Back Cover in the August issue + postcard poly bagged with this issue
• 1,401,668 impressions with April August issues, on-sale 3/31-7/25 • All insertions ran adjacent to contextually relevant food editorial • Additionally, 1 postcard insert was poly bagged with Sactown’s August issue, 1/3 column ran in LA Magazine’s August issue, and CAC’s SF mural was called out twice in SF Magazine
PANDORA CAMPAIGN OVERVIEW • :15 radio spots have run on Pandora, delivering 1.60MM impressions across the nine target California Avocado markets
SPOTIFY CAMPAIGN OVERVIEW • :15 radio spots have run on Spotify, delivering 3.9MM impressions across the nine target California Avocado markets
• 4,511,600 impressions • Locations: o Westwood Blvd, south of Olympic o La Brea and Sycamore o Lincoln Blvd and Venezia • Units were posted from April - May
• Custom-made mural, designed by John Van Hamersveld, to celebrate the city of San Francisco • Located at 1052 Folsom in SOMA on the side of a fondue restaurant, directly off the 80 freeway. The street leads directly to a popular public park with gardens and basketball courts • Mural was posted on June 24 and will remain for six months
• 21,000 attendees • Phoenix, AZ • April 30, 2016 • 17,139 views • 391 uses • 52,767pre-event impressions • 459 pre-event engagements • 22,496 pre-event impressions • 719 pre-event engagements • 24,040 mid and post-event impressions
• 413 likes • 43 comments
• 23,000 attendees • Kansas City, Kansas • July 23, 2016 • 28,078 views • 571 uses
• 29,266 pre-event impressions • 463 pre-event engagements
• 5,411 impressions • 55 engagements
• 515 likes • 29 comments
• CAC was an official sponsor of DineLA Summer Restaurant Week partnering with five restaurants to create custom branded dishes • Recipe vides were produced for three of the restaurants’ California Avocado dishes and posted to DineLA’s website • The launch dinner at Bouchon was featured on Snapchat’s LA Live Story, as well as covered by 8 media influencers, bringing in 3.5MM social impressions of the event
• CAC was the official sponsor of the photo booth at LA Magazine’s 42 Annual Block Party, with proceeds benefiting the Concern Foundation • There were 4,000 guests and a total of $1.75M was raised for cancer research • 140 people emailed themselves photos from the booth • 13 restaurants created a specialty dish featuring California avocado • CAC-branding was present at each restaurant that used California Avocados
• 47,004,059 impressions • 120,480 clicks to CaliforniaAvocado.com
• 4,357,956 impressions • 2,121 clicks to CaliforniaAvocado.com
• 17,740,436 impressions • 637,734 engagements
• 2,087,998 impressions • 8,183 clicks to CaliforniaAvocado.com
• 3,137,284 impressions • 5,286 clicks to CaliforniaAvocado.com
• 1,376,193 impressions • 28,939 clicks to CaliforniaAvocado.com
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# of Visits: 2.95MM (32% increase YoY) Page Views/Visit: 1.37 (-15% decrease YoY) Time on site: 0:49s (-27% decrease YoY) Total Page Views: 4.03MM (13% increase YoY)
• # of Visits: 762K (72% increase YoY) • Time on site: 2:49 (6% increase YoY)
• The campaigns on Facebook are now more general and reach a larger audience, as evidenced by the 41% increase in impressions • The campaigns on Twitter have been extremely targeted and used mostly as a method of retailer support, with highly geo-targeted campaigns around retail locations. While retweets have decreased, overall followers have increased by a strong 20%
• Facebook − Total Fans: 311.9K (4% increase YoY) − Impressions: 16.6MM (41% increase YoY) • Twitter − Total Followers: 15.0K (20% increase YoY) − Total Retweets: 824 (-114% decrease YoY) • YouTube − Views: 39,815 (161% increase YoY) − Subscribers: 492 (60% increase YoY) • Instagram − Followers: 32K (18% increase YoY) − Impressions: 3.6MM
• Average Open Rate: 15.95% • Click through rate: 12.5% • Emails Sent: Nine emails to an average of 252K subscribers
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*This is a comprehensive total of all PR-related coverage from November 1, 2015 – July 31, 2016. It includes print, broadcast and online coverage, as well as program extension coverage (such as social media posts from our Artisan Chefs, R.D. Ambassadors etc.), year-to-date, and therefore is higher than traditional media impressions
Corporate Accounts
(GFS)
• Coupons for CAC were promoted in these Kroger Divisions • June 22 – July 25 • 75,000 coupons have been redeemed as of 7/31
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