Back Cover in the August issue + postcard poly bagged with this issue
• 1,616,668 impressions with April - August issues, on-sale 3/31 - 7/25 • All insertions ran adjacent to contextually relevant food editorial • Additionally, 1 postcard insert was poly bagged with Sactown’s August issue, 1/3 column ran in LA Magazine’s August issue, and CAC’s SF mural was called out twice in SF Magazine
PANDORA CAMPAIGN OVERVIEW • :15 radio spots have run on Pandora, delivering 6.0MM impressions across the nine target California Avocado markets
SPOTIFY CAMPAIGN OVERVIEW • :15 radio spots have run on Spotify, delivering 6.1MM impressions across the nine target California Avocado markets
• 4,511,600 impressions • Wild poster units were posted from April – May o Locations of Wild Posters in Los Angeles: Westwood Blvd, south of Olympic La Brea and Sycamore Lincoln Blvd and Venezia • Mural posted on June 24th and will remain for six months o Location of Mural in San Francisco: 1052 Folsom St o A Snapchat geofilter was placed next to the mural and received 28,443 views and 568 uses o In August, an influencer campaign generated awareness to the mural’s location with 8 posts from select influencers on Instagram and Facebook o Influencer campaign brought in 8.2MM social impressions and nearly 30K engagements
• 44K attendees • Phoenix, AZ • Kansas City, KS • 182,155 impressions & engagements
• California Avocado partnered with five restaurants for DineLA Restaurant Week • The launch dinner received 3.5MM social impressions
• 4K Guests • 140 people e-mailed themselves photos from the booth • 13 restaurants crated a specialty dish featuring California Avocados • CAC branding was present at each restaurant that used California Avocados
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• 50,110,297 impressions • 151,751 clicks to CaliforniaAvocado.com • 5,412,955 impressions • 2,877 clicks to CaliforniaAvocado.com
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• 58,233,641 impressions • 689,4743 engagements
• 101K coupons redeemed • 5.7MM impressions and 47K engagements
• 15.5MM impressions and 42.7K clicks • 4.7MM impressions and 21.8K clicks
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# of Visits: 3.67MM (33% increase YoY) Page Views/Visit: 1.37 (-12% decrease YoY) Time on site: 0:49s (-24% decrease YoY) Total Page Views: 5.04MM (17% increase YoY)
• # of Visits: 948K (54% increase YoY) • Time on site: 2:49 (% increase YoY)
• Facebook campaigns are now more general and reach a larger audience, as evidenced in the 5% increase in fans as well as the 53% increase in impressions • The Twitter campaigns are extremely targeted and used mostly as a method of retailer support, resulting in lower retweets as messaging is more tailored and specific
• Facebook − Total Fans: 315.1K (5% increase YoY) − Impressions: 20.6MM (53% increase YoY) • Twitter − Total Followers: 15.4K (22% increase YoY) − Total Retweets: 758 (-132% decrease YoY) • YouTube − Views: 359K (10% increase YoY) − Subscribers: 524 (83% increase YoY) • Instagram − Followers: 33.5K (21% increase YoY) − Impressions: 4.1 MM
• Average Open Rate: 15.36% • Click through rate: 12.0% • Emails Sent: Nine emails to an average of 208K subscribers
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*This is a comprehensive total of all PR-related coverage from November 1, 2015 – October 31, 2016. It includes print, broadcast and online coverage, as well as program extension coverage (such as social media posts from our Artisan Chefs, R.D. Ambassadors etc.), year-to-date, and therefore is higher than traditional media impressions
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