Meet Natasha Fierro: Director of NorCal Region for CACM

We are excited to introduce you to Natasha Fierro, CACM’s newest team member and Director of the NorCal market. In this newly developed role due to CACM’s expansion, Natasha will work with the CACM team to assist our existing and prospective NorCal members with their educational and certification goals, localized events and networking opportunities.

Like many, Natasha’s start in the industry was not intentional. “It kind of fell on my lap,” she said. “Before that I was in storage management. I saw the opportunity at one of the national firms and thought I would give it a try.”

She took an assistant community manager position, where not even a year later she was asked to assume more responsibility as a community manager.

“I liked that I was always learning,” she recalled. “Right away I was interested in learning as much as I can about the industry. I love that I was doing something different all the time.”

Natasha moved up quickly at the company in the following years, becoming Regional Director and managing large scale and more complex communities as well as overseeing managers and their accounts. In that role she supported managers and ensured they were receiving the education they needed as well as communicating with their boards to establish a good relationship between the two.

Working with managers is what Natasha really enjoys and is excited to continue to do now at CACM.

“I’m super excited because I feel like what I’m going to be doing is what I loved about what I was doing before. I love working with managers and being supportive of them and their education and certification,” she said. “I want to help educate folks who don’t know about CACM. The more they know about us, our advocacy focused on managers and management companies, and our certifications and continuing education, they will want to be part of it.”

She says that one of the biggest takeaways no matter what position you have is to communicate–often.

“You have to find different ways to connect and as much as possible. Maybe that’s not just an email or phone call but in person. You never want to be surprised by a manager saying they want to leave or a board who wants to give notice. You always want to be having those check-ins and know what’s going on. You want to have an understanding for how everybody’s feeling.”

Natasha, who’s married and has a teenage son, enjoys sailing and recently she and her husband became certified by the American Sailing Association. In addition to being out on the water, she loves spending time outdoors with her family hiking, backpacking and camping. She’s also an avid sewer highly skilled at crafting costumes for special events.

Natasha works out of CACM’s newest office in Pleasanton and can be reached at nfierro@cacm.org or (925) 217-0089.

CACM Celebrates NorCal Expansion

In August, CACM officially expanded into Northern California, opening a local office in Pleasanton and hiring a dedicated NorCal Director, Natasha Fierro, to actively engage with CACM members and potential members in the region. Forty two percent of CACM members are based in Northern California.

“While we have served our managers, management firms, and industry partners in NorCal for many years, it’s long overdue to have a physical presence there,” said Tom Freeley, CAMEx, CCAM, President and CEO of CACM. “Natasha will help open doors to community colleges for our certification courses, develop local events, help our managers coordinate educational classes, and basically, be the face of CACM in NorCal.”

To celebrate the expansion, CACM invited managers to gatherings at Topgolf in San Jose, Da Boccery in East Bay, La Rosa Tequileria in Santa Rosa and The Bank in Sacramento.