Acquisition Channels

2 in 5 respondents first heard of the SOAR Fund loan via a national or local organization, 1 in 5 heard of the fund through word-of-mouth referrals.

To better understand the acquisition channels, we asked respondents where they first heard of the loan fund. 33% of Georgia loan recipients and 25% of Florida first heard about SOAR Fund through word of mouth, compared to 8% of North Carolina and 7% of Virginia. No Georgia loan recipients heard about the SOAR Fund through word of mouth. Women (46%) are more likely to say they first heard about SOAR Fund through a national or local organization than men (38%).

Acquisition Channels

Q: How did you first hear about the SOAR Fund? (n = 275)