• Total owned post impressions + total earned potential impressions – organic owned post impressions • 3.9M potential impressions • Includes teaser post on Facebook/Twitter/Instagram and all posts during the Big Game on Twitter − 1,361,094 Impressions − 180,587 Engagements − 13.3% Engagement Rate − $0.038 average cost per engagement
• 662 total posts (535% increase in post volume) • 2.7M potential impressions
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# of Visits: 975K (27% increase YoY) Page Views/Visit: 1.3 (-23% decrease YoY) Time on site: 0:48s (-36% decrease YoY) Total Page Views: 1.3 MM (-3% decrease YoY)
• # of Visits: 107K (16% increase YoY) • Page Views/Visit: 1.6 (-7% decrease YoY) • Time on site: 1m:05s (-24% decrease YoY)
• There was significantly more paid media last year for Facebook, which accounts for the decrease in impressions and new likes • This increase in paid media on Facebook affects visits to the consumer website and blog, as promoted posts often linked to the website • YouTube was not a focus for this off-season, hence the decrease in metrics
• Facebook − Total fans: 297K (2.5% increase YoY) − Impressions: 2.6MM (-37% decrease YoY) − New likes: 2.5K (-69% decrease YoY) • Twitter − Total followers: 13.6K (% YoY) − Total Retweets: 753 (19% increase YoY) • YouTube − Views: 8,040 (-9% decrease YoY) − New subscribers: 17 (-37% decrease YoY) • Instagram − Followers: 26.8K
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# of Subscribers added: -2,352 (vs. 35k YoY) Average Open Rate: 44% (67% increase YoY) Click through rate: 2% (-52% decrease YoY) Emails Sent: 2 (-71% decrease YoY)
Corporate Accounts
(GFS)
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Female Skew 65% Full-Time Employed 64% Married 63% Kids in HH 55%
• Understanding and outgoing, but not always the life of the party • Confident, image- and fashion-conscious, interested in art and culture • Adventurous, informed, cares about the environment and community
CLASSIC UNCHANGING INTROVERTED MODEST