2021 Digital Marketing Opportunities

CACM is proud to share that we support the largest contingent of community managers in California. As an industry resource, our website and social media channels are visited regularly. Advertising your brand with CACM’s digital marketing opportunities mean you are a part of their interaction with their professional organization. It solidifies your place as a leader in the community management industry.

As online engagement has grown over the past year, ensuring your message is received in a safe and direct manner are critical to business success. Partner with CACM to showcase your brand to the managers across the state or within a specific geo-targeted range.

DIRECT EMAIL MARKETING

$1,500 per email 2 available per month, reserved on a first-come, first-served basis

• Direct email blast showcasing your brand and your brand alone!

• Opportunity to educate community managers on best practices and innovative solutions

• CACM to send direct email to over 2,000 members

• Email branded with CACM and company sponsor content

CACM EMAIL ENGAGEMENT STATS

2019

OPEN RATE 33%

CLICK THRU RATE 11%

2020

OPEN RATE 31%

CLICK THRU RATE 14%

SOCIAL MEDIA MARKETING

$500 for each Facebook and Twitter Post Package 2 available per month, reserved on a first-come, first-served basis

$750 for each Facebook, Twitter, Instagram and LinkedIn Post Package 2 available per month, reserved on a first-come, first-served basis

• 2 package options to choose from offering you engagement with CACM’s audiences

• Maximize brand visibility on CACM social media channels with over 3,000 followers

• You provide the content and CACM will post the content (upon approval)

In the last 12 months, CACM has grown its social media presence by

78.57% on LinkedIn

58.3% on Instagram

19.56% on Facebook

10% on Twitter

VIDEO MARKETING

$2,000 for a five minute interview 1 video available per month, reserved on first-come, first-served basis

• Your interview recorded and posted on CACM’s YouTube and Video channels giving you visibility long after the interview is completed.

• Video is sharable on your social media channels

• Post link to video on your company website

• Promote video link to your prospective clients

VIDEO TRENDS

6 out of 10 people prefer online videos to television

By 2022, online videos will make up more than 82% of all consumer internet traffic

78% of people watch online videos every week

55% view online videos every day

YouTube is the second most popular website after Google

Mobile video consumption rises by 100% every year

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading text.

MYCOMMUNITY™ E-NEWSLETTER

CACM’s ‘must-read’ monthly e-newsletter for managers in the California Community Management Industry. With industryleading open and click through rates, our e-newsletter provides outstanding visibility. It’s the perfect tool to reach clients – and only $450 per quarter! CACM’s myCommunity e-newsletters reach more than 2,000 community managers monthly with career path advice, industry news, upcoming events and professional development opportunities.

E-NEWSLETTER HORIZONTAL BANNER AD

Size: 520 pixels wide x 100 pixels high

$1,000 each 4 available per month, reserved on a first-come, first-served basis

E-NEWSLETTER LOGO PLACEMENT

FULL YEAR - $1600 Deadline: November 16, 2020

FIRST QUARTER - $450 Deadline: November 16, 2020

SECOND QUARTER - $450 Deadline: February 17, 2021

THIRD QUARTER - $450 Deadline: May 18, 2021

FOURTH QUARTER - $450 Deadline: August 17, 2021

MYCOMMUNITY EMAIL ENGAGEMENT STATS

2020

OPEN RATE 31%

CLICK RATE 10%