Study on the Behaviours and Attitudes of People With a Physical Disability With Respect to Tourism, Culture and Transportation in Québec ⁄ ⁄ ⁄ 2011 HIGHLIGHTS
The data for this study was gathered in April 2011 among 730 respondents, under the direction of Louis-Philippe Barbeau, Senior Advisor, Marketing Research, and in collaboration with SOM.
Kéroul wishes to thank • for their financial support and expertise ⁄ ⁄ ⁄ The Office des personnes handicapées du Québec, the Ministère du Tourisme, the Ministère des Transports, and the Ministère de la Culture, des Communications et de la Condition féminine; • the participating associations ⁄ ⁄ ⁄ Namely, Moelle épinière et motricité Québec, the Confédération des organismes de personnes handicapées du Québec, and the Regroupement des aveugles et amblyopes du Québec; along with • the survey’s respondents ⁄ ⁄ ⁄ The report summary and the full report (French only) are available at www.keroul.qc.ca/fr/publications.
PEOPLE WITH A PHYSICAL DISABILITY – WHO ARE THEY? Over
800,000 people in Québec in 2011
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use a technical device or aid ⁄ ⁄ ⁄ Global . . . . . . . . . . . . . . . . . . . . . . . . . . 57% 65 years old and over . . . . . . . . . . . . . . 65% Main disabilities ⁄ ⁄ ⁄ Mobility . . . . . . . . . . . . . . . . . . . . . . . 50.1% Hearing . . . . . . . . . . . . . . . . . . . . . . . . 13.1% Chronic fatigue . . . . . . . . . . . . . . . . . . 12.8% Arthritis . . . . . . . . . . . . . . . . . . . . . . . 23.2% Obesity . . . . . . . . . . . . . . . . . . . . . . . . 12.8% Severe asthma . . . . . . . . . . . . . . . . . . 21.0% Heart problems . . . . . . . . . . . . . . . . . . 14.1% Age ⁄ ⁄ ⁄ n 15 to 34 . . . . . . . . . . . . . . . . . . . . . . . 9% n 35 to 44 . . . . . . . . . . . . . . . . . . . . . . 10% n 45 to 54 . . . . . . . . . . . . . . . . . . . . . . 16% n 55 to 64 . . . . . . . . . . . . . . . . . . . . . . 20% n 65 and over . . . . . . . . . . . . . . . . . . . 44%
800,000
Family income ⁄ ⁄ ⁄
n Under $20,000 . . . . . . . . . . . . . . . . . 24% n $20,000 to $40,000 . . . . . . . . . . . . . 25% n $40,000 to $60,000 . . . . . . . . . . . . . 17% n Over $60,000 . . . . . . . . . . . . . . . . . . 11% n Did not respond . . . . . . . . . . . . . . . . 23%
According to a projection based on foreseeable growth of 2% or more of the incidence of people aged 15+ with such disabilities. In 2006, the Participation and Activity Limitation Survey (PALS) conducted by Statistics Canada identified 731,600 people in Québec, that is, 10.6% of people aged 15 and over.
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BEHAVIOURS AND ATTITUDES WITH RESPECT TO CULTURE Participation rates in specific local cultural activities in the past 12 months (at least once) ⁄ ⁄ ⁄ Movie theatres . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46% Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39% Historical site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22% Bookstore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43% Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37% Museum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21% Celebration or festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42% very satisfied Respondent with local cultural activities (criteria: very satisfied) ⁄ ⁄ ⁄ Physical accessibility of cultural sites visited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% Availability of information tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34% Availability of staff to answer questions and attend to special needs . . . . . . . . . . . . . . . 41% People with whom respondents participate in local cultural activities ⁄ ⁄ ⁄ As a family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51% Caregiver/attendant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13% Organized group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% Alone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% Friend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% Participation rates in cultural activities during their most recent trip ⁄ ⁄ ⁄ Historical site or heritage monument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27.9% Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.1% Celebration or festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19.5% Art or fine crafts gallery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13.5% Museum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.6%
BEHAVIOURS WITH RESPECT TO THE RESTAURANT INDUSTRY Local restaurant patronage rates in the past 12 months ⁄ ⁄ ⁄ At least once . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87% 6 times and over . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50% Restaurant patronage rates during the most recent trip ⁄ ⁄ ⁄ Average . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82% Destination of the most recent trip: Montréal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.2% Québec (Province) . . . . . . . . . . . . . . . . . . . . . . . . 76.0% Outside Québec . . . . . . . . . . . . . . . . . . . . . . . . . . . 93.1%
ATTITUDES AND BEHAVIOURS WITH RESPECT TO PARATRANSIT Awareness of services ⁄ ⁄ ⁄ Paratransit services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86% Paratransit personal aide pass . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21% Intercity paratransit services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21% Usage rates vary markedly according to local availability and individual eligibility.
