ART DIRECTION
&
layout DESIGN
DESIGN FOR PUBLIC ISSUES
SLOGAN
client communications copywriter proofreader and editor email marketing web & mobile designer cd designer survey designer
MY ROLES in our team project
draft final
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left right
survey
I wrote and designed this document, and we sent it out to neighbors and the public to gather their opinions in order to better understand our target audiences.
HOMEOWNERS SURVEY FORM REQUEST
date _________________
The University of Louisville’s Design for Public Issues class is conducting a research survey in the Louisville Metro Area to learn more about the issues regarding our urban tree canopy. louisville location/neighborhood _______________________________________________
HOMEOWNERS SURVEY FORM REQUEST
date _________________
address (optional)
_______________________________________________
_______________________________________________
gender
male
female
age group
< 21
22-34
__________________
ethnicity (optional)
The University of Louisville’s Design for Public Issues class is conducting a survey in the Louisville Metro Area to learn more about the issues regarding our urban tree canopy. louisville location/neighborhood _______________________________________________
HOUSEHOLD
address (optional)
_______________________________________________
_______________________________________________
# people in household
______
gender
male
female
total household income
< 20K
age group
< 21
22-34
35-44
45-54
55-64
65+
HOUSEHOLD # people in household
total household income ($)
< 20,000
do you know your lot size?
yes
how big is your yard?
________ ft
21,000-29,000
no
31,000-50,000
51,000-69,000
70,000-99,000
# of small to mid-size ornamentals or fruit trees (e.g. dogwood, japanese maple, plum)
# of large shade trees (e.g., maple, sycamore, oak)
# of evergreen trees
other
__________
yes
how big is your yard?
________ ft
do you have trees?
yes
where do you have more trees?
front yard
backyard
areas you have trees
sidewalk/street
your property
both
What do you do to maintain these trees?
______________________________________________________
Do you use lawn or tree services?
yes
no
If self-maintained, how much time do you spend maintaining them weekly?
Monthly cost to maintain?
hours
$ _____________
Do you know the benefits trees provide? .... _______________________________________________________
_______________________________________________________
How do you feel about trees? ...................... _______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
What do you read/watch? ........................... _______________________________________________________
51-69K
70-99K
if yes, how big? ______ ft
no
and what size(s)?
_____________________________________________________________
_____________________________________________________________
where do you have more trees?
front yard
backyard
areas you have trees
sidewalk/street
your property
both
TREE MAINTENANCE What do you do to maintain these trees?
______________________________________________________
Do you use lawn or tree services?
yes
_______________________________________________________
no
If self-maintained, how much time do you spend maintaining them weekly?
Monthly cost to maintain?
hours
$
ABOUT YOU Do you know the benefits trees provide? .... _______________________________________________________
_______________________________________________________
How do you feel about trees? ...................... _______________________________________________________
_______________________________________________________
Hobbies ........................................................ _______________________________________________________ interests, activities, etc
Hobbies ........................................................ _______________________________________________________ interests, activities, etc
55-64
_____________________________________________________________
ABOUT YOU
if yes, which kind(s)
TREE MAINTENANCE
no
45-54
__________________________________________
__________________________________________________________________
__________________________________________________________________________________
do you know your lot size?
if yes, how big? ______ ft
31-50K
100,000+
if you have trees,
35-44
21-29K
______
_______________________________________________________
_______________________________________________________
What do you read/watch? ........................... _______________________________________________________
_______________________________________________________
65+
100K+
individual campaigns
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502
BIGFOOT when it comes to carbon footprints
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SLOGAN// LOUISVILLE TREES CAN HELP IPSUM
individual campaigns
S MONEY on trees w ro g ’t sn e o d y e n o m
keep louisville wild.
GROWS WITH TREES
SLOGAN// LOUISVILLE TREES CAN HELP IPSUM
individual campaigns
502 THETREEAMIGOS
home
benefits
partners
help us
why are the grownups cutting down our friends?
keep Louisville wild
502 This is a brief sentence or two about ongoing issues with Louisville's tree canopy.
keep Louisville
SHADY
keep Louisville
WILD
Some lorem ipsum text will go here to explain the mission statement briefly. In other pages, it will also be explainatory, and it will be laid out beautifully.
