LIFE INSURANCE LARGE GROUP SURVEY
Annual Large and Small Group Survey Experts weigh in on the outlook for these important market segments Compiled by Thora Madden
Large Group Survey Responses 1. How has COVID-19 impacted large group in California? Stephanie Shields, SVP of Broker Sales at Aflac: For large groups in California, COVID-19 led to a swift transition to remote working, much as it has for the rest of the U.S. Just as IT teams worked quickly to accommodate such a significant change, HR teams have had to work diligently to continue to engage and educate workers. While navigating technology for benefits communication, administration and enrollment may be nothing new for large groups, the current climate emphasizes the need to use this existing technology effectively as near-entire workforces operate remotely. Not only can brokers demonstrate how many platforms allow you to communicate and educate workers on benefits
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via email, text, videos, microsites, targeted widgets and more, but they can show clients how to use the data gathered from these tools to inform and guide their overall strategy. For example, enrollment analytics can show a multisite group which locations haven’t enrolled, why certain demographics perform a particular activity and more. These tools and the accompanying data can help brokers set up clients for success and stand out from the competition, too. Jason Bleau, VP & general manager, Large and Small Group Business at Blue Shield of CA: The impact varies by business. Most large groups have adapted to the effects of COVID-19 with little or no impact, but we are seeing some companies reducing in-force business and trying to manage revenue loss. It’s a balancing act: Employers are focused on making important financial decisions while continuing to offer health coverage for their employees.
- CalBrokerMag.com -
NOVEMBER 2020