BEHAVIOURS AND ATTITUDES WITH RESPECT TO TOURISM Travel ⁄ ⁄ ⁄ In the last 24 months, 430,572 people (59%) took at least one trip outside their city or municipality for at least a one-night stay. On average, they took 5.7 such trips during the same period. Destinations ⁄ ⁄ ⁄ Québec was by far the most popular destination in the most recent trip category (65%). In the last 24 months, 83% travelled in Québec, 29% in the United States, 26% in Ontario, 22% elsewhere in Canada, 13% in the Caribbean and 11% in Europe. Trip duration ⁄ ⁄ ⁄ The average length of stay in Québec was 4 days. It was 11 days for trips outside Québec (for all respondents: 6.6. days), which is a longer stay when compared with data for the entire population. Objectives of the trip ⁄ ⁄ ⁄ The most frequent main objective (47%) of the most recent trip was visiting relatives or friends. In all, 23% stated that they travelled to relax or have fun, 8% to discover a new region and 6% to attend cultural activities or events. With whom? ⁄ ⁄ ⁄ The majority (64%) travelled with their spouses and/or families, 19% travelled alone and 12% with friends, colleagues or organized groups. Means of transportation ⁄ ⁄ ⁄ The automobile was the most used means of transportation for trips. 31% drove their cars and 39% travelled as passengers. The second most common means of transportation was the airplane (14%).
Adapted services ⁄ ⁄ ⁄ Overall, 40% of respondents indicated they had access to services adapted to their situation during their trip. Travellers outside Québec were more likely to indicate they had such access to adapted services (49%) than those who travelled in Québec (35%). Type of accommodation ⁄ ⁄ ⁄ Overall, 46% of respondents (58% among those aged 65 and over) stated that they stayed with relatives or friends, whereas 37% stayed in a hotel or motel. Commercial accommodations ⁄ ⁄ ⁄ In response to questions specifically addressing people who stayed in commercial accommodations, 60% indicated that these accommodations included equipment making the establishment accessible to people with a physical disability. This percentage was 73% among wheelchair users.
• Total spending ⁄ Respondents’ overall spending during their most recent trip/stay is estimated at $494 million. Based on these data, 151,428 people who took their most recent trip outside Québec (that is, 35.2% of all travellers) spent $319 million, which is 64.5% of overall spending. Conversely, 279,144 people who travelled in Québec (64.8%) spent $174.6 million, which is thus 35.2% of overall spending. • Overall value added ⁄ The report of the Institut de la Statistique du Québec produced within the present mandate describes the overall impacts of the $174.6 million in tourism spending by travellers with a physical disability in Québec. The report establishes the overall value added to market prices (remaining in Québec) at $137.8 million.
Prior information ⁄ ⁄ ⁄ A little over a quarter of respondents (27%) indicated they were aware, before their departure for the target destination, of existing services adapted to people in their situation. This percentage rises to 47% among wheelchair users and varies little whether trips were taken in Québec (25%) or outside Québec (30%). Sources of prior information ⁄ ⁄ ⁄ Word of mouth and advice from relatives or friends were most often mentioned as sources of information among people who travelled in Québec during their most recent trip (38% vs. 27% among travellers outside Québec). Travel agencies were most often consulted by the latter (35%). Economic component ⁄ ⁄ ⁄ • Average spending per person ⁄ Overall, respondents spent an average of $1,146 on themselves or on people who accompanied them during their most recent trip. Since this type of reported spending focused on 2.0 people, average spending per person can be estimated at $573.
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www.keroul.qc.ca • 514 252-3104