THE NEW YORK TIMES INNOVATIVE. ENGAGING. UNRIVALED.
EXTENDING GLOBAL REACH WITH THE WORLD’S MOST DECORATED AND HIGHLY RECOGNIZED MEDIA BRAND Cover property located in: Auckland, New Zealand
Since 1851 The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same lofty expectations and meticulous standards to the digital world that they continue to do in print. Our brand will blend exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience. Our 2014 plan in total is expected to deliver nearly 300 million media impressions, utilizing a 360-degree approach that aligns strategy, opportunity and tactics through a variety of cross-platform and multiple evergreen placements. Employing behavioral targeting via audience extensions and re-targeting, this plan incorporates the following: 3
TIMES VIDEO “Sight, Sound and Motion” is NYT’s mantra for 2014…To meet the needs of its audience the NYT has looked to video journalism to tell their stories in a very effective manner. Posting nearly 250 pieces of video content per month, the NYT challenged their traditional boundaries. The result is “TimesVideo” and the Sotheby’s International Realty brand is a launch partner of this innovative venture. This custom video platform provides us with an EXCLUSIVE branded playlist found within the HOME Channel and integrates our listings directly within a video environment… an environment that is being demanded by the global audience of the NYT.
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REAL ESTATE GATEWAY Each year, our brand demands innovation from the NYT…and in 2014 we maintain that goal by launching the real estate brand unit. This firsttime-offered, 100% share of voice advertising feature – across both U.S. and global Real Estate Section Homepages - expands to a full page width upon user initiation. Expected to deliver 189 million media impressions in 2014 alone, this innovative ad unit allows our brand to continuously update select, premiere listings at the gateway of the world’s oldest and most respected Real Estate property section.
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NYTIMES PROGRAMMATIC As a first time offering of the NYT, programmatic buying combines premium inventory and business technology segments to access the publication’s ENTIRE real estate readership of nearly 20 million people per month. This fullyear program is platform agnostic–helping us target potential clients across PC, mobile, tablet and video.
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TARGETED, RUN-OF-SITE BANNER ADS Rounding out our media plan is the execution of strategically placed banner ads appearing throughout the NYTimes website that when combined will deliver 6 million media impressions.
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REAL ESTATE SLIDESHOW SPONSORSHIP Our ongoing EXCLUSIVE sponsorship of the NYT real estate slide shows provides high-impact branding and lead generation for featured listings. Designed to drive an estimated 180 million media impressions worldwide, this 100% share of voice ad unit incorporates listings for sale at the beginning and end of the slideshow while consistently delivering click through rates averaging (1.14%) more than 10 times above internet benchmark levels. The highly engaged slideshow audience completes the entire slideshow 90% of the time.
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GREAT HOMES & DESTINATIONS Fixed and EXCLUSIVE placement within the Great Homes and Destinations search results page adds another element to drive incremental brand awareness and leads for the listings that are featured. The featured ad unit is dynamically updated and designed to deliver 23 million media impressions.
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PROPERTY LISTINGS As the #1 website driver to sir.com, all property listings featured on sir.com are automatically fed to NYTimes.com. Reaching over 8 million unique monthly visitors, we provide targeted, global awareness for our listings, delivering 16 million media impressions around the globe.
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All property listings featured on SIR.com are automatically fed to NYTimes.com. 11
PRINT Reaching the global audience that turns to the award-winning magazines of the NYT is another critical element to our strategy. Therefore, our brand maintains a print ad rotation schedule with select New York Times magazines designed to reach 7.6 million travel and lifestyle connoisseurs of life around the world.
