Tracking Trends and Making Plans

PUBLISHER’S NOTE

The magazine industry continues to go through significant changes as the industry transitions from print to digital over the past few years with readers, paid subscribers, and online formats all shifting. These shifts, driven by technological advancements, changes in consumer behavior, and the evolving media landscape, also required Cal Broker to adapt.

Our number one focus is to continue to enable life and health insurance professionals' access to the resources and connections they need to provide solutions for their clients.

Over the past 12 months, California Broker magazine made the move to a digital media company. We provide a growing number of digital tools and products, and offer our readers, authors, and advertisers, new tools and tips with immediate access through this new digital experience.

The Cal Broker team is focused on ways to enhance the reader’s ability to connect with our authors and advertisers.

The digital capabilities enable us to provide the most current industry related News and industry events to our subscribers. In 2025, our eCalendar will include more events, access to more recordings of key webinars, and links to access a range of content covering the key topics our readers must have. California licensed professionals will have one location to find CA solutions and CA resources they can use to help their CA life and health insurance clients.

Our goal is to provide quality content and attract support from advertisers looking to reach YOU, their “target” audience with tips and tools to help our 255,000 subscribers.

Since 1981, soon to be 44 years running, we continue to remain committed to our Mission. For our continuous improvement we would like your feedback.

Please be on the lookout for upcoming emails with survey feedback.

Plans for 2025

•Balance of Special Issues and Short Snackable Content.

For 2025 we plan to offer more content in new formats. With the rise of mobile and on-the-go reading, we will tailor our content to be more concise, visually driven, and accessible for fast consumption. Many readers love short marketing emails with valuable resources and solid offers for subscribers.

A few changes under consideration--

•Our eNewsletters will be three times a month and have varied content. Industry News, Partner Resource Education, and both our eCalender and eDirectory.

•More recorded/Video content.

We plan to feature our partner’s content in several of our media tools.

•Savvy and Seasoned

Some of the best ideas come from seasoned professionals. This information will impact your career journey. Learn from industry subject matter experts and benefit from their sage wisdom available on our website and in select newsletters.

You are a valuable subscriber and as part of our 255,000 CA life and health licensed insurance professionals, we appreciate you.

Our digital media company, Cal Broker Media, continues to be the leading industry resource for CA brokers.

Thank You!