SLOGAN
As a small group, we liked the idea that “a street is not a street without a tree,” and I liked the concept of the word “tree” in “street,” but stated that it was too wordy to be memorable. Another group member suggested “a street is not complete without a tree.” That’s when I came up with the slogan “complete your street.”
Bold, short, and to the point, “complete your street” became the official slogan for the campaign in our design for public issues course. An idea was born.
CD
Created the CD and CD cover that our files were to be delivered on using bold colors and our circular Treeville patterns.
newsletter
I created a newsletter theme based on our branding elements for LMTAC’s “Treeville” using MailChimp.
yard signs
Gave advice regarding tweaks to be made for the yard sign. Suggested zooming in on circle.
hover effect | right
WEB
calendar WEB NEWS & EVENTS
NEWS & EVENTS
NEWS / EVENTS / CALENDAR / ALL
NEWS / EVENTS / CALENDAR / ALL
APRIL 2014
APRIL 2014 S
M
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W
TH
F
ST
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M
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W APRIL 16. 6:30 P.M.
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AWESOME AND UNIQUE TREE PROMOTING EVENT
Semi long but also semi short description of said awesome and unique tree and promoting
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related event name. Provide
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some lovely background info. Day date and time P.M. Extra text goes here to fill up space to go on so yeh.
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April showers bring May flowers
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April showers bring May flowers
VOLUNTEER / SPOTLIGHT / SPONSOR / ALL
HOMEOWNERS / EDUCATORS / KIDS / CARE / HOW TO / ALL
A STREET IS NOT COMPLETE WITHOUT A TREE.
HOMEOWNERS.
Your community needs your help! Become a volunteer and start spreading the urban tree canopy further.
INCREASE YOUR PROPERTY VALUE.
More information about how and why one should become a volunteer with the Louisville Metro Urban
Trees can save you a ton of money annually! Carbon sequestration to aid in climate protection. One acre of forest absorbs six tons of carbon dioxide and puts out four tons of oxygen. This adds to the value of your home property.
DECREASE YOUR LG&E BILLS. A large tree canopy can help reduce the urban temperature and therefore volatile organic compounds, ozone and particulate matter levels in the community. To give an example, the
WEB
Tree Canopy Commission. More information about how
WEB
and why one should become a volunteer with the Louisville Metro Urban Tree Canopy Commission. Your community needs your help! Become a volunteer and start spreading the urban tree canopy further. More information about how and why one should become a volunteer with the Louisville Metro Urban Tree Canopy Commission. More information about how and why one should become a volunteer with the Louisville Metro Urban Tree Canopy Commission.
estimated value of this pollution removal was $1 million for trees in the city itself and $9.2 million for
sign up today >>
the entire Chicago area.
EDUCATORS.
VOLUNTEER SPOTLIGHT
INSPIRE. Trees can save you a ton of money annually! Carbon sequestration to aid in climate protection.
NEIL NORMAN
One acre of forest absorbs six tons of carbon dioxide and puts out four tons of oxygen. This adds to the value of your home property. Ipsum lorem dorem balorim clolorem fadover galusha chocolate.
Information about certain special sponsors that have made a difference in the community and helped to raise the urban tree canopy.
LEAD. A large tree canopy can help reduce the urban temperature and therefore volatile organic compounds, ozone and particulate matter levels in the community. To give an example, the estimated value of this pollution removal was $1 million for trees in the city itself and $9.2 million.
RAVEN DUNN Information about certain special sponsors that have made a difference in the community and helped to raise the urban tree canopy.
KIDS.
CALLIE YU
THE TREE AMIGOS.
Information about certain special sponsors that have made a difference in the community and helped to raise the urban tree canopy.
Join this club, specifically for kids, and be involved with other passionate kids around Louisville in the fight to protect the tree canopy. Ipsum lorem and stuff like that to talk about what the tree amigos does and talk about what it is. More dummy text goes here until the readers really understand and want to know what it is.
JESSICA AVERY Information about certain special sponsors that have made a difference in the community and helped to raise the urban tree canopy.