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A MATCHLESS OPPORTUNITY Our network’s branding and listing exposure elements will be served up on NYTimes.com in a relevant, timely and individual basis providing a consistent and matchless opportunity to showcase the homes we represent to millions of global NYTimes.com visitors each month. In fact, our 2013 plan in total is designed to drive nearly 300M media impressions with powerful global reach:
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NYTIMES.COM | COUNTRIES
NYTIMES.COM | COUNTRIES continued
TOTAL UNIQUE VISITORS
TOTAL PAGES VIEWED
TOTAL VISITS
TOTAL UNIQUE VISITORS
TOTAL PAGES VIEWED
TOTAL VISITS
30,473,736
174,588,754
538,980,000
Denmark
107,864
464,599
10,894,000
Canada
2,093,387
8,493,693
20,042,000
Sweden
218,160
461,031
898,000
United Kingdom
1,927,576
5,925,580
2,031,000
Finland
110,612
448,115
749,000
889,870
2,943,267
5,616,000
South Africa
161,475
435,902
782,000
1,251,764
2,498,609
4,508,000
Turkey
200,360
411,542
960,000
France
564,480
2,152,719
1,325,412
Poland
166,325
392,245
622,000
Germany
638,570
2,118,996
5,358,000
Philippines
227,854
388,676
634,000
Japan
332,463
1,691,920
3,307,000
Thailand
112,365
383,993
710,000
Brazil
505,502
1,266,426
3,163,000
Malaysia
240,886
373,733
814,000
Netherlands
341,889
1,119,157
2,415,000
Hong Kong
174,684
371,536
1,915,000
Italy
308,274
1,103,184
5,036,000
Russian Federation
144,250
358,075
784,000
Singapore
230,382
1,043,743
1,935,000
New Zealand
210,835
357,648
1,126,000
Israel
143,054
992,807
1,991,000
Vietnam
111,283
299,057
614,000
Spain
255,735
867,696
2,424,000
Portugal
95,049
282,674
459,000
Ireland
228,639
803,065
1,073,000
Indonesia
112,384
225,025
430,000
Mexico
231,735
799,194
2,001,000
Taiwan
132,278
195,767
1,314,000
Switzerland
157,097
618,337
1,918,000
Chile
42,000
191,205
389,000
Norway
134,440
554,522
556,000
Venezuela
34,252
156,535
369,432
Belgium
187,045
539,259
1,003,000
Colombia
70,264
141,256
511,000
Argentina
155,093
487,512
920,000
Puerto Rico
43,345
84,474
432,000
United States
Australia India
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NYTIMES.COM | METRO AREA
NYTIMES.COM | METRO AREA continued
TOTAL UNIQUE VISITORS
TOTAL PAGES VIEWED
TOTAL VISITS
1,964,000
6,630,788
11,710,000
Los Angeles
992,000
1,632,165
Chicago
611,000
Philadelphia
TOTAL UNIQUE VISITORS
TOTAL PAGES VIEWED
TOTAL VISITS
Portland, OR
253,000
625,655
1,884,000
9,577,000
Baltimore
268,000
375,671
1,850,000
1,286,347
5,440,000
St. Louis
196,000
626,626
1,689,000
484,000
1,188,251
4,545,000
San Diego
148,000
419,935
1,617,000
San Francisco/Oakland/San Jose
533,000
1,921,196
4,311,000
Pittsburgh
159,000
381,343
1,549,000
Washington, DC
521,000
730,315
4,098,000
Raleigh/Durham
112,000
285,987
1,505,000
Boston
587,000
1,706,067
3,972,000
Indianapolis
112,000
317,789
1,501,000
Dallas/Ft. Worth
310,000
734,708
3,699,000
Charlotte
125,000
304,764
1,492,000
Atlanta
314,000
714,579
3,486,000
Hartford/New Haven
196,000
442,504
1,453,000
Houston
260,000
568,943
3,271,000
Salt Lake City
81,000
154,819
1,417,000
Minneapolis/St. Paul
251,000
611,965
2,790,000
Seattle/Tacoma
306,000
1,130,250
2,686,000
Tampa/St. Pete/S'sota
204,000
464,249
2,666,000
Detroit
210,000
515,563
2,635,000
Phoenix
268,000
593,617
2,631,000
Miami/Ft. Lauderdale
202,000
587,096
2,535,000
North America
Denver
235,000
503,424
2,352,000
Sacramento/Stockton/Modesto
232,000
523,780
Orlando/Daytona Beach/ Melbourne Cleveland
192,000 177,000
New York
NYTIMES.COM | REGIONS TOTAL UNIQUE VISITORS
TOTAL PAGES VIEWED
TOTAL VISITS
32,567,123
183,082,447
559,022,000
EMEA
6,109,463
20,049,505
41,334,000
2,214,000
Asia
4,038,223
10,772,974
22,923,000
543,793
2,149,000
Latin America
1,093,746
3,126,602
7,612,000
376,927
1,985,000 15
© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.