Grinds with the All-New RTX ZipCore Wedge A
ny product marketer knows: customers want a frictionless purchase with very few choices that are easy to make. Purchasing wedges, however, is as far from easy as you can get, and anything but frictionless. Selecting the right brand and model is hard enough. And then comes the Sole Grind—the pop quiz of wedge shopping. The choices are daunting and the differences seem subtle, so the question naturally arises: do sole grinds really matter? But the thing is, around the greens, the right grind can be the deciding factor between jaw-dropping success and embarrassing failure. The difference is that real. And it’s why Cleveland Golf engineers have spent decades honing our grind offerings to perfection. The good news is, we’re here to help. And we’ll start with the biggest ques-
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tion: why all the choices? To answer that, look no further than your latest round. How many different short game shots did you encounter? 10? 15? Each with a unique lie, varying yardage, and different stance? The short game is never the same twice and a wedge has to bring the versatility you’ll need to manage all those shots. Then there’s personal preference. Whether you like to stick it close, hit a bump and run, or anything in between, that preference is best served by a sole grind that facilitates your play style. Take the RTX ZipCore, for instance. Our 56° comes in a Low Sole, Mid Sole, and Full Sole, and the right choice comes down to how you prefer to play. With the Low, we grind material off the wedge’s trailing edge (that’s the back half of the sole). It boosts your versatility because it means you can open or
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close the face however you like without hitting it thin. But what if you like to hit your 56° with square face shots more often than not? Then the Mid’s V-shaped sole gives you the balanced performance you want, with leading edge bounce that glides over turf to avoid the chunk. And what about those players who reach for the 56° whenever they’re in a bunker or thick rough? The Full’s rounded sole surface actually increases bounce as you open the face, making those tough escapes that much easier. And all those options are available to you in just the 56° RTX ZipCore alone! So, no, sole grinds aren’t the easiest landscape to navigate. But if you take the time to make the right choices, you’ll have tools that work with your short game, not against it. And there’s more good news: our team is always hard at work developing new tools to help you make the right choices. And you’ll find those tools at ClevelandGolf.com. Explore our grind descriptions, watch our product videos, and get the resources you need to make the right choices for your game. In the end, you’ll hit the course with a set of wedges perfectly tuned to your style and that’s the best recipe for confident, blissful golf.
