4 minute read
California Broker Magazine September 2024
By Genna Armanini
If you have not worked with CalCPA Health before, now is the time - especially with open enrollment season upon us.
Background
In 1959, the California Society of Certified Public Accountants (CalCPA) established CalCPA Health to give its members exclusive access to quality health plans. Recently, CalCPA expanded their memberships to financial service firms, which you can think of as firms that “touch money,” i.e. Wealth Managers, Financial Advisors, Fiduciaries, and Mortgage Brokers, to name a few.
CalCPA Health provides employee health plans to California CPAs and financial service firms of all sizes. Small employers have access to the same benefits, provider networks, wellness programs, and services as large employers. CalCPA Health is a licensed carrier in California authorized to write medical, dental, vision, life, and LTD plans. Our financially oriented clients understand the advantages of HSA plans, so we have responded with the state’s largest offering of HSA plans.
Our unique integrated HSA administrative capability makes it simple for employees to manage their claims and employers to manage eligibility.
Here are a few other reasons to tell your clients about CalCPA Health:
• 40+ medical plans available
* PPO, EPO, HSA & HMO
* Dental; Vision; Long-Term Disability and Life
* One point of contact for all lines of coverage – ONE bill
• Largest provider networks available in CA:
* Anthem Prudent Buyer (large group)
* Delta Dental and Vision Service Plan (VSP)
• Complimentary COBRA administration
• Fully integrated Health Savings Account (HSA) administration
* Largest offering of HSA plans available in California
• Seven PPO HSA Deductibles 1600, 1800, 2000, 3000, 3900, 5000, 6350 (3000 also available in EPO)
• Spousal Medicare Eligibility Extension
• Level seven percent commissions (first and renewal) 2-50 small group
• A long history of stable premiums - 3.4% average rate increase over the past 9 years
Participation in CalCPA Health is available to California-based accounting, general financial services, and related business services firms that are members of CalCPA.
• Owners-only firms can be written as a small group
• Owner and W-2 Spouse can be written as a small group
• Premium rates are based on the employee’s ZIP code (not the firm’s ZIP)
Market Opportunity
There are over 6,500 CPA and financial services firms in California.
While CalCPA Health is a program many brokers have been aware of for years, these numbers show a tremendous opportunity to add a new client.
Prospecting is straightforward: networking of existing business clients. Every one of your existing business clients has a CPA / financial services firm to offer this unique and exclusive health and benefits plan.
Broker Testimonials
I focused on a handful of CPA firms in my area with the goal to present this solid program. I asked my current group clients who they use for CPA work and was able to get ten leads. Now I plan to reach out to financial planners who qualify, so I will circle back to my group clients and get connected with their 401K contacts. My goal is five new clients on CALCPA HEALTH in 2024.
PJ
Working with CalCPA Health has been invaluable and a key differentiator for our company over the years. We present the program to every CPA firm we work with, proud to offer a unique solution tailored to their needs. The support we’ve received from the CalCPA Health team has made it an essential part of our employee benefits offerings.
Ron Bland, President, Advanced Estate & Insurance Services, Inc.
If your clients and prospects meet the industry/ membership criteria for CalCPA Health, you owe it to them to run a proposal for them.
Genna Armanini is the Marketing Director of CalCPA Health, a California domiciled carrier providing health plans to CPA and financial services firms. Genna has worked at CalCPA Health for over 23 years, growing brand awareness, helping maintain high retention, and enabling subscribers to become strong advocates for their health and well-being.
CA License #4386816
To find out more about what CalCPA Health has to offer your clients, please visit us at:
www.CalCPAHealth.com/CalBroker
866-954-7406