TAKE CARE OF YOUR TREES AND THEYâ&#x20AC;&#x2122;LL TAKE CARE OF YOU.
CARE.
1
McSweeney's drinking vinegar cupidatat, non laboris dreamcatcher salvia
High Life ex Etsy assumenda gastropub.
KASSIE ROBERTS Information about certain special sponsors that have made a difference in the
2
Master cleanse delectus proident, cornhole dolor drinking vinegar hashtag
community and helped to raise the urban tree canopy.
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3
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sustainable vegan. Vice twee banjo, try-hard meggings fugiat retro kitsch.
4
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SPONSOR
Street art voluptate mixtape swag cliche, High Life Blue Bottle XOXO.
MAINTENANCE.
1
McSweeney's drinking vinegar cupidatat, non laboris dreamcatcher salvia
High Life ex Etsy assumenda gastropub.
ADOPT A TREE. Your community needs your help! Adopt a tree and start spreading the urban tree canopy further. More information about how and why one should become a
2
Master cleanse delectus proident, cornhole dolor drinking vinegar hashtag
quis Tonx farm-to-table PBR. Street art voluptate mixtape swag cliche.
3
volunteer with the Louisville Metro Urban Tree Canopy Commission. More information about how and why one should become a volunteer with the Louisville Metro Urban Tree Canopy Commission.
Salvia sartorial ex vinyl. Id bespoke polaroid magna, quis street art swag
sustainable vegan. Vice twee banjo, try-hard meggings fugiat retro kitsch.
Your community needs your help! Adopt a tree and start spreading the urban tree canopy further. More
4
Nostrud leggings 3 wolf moon viral chambray drinking vinegar reprehenderit.
Street art voluptate mixtape swag cliche, High Life Blue Bottle XOXO.
information about how and why one should become a volunteer with the Louisville Metro Urban Tree Canopy Commission. More information about how and why one should become a volunteer with the Louisville Metro Urban Tree Canopy Commission.
adopt today >>
HOW TO PICK AND PLANT TREES.
PICK.
DONATE. BRIGHTSIDE.
Join this club, specifically for kids, and be involved with other passionate kids around Louisville in the fight to protect the tree canopy. Ipsum lorem and stuff like that to talk about what the tree amigos does and talk about what it is. More dummy text goes here until the readers really understand and want to know.
Your community needs your help! Adopt a tree and start spreading the urban tree canopy further. More information about how and why one should become a volunteer with the Louisville Metro Urban Tree Canopy Commission. More information about how and why one should become a volunteer with the Louisville Metro
PLANT. Join this club, specifically for kids, and be involved with other passionate kids
Urban Tree Canopy Commission. Your community needs your help! Adopt a tree and start spreading the urban tree canopy further. More
around Louisville in the fight to protect the tree canopy. Ipsum lorem and stuff like
information about how and why one should become a
that to talk about what the tree amigos does and talk about what it is. More dummy
volunteer with the Louisville Metro Urban Tree Canopy
text goes here until the readers really understand and want to know what it is.
Commission. More information about how and why one should become a volunteer with the Louisville Metro Urban Tree Canopy Commission.
MISSION / TREES ARE GOOD / HISTORY / COMISSIONERS / ALL
A STREET IS NOT COMPLETE WITHOUT A TREE!
TREES ARE GOOD.
WEB
WEB
SAVES YOU MONEY. Trees can save you a ton of money annually! Carbon sequestration to aid in climate protection. One acre of forest absorbs six tons of carbon dioxide and puts out four tons of oxygen. This is enough to meet the ann
PERKS
ABOUT
HAPNGS
CONTRIB
RSRCES
PROTECTS THE CLIMATE. Carbon sequestration to aid in climate protection. One acre of forest absorbs six tons of carbon dioxide and puts out four tons of oxygen. This is enough to meet the annual needs of 18 people."â&#x20AC;&#x201D;U.S. Department of Agriculture. Lowering temperatures lowers energy use thereby reducing carbon dioxide emissions.
MISSION / TREES ARE GOOD / ALL LESSENS POLLUTION. IMPROVES OUR HEALTH. A large tree canopy can help reduce the urban temperature and therefore volatile organic compounds, ozone and particulate matter levels in the community. To give an example, the estimated value of this pollution removal was $1 million for trees in the city itself and $9.2 million for the entire Chicago area.
TREES ARE GOOD
SAVES YOU MONEY Trees can save you a ton of money annually! Carbon sequestration to aid in climate protection. One acre of forest absorbs six tons of carbon dioxide and puts out four tons of oxygen. This is enough to meet the annual budget and more.
PROTECTS THE CLIMATE Carbon sequestration to aid in climate protection. One acre of forest absorbs six tons of carbon dioxide and puts out four tons of oxygen. This is enough to meet the annual needs of 18 people."â&#x20AC;&#x201D;U.S. Department of Agriculture. Lowering temperatures lowers energy use thereby reducing carbon dioxide emissions.
LESSENS POLLUTION
LOUISVILLE METRO TREE ADVISORY COMMITTEE .
HISTORY. McSweeney's drinking vinegar cupidatat, non laboris dreamcatcher salvia High Life ex Etsy assumenda gastropub. Master cleanse delectus proident, cornhole dolor drinking vinegar hashtag quis Tonx farm-to-table PBR. Street art voluptate mixtape swag cliche
A large tree canopy can help reduce the urban temperature and therefore volatile organic compounds, ozone and particulate matter levels in the community. The estimated value of this pollution removal was $1 million for trees in the city itself and $9.2 million for the entire Chicago area (Nowak et. al., 1994).
Salvia sartorial ex vinyl. Id bespoke polaroid magna, quis street art swag sustainable vegan. Vice twee banjo, try-hard meggings fugiat retro kitsch nostrud leggings 3 wolf moon viral chambray drinking vinegar reprehenderit. Street art voluptate mixtape swag cliche, High Life Blue Bottle XOXO.
COMMISSIONERS.
The Louisville area is non-attainment for particulate matter and a maintenance area for the ozone national ambient air quality standards (NAAQS) and by Federal law, is subject to specific requirements to reduce these forms of pollution and thus improve human health. Urban vegetation, especially trees, can help achieve that
Mayor-appointed Chair or Co-Chairs
goal. Member of the Metro Council appointed by the Metro Council president
Director of Economic Growth and Innovation, or designee
Up to 12 citizen members appointed by Mayor - with one from each of the eight senatorial districts - up to four members appointed as members at large - ex-officio non-voting members of the Commission
City Arborist
Representative of Parks Department
Representative of Air Pollution Control District
Representative of Planning and Design Services
incorporating our circular theme
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editing
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added search bar fixed footer added a banner
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editing
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editing
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editing
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mobile final
before
COMPLETE YOUR STREET!
after
COMPLETE YOUR STREET!
before
A STREET IS NOT COMPLETE WITHOUT A TREE! This handout will help you understand the value of trees, what tree is best for your planting space, as well as the best way to maintain your new tree so that it will grow for many years to come!
START PLANTING TODAY!
PROCESS
A STREET IS NOT COMPLETE WITHOUT A TREE!
This handout will help you understand the value of trees, what tree is best for your planting space, as well as the best way to maintain your new tree so that it will grow for many years to come! Extra text to look purty.
START PLANTING TODAY.
PROCESS
A STREET IS NOT COMPLETE WITHOUT A TREE!
This handout will help you understand the value of trees, what tree is best for your planting space, as well as the best way to maintain your new tree so that it will grow for many years to come! Extra text to look purty.
START PLANTING TODAY.
after
A STREET IS NOT COMPLETE WITHOUT A TREE! This handout will help you understand the value of trees, what tree is best for your planting space, as well as the best way to maintain your new tree so that it will grow for many years to come! Extra text to look purty.
START PLANTING TODAY.
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LOUISVILLE METRO TREE ADVISORY COMMISSION
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LOUISVILLE METRO TREE ADVISORY COMMISSION
Mailer Information STAMP Persons Name 8327 Blah Drive Louisville KY 40220
explore
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Persons Name 8327 Blah Drive Louisville KY 40220
LOUISVILLE METRO TREE ADVISORY COMMISSION
LOUISVILLE METRO TREE ADVISORY COMMISSION