4 social media KPIs to track
4 social media KPIs to track
Engagement – Engagement is the most important KPI to track if you are in the awareness stage of your product or service.
How people are engaging with your social media content with their likes, comments and shares shows how productive your social media efforts is.
If you are getting more engagement it means that people are accepting your content and it has the quality to attract people.
4 social media KPIs to track
Reach – Your social media messages have the chance to get engagement with your customers and prospective customers only if you can connect with the right people.
You need to identify your target customers and try to reach them with your social media posts.
Your social media profiles need to reach the maximum people by gaining more followers.
Reach is a KPI that needs close monitoring and you need to clearly identify how many visitors are coming to your website or finding your phone numbers from the posts you have shared in your social media profiles.
4 social media KPIs to track
Return on Investment (ROI) – The revenue that you got from the people who have purchased your products or availed your services as a result of seeing and engaging with your social media posts is an important KPI to track.
If your ROI from social media posts are not huge, then it certainly means that you have to change your social media strategy.
How many customers you got through social media posts, how many leads you got from them are both important metrics to consider.
4 social media KPIs to track
Retention and loyalty – Your loyal customers are those who would act as an advocate of your products and services.
Closely monitoring people who share your content with their social media friends show the loyalty value of your social media efforts.
Digital marketing India team of Calpine Group has been helping businesses to create and manage social media strategy. Contact us for more details. MAIL US AT INFO@CALPINETECH.COM OR CALL US AT +91-8136887